TWITTER!TAYLOR GANTT

NGOZI EZE

MEGAN SIEGENTHALER

CONNOR STANLEY

IEISHA CARTER

A Little Video About Twitter

https://www.youtube.com/watch?v=zv-1D-_Y5cc

Video Courtesy of Media Wow Leeds

The Beginning of Twitter

Jack Dorsey, an undergraduate student at New York University, introduced the idea of using an SMS (short message service) to communicate with a small group of people

TWITTER- The definition was 'a short burst of inconsequential information, and “chirps from birds,” which inspired the logo.

The first Twitter prototype, developed by Jack Dorsey and Florian Weber, was used as an internal messaging service for Odeo employees. The full version was introduced publicly on July 15, 2006.

Twitter's popularity skyrocketed after the 2007 South by Southwest Interactive Conference. During the event, Twitter usage tripled from 20,000 tweets per day to 60,000

Concept Art and the First Tweet

Interface ⦿ Twitter is an online micro-blogging

interface that allows users to build a network and interact with others via 140 character messages called ” tweets”

⦿ Registered users can read and post tweets, but unregistered users can only read them. Users may access Twitter through the website interface, mobile device app, or SMS. In addition, tweets allow users to link out images, videos, or other websites.

Interface (cont) ⦿ Social scientists call this “ambient

awareness” or “ambient intimacy.” It’s the ability to maintain a constant connection with others without a direct communication tool such as phone or e-mail, which is one-on-one. Ambient awareness allows for one-to-many communication, making it persistent but passive.

⦿ Briggs, Mark E. (2012-10-23). Journalism Next: A Practical Guide to Digital Reporting and Publishing (Kindle Locations 1965-1968). SAGE Publications. Kindle Edition.

Good Uses ⦿ Twitter should be used for reading and

posting messages.⦿ Twittter should also be used for replying

and retweeting messages of interest ⦿ Direct messaging is also a function of

twitter that should be used. ⦿Mass distribution of media

Bad Uses ⦿ “Tweet storms” – messages that take

several tweets to convey. Limit post to 140 characters

⦿ Personal rants that are not objective, especially those that may compromise journalistic credibility, trust, or respect.

⦿ Theft of content without credit to orgin source. Plagiarism

⦿ Self glorifying tool for ego.

Best Practices For Journalist ⦿ Briggs offers great advice for Journalist new to

twitter to follow. ⦿ Follow first and tweet after small audience is

acquired. ⦿ Include links to finish or complete a thought.⦿ Be instructive, because tips and advice tend to

get peoples attention. ⦿ Be relevant and timely by saying no to old

content. ⦿ Be informative by adding substance and value. ⦿ Build Relationships- interact by asking and

answering questions ⦿ Professionalism at all time

Twitter Gone Wrong!

● Even though Twitter is mostly used for the positives, there have been instances where Twitter has been a component to negative things!

● People can bash people/companies and all sorts of things in which other people of similar feelings can join in and rant on.

● Most of the time the “gone wrong” part of Twitter has to do with just plain saying the wrong things without thinking first.

Twitter Gone Wrong!

● Ashton Kutcher's

Joe Pa Tweet

● Entenmanns

Casey Anthony

Tweet

#Hashtags

● According to Twitter, a hashtag for the use on Twitter is “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet.”

● Hashtags let users all over the world search and share these keywords and topics to help connect on similar interests.

● Best ways to use hashtags: Brand your message, Specify keywords, Topic trends(Ben & Jerry's Phish Food and Shark Week!), Simple and Sparingly

WARNING! Twitter might be addictive!

● Twitter can be really addicting,

and over-tweeting is bad!● If you tweet too much, you will

be unfollowed! No one wants

to hear the same stuff 25 times

a day!● “It's best to use hashtags explicitly when they're

going to add value, rather than on every word in an update.”

What’s the 4:1:1

The 4:1:1 help create interesting tweets

v 4 tweet four interesting contents

v1 retweet

v1 self-promoting tweet

Free Twitter Analytics

-Maintaining a Twitter account for network

purpose can be hard. If seeking help on how

your tweets are doing, try one of these top 5

FREE Twitter Analytics service:

u

-Twitonomy

-Twentyfeet

-Twitter Counter

-TwitSprout

-Twtrland

-Profitable Twitter Marketing Strategy

-Allow users to get quality data about their tweets, retweets, followers, and etc…

-Visualization tool on ways to improve.

What is engagement and how to increase it?

What?

Engagement is exactly what it sounds like: you engaging with Twitter users. Opening up a dialog with others who are interested, it’s a conversation not a lecture.

When you properly engage you should notice the following:

-People will favorite your tweets.

-Retweet your tweets.

-Number of Followers increase.

-People will @mention you.

How?

-Tweet during daytime

-Tweet on Saturday and Sunday

-Share images

-Interesting Bio

-Ask for retweets

-Use #Hashtags

-Include links

-Send one to Four tweets a day

-Stay away from lifestyle tweets

-Partake in a few trending topics

Why favorite a tweet?-People are bookmarking it for later use if they don’t have the time to read a long article or longer pieces of content. If you favorite the tweet it is an easy way to save them for later

-Different brands favorite tweets that provide positive feedback of their services/products to provide a handy resource for anyone looking for such comments

-If you were mentioned in the tweet

-They are saying they liked it and it’s considered more meaningful than retweet

What is a RT? Should you ask for it?-The general purpose of a retweet is to forward information, like an interesting news article, a quote, or a website, to your own followers without having to type a new post.

-Yes you should ask for it. If you add the phrase “Please Retweet,” you increase the chances of retweet by 160%

-Some ways of getting more retweets are

-Tweet at the right time

-Use Hashtags

-Tweet quotes

-Speak your audiences language

How to build your presence. Link here.

-Add the twitter button to your blog. Twitter is a huge traffic for social media and will increase your number of social shares

-Ensure you have effective sharing buttons that encourage people to share your content

-Have the click to tweet button on your blog posts

-Track all the tweets the link to you because you will find out who shares your content

-Share posts that you have found interesting

-Schedule your tweets through certain websites so they automatically go on your twitter feed

-Follow about 50-100 people each day

-Attend live twitter events where you can have real-time conversations

THE END!Thanks for watching