(Sarah-Beth Zoto, UX Designer)

In-house creative services department servicing a hospital network of 18,000 affiliated

physicians, nurses, staff and volunteers.

Full-service boutique design firm assisting clients in the professional, retail and

technology industries. !

Marketing and branding agencyspecializing in collateral for the biotechnology, pharmaceutical and medical device industries.

My experience…

Information Architecture Interaction Design

Visual Design Content Strategy

Communications Design Conceptual Design

Brand Strategy

My specialties...

Point-of-purchase packaging system

Continuing education catalog template

Ad campaign to prevent scald injuries

Online classes and events registration

Online classes and events catalog

Physician search & results page

Responsive e-commerce site

Property management inspection app

Library eBook borrowing app

Native Mobile Apps Responsive E-Comm Websites Desktop Experiences Search & Results Pages Packaging Systems Ad Campaigns

My deliverables...

Happy Inspector App software to digitize property inspections.

Project Work with development team to add customize ratings feature to iPad app.

My Role • Information Architecture• Interaction Design• Visual Design!

Case Study

Scenario 1: Joe, a property manager of a multi-family home, is mid-inspection when he realizes the Entry-way Walls could use painting.

Joe selects Walls, then Edit Ratings.

Scenario 1, continued: He updates Fair icon label to Paint and applies this change to Entry Ceiling as well.

Interviews to Task Model: Happy Inspector's in-house customer service and sales teams helped me uncover user goals and process.

Wireframes: Utilized paper mockups to explore various user flows quickly.

Sitemap and User Journey: Determined overall app structure and the Edit Worksheet user flow.

Hi-fidelity Mockups and Animation Specs: Created deliverable to illustrate screen details with associated animations.

Scenario 2: Condo-unit property manager updates an active worksheet by selecting a new Rating Group from the Library and applying it to Walls and Ceilings in the Entry-way.

Scenario 3: Single-home property manager selects a Rating Group from the Library and updates it by creating a custom icon.

General Assembly User experience design course, 2014.

Project Create a mobile app that allows user to search and borrowing eBooks from the library.

My Role • User Research• Information Architecture• Interaction Design!

Case Study

Scenario 1: Margie likes to plan ahead and wants to select a date when the book will automatically download.

GA  Script    FOCUS  Main  question  

● How  is  finding  a  book  on  Amazon.com  better  than  at  the  public  library?  ● How  do  people  find  titles  they’d  like  to  read?  ● How  do  you  decide  if  a  book  is  worth  reading?  ● What  borrowing  process  makes  sense  for  the  library?    SCRIPT  Discovery  

● How  do  you  discover  new  books  to  read?  ● word  of  mouth,  friends,  amaazn  good  reads,  browsing  book  store/libary  ● look  for  in  a  book:  top  best  sellers,  how  they  pop-­up  when  purchase  people  also  also  liked…  ● read  description,  star  ratings,  read  pub  reviews  from  publishers  weekly,  carefully  browse  user  

reviews  (no  spoilers)  ● If  a  friend  recommends  a  book  to  you,  how  do  you  find  the  title?  Where  do  you  look?  (amazon,  

library,  etc.)  ● When  you’re  browsing  a  list  of  titles,  what  information  prompts  you  to  look  further  into  the  book?  

(ratings,    ● If  you’re  researching  a  subject  online,  how  do  you  decide  which  resources  are  most  relevant  ● How  many  books  do  you  read  at  the  same  time?    

Purchase  /  Reservation  /  Borrow  Transaction  ● What  was  your  last  experience  at  the  library?  What  did  you  go  for?  What  did  you  end  up  doing?  ● When  you  visit  the  library,  do  you  ever  ask  the  library  staff  for  reading  recommendations?  ● What  instances  might  prompt  you  to  borrow  a  book  from  the  library?  What  types  of  books  have  you  

borrowed  in  the  past?  (Have  you  ever  checked  at  library  before  you  bought  a  book)    Demo  Tasks  

● Find  2  different  books  to  read  on  a  plane  ride  to    the  weekend  from  a  library  then  on  amazon  ● Find  a  book  in  the  library,  find  a  book  with  a  similar  subject/category  ● Find  a  book  in  amazon,  find  a  book  with  a  similar  subject/category  

Industry Research: Understanding library lending and publishing restrictions provided insight on stakeholder challenges.!!We also uncovered important information about metadata associated with each title.!!User Research: We uncovered data that helped us focus our minimal viable product.

Researched challenges of eBook lending from publisher to library

Created a screener to find people who read eBooks and patronize the library on a regular basis

Conducted one-on-one user research to determine what information people value when searching for books

Results helped us formulate the information hierarchy on the search results and title landing pages

Task Model: General task flow determined based on user research.

Personas

DQM for Vans Independent skateboard shop partnering with Vans to sell limited edition products.

Project Utilize mobile-first approach to create a consistent responsive experience.

My Role • Information Architecture• Interaction Design!

Case Study

Site Map and Scope

Annotated Wireframes with Task Flow

Annotated Wireframes with Task Flow

Sharp HealthCare Hospital system in San Diego, CA.

Project Redesign online catalog of community classes and events.

My Role • Information Architecture• Interaction Design• Interface and Visual Design!

Case Study

Sharp HealthCare Hospital system in San Diego, CA.

Project Add vendor reservation tool to emergency room landing page.

My Role • Content Strategy• Interaction Design• Interface and Visual Design!

Case Study

BEFORE