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Soyoung Park March 2015

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  • UX DESIGN PORTFOLIOSOYOUNG PARK

  • Communication Design & Environmental Design

    Environmental Humanomics

    Interface Design

    User Experience Design

    B.A., Design Science, Chiba University, Japan (Korea-Japan Joint Government Scholarship Program)

    M.A., Design Science, Chiba University, Japan

    [CODE: Continents Design Education Program]

    Integrated Design, Kln International School of Design, Germany

    Product Design, Glasgow School of Art, United Kingdom

    2009. 4 - 2013. 3

    2013. 4 - Present

    2013. 8 - 2014. 2

    2014. 2 - 2014. 6

    SOYOUNG PARK

    born in Seoul

  • Ornella Cicchetti / Satomi Koyanagi / Soyoung Park

    2D RENDERING

    Photoshop, Illustrator, Indesign

    Fluent

    3D RENDERING

    Rhinoceros, Cineme 4D

    Basic

    MOVIE & ANIMATION

    Premiere Pro, After Effect

    Fluent

    Web Design

    Dreamweaver, Fire Works

    Intermediate

    UI prototyping

    Justinmind, Keynote

    Intermediate

    Development Languages

    HTML5, CSS3, JavaScript, jQuery

    Basic

  • ON STUDIO UI design

    FieldsUX/ UI/ GUI/ Information Architecture

    Individual work

    Dates 2-6. Feb. 2015

    Instructed by UI designers of Sony

    Program DetailSONY Design Students Program 2015http://www.sony.co.jp/SonyInfo/design/activities/workshop/

  • User Research

    Why do we hesitate to return to piano?

  • Chellenges Define

    How to stay motivated

  • UI Develop

    What data would keep me motivated?

    Through the User Research, I found piano prac-tice is very incontinuous experience (ex. Get the sheet - Try a littel - Buy it - Sit in front of piano) In the workflow, I studied how to make user journey more continous and natural. And developing wire-frames of several key screens, I studied what(what information) can encourage the user to go to next step.

  • UI Deliver What data would keep me motivated?

  • Qualitative Research Project

    FieldsDesign Research, Qualitative Research, Service Design Methods

    Group Work of 4 Students.(This was a research project followed by a proposal of service.Every Sketches and figures on this portfolio is drawn by myself)

    Dates 13 April - 24. June. 2013

    Instructed by Visiting Prof. Till Beutling, KISD

    Discover Define Develop Deliver

    This research project aims to look at the phenomenon of growing social isolation of elderly in chiba-shi, using qualitative research methods. And we gave a design proposal to prevent the phenomenon. We followed the '4D process'

  • Netgarden is a mobile education project and was created to introduce the concept of community gardening to the citizens, provide them with a toolkit consisting of basic tools one needs to start gardening, and make it a starting point for encouraging the establishment of community gardens.

    Beyond the Finish Line Brand Identity

    FieldsBrand Experience, Social Innovation, Service Design

    Individual Work

    Clients Treemendus Glasgow

    Dates Feb-June. 2014

    Instructed by Prof. Gordon House,Glasgow School of Art

    Program Detail

    http://www.beyondthefinishline.org.uk/

    Supported by

  • Netgarden is a mobile education project and was created to introduce the concept of community gardening to the citizens, provide them with a toolkit consisting of basic tools one needs to start gardening, and make it a starting point for encouraging the establishment of community gardens.

    Twigger Service Design

    FieldsSocial Innovation, Service Design, Sustainability

    Group Work of 4 students

    Dates 2-6. Feb. 2014

    Instructed by Assistant Prof. Lara PeninParsons The New School for Design

    Program Detailwww.amplifyingcreativecommunities.org/

    The tree is a tangible platform for glasgow citizens to talk about social issue such as Scotland s Independence at very real-life level. When people see the tree filled with tweets in the public station, they start to think and talk about How the pension will be changed, if scotland become independent?", and add a new 'twig' by re-tweet one of them.

  • As a research I interviewed two different types of people, one who are extremely positive on the independence of scotland, want to talk to people about their perspectives and the others who are ordinary people in public station who are not really interested in this issue and dont think it relevant to their real-life. So they rarely make conversation about this issue and hesitate to say yes or no.

    From the research, I realized its more accessible way of expressing opinion for people to answer to this question what will happen to us if scotland becomes independent? rather than saying Yes/No. Aiming to encourage people to start to think and talk about the issue, I defined my design challenge as below,

    Required to have: Platform to talk about practical issue regarding to Scot-lands Independence.Nice to have: Physical, Huge and Real-time Platform in public open space such as Central Station.

    My concept is People complete the mind map which means the conversation gets more concrete and closer to our real-life, as the citizens add their opinion on previous one. For this concept, I came up with a tree as a shape of the physical platform, which reminds me of tangible and huge mind map.

    Every kinds of citizens in station can see the tree that is filled with tweets and add a new twig by ret-witting one of them and you can see the tweet you sent right then and there. Twigs will be updated by the newest tweet soon and participants will receive retweets of their tweet as well.

    Research Dont think the independence of Scotland relevant to our life

    Insights Need a tangible platform to talk about the issue in Real-Life Level

    Concepts Draw our own mind map about What will happen to us in independent Scotland?

  • We visited two of Communi-ty gardens conducted inter-views with the founders and participants.

    The main insight from our re-search was that todays educa-tional and promotional strategies of existing community gardens are too limited physically

    Our final decision was to create an educational and promotional program for community garden-ing. I contributed by illustrating the user journey on Storyboards

    Netgarden is a mobile education project and was created to introduce the concept of community gardening to the citizens, provide them with a toolkit consisting of basic tools one needs to start gardening, and make it a starting point for encouraging the establishment of community gardens.

    Research Finding Possibilities Service Proposal

    3-

    NETGARDEN Service Design

    FieldsSocial Innovation, Service Design, Sustainability

    Group Work of 4 students

    Dates 2-6. Feb. 2014

    Instructed by Prof. Birgit Mager, KISDAssistant Prof. Lara Penin, Parsons The New School for Design

    Program Detailwww.amplifyingcreativecommunities.org/

    Amplify Cologne was a five days project focused on how social innovation can make a difference in improving urban life towards sustainability and how service design can be applied to amplify local service-based initiatives in Cologne.

  • In order to allow GSA students to get closer across department. I suggested an mobile application in which the people who were on the same table at lunch is recorded and so you can connect to them afterwords. I did a UI design and made an clickable prototype and describes how user journy goes with quick skethes. This was a part of the design project for the new cafeteria of GSA,

    User Scenario

    Food Buddy DiaryMobile UI

    FieldsService Design, GUI

    Individual Work

    Instructed by Prof. Product Design, GSA

    Dates 15-19 Mar 2014

  • Academic Brochure Editorial Design

    FieldsEditorial Design

    Individual Work

    Instructed by Prof. Higuchi Takayuki

    Dates 15-19 Mar 2014

    Published by Chiba University

  • 88 Minutes Visual Journalism

    FieldsInforgraphic Design, Journalism

    Self-initiated, Individual Work

    Dates 15-19 Mar 2014

    Media CoverageThe Korean Weekly Newsmagazine, Hankyoreh 21, Vol.1022.http://h21.hani.co.kr/arti/society/society_general/37571.html

    April of 2014, Numerous articles were conducted, de-livering the situations of Sinking of the MV Sewol. But we were confused when we fail to link an articles or an event to anothers. By focusing on WHO. WHEN and HOW communications are done, I illustrated 88min-utes, so called the golden time for resque, of Sinking of the MV Sewol Ferry ,based on 24 articles from vari-ous journals. COMMUNICATION

    The lines and dots between different levels shows the communications (call, text, telegraph) between them and what they talked about briefly. From the first dis-tress call of the passenger to the last text messenges between a passenger and his family.

    WHEN Minute by minute, the timelines il-lustrates how the situation chang-es. Especiallly how much the ferry tilt indicates the situation.

    WHO The timeline table shows roughly four group of people. (from below of table) passengers. crews, the authorities in charge of rescue and the governments. The organization chart helps undestanding of whom are charge of the emergency situation.

    26.3

    1.1

  • Please visit my online portfolio for more works including films, Interactions and

    full storyboards

    https://soyoppp.com

    Thank you for viewing my portfolio