growing your ux capability - a journey
DESCRIPTION
This is a short presentation I recently gave in Sydney, Australia. In this talk I discussed the 5 key elements behind changing the behaviour of our UX team at 3 Mobile. This was a case study discussion, and hence there was far more discussion on the journey, than prescriptive recommendations you can take from these slides.I have a larger presentation on Managing UX Teams which you can find under the "More by user" tab.Enjoy.TRANSCRIPT
People FirstMaturing your UX team
Dr. Rod FarmerDirector, Mobile ExperienceTwitter: @rodfarmer - #aimiauxAIMIA Digital Future, 24 February 2010
What I’ll be sharing
•My story at 3 Mobile
•Growing a strong UX culture
•Why people matter
•5 things that worked for us
Head of UX / Digital Strategy @ 3 Mobile
UX had some issues ...
•Ineffective collaboration and communication
•Very low moral - withdrawn and under-appreciated
•Extremely creative people exhibiting a severe lack of creativity
•Very poor team engagement
Fix? Skills-based UX Maturityhttp://www.kickerstudio.com/blog/images/ux.jpg
Fix? UX Maturity Models
unrecognised No awareness of the importance of User Experience
recognised ad-hoc - Importance of UX has been recognised; Supporting processes are being put in place
considered repeatable - Understanding of ʻgood qualityʼ UX; Importance of user focus
implemented documented - Users are being involved in processes; Build-up of UX skills and technology
integrated managed - UX is fully integrated; process & methodologies are being improved & evolved
institutionalised cultural - Processes are UX-led; UX is fully embedded in culture
Focus: People-Centric FocusSource: Symplicit.com.au
Building UX teams
Imagination lies at the heart of creativity and innovation. If you can’t share that imagination, you’re simply dead in the water.
Building UX teams
More than skills, tools and techniques, arguably the most important thing you can
do is to get your people in the right roles
Traditional silos disappeared
UX team feedback signi!cantly improved
Signi!cant improvements in innovation (measured)
UX buy-in (funding, participation, strategic role)
Industry awards
Signi!cant improvement in team healthcheck
Before: After:
Perfectionistic, Competitive, Aggressive, Avoidance, Approval, Conventional
Still slightly Perfectionistic, Self-Actualised, Humanistic, Affiliative
If you could engage your design team like this, what sort of designs do you think they would produce?
12 mth turnaround
So what did we do?Well, nothing that special. We just focussed on people first.
1. Go the Gembahttp://gorton-machine.org:8080/family/images/chas_dor/batch4/shop1_large.jpg
2. Forget about ideal archetypes
Do’ers / Carers / Marshalls / Generalshttp://kualistudentux.files.wordpress.com/2008/09/j0435883.jpg
3. Set the bar: Design and Quality Circleshttp://www.flickr.com/photos/bunnyrel/4289783249/sizes/l/
4. Take a long hard look in the mirror
5. Share the magic http://cf1.themoviedb.org/backdrops/6f4/4c6ebe725e73d65f7c0006f4/penn-and-teller-off-the-deep-end-original.jpg
Finally, Protect and measure culture initiatives
At the end of the day ... People first.Source: Symplicit.com.au
Rod FarmerDirector, Research and StrategyE: [email protected]
Mobile Experience
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