UX Research & Design Portfolio

Andrew Russell

GOALValidate need to include Searchable Database in website digital transformation, providing preliminary research and prototypes.

METHODOLOGYSurveys, interviews, focus groups, and later user tests led to the development of an interactive prototype deliverable.

OUTCOMEWe determined a narrower, and iconographically represented, search function was needed for our audience, a majority of whom are non-native English speakers. We also provided a body of research for the overall digital transformation.

UI Update:Searchable Database

GOALDevelop prototype for a game scheduling and storytelling app.

METHODOLOGYSurvey analysis, interviewing, user testing, paper prototyping, low-fidelity digital prototyping

OUTCOMEI found a key focus to be on in-person community building, compatibility algorithms, an sharable narrative creation. Interactive Prototype received favorable reviews from users and stakeholders leading to next phase of development

Application Prototype:RPG Finder & Manager

GOALGenerating higher rates of traffic to resources page and increase goal conversion through page funnel.

METHODOLOGYWeb traffic analysis, A/B Testing, user survey, content strategy.Built with HTML/CSS/JavaScript

OUTCOMENewly designed page and user journey led to a 24% increase in conversion rate and showed a decrease in reliance on external search engines.

Original left, revision right

Web Page Redesign:Member Resources

GOALAssess usability of current Membership Landing page and design alternative to better engage users

METHODOLOGYA/B testing, Google Tag Manager implementation, content audit, content strategy, Design Thinking

OUTCOMEDevelopment of a mobile-responsive and user-friendly landing page with clear and trackable call to action.

Original left, revision right

Web Page Redesign:Renewal Landing Page

GOALAssess viability of expanding yoga studio into the prenatal yoga market.

METHODOLOGYCompetitive analysis, content audit, and client interviews.

OUTCOMEDevelopment of Empathy map and storyboard to help convey the mental state of their future clients. This discovery phase led to the green lighting of wireframe and mock-up on following page.

Empathy Map & Storyboard: Yoga Studio

GOALDesign wireframe and mock-ups based on previous discovery phase, coordinate web development with web development team.

METHODOLOGYInteractive digital prototype Photoshop/Illustrator/Adobe XD

OUTCOMEMobile and web mock-ups for approval process and examples for web development team incorporated into final website and marketing redesign.

Wireframe & Mock-up:Yoga Studio