A QUESTIONTONEOF

WHAT IS TONE?It's not what is being said or done. It’s a matter of how.

The mood or feeling the writing creates.

The general character or attitude of a place, piece of writing etc.

IT’S NOT WHAT YOU SAY. IT’S HOW YOU SAY IT.

THE MESSAGE

THE TONE

THE MESSAGE

THE TONE

TONE CREATES MOOD.

In writing, tone is the speaker's or narrator's choice of words and attitude towards the subject.

Mood is what the reader feels. It’s produced most effectively through the use of setting, theme, voice and tone.

WRITERS CREATE READERS FEEL

BRAND TONE IS ALL ABOUT PUTTING PEOPLE IN THE MOOD TO BUY.

I LIKE YOU I KNOW YOU I WANT YOU LET’S GET TOGETHER.

Brand toneis the waywe talk.

Worksbest when

always the

same.

MESSAGES AND AUDIENCES MAY CHANGE HOW WE TALK.

BUT WE DON’T EVER CHANGE WHO WE ARE.

OUT WITH YOUR MATES

AT A FAMILYBARBECUE

AT A JOBINTERVIEW

WITH YOURGRANDMA.

THINK ABOUT HOW YOU TALK:

THE WAY YOU SAY THINGS CHANGES. BUT YOU DON’T CHANGE AT ALL.

YOU CAN’T JUST“PUT ON THE OUTFIT”

YOU HAVE TOBE THE CHARACTER

AND THAT’S THE POINT:

STANISLAVSKI - AN ACTOR PREPARES.

WRITING AS A BRAND IS LESS ABOUT WRITING.

IT’S ABOUTACTING

IT’S ABOUTBEING.

IT’S ABOUTBEING

SO BEFORE YOU WRITE, THE FIRST, LAST AND MOST IMPORTANT QUESTION YOU NEED TO COMPREHENSIVELY AND INTIMATELY ANSWER IS...

SO THE FIRST, LAST, MOST IMPORTANT THING THAT YOU NEED TO INTIMATELY UNDERSTAND IS....

WHOAM I?