tweeting for success

Copyright 2010 Tony Gates

Did You Know?

Sacramento is among the top cities for Twitter?

Ranks #4 on Twitter use by business people Ranks #33 for overall social media use New York #1, San Francisco #2, DC #3 LA #8, San Jose #15 West Coast cities ahead of East Coast cities CA and TX only states to have multiple cities

in the top 15


What That Means….

If you’re NOT a Twitter or social media user…You are BEHIND


What That Means….

If you’re not tweeting, or using social media, your competition IS!!


Tweeting for Success



What is Twitter? Why Tweet? The “Language” of Twitter Twitter Etiquette Twitter Platforms Integration with other Social Media Questions


What is Twitter?

Created in March 2006 Most popular form of microblogging Based in San Francisco One of top 4 social media platforms Has over 106 million users 180 million unique visitors every month 300,000 new users every day 600 million search queries per day


What is Twitter?

Of Twitter users, 37% use their phones to tweet

75% of Twitter traffic comes from outside twitter.com (via 3d party apps)

Twitter gets 3 billion requests a day Twitter users tweet an average of 55 million

tweets a day One of 10 most visited websites


Why Tweet?

Brand yourself Bring value Direct people to you website, fan page,

profile, etc Notify followers of activity Inform, entertain Build your product/yourself/your business If your “brain” is your medium… tweet If you write of blog…. tweet


The “Language” of Twitter

@ - Twitter “handle” (@tonygates44) # - Hashtag – group posts (#stmidtown) RT – Retweet – post someone else’s

tweet you like 140 character limit* #FollowFriday; #SexySaturday DM’s (Direct Messages)



Looking forward to speaking to the Midtown Successful Thinkers Group about using Twitter for #business. http://on.fb.me/hjgarS #STMidtown

RT @SignRobby: @tonygates44 is speaking on Twitter next Wednesday morning #starden

Awesome! RT @tonygates44: Lkg fwd to speaking to the Mtown Successful Thinkers Grp abt using Twitter for business. http://on.fb.me/hjgarS



Love that movie! RT @tonygates44 Watching #LoveActually with the familial unit. Annual tradition that gets the #Christmasspirit going.

RT @tonygates44: Ask her! RT @RaisingCEOKids: I have a ton of other gift ideas - just ask me! #ceokidschat #Sacramento <== Mornin' friend!

@tonygates44 thank you for following me :)


Twitter Etiquette

Don’t spam Don’t hijack hashtags – stay on topic Generally follow back Follow thank-you’s (DM v. Public) Try and keep followed/following ratio close to

1:1 Build up others – RT often Use hashtags #FollowFriday


Twitter Etiquette

Give a compelling reason to click on a link Asking for followers is okay (w/in reason) Asking for RT’s is okay (w/in reason) Bio and pic Give to get No bots Respond to communications Be witty, compelling, valuable Love your followers


Twitter Platforms

Twitter.com Tweetdeck HootSuite


Integration w/ Other Social Media Platforms

Links to Facebook, LinkedIn, MySpace, YouTube, most other social media platforms

On blogs LinkedIn app Time-saver Be conscious of your brand



Questions?


General Guidelines

Reciprocal follow – IF there’s value Learn and use hashtags # Look for: number of follower/followed; # of tweets, RT’s;

signs of interaction (@) Good, brand-reinforcing bio #FollowFriday Draw people to your “stuff” with targeted marketing and

salesmanship, no spam, or auto “thanks for following me” msgs (Love your followers)

Be witty… Link to LinkedIn/Facebook? Pros and Cons


Summary

Social media is here to stay LinkedIn, Twitter, and Facebook are the

biggies Proper branding and bringing value brings

people to you Show a personal side Stay away from the Big 3 Love your followers Be consistent

tweeting for success

Documents