JESI BENDERIA/UX Design Portfolio

jesibender@gmail.com

607-226-3121

User research User testing Iterative testing

methodologies Competitor analysis Persona creation Content inventory Wireframing Taxonomy Editing Copywriting Prototyping

Scheduling Project

management Software

Knowledge: Photoshop, InDesign, Illustrator, Excel, Dreamweaver, OmniGraffle, Powerpoint, and basic HTML/CSS

Dual Major B.A. from Cornell University – English and Fine Art/Design

M.L.I.S. from Pratt Institute with concentration in UX/IA

Skills

Education

Qualities

Passionate Creative Driven Detail-oriented Excellent inter-

personal skills

RES

EA

RC

H &

AN

ALY

SIS

-Perhaps the most important phase, the period for research and analysis of the brand is crucial in order to design the most appropriate means of expediting the right information to the consumer.-

I have experience with:-Card Sorts-Content Inventories-Paper prototyping-Creating personas-Comparative analyses-SWOT & ROT analyses

DES

IGN

& S

KETC

HES

I have a background in graphic design and fine art. The brainstorming process involves an abundance of sketches and, from these humble beginnings, the end design is born.

I have designed book covers, CD & DVD covers, event fliers, business logos, Powerpoint presentations, and finding aides for libraries like The Poetry House. These experiences have strengthened my ability to design information in a clear and effective manner.

CASE STUDY:BK FARMYARDS

Date 2011

Platform Web 2.0 page

Deliverables Wireframes, personas, content inventory, & card sortdata analysis

Challenges This site was truncatedby an abundance of info that was not logically conveyedand the company was still de-bating what their mission en-compassed.

Actions: Working in a team of three people, we decided to begin with persona creation in order to developa better understanding of the types of users that this website would benefit as the company itselfcould not explicitly articulate who they were tryingto reach. Afterwards, I personally conducted a content inventory and SWOT analysis to highlight areas that were redundant, outdated and trivial (ROT). From there, we conducted a competitiveanalysis to see how their closest competitors were conveying information. Lastly, we developed a template design for their wireframes that simplified the layout in order to clearly expedite information to the user. I developed other unique wireframes for pages that needed additional information like the forum, member profile, and blog.

www.bkfarmyards.com

DELIVERABLES

BK FARMYARDS WIREFRAME SITE MAP

BK FARMYARDS SAMPLE WIREFRAME

BK FARMYARD SAMPLE WIREFRAME

BK FARMYARDS HI-FI WIREFRAME

PERSONAS

AHOLD SITE MAP

AHOLD INTRANET WIREFRAME

AHOLD INTRANET WIREFRAME

CONTACT

Jesi Bender New York, NY

(607) 226-3121

jesibender@gmail.com

FURTHER INFORMATION

LinkedIn Profile

Personal Art Website

L.E.S. Review

• Jesi Bender on LinkedIn

• www.jesibender.com

• www.lesreview.com