My UX Journey: A Portfolio in UX Research and Design

Download My UX Journey: A Portfolio in UX Research and Design

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My professional portfolio of user experience (UX) research and interaction design

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  • 1. Jamye M. Hickman, Ph.D. research, teaching, & industryMy UX journey

2. A little about MeI believe in lifelong learningI love my dogStats & Research make me happy 3. I believe in lifelong learningTo graduate school and beyond 4. Education & Teaching Introduced to the concept of human factors as an undergraduate B.A. Psychology, minor in Computer Studies Meredith College in Raleigh, NC The GA Tech Years Human Factors and Aging Lab 2 NIH grants from the National Institute of Aging Research focused on developing training for complex technological systems for older adults Qualitative and Quantitative data analysis: SPSS, MaxQDA, & Excel Southern Polytechnic State University Tenure-track Assistant Professor, faculty lead over Engineering Psych Developed & taught 8 courses, including Experimental Psychology, Statistics, Engineering Psych Post-graduate learning Refreshing my programming skills HTML/CSS & Javascript via Codecademy C# via Coursera 5. I love my dogWhat does this have to do with UX? 6. PupCentricPupCentric webpage Role: Company Owner, Creative Director, and Lead UX Researcher Goals: Design functional and stylish pet products Background Story: As a new pet parent in 2005, I found myself needing stylish but usable pet products for my new puppy. I needed a stylish tote to carry all my dogs belongings. There was not a solution on the market, so I created one on the sewing machine in my kitchen. Necessity is the mother of invention 7. Brief Methodology: Performed observational research in doggy daycares to determine what solutions would best fit the pet parent on-the-go Conducted a task analysis to determine what tasks could be supported by a multifunctional travel bag Solution: A stylish, yet functional award-winning E.B.D. Carry-allwhen you want to carry Every But the Dog. The bag included food and water bowls, integrated poop bag pocket, a blanket, and lots of pockets. The product was an Everyday Fave of Rachael Ray and we were on the Oprah Show 8. Stats & Research make me happyLet the data be your guide 9. NCR: Eye Tracking Study in Real world Environment Project Role: UX Researcher Goals: Assess UI, functionality, and attention of new marketing video piloted by a Gum Company Problem: A Gum Company created a new marketing video for Self Check-Out (SCO) and wanted to test its effectiveness of increasing gum sales. NCRs HF consulting team was hired to develop the testing protocol and conduct the research.Self Check-out Areas of Interest 10. NCR: Eye Tracking Study in Real world Environment Brief Methodology: Developed on-site study with Tobii Eye Tracking Glasses and recruited 120 participants to wear the eye tracking glasses during their normal check-out process. Participants were compensated a $10 gift card for participation. Collected eye movements, fixations, video, and ms timings for each check-out process Used Tobii Studio to hand code every video and Excel to analyze the data, cowrote the final report Solution: Provided average eye fixation time, frequency, and heat maps for each SCO area of interest 11. NCR: On-site Testing of Large Scale Technology Project Role: UX Researcher Goals: Assess UI, functionality, and ADA standards of FedEx Ship&Get solution and provide of list of prioritized improvements Problem: The FedEx Ship&Get needed a quick and thorough usability analysis prior to the initial pilot launch. The human factors consulting team was hired to develop the testing protocol and conduct the research.FedEx Ship&Get self-service shipping solution 12. NCR: On-site Testing of Large Scale Technology Brief Methodology: Developed on-site research study with a portable lab set up and performed an task walkthrough and screen review using another UX researcher as the participant. Collected qualitative and quantitative data pertaining to user comments, errors, and task time. Used Excel to analyze the data, co-wrote the final report, and co-presented the results to the client via WebEx Solution: A prioritized list of changes from high to low examining the UI, screen flow, hardware design, and ADA standards 13. NCR: Observational & Survey Research Project Role: UX Researcher Goals: Assess UI and functionality of a self-service kiosks in 3 Chicago area stores and provide of list of prioritized improvements Problem: A new interface and hardware layout was launched for the self-service kiosk. The already deployed kiosk was experiencing user frustration, long lines. The human factors consulting team was hired to develop the testing protocol and conduct the research.Self-service shipping kiosk13 14. NCR: Observational & Survey Research Brief Methodology: Developed on-site research study to observe actual users in the retail environment then ask questions on an exit interview survey.Collected qualitative and quantitative data pertaining to user comments, errors, and task time. Used Excel to analyze the data, co-wrote the final report, and co-presented the results to the client via WebEx Solution: A prioritized list of changes from high to low examining the UI, screen flow, and hardware design.14 15. NCR: True Intent Remote Unmoderated Study Project Role: Lead UX Researcher Goals: Assess UI, functionality, and ease of use for an eCommerce site Problem: The high traffic eCommerce site is experiencing a steady flow of customers entering the site (validated through metrics using Omniture SiteCatalyst), but experiencing higher than usual site exits and cart abandonment after a recent site redesign. 16. NCR: True Intent Remote Unmoderated Study Brief Methodology: Conduct a series of studies with UserZoom Assess the overall effectiveness of the aforementioned website for different stakeholder groups (i.e., user groups) using the following techniques: Informational Deep Dive of the desktop website using a Remote taxonomy tool. This is a technique that shows how users organize content in their own mind. The results are presented in a dendrogram with a summary analysis of ways to improve the website navigation, menu structure, and taxonomy. A True Intent Remote Unmoderated Usability Study of: The desktop website The mobile website This was a response to a RFP and awaiting approval 17. CDC NCIPC (Injury Center) Web Portal Redesign Project Role: UX manager over team of UX designer and graphic designer Goals: Assess UI and functionality of Story Builder portal and recommend a cost effective solution Problem: The Story Builder portal was created as a way for funded community partners to submit project updates and create professional looking story summaries to share with stakeholders. The original portal had a poorly designed user task flow, confusing buttons, and a lengthy submission process that involved emailing submissions out of the portal then manually entering them back into the portal.Original Story Builder landing page 18. CDC NCIPC (Injury Center) Web Portal Redesign Brief Methodology: Performed a heuristic evaluation of the existing portal, making note of process flow and UI issues Conducted a task analysis and function flow, resulting in a streamlined submission process that was turned into an infographic for better comprehension Solution: Simplified the UI and reduced the submission process by removing the login, highlighting the steps for an offline submission, and implementing a quick review process completed by the program officer which focused on community sharing not stakeholder interests 19. CDC NCIPC (Injury Center) Web Portal RedesignBefore RedesignAfter Redesign 20. CDC NCHHSTP (HIV/AIDS) CDC.Gov/HIV Project Role: Lead UX Researcher over multiphase usability study. Worked with large team of graphic designers, information architects, SMEs, and project managers Tasks: Assess usability of current website, recommend changes, develop and perform usability test of prototype site, and develop usability plan for post-launch Problem: The existing CDC HIV website was difficult to navigate, hard to maintain, and community resources for HIV facts/testing were hard to locate on the websiteOriginal HIV/AIDS landing page 21. CDC NCHHSTP (HIV/AIDS) CDC.Gov/HIV Brief Methodology:Solution:Planned and conducted a remote usability study of current website using UserZoom and targeting 4 user groups identified in a previous market research analysis. From this baseline study, formed a list of executable recommendations to the site.A redesigned website with improved navigation and visibility of HIV/AIDS resourcesWorked with graphic/web designers, information architects, and SMEs to develop prototype. Conducted in-person usability study of clickable prototype using Morae and analyzed quantitative data (task completion time, errors, path) and qualitative data.Developed experimental protocol for postlaunch study to be conducted using UserZoom on the redesigned websiteCurrent HIV/AIDS landing page 21 22. Deere & Co.: Understanding Dealer needs Project Role: Lead Graduate Research Assistant Goals: Assess UI and functionality of Story Builder portal and recommend a cost effective solution Problem: Traditionally, Deere & Co. tractor dealers trained and worked directly with farmers. For a growing company, the demands of keeping up with this tradition while centralizing training efforts proved ineffective and costly, in the long run. Although corporately trained, dealers were saddled with the difficult task of individualizing training for specific farmer needs, capabilities, and limitations.GreenStar2 tractor system22 23. Deere & Co.: Understanding Dealer needs 3-part Methodology:Solution:Part 1: Performed a thorough literature review of Part 1: Concluded that the current product the existing GS2 materials (i.e., manual, literature has good system details, but lacks reference guides, marketing materials) procedural knowledgePart 2: Conducted a systematic evaluation of GS system structure and system tasks (i.e., function flow and task analysis)Part 2: Identified system components, as well as major and minor tasksPart 3: Developed and conducted on-site observational study and semi-structured interviews with dealers. This included a customer walkthrough beginning with the initial buying interest, tractor rides, final purchase and ending with training. The qualitative data analysis began with transcribing, segmenting and coding the recordings, then analyzing them using MaxQDA.Part 3: The data from the dealer interviews identified dealers were the source of the procedural knowledge, but needed standardized training modules to guide farmers through tasks that focused on learning the system structure and individual differences23 24. Deere & Co.: MaxQDA (data analysis tool)24 25. Thank you for viewing my portfolio Email jamye@gatech.edu with any questions or consulting inquiries