A journey in the world of

UX Design for EnterpriseFrom a sr. UX Designer perspective

Starting from a project like this

Required to be like this. In 3 weeks

Starting from a project like this

Learning no 1:

Always fight to be involved

in the project (as UX

Designer not as Designer)

from the beginning.

But accept that in the real word

But accept that in the real word

This will not happen. Most often.

Learning no 2:

When facing big issues find

ways to change the things

in the right direction, from

scratch.

So, I deconstructed the entire project

So, I deconstructed the entire project

And proposed a new, better structure

But, guess what

But, guess what

Everybody thought I was foolish

Learning no 3

Build trust and credibility.

Start by finding allies,

supporters and UXD

enthusiasts in the project.

Or…

Forget the big plans for a while

And get your hands dirty with basic UX tasks

Quickly solve the most obvious UX problems

Make the stakeholders happy and prove your value

Learning no 4

Build trust and credibility by

picking the low hanging

fruits and solving the

problems asked (visible) by

stakeholders. Prove your

value.

With the new background and supporters

You will be able to make BIG CHANGES

Don’t try to do everything by yourself

Find resources, delegate, prioritize

Be the HUB for all UX Design issues

Not the “I do it all” dude or the “designer”

Learning no 5

Delegate the basic tasks

and focus on what will

have the bigger impact on

the final product success.

(Not only the User

Experience!)

After launching the new shinny product

Make sure your role is recognized

Find ways to measure your impact

Ideally by proving a really good ROI

Learning no 6

The success proved on a

project will help you gain

trust and credibility faster

(if not already existing) on

other projects.

Don’t underestimate the

value of a proved UXD

ROI.

Some projects can be like this

Glorious and rewarding

Others can end like this

Failing against all the perfect odds

Learning no 7 (and the last)Be involved and dedicated to your

project but NEVER GET

EMMOTIONALLY ATTACHED to

it.

Otherwise you will start

demotivated, willing to use the old

ideas and these will lower your

success chances on the next

project.

1. Be involved in the project from the first

stages

2. Try to solve the cause of the problems not to

design over them – big changes will save

later efforts

3. Build trust and credibility

4. Sell UX Design value to stake holders by

picking the low hanging fruits, prove the

impact you can have

5. Focus on important things, delegate the rest.

Don’t try to do everything perfect, by yourself.

6. Monetize the success, show the value you

added

The END

Thank You!