Unit 1 Analysing Media Products and Audiences

Unit 1 Analysing Media Products and Audiences By William Eze 1118St. Andrews Catholic School - 64135

Focus Publisher and Product Q Magazine1.The original name for Q magazine was called Cue.2.Since June of 2007, there have been over 130, 179 articles that have been circulating.3. The magazine is published monthly in the United Kingdom.4. The founders of Q Magazine are Mark Ellen and David Hepworth.5. The target audience they aim it at is for people aged 25+. 6. Most of Q magazine is dedicated to interviews from other artists. 7. They often give away free gits such as CDs and books. 8. Q released its own radio show. 9. 1 has its own channel and they often host their own awards show on their channel. 10. Theyve been running their award show since 1990.

http://www.slideshare.net/joetrost/q-magazine-5611560

Focus Publisher and Product - Bauer

1.Bauer media is known to be a multi-platform UK-based media group that is consisted of many companies collected around two types of media Magazines and Radio.2.Bauer originated somewhere around 1953. 3.Currently, Bauer Media spans over 80 influential brands that covers a fairly diverse range of interests including heat. 4.Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.5.Bauer Media joined the Bauer Media Group in January of 2008.

http://www.bauermedia.co.uk/about/our-companyhttp://www.bauermedia.co.uk/about/awards

Ownership StructureBauer is known to be a global institution that was founded by Ludolph Bauer sometime in 1875. As well as that, Bauer Media are officially the largest consumer magazine publishing company in the United Kingdom. The first magazine published was Angling Times in 1953. Bauer Media is the sister company of H Bauer Publishing.

http://www.bauermedia.co.uk/about

Operating Model

Operating Model

http://www.bauer-media.com.au/discover/about-bauer/management-team1

Brand IdeologyBauer Medias slogan, We think popular is used quite frequently because theyre the number one publisher and are an extremely popular media company. Furthermore, it connotes that Bauer Media are covering a variety of audiences and they are up to date because they think popular and people can relate to the slogan because sales have increased over the years. Bauer Media have values of and are passionate about the product, their team, working hard and beating the competition. Bauer Media produce magazines with different genres, i.e. music, photography, gossip and fashion. Q magazine have the slogan: The UKs Biggest Music Magazine and it conveys that Q have a lot of up to date content and are one of the best music magazines. When they say this, it signifies (De Saussure) confidence and boldness as they are mostly sold in the United Kingdom and so they must be better than other rock and roll magazine and have huge competition between the other companies.

Bauer have specifically chosen to use a navy like colour in their background as the colour itself is often linked with depth and having stability which is a great representation of what Bauer is all about. It symbolizes the words loyalty, wisdom, intelligence, truth, heaven, confidence and faith.Theyve included an angle in their logo to convey to the reader that theyve changed the world of media and how theircontent angled out every publisher in theworld of media due to their style of presentation and content.

Technological ConvergenceBauer Media are in synergy with broadcast and social media websites. This can be seen on their social media pages; Twitter and Facebook. (see page 11 for examples) They regularly use their social media platforms to promote their next issues. Q also have a website where you can subscribe for their exclusive content (see page 10 for examples)

Example of Technological Convergence on social media pages

https:www.youtube.com/user/Q4musichttps:www.twitter.com/qmagazine?lang=en-gb

https:www.facebook.com/QMagazine /

Example of Technological Convergence on Qs website

Associated ProductsBauer Media are linked to broadcasting on the radio and TV as well as mobile and online. A few examples of their radio stations are Kerrang!, Magic, Absolute and Kiss. Examples of their TV stations are Heat, Kerrang!, Kiss and Magic. Their mobile and online consists of their magazines and radio companies. Q Magazine was down year on year, by 5% to a combined 50,161 (including 2,383 digital)circulation and are sold at 3.99, that means it was up on the previous six months, by 3.7%

www.bauermedia.co.uk/brands

Associated ProductsBauer Media are linked to broadcasting on the radio and TV as well as mobile and online. A few examples of their radio stations are Kerrang!, Magic, Absolute and Kiss. Examples of their TV stations are Heat, Kerrang!, Kiss and Magic. Their mobile and online consists of their magazines and radio companies. Q Magazine was down year on year, by 5% to a combined 50,161 (including 2,383 digital)circulation and are sold at 3.99, that means it was up on the previous six months, by 3.7%

www.bauermedia.co.uk/brands

Associated Products (2)Other genres that Bauer Media excel in is fashion; Grazia magazine is an example of a fashion magazine published by Bauer Media. Compared to some of the magazines, Grazia have a bigger circulation and readership, as well as a greater female and ABC1 percentage. Q magazine has a monthly circulation and Grazia is weekly and Q magazine have a higher percentage of the age range 15-24. Recently, Grazia has been sold at around 1 and with circulation at 155, 289 that means theres a profit of about 155, 289, which is 37, 639.47.

http://magazines.bauermediaadvertising.com/magazines/detail/graziahttp://magazines.bauermediaadvertising.com/magazines/detail/Q

Market PositionThree of Bauer Medias magazines are included in the top 6 rock music magazines. Kerrang!, Q Magazine and Mojo are those magazines.

http://www.ppa.co.uk/marketing/research/abc-figures-january-to-june-2013/

Market Position

Competitors of Bauer Media

Information from rivals of Bauer Media IPC Media Company NameIpc Media Group LimitedName VariationIpc Media Group LtdStatusDISSOLVED (DORMANT)CategoryPrivate Limited Company with Share CapitalCompany Number00226890Incorporation Date24 December 1927Company Age87 Years 9 MonthsActivity DescriptionDormant.

http://www.endole.co.uk/company/00226890/ipc-media-group-limited

Information from rivals of Bauer Media Music and Media Solutions LImited Company NameMusic And Media Solutions LimitedName VariationMusic And Media Solutions LtdStatusDISSOLVEDCategoryPrivate Limited Company with Share CapitalCompany Number06278494Incorporation Date13 June 2007Company Age8 Years 3 MonthsActivity DescriptionArranging sponsorship for the benefit of group companies. the 27.04.13 accounts indicate that the company is either dormant or no longer trades.

http://www.endole.co.uk/company/06278494/music-and-media-solutions-limited

Information from rivals of Bauer Media Future

Company NameFuture PlcStatusACTIVECategoryPublic Limited Company with Share CapitalCompany Number03757874Incorporation Date22 April 1999Company Age16 Years 5 MonthsActivity DescriptionPublishing of special interest consumer magazines and websites, notably in the areas of technology, film, games, future women, sport, auto & music.

http://www.endole.co.uk/company/03757874/future-plc

Information from rivals of Bauer Media Wenner Media

http://www.endole.co.uk/company/08439741/gregor-wenner-ltdCompany NameGregor Wenner LtdName VariationGregor Wenner LimitedStatusACTIVECategoryPrivate Limited Company with Share CapitalCompany Number08439741Incorporation Date12 March 2013Company Age2 Years 6 MonthsActivity DescriptionUnreported

Advantages & Disadvantages of Bauer compared to their rival competitors NME MagazineAdvantagesOne of the main advantages of NME Magazine is that the magazine has been circulating longer than Qs circulation and this will make their magazine more known as they have a more extensive history. DisadvantagesHowever, a disadvantage of NME Magazine is that they have a lower circulation and their readership isnt as popular compared to Q Magazine.

Advantages & Disadvantages of Bauer compared to their rival competitors Kerrang MagazineAdvantagesThey have more 15-24year old readers who circulate their magazine. DisadvantagesHowever, a disadvantage of Kerrang Magazine is that compared to Q Magazine, they have an overall lower circulation and readership.

Advantages & Disadvantages of Bauer compared to their rival competitors Kerrang MagazineAdvantagesCompared to Q, MOJO circulate more magazines. DisadvantagesHowever, compared to Q Magazine, MOJO have a much smaller readership.

Competitors of Q Magazine

Competitors of Q Magazine Mojo MagazineMOJO is a popular music magazine that was started in Mid October 1993 and currently distributes their magazines in the UK. MOJO Magazine focuses mainly focuses on classic rock whereas Q Magazine focus on various forms of rock music. Publisher: Bauer Media

http://www.mojo4music.com/

Competitors of Q Magazine Kerrang MagazineKerrang is a music magazine that was started in Early June 1981 and currently distributes their magazines in the UK. MOJO Magazine focuses on various forms of rock music similarly to Q Magazine. The magazine was founded by Alan Lewis and the editor is James McMahon. Publisher: Bauer Media

http://www.kerrang.com/

Competitors of Q Magazine NME MagazineNME is a music magazine that was started sometime in 1952 and currently distributes their magazines in the UK. MOJO Magazine focuses on various forms of rock music similarly to Q Magazine. The magazine was founded by Theodore Ingham and the editor is Mike Williams. Publisher: Time Inc. UKwww.nme.com/magazine

Page Analysis of Front Cover and DPS

Front cover Analysis

The use of a clear cut masthead and strapline is definitely one of the most important features that are used in a magazine article. This connotes to the reader that the magazine is of high importance and is of a professional quality. The colour scheme is also important as you need to be consistent throughout the magazine house style. For example, the masthead of Q is white, red and black. They use the same colours throughout the magazine to show professionalism and consistency. This is a technical code that is used for the primary image. This is mainly focused on a close up image of the artists face. The use of the close up creates interest for the reader to find out why the style used has been chosen. With my photograph I will use Photoshop, this is so I can deliver a professional quality image that is suitable for being the main feature of the my pages. More visual codes that I myself will plan to include on the front cover are basic symbols such as the plus sign (+), this will notify the reader of extra content that will be made available. Secondly, borders around text that is typically seen on certain magazines will be used. The different shape on the page draws the eye well whilst also keeping it away from other text so it does not get lost within the majority of the name and image of artists. The variety of text size and font draws attention and is an eye-opener for readers to look at certain articles that are advertised. It creates a diversity of content whilst also grabbing the readers attention with star appeal (Richard Dyer) which is the use of including famous artists on your pages to further promote and advertise.

The barcode there features the date of the publication, the website link and the price of the magazine. Social media links will occasionally be seen on the barcode as well. The image is placed directly in the centre to add attention to themain image as the headline is whatsells the magazine as the readers will only buy it just for the person that is featured. Also, it conveys thattheyre the centre of attention as theyre the one that is featured on the front.The strapline, the worlds best music magazine, conveys to the reader that based on their sales and readership that they are the best and most sold out magazine ever. The verbal code also conveys to the reader that theyre confident with the content that they release. The verbal code worlds implies to the reader that Q are comparing their content to the rest of the worlds content and making a bold statement saying theyre the best music magazine in the world.The cover stories are featured at the front of the magazine to notify the reader the information that they can read and what is featured on the magazine.

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Connotation of Masthead & Colours Q Magazine

The denotation of the masthead of the magazine is a Q letter. The design of the masthead is a basic red background with a bold Q letter centered in the middle. The design of the masthead is very recognizable and easy to distinguish from the rest of the magazines as the concept of the logo is very basic yet effective. The colour red connotes how passionate about what articles they put forward to their audience. The colour black is described to be a colour that is formal, elegant, and very prestigious. This relates to Q as they post content that is for higher classes in the hierarchy and theyre a highly circulated magazine that has strong market power.

Double Page Spread (DPS) Analysis

Within the main article of the double page spread, theres an vastly oversized J in the background of the writing, this is an effective method of attracting the readers attention to the start of the text. To accentuate its presence they have coloured the drop capital in the typical Q magazine red, this is contrasting with the main body of text which is black.One of the main features of the double page spread that I plan to repeat (Steve Neale 1980) is an image that ranges over more than half of the page. A technical code of this will be the shot type, which will be focussed with a long shot of the artist. I plan to do this within the the technical conventions of my magazine this is so it gives the most dramatic effect possible. Underneath the main image a pull quote is coloured in bold red and white text from the interview that was done. The purpose of this is to focus on the most central and amusing aspects. The quote has been positioned at the bottom of the page so it can be easily seen against the image.The stand first for this article is below the main quote. I feel that within this example pairing the quote and stand first together does not work as well because there are no effective eye-catching aspects other than the drop capital. On my double page spread for the magazine I will choose to position the stand first above the main body of text, this is so that the reader is attracted to the larger text first off and will then continue to read on into the article.

The page number is featured at the bottom of the page on the left hand side to help thereader identify what page certain content is on.The main image is placed on the leftas it gives the idea to the reader that the DPS is based on them and thats what the content is about.The headline is at the top of the magazine to convey to the reader what the content is about.

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Contents Page Analysis

TITLE/LOGOThe title of this contents page is quite small and not as eye catching as the other features on this page. However, the title of the page is in capitals, bold in whiten and clear at the top left of the page. It is positioned at the top because its used to make the page more formal and professional. The logo is featured on this contents page. This is done to show consistency throughout the whole magazine. ISSUE NUMBER/DATEBoth features is included in the page and it is showing the reader what month or what week the magazine is set to be launched. MAIN IMAGEThe main image of the contents page is the only eye catching feature of the page as it takes the most space and most focus of the page. This is due to the editor wanting the reader of the article to focus on the image of the magazine. It gives the reader an idea of what is featured in the magazine. The pull quote is featured and its included in the article. EVERY MONTHThis is one of the features included in the magazine. It shows that there is a page about subscribing to Q and if they subscribe then that means that he can have access to each edition sent to them as its released time after time. MAIN CONTENTThe page number and the titles of the article is positioned on the left hand side of the page. Each title has a brief description of what is on that certain page.

What do Q magazine consistently cover in EACH issue?Regularly, Q always have review sections which features new releases in music, reissues, compilation of music, reviews of films and live concerts, radio and tv reviews. They always give a rating for an album and it is often added to print and tv advertising. They regularly interview popular musical artists and theyre well known for compiling lists. An example of this is theyve created lists such as The 100 Greatest Albums. Q often give away promotional gifts such as CDs or books. An example of this is in January 2006, they gave away a free copy of The Greatest Rock and Pop Miscellany..Ever!. Every issue of Q Magazine have a different message and the readers have to figure out how the message relates to the content of the magazine. https://en.wikipedia.org/wiki/Q_(magazine)#Content

Purpose and Meaning of Q MagazineThe denotation of the genre of Q magazine is eclectic as it is revolved around all genres of music, most focus around rock music and indie music. Q magazine is eclectic because the magazine wants more of an audience so it reaches out to all genres so that everyone will be interested in the diversity of Q. Evidence of this genre can be found on the front of their magazines which features a variety of rock bands such as Foo fighters, artists such as Kanye West and much more. Additionally the genre of the magazine is aimed at ages 25 years old and above. The highest proportion of readers are male between the ages of 30 and above.

Purpose of Q MagazineThe denotation of the genre of Q magazine is revolved around all genres of music, most focus around rock music and indie music. Evidence of this genre can be found on the front of their magazines which features a variety of rock bands such as Foo fighters, artists such as Kanye West and much more. Additionally the genre of the magazine is aimed at ages 25 years old and above. The highest proportion of readers are male between the ages of 30 and above.

Strapline Connotation:The denotation of the strapline for Q Magazine is The worlds best music magazine. This connotes to the readers that the magazine is overly confident that their content is of high quality and has the confidence to state that it is the best when in competition with other popular magazines. The use of Worlds can connote that it is known on a global scale which furthermore demonstrates its scale of popularity

Genre of Q MagazineThe denotation of the genre of Q magazine is revolved around all styles and genres of music, primarily around rock music and indie music. Evidence of this is included on the front pages of their magazines where the artists are portrayed to convey what the main focus of genre will be focused on in the magazine. Famous names included are Kanye West, Jay Z, Foo Fighters, Queen, The Beatles, Guns NRoses and the Rolling Stones. Additionally the variety of genres of the magazine are supported by the overall demographics of Mojo. The highest proportion of readers are male between the ages of 25 and above.

Form and Style

Q magazines house style and colour scheme is consistent throughout as the only colours they include are red, black and white. The consistency of their house style increases interest from readers mainly because of the colours they like to use in their layout. They use the same three colours as a way to demonstrate their boldness.

The same three colours for its house style: red, black and white.

Form and Style Print Editions and Digital Editions for the MagazinePrint Editions and Digital Editions for the Magazine: Q magazine usually publish their articles with a paper-based or onto an electronic device. This means that their content is a lot easier to access as compared to other magazines because of the different varieties that it can be consumed. There is a lot of advertisement on their website, they usually like to regularly recommend that their customers subscribe to their articles, the deals are usually at a reasonable price. They offer discounted subscription service to readers.

Subscription to their website AdvertisementQs Print + Digital

Qs DigitalQs Print

Form and Style The Style used for Q MagazineThe Style used for Q Magazine: In the Q Magazine issue, you can see that the style is made to be consistent as everything is supposed to be kept the same, i.e. the font and the colour scheme that they incorporate. By keeping this consistency of the house style it generates association to the magazine. The colour scheme is quite consistent as the only colours they use are red, white and black.

Form and Style The size and Dimensions of a Q MagazineThe Size and Dimensions of a Q Magazine: With very thorough research on the Q Magazines official website, I have found that the dimensions and widths of the print version of the magazine is measured to be around 30.6 x 22.2 x 1.2 cm. This is around the average size for a basic music magazine.

Production Process of Q Magazine

http://hosbeg.com/the-magazine-production-process/FIRST STEP: Date of Q Magazines the first step in this whole process is to settle on the date of Qs due release. The date of release is when you want the magazine to be released to the public

SECOND STEP: Working with a schedule this step is one of the most important ones when it comes to the production of a magazine. The schedule should be made in a way that there are preventions for certain mishaps so that even when these mishaps occur, you can always meet the day its due (deadline).

http://hosbeg.com/the-magazine-production-process/THIRD STEP: Budget for production of Q Magazine the next step in this process is taken during the process of the production of the magazine is the editing decisions. The editorial decisions usually involve the magazines editing team planning what topics will be covered in the next issue of Q. After deciding what article ideas or topics and photographs will be used in the magazine, the editing team will now make the budgeting decisions.

FOURTH STEP: What Content they want to use the content choosing process is probably the most important step because without content we simply cannot have the magazine. Content for the magazine is very key. It is at this stage that artwork and graphics are also worked on. The artwork is known as pictures that are going to be placed in the magazine. Graphics are the pictures or images that are designed with a computer program, i.e. Photoshop or InDesign.Production Process of Q Magazine

http://hosbeg.com/the-magazine-production-process/FIFTH STEP: Sub-editing this is the next step in the production process. Sub editing is focused one important thing, which is quality. This step involves the following important things:Checking the legitimacy of all facts used in articles for QMaking sure that grammar and punctuation are accurate for the articlesMaking sure that all articles have the same house styleWorking on the layout of the articles..SIXTH STEP: Page Layout in the main big publications, there is a special work team that are responsible for page layouts called the layout staff. Their job is to layout the various pages that come together to make the magazine. In performing this task, they use very powerful Adobe Desktop Publishing programs such as InDesign to get the job done. It is at this stage that adverts from advertisers are placed into the content.Production Process of Q Magazine

SEVENTH STEP: Proofreading the articles for Q The next step in this process is re-reading the text in all articles to make sure its adequate for release. The editorial department will print out a copy of the magazine for the sole purpose of reading through to re-correct any mistakes in it. The editorial team keeps proofreading until every member is satisfied that all mistakes have been made.EIGHTH STEP: File emailed to printer After the re-reading stage, theres a DTP file of the entire magazine which is sent to the printer whose job will be to print the magazine. Before the release of the magazine, there is another process called the Pre-press which means that its checking to make sure that you are sending all the fonts and images that will be required for the magazine with your file. Once this stage is finished, their printing staff will then take over. Before the printing staff prints loads of copies requested by the publication, the staff first prints a few copies and sends them to the publications editor for checking once again. NINTH STEP: Distribution this is the final stage in the stage development of Q magazine. Qs printing staff will package them neatly and send them to a warehouse. From the warehouse, the magazines are then distributed and then sold to their audience. Production Process of Q Magazinehttp://hosbeg.com/the-magazine-production-process/

Why a Production Process is required?Like the magazines of XXL, Q, Kerrang and Mojo, I have made a production plan that details what everyone in my production team does and for each day, theres a deadline for producing, designing, constructing and building. Each instruction is detailed so that there is enough information for them to follow through with. Personally, I chose to make a Production Process because it can benefit my magazine a lot as my magazine is guaranteed a higher quality end product as time and organization is put into the making of the magazine. Also, Im able to save money as I plan how many pages we need and I make sure theres enough stories and content to fill those pages. Also, theres lower operating costs and lastly, its easier to make better decision when trying to finalize the layout for the magazine.

Front Cover How do the features appeal to the audience? The example above denotes to the audience that Q want to appeal to them with the taste in music and the uniqueness and style of the music they cover in their articles. The strapline can be used as an example of this as their strapline; Discover great music, uses verbal codes such as Discover to be seen as an eye-catcher and it makes the reader more interested in wanting to read the article as they believe their taste in music can be expressed and mentioned in Qs content. Other factors guaranteed to appeal to their audience is the price they generate their magazines for. the price can be seen on the barcode and the prices are regularly affordable. The affordability of the magazine garners more attention the magazine as it is purchasable for everyone. The main driving factor that encourages anyone to buy a Q Magazine is the musician/artist on the front cover. They use popular musicians as the lead for their front covers to bring more attention to their brand. The musicians have Star Appeal (Richard Dyer) as they have mass popularity which is a main factor for magazine purchase and theyre the eye catcher that makes the reader buy the magazine.

Double Page Spread How do the features appeal to the audience? Consistently, a pull quote is always seen in a Q double page spread. The example above denotes to the audience that pull quotes are used as direct references from the interviewee (the person being interviewed). The pull quote can appeal to the audience as they would find the pull quote insightful and interesting, they would want to learn more if they read the whole article. The same can also be said for the drop capital as it is deemed an eye-catcher that can draw their readers in to look around their magazine as the capital is colourful and large that can instantly attract attention.

Website How do the features appeal to the audience? Qs website offer many opportunities to their readers to be more involved with their magazine. This appeals to the audience as their website gives you opportunities to win prizes such as tickets (to your favourite concert) when entering their competitions and this attracts more eyes to their products because the public always want something free. They also keep their readers updated by having a section with the most recent news and their latest issues. More attraction is rendered to the website as they offer their readers the opportunity to be updated by entering a subscription plan where they receive the latest issues from Q.

Target Audience of Q MagazineThe founders of Q; Mark Ellen and David Hepworth felt the older people of music buyers were heavily ignored, so instead of aiming it towards teenagers and young people, the target audience for Q is music buyers over the age of 25, of both genders. the fact that the target audience is slightly older means that the magazine can afford to be a bit more expensive than if it was aimed at young people. Q features many genres of music so it is suited to all music lovers. the magazine has a mass audience as it is popular, but could also be referred to as having a niche audience as it is specifically aimed at only music fans. Q mainly focus on all genres of rock music and the magazine represents that. It focuses on the passion for classic rock and the artists that are involved in the genre. Q targets it's audience by concentrating on Indie Rock. The ideology of Q also implies that rock is of a very high value due to the variations of rock artists in the genre. The age demographic usually ranges from around 25 and over as similar to Mojo, Kerrang, XXL or other music magazines.

The diagram here denotes the percentage of the demographic across the magazines audience. This diagram refers to the 7 Subjectivities by Hartley, which mentions a persons gender, age, class, ethnicity, self-image, nation and family when looking at the statistics of the audience.http://magazines.bauermediaadvertising.com/magazines/detail/

How does the Katz, Hartley and Mazlow Theory relate to Q Magazine

Diversion Personally, I think Q is a good way to indulge into something and learn about all the new songs and news that is going amongst the media. 2. Personal Identification In Q magazine, they advertise a lot of opportunities for readers to get involved, and sometimes the people that may be resented in Q, may simply reflect us, and how we usually are.3. Personal Relationship As you read Q, you can learn about all the latest news, which can allow you to keep up to date with your friends and family about the news and gossip amongst the media.4. Inform & Educate Q allows individuals to get the most updated news on celebrities, music and gossip. An example of this is the edition of Q where we find out the latest news on Jay Z.

AHigher management, bankers, lawyers, doctors and other professionalBMiddle management, teachers, creative and media people e.g. graphic designers etc.C1Office supervisors, junior managers, nurses, specialist clerical toff white collarC2Skilled manual workers, plumbers, builders blue collar DSemi-skilled and unskilled manual workersEUnemployed, students, pensioners, casual workers

This defines the adult population largely by the job they do.This is based on the National Readership Survey (NRS)Audience Demographic of Q MagazineQs Demographic

Graham Burton: Socially and Media grouped audiencesGraham Burton has a theory about classifying audiences by their social and media grouping. According to the socio-economic graph the target audience would be demographics of D and E because the demographic would be fairly young because they probably wont have jobs but they would have enough money to buy their articles. The social grouping of Q Magazines target audience is centred for ages 25+ of all genders. The likeliness will be that theyre American but they could be British as well because all the publications are circulated around those countries; theyll most likely be fans of rock music and white. The media grouping for Q Magazines target audience will be fans of rock music and other forms of rock and indie.

Psychographic of Q MagazineMAINSTREAMERSSEEK SECURITY. Tend to be domestic, conformist, conventional, sentimental favour value for money family brands. Nearly always the largest groupASPIRERSSEEK STATUS. Materialistic, acquisitive, orientated to image and appearance, persona and fashion. Attractive packaging more important than contents, Typically younger people, clerical and sales jobs. SUCCEEDERSSEEK CONTROL. Strong goals, confidence, work ethic, and organisation. Supports stability. Brand choice based on self-reward, and quality. Typically higher management and professionals. RESIGNEDSEEKS SURVIVAL. Rigid and authoritarian values. Interested in the past and tradition. Brand choice stresses safety, familiarity and economy. Typically older people.EXPLORERSSEEKS DISCOVERY. Energy, individualism and experience. Values difference and adventure. Brand choice highlights satisfaction, and instant effect. The first to try new brands. Younger demographic students.STRUGGLERSSEEKS ESCAPE. Alienated and disorganised. Few resources beyond physical skills. Brand choice involves impact and sensation. Buys alcohol, junk food, lottery tickets. D and E demographic.REFORMERSSEEKS ENLIGHTMENT. Freedom of restrictions and personal growth. Social awareness and independent judgment. Anti-materialistic but aware of good taste. Has attended higher education and selects products for quality.

Psychographics in QQ Magazine have many readers from different social groups and classifications but on average, the most common readers for Q are in the Aspirers and Reformers group. A reformer is a person that is devoted to bringing about reform, as in politics or society. (quote for quote referenced from www.dictionary.com/browse/reformer) . An aspirer is a person who has a great ambition or ultimate goal to achieve something. (referenced from http://www.thefreedictionary.com/aspirer). Ive categorized their audience in this group because they seek to learn new content and aim to revolutionize the way music magazines are run. This is mainly because the target audience and demographic for Q is mainly teenagers aged 15-18+ and the groups would be best suited for them as the groups focus mainly on social media, i.e. music.

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Examples of Psychographics in Q

There are charts that observe the percentage in how many men and women observe the magazine yearly/monthly. The chart below states that 31.7 % of readers are female as compared to the dominated gender of over 68%. As proven by what I stated earlier in the previous slide, the age ratio is dominated by the group of 18-24 year old as they make up nearly 40% of the viewership compared to that of other ages. There are Aspirers and Reformers who aim to learn what they can and thrive to be informed. On Qs website, they give you the opportunity to do this by encouraging their readers to subscribe to their magazine and follow their pages on social media.

Katz/Blumler - DiversionAccording to 1 http://usesandgratification.blogspot.co.uk, the first theory is how: 1 Blumler and Katz believed that some members of the public may choose to consume media texts as a source of escapism. This would allow the consumer to divert from everyday life and routine to something different of their choice.

This can to relate to Qs audience as they can use the music and content of Q to escape everyday life and read about their favourite bands and artists. Also, this can make their target audience divert from reality and be lured into reading Qs content. http://usesandgratification.blogspot.co.uk

Examples of Katz/Blumler Diversion

On Qs website, you can observe the language Q magazine use to release stories and bring attraction to their pages. They use verbal codes such as Watch More and phrases such as Find out and Read More as a way of escaping reality and reading more and more until theyre indulged into the stories and seek to read more on the website or the magazine itself.

Katz/Blumler Personal RelationshipsAccording to 1 http://usesandgratification.blogspot.co.uk, the second theory is how: 1 Blumler and Katz believed that some people may choose to consume media texts as a tool to bond between other people. For some people it is a way of finding a common interest and relationships with other people. For other people it can assist with the development of social and interactive skills. It can allow the consumer to find a sense of belonging and similarities with others, be it friends or family..

This can to relate to Qs audience as they can relate to other people that have similar personality traits such as music taste, fashion preferences and interest in media. Also, through blogs on the Qs website, they can develop social skills and form friendships with fellow viewers on Qs blog/comment section. http://usesandgratification.blogspot.co.uk

Examples of Katz/Blumler Personal Relationships

On Qs website, you will these on the website regularly. They social media links that can accessible through the website, this gives the audience a n urge to follow them and be more personal with the team of Q as they can comment to them and get to know and understand their style and taste of music. Q also give out work/career experience opportunities for individuals who seek to increase more of a personal relationship with Q and work behind the scenes on the development of the Q magazines.

Katz

1. Diversion This means where the audienceCan RETREAT from their reality and engage Themselves into the content. 2. Personal Identification This means where the Audience are able to relate to a character or Their problem. 3. Personal Relationship Where the audience are able to gain a following (audience) and bondwith character or a bunch of different characters.4. Inform & Educate Where the audience LEARN something from engaging into the text/content.

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Katz

Diversion Personally, I think Q offers a good wayto indulge into something and learn about allthe new songs and news that is going amongst the Media. 2. Personal Identification In Q magazine, they advertise a lot of opportunities for readers to get involved, and sometimes the people that may be resented in Q, may simply reflect us, and how we usually are.3. Personal Relationship As you read Q, you can learn about all the latest news, which can allow you to keep up to date with your friends and family about the news and gossip amongst the media.4. Inform & Educate Q allows individuals to get The most updated news on celebrities, music and Gossip. An example of this is the edition of Q where We find out the latest news on Jay Z.

Hartleys 7 subjectivities theoryThe age of Qs audience is variable as it ranges from as old as 65 to as young as 15. Most people aged over 50+ who purchase the magazine have an interest for the content as they may have grown up with the genre as a child growing up and Q documents the evolution of rock music in their publications which may interest their older audience. Most young viewers, primarily;15-18, who purchase the magazine would do so as this age period is considered a rebellion towards older audience as they glorify music that stereotypically wouldnt be appreciated by the older audience. In terms of gender balance, Male readership primarily dominates the magazine consumption as very few women are interested in the content of rock music. In terms of the class they would be categorized in, they would be classified as people in the ABC1 demographic of the socio economic table as they are most likely to be working class citizens who are the majority of the audience (60-70%) and the rest of the audience demographic (30-40%) will be pre-teen/young adults (15-24). This is because very few students will be in categories A and B due to their low paying jobs and considerably low spending power as compared to the upper class.

Maslow

Social Climbers Where the audience are driven by improving their hierarchy in the social ladder.

Caregivers- Where the audience sympathize with the characters situation.

Explorers Where the audience are driven by social change.

Survivors Audience members who want thesecurity and routine of knowing the characters will be ok or something will be resolved.

Maslow in Qs AudienceThe category that would best suit Qs audience class would be in the Explorers category because the target audience of Q are regularly driven by the change in the social climate and are interested in the current affairs of whats going on in the music industry today.

Primary Research Pros ConsEasy Time consumingMake a survey about what you want, i.e. surveys, phone surveys or any other process of surveys. May not be accurateCan get specific answers that you would like to know, i.e. letting the answer be a simple yes or no.Could cost a lot Quick and cheap for a small sample surveyLarge scale is time consumingCould be out of date by the time the survey is probably finished

As part of my assignment, I will carrying out a primary research for a music magazine which will be made using Survey Monkey. http://georgiamediablogs.blogspot.co.uk/2012/03/pros-and-cons-of-primary-and-secondary_06.html

Primary Research

Looking through the data, a majority of the people who had filled out the survey were male. The graph shows that only 20% of the females had filled out the survey and 80% of the people who filled out the survey were in fact, males. With this new found information, Im now confident that my target audience has been reached and it also shows my demographic target audience is predominantly male.

Looking through the data, a majority of the people who had filled out the survey were 18 and under. The graph shows that only 10% of the people had filled out the survey were of ages 27 and over while 10% shows that people aged between 19-21 had filled out the survey and 80% of the people who filled out the survey were of ages 16-18. This conveys to me that my audience has been reached as my demographic is between 15+ so the ages that were filled out where within the age bound.

Looking through the data, a majority of the people who had filled out the survey have chosen different varieties such as Grime Pollution, Skepta, Rita Ora, Flume and Stormzy. This conveys to me that there is a variety of artists that have been mentioned and that my genre is all linked to their style of interest which helps to bring in my intended audience.

Looking through the data, 70% of the people who filled the survey would rather have the magazines circulated on a monthly basis as compared to the 0% who chose yearly and the 30% who chose to have it weekly. This helped me to finalize my decision on whether or not I should have it produced monthly and weekly. In the end, I chose to do it monthly to bring in more revenue + have more content to release to my intended audience.

Looking through the data, 50% of people prefer to listen to grime as compared to 10% each for all genres; Metal, Pop and Indie. Lastly, 20% prefer to listen to Rock. This helped me to know what genres should be included in my magazine as I will now know what my audience want and it will make it easier for me to react my target audience now that I know what they want to read.

Looking through the data, 40% each would prefer to buy a magazine for 1-1.50 and 2-2.50. Only 20% chose to pay 3-3.50. This helped me to decide what the best price range for my magazine is and how my magazine will appreciate the price of my magazine as its within their spending range and this could help to increase my audience.

Looking through the data, no one voted to prefer a free prize (0%). The likeliness is that the older individuals chose not to have free prizes because they didnt seem too interested in kiddie prizes as it would be deemed unimportant to them. 70% would want a free prize and 30% are not sure. The use of this information helped me to have a balance on my decision of whether or not I should mention prizes and or add in my puff promotions.

Looking through the data, 30% of people prefer to have green, shite and gold as a color scheme as compared to the other 30% who would rather have black, grey and gold as compared to the 10% who would prefer blue and gold and the other 10% who would have black and gold then lastly, the 0% who chose black and grey. The information wasnt really helpful as I had to later change the colour layout from green, gold, white and black to gold, white and black.

Looking through the data, 70% of people always listen to music while 30% will sometimes listen to music. This really helped me to narrow down what ages I need to focus on and what group of people I need to focus on the most as I need to find the group with the most attention towards music and their attitudes towards it. I had to identify the ones who cared about music rather than listen to it as theyre the best customers to cater too as more money can be generated from the use of content given to them.

Looking through the data, 50% of the people who had filled out the survey would rather buy a magazine from the supermarket as compared to the 20% who would rather buy it from a gas station and the 30% who would buy it from a corner shop. The information displayed here connotes to me that Ive targeted my attention to Supermarkets as it would be the best place to distribute my magazines.

Secondary Research

The customer reviews are from their app for themagazine. The magazine was received mostlynegative reviews for bad layout, fuzziness, lazyconstruction of the lap (layout, wording, positioning, missing content, etc.)http://blog.magvault.com/post/2014/06/11/Q-Music-Review - The link to the website is reviewed by a music critic who talks about their use of interaction, value and the verdict.

How Q Magazine have Synergy with Social media LinksQ magazine use social media links. For example, they use Twitter, Instagram and Facebook. This is so Q magazine can let their readers know what is updated in the next issue and to keep their readers interested. Also, you can get Q magazine online and as an app so they can expand on a worldwide demographic and then they can possibly get more viewers/readers. Moreover, throughout the magazine, they mostly advertise/ promote any up coming gigs or albums and then where you can buy any tickets and what the best songs are on the album.

Example of Synergy with social media pages

https:www.youtube.com/user/Q4musichttps:www.twitter.com/qmagazine?lang=en-gb

https:www.facebook.com/QMagazine /

Methods of Advertising Q MagazineQ Magazine regularly use different forms of advertising to promote their editions of Q. The type of advertisements they use are: Social Media They promote their magazines on YouTube, Twitter and Facebook. They regularly have trailers and previews for Q related events such as Q Awards.

https:www.twitter.com/qmagazine?lang=en-gbhttps:www.facebook.com/QMagazine /https:www.youtube.com/user/Q4music

How do Q Magazine market their magazineQ Magazine use the below the line level of marketing. This is because Q have synergy with Twitter, Facebook and YouTube. They use their pages to mention their Q awards, subscriptions, prizes and they sometimes promote their next releases of magazines. https://www.facebook.com/QMagazine/https://www.youtube.com/user/Q4musichttps://twitter.com/QMagazine

Above the LineAbove the line is a type of advertising through media such as television, radio, print, cinema and out of home to promote media based projects or to spread the awareness of a special offer. Above the line marketing sort of differs from Below the Line advertising, which uses mainly unconventional brand-building and promotional strategic plans, such as direct mail, sales promotions, flyers, telemarketingand printed media, i.e. brochures and usually involve no motion-like graphics. It is much more effective than when thetarget groupis very large and difficult to define. http://www.theadvertisingclub.net/index.php/features/editorial/3256-difference-between-above-the-line-and-below-the-line-advertising

Below the LineBelow the line is a type of advertising that is more targeted to a niche audience (smaller group) which involves the distribution of leaflets, stickers, promotions and brochures. http://www.theadvertisingclub.net/index.php/features/editorial/3256-difference-between-above-the-line-and-below-the-line-advertising

Examples of Marketing Strategies (1)Viral Marketing Viral Marketing is any sort of marketing technique that require websites or users to transfer a marketing message to other websites or users, creating a huge growth in the messages visibility and effect. Guerrilla Marketing Guerrilla marketingis a advertising strategy designed for small businesses to promote their products or services in an unconventional way with a small budget. This involves high energy and imagination focusing on grasping the attention of the public.

Examples of Marketing (2) - Guerrilla

Examples of Marketing (2) - Viral

Platforms utilized to help promote Q magazineQ Magazine allow you to make subscriptions via online so you can be sent magazines every month. They also use social media to promote their magazine, they have a Facebook and Twitter page which they use to promote their magazine articles. You can also subscribe to Q Magazine via WHSmith website and via Great Magazines site as well. https://www.whsmith.co.uk/products/q-magazine-subscription/9018000030623https://www.greatmagazines.co.uk/q-magazine

Example of subscription from Qs website

Distribution of Q Magazine EditionsQ Magazine are sold mainly in the UK and they have a fairly high cult following as theyre circulation figures are estimated to be over 360K. Q Magazine offer many opportunities to have their articles subscribed to and read by the high viewers around the web.

http://origin.mediauk.com/magazines/36219/q/readership-figures

Q magazines are sold mainly around the UK; especially England. There was an edition of Q found in Sainsburys and other newsagents.

Examples of Q Magazine distributionQ magazines are sold mainly around the UK; especially England. There was an edition of Q found in Sainsburys and other newsagents.www.alamy.com

Is the Q magazine editions available online?

You cant purchase the magazine online through a computer but they have a personalised app which you can download so you can check on their app updates and look at their most recent issues.

http://www.qthemusic.com/

Can fans of the magazine subscribe to the magazine and have it delivered to their address?

If you go onto their website, you can subscribe to their articles and you can get access to their old articles on their website. If you subscribe to their issues, you can get up to 12 articles a year. You can pay for it on their website and it requires you to put it in your address so it can send you the publications.

http://www.qthemusic.com/

Foreign and UK Distribution of Q MagazinePRODUCTTOAL CIRC.2013 CIRC.CHANGE Y/YDIGITAL EDITIONQ 48,35358,980-18.0%2,257

PRODUCTTOAL CIRC.2013 CIRC.CHANGE Y/YDIGITAL EDITIONQN/AN/AN/AN/A

http://www.pressgazette.co.uk/uk-magazine-combined-printdigital-sales-figures-first-half-2014-complete-breakdown/UK Worldwide

What is Ethics?In media, ethics is the splitting of applied ethics dealing with the specific ethical principles and standards of media, which includes broadcasting media, film, theatre, print media, internet and the arts. Ethics cover many varied and highly controversial topics.

https://prezi.com/c_yzx7jc42eb/legal-and-ethical-considerations-in-the-media-industries-btec-creative-media/

What are the ethical issues in the media industry?The morality issues such as right or wrong have to be taken into consideration. Exploitation also have to be considered. Any offensive material such as privacy or copyright are not really enforced by law. Regulatory bodies and codes of practise exist often within the industry. https://prezi.com/c_yzx7jc42eb/legal-and-ethical-considerations-in-the-media-industries-btec-creative-media/

Ethical Issues UK Tribes

UK Tribes is a category based on teenagers who dress, behave and act depending on what category they belong to. The categories in UK Tribes are Alternate, Mainstream, Leading Edge, Urban and Aspirant. The tribes were made in late 2005 from Channel 4.

My own magazine; Golden Era is an urban magazine that focuses mainly on Hip Hop, RnB and Rap Music. The tribe that would best suit my target audience would be the Urban Tribe, targeted primarily at Stylers and Wasteman.

http://www.uktribes.com/

SEXISM

How is Sexism portrayed in Magazines? MENShown as all muscular, no intelligencePowerful CluelessFalse expectations of what one can look like

WOMENShown as sexy, no intelligenceCluelessPowerfulFake/Plastic False expectations of what one can look like

Male Gaze (Laura Mulvey 1975)What is the Male gaze? Themale gazeis simply a concept that was coined by a female film critic called Laura Mulvey. The concept is referred to the way visual arts is structured around for a male viewer. It describes the tendency in visual culture to depict the world and women from a males point of view and in terms of men's attitudes.

https://finallyfeminism101.wordpress.com/.../faq-what-is-the-male-gaze...

What is the Hypodermic Needle Theory Katz?The Hypodermic Needle Theory (Katz & Lazarfeld 1955) can be linked to Q Magazine. This is denoted through the information that Q give out. They publicize the information that influences their own readers (audience) directly by injecting them with information that is specifically tailored for triggering a response. An example of Q using this theory in their front covers is the use of the strapline; The UKs biggest music magazine. The strapline is regularly used in their publications to convey how they are the most circulated and readership dominated magazine in the UK. The diagram below displays how the mass media (Q Magazine) inject their message (strapline) directly to their audience (readership). The message can also be linked to inform & educate (Katz) as the readers will know the message and be informed on the information theyve learnt as well as revise this fact every time they hear of Q.https://www.utwente.nl/cw/theorieenoverzicht/Theory%20Clusters/Mass%20Media/Hypodermic_Needle_Theory/Q MagazineThe UKs biggest music magazine

Mass MediaMessageAudience (Readers)

Female Gaze (Diana Saco)The female gaze is a way of work that is presented as from a female perspective or reflects the attitude of a female, either because of the creators gender or because it is deliberately aimed at a female audience.http://tvtropes.org/pmwiki/pmwiki.php/Main/FemaleGaze

Example of the Female Gaze

Diana Saco Female Gaze

Example

The issue denoted on the left is an example of how the publication would wish to encourage a female gaze from a pass along audience because Q would use the opportunity to increase their demographic and audience amongst the female population. The involvement of a sexualized male musician will attract more attention to the magazine as it can be referred to as eye candy. Non-verbal codes such as the facial expressions of the man (the tilting of his head, the gaze in his eyes and the unbuttoning of his shirt) and the positioning of his body portrays him as a heartthrob as these are stereotypically used characteristics to appear more sexy and attractive.

What is a stereotype?A popular belief that people have about specific individuals or groups. There are many types of stereotypes that are common amongst our community. The many types are:Teenage Girls:Always on their phoneCare about makeup and boysVainRude SelfishTeenage Boys:Care about sportsDont like homeworkDont like schoolDisrespectfulLazy

www.simplypsychology.org Attitudes

Stereotypes on CaucasiansTypical stereotypes be like:Enjoy pop-Music Listen to Vanilla IceAll Caucasians are discriminative towards other racesLike Outdoor ActivitiesAll enjoy golf

http://racist-stereotypes.com/

Q Magazine How to Complain The following information has been referenced from 1http://www.bauermediacomplaints.co.uk/ , 1Complaints should be made in writing, either by email tocomplaints@bauermedia.co.ukor by post to Bauer Consumer Media Limited, Endeavour House, 189 Shaftesbury Avenue, WC2H 8JG and addressed to The General Counsel.complaints under this policy will only be accepted within four months from the date of the behaviour or first publication of the article that you are complaining about. Where an article remains accessible on our website, complaints will be accepted up to 12 months from the date of the behaviour or first publication of the article that you are complaining about.When making your complaint you must include:a copy of the article in question, or a link to the relevant webpage or a web address if the complaint is about published material (or reference to the publication title, issue date, page and article title if a copy is unavailable);a written explanation of your concerns,with reference tothe Editors' Code;any other documents that will help us assess your complaint.Complaints received without this essential information cannot be considered. We may seek further details after your initial contact. If you cannot provide the requested information we may be unable to consider your complaint.We will consider complaints from (a) any person who has been directly affected by the matter complained of; or (b) from a representative group affected by an alleged breach of theEditor's Codewhich is significant and of substantial public interest; or (c) from a third party seeking to correct a significant inaccuracy of published information.We reserve the right to reject, without further investigation, complaints that show no breach of theEditor's Code; or that are trivial, hypothetical, gratuitously abusive or offensive, or otherwise vexatious or insignificant;If you are taking legal action, we may be unable to consider your complaint.

Reference: http://www.bauermediacomplaints.co.uk/

Q Magazine What happens to your Complain The following information has been referenced from 1http://www.bauermediacomplaints.co.uk/ , 1What happens to your complaint?The complaints process is free of charge irrespective of the outcome of your complaint.We aim to acknowledge your complaint within 5 working days of receipt. You agree to respond promptly to any request for further information.If we receive multiple complaints about the same issue we may make one response to all.We will provide you with our response to your complaint within 28 days of receiving everything we need from you to allow us to investigate. If we fail to meet this timescale, you can take your complaint toIPSO.We will always treat you courteously and with respect. We expect the same from you.

Reference: http://www.bauermediacomplaints.co.uk/

Q Magazine - CopyrightThe ident for Q is protected by applicable copyrights, trademark rights, database rights and other proprietary rights. It is mentioned on their website that they own the content of all logos with the magazines theyre associated with.

www.bauermedia.co.uk/terms-and-conditions

IPSO Editors Code of Practice Q Magazine

Q Magazine follow Bauers code of practices which falls into appliance with IPSO. The code denotes how Q adhere from racial language, sensitive issues or content that is considered offensive or insensitive. Consistently, Q don't often talk about sensitive topics as they focus entirely on music. Qs editorial team have to make sure that the accuracy of the content in my magazine was on point. They make sure that theres were no mislead titles in their main headlines, titles, stories, content and images. They do this by referencing all information to a common source to further make the magazine legitimate. When Q regularly make their editions, they make a first draft where they have to professionally proofread their work multiple time to make everything accurate. Q have to make sure the writers maintain the style of writing and behavior for all pages to make sure it flows and theres no inconsistency. https://www.ipso.co.uk/faqs/editors-code/https://www.ipso.co.uk/editors-code-of-practice/

Stereotypes on Black PeopleTypical stereotypes be like:Eat Fried ChickenEat WatermelonDrink Kool-AidEnjoy Rap MusicMales (dont like caring for babies, i.e. not wanting to be a father and do fatherly duties)Always robbing placesAlways stealingAlways shooting peopleAll can run fastAll love to play Basketball

http://racist-stereotypes.com/

The Q Magazine cover denotes to the audience the stereotypical depiction of a typical African-American rapper (Jay Z). The rapper displayed in the front cover appears to be wearing baggy blue jeans with an oversized black t-shirt and a long golden chain that is stereotypically worn in music videos and rap shoots.

Legal and Ethical Issues

What is IPSO?IPSO is an independent regulator that is heavily involved for the magazine industry in the United Kingdom. They make sure that the highest standards of journalism by checking and making sure that the standards in the Editors' Code of Practice is met. They also provide support and help individuals seeking to complain about breaches of the Code. IPSO is highly committed to helping newspaper and magazine industry to maintain and increase the amount of freedom and authority of the press through very effective and independent regulation.

https://www.ipso.co.uk/about-ipso/

What are Legal Issues?Legal Issues are what contains the checking for libellous or the false statements before the copy goes to print. This is especially required for the step to ensure that publishers dont commit libel by printing inaccurate or falsify facts or statements about people or events.https://prezi.com/c_yzx7jc42eb/legal-and-ethical-considerations-in-the-media-industries-btec-creative-media/

ConclusionTo conclude LO4, I have learnt and researched the IPSOs code of practice, legal and ethical issues, stereotypes and the relation of the Hypodermic Theory towards the Q Audience. Ive also learnt how all these factors are relatable to Q Magazine.