Tweeting For NC State University

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How to tweet on behalf of NC State University.

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<p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Welcome to Tweeting for NC State University</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Twitter is a fancy Web 2.0 tool that lots of bosses want you to use so they can say theyre doing social media stuff. But its also useful.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Twitter lets users post in 140 characters or less pretty much anything you can imagine. Its evolved well past answering What are you doing?</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Lets be honest. No one cares what youre doing. Eating isnt interesting. Neither is waking up, going to sleep or arriving at work.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Isnt that all Twitter is? A bunch of narcissistic commentary with no real value for responsible, intelligent, working people? </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Nope. People use Twitter to share links, news, feedback, answers, insights, even for real-time coverage of news and events.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Twitter also lets companies and employees listen to the social media conversation surrounding their brands, participate in it and affect it.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>NC States brand is profound and its people make it remarkable. Twitter lets us celebrate that depth and diversity in our own voices.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>So....What should I tweet?</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Share. Use Twitter to tell the facets of NC States story you know, influence, experience or find interesting.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Make NC State a part of conversations about what you do by being part of those conversations. We are our people.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>News, events, pertinent information, industry insights, questions, feedback solicitationsall of it has a home on Twitter. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>But be diverse in your postings. Shameless self-promotion shouldnt be your (only) focus. A little is ok #ncsuweb </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Know your current audience and the audience you want. Consider what theyll find interesting.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Before you hit update, ask yourself Who cares? If you can name them all by their first names, dont post. If you have no idea, dont post.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Think of Twitter like networking at a cocktail party. Be relevant, be personable, be entertaining and be memorable.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Don't be that guythe one who talks about himself and how great he is the whole night and doesn't listen to anything anyone else has to say.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>How do I get started?</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Its a good idea to listen to the conversation a bit before jumping in. http://www.twitter.com No account required. When youre ready, sign up. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Youll need an unique email account for each twitter account. http://www.twitter.com -&gt; sign up now.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Pick a username. Be accurate and informative. Name should reflect the NCSU name or unit (not the person updating tweets).</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Fill out the profile information, and provide the account users name here. Be honest. Its good for transparency and authenticity.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Add a photo that represents both the university and your unit. Same thing for your background. NC State downloads coming.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Dont leave everything as default. Take some time to customize the look and feel of your page. Web Color Palette (http://bit.ly/cq4ut).</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Start at http://twitter.ncsu.edu to find some people to follow. Most will follow you back. See who theyre following, grow your follow list. Use search to find more. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>A few dos and donts of tweeting...</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Have one or more communicative purposes. Don't: Tweet outside your purpose. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Discern the core messageDon't: Bury the lead </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Make your tweets interesting. Sell your story with your tweets.Dont: Be uninteresting, stodgy or overly formal. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>OK: NC State Engineering Researchers on Centennial Campus publish new research on implications of nanotechnology advances. http://shortlink</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Better: Is nanotechnology killing us bit by tiny bit? #ncstate attempts an answer http://shortlink</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Contractions, colloquialisms, slang and flexible grammar are your friends. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Tweet things that directly or implicitly support the fundamental NC State brand: hands-on, relevant learning opportunities that contribute to real world solutions.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Provide context for your links </p> <p>great #ncstate article on how visual consistency strengthens brands http://bit.ly/asdfd</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Dont: Offer blind links</p> <p>check it out!! http://bit.ly/lkasdf </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Remember whom youre tweeting for.Dont: Post anything you dont want your boss AND the Chancellor to read. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Provide university contextDont: Assume the Twitterverse knows who or what youre tweeting about </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Working on some cool stuff for Information Technology will get lost. Use NC State Information Technology or some variation. Topic+Context FTW </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Participate in the twitter community by @replies</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>How to reply: type @ followed directly (no space) by the username of the person you want to reply to. Lots of tools do this for you.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Give context even in @repliesDont: Assume all your followers know what youre replying to </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Use reply when you have something to addDont: Have personal conversations in public </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Listen and respondDont: Ignore @replies </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Trying to reach out to a reporter? Follow them on Twitter and @reply when you have something that might help. Build a relationship. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>You can @reply to anyone, even if youre not in a follower/following relationship (yet). </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Connecting through Direct Messages</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Direct Messages (DMs) provide a way to only tweet to an individual user and not your whole user base.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>DMs dont appear in the timeline. They are private between 2 twitter users.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>You can not DM a user that doesnt follow you.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>When to DM v/s @reply?</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Spread the word through Re-Tweeting</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Retweeting helps spread a tweet around the Twitterverse</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>How to retweet: Copy/paste full text of a tweet, add RT:@originalposter in front of post. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Retweet good, relevant tweetsDont: Retweet anything you wouldnt post yourself. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Retweet posts your audience would find interestingDont: Retweet posts your audience doesnt care about </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Leave room in your tweets for retweets (RT @timjonesonline takes up 18 characters) </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>You can retweet anyone, even if youre not in a follower/following relationship. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Promote your brand by adding hashtags to your tweets</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Tag lots of stuff with #ncsu and #ncstateDont: Forget to tag </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Limit your local tag vocabularyDont: Create multiple tags for the same thing</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Use hashtags in contextDont: Create arbitrary, uninformative tags (often) #nothelping</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Spread the word with links and pics</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Use a link shortener Dont: Not post links </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>http://bit.ly is great. Free account, lets you track links and references. Very helpful for metrics. Great for your links, less so for general links </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>http://bit.ly key stats: Number of clicks and referring sites/tools. Neat.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Some real world example tweets about advertising, announcements and news...</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Twitter is about connecting with new people, so you gotta follow them!</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Do: Be discerning in who you follow and who you let follow you.Dont: Follow everyone. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>When it comes to earning followers content and participation are the most effective investments. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Search topics, ideas, people, placesfind people to follow. Places like http://www.wefollow.com offer some good ideas as well. </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Find groups of people with Lists</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Lists are user-generated groupings of other twitterers.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>http://listorious.com/ can help you find relevant lists to follow. Also create your own lists.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Twitter has spam too</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Spotting the spammers is pretty easy...</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Following: 2,347 Followers: 7 Tweets:1 </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Every post is Check out my xxxxxxx or Learn how to make millions on the Internet </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Blind links + names like sexychristine324 with posts like check out my pix -&gt; http://got.vir.us </p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>...or is named @jason_austin</p> <p>(joke)</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Spammers are fairly harmless. Just dont follow them.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Search is your friend</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>http://search.twitter.com can help see what people are saying</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Twitter is a real-time news network. Just check out the trending topics...</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Use twitter tools to help manage your account</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Tweetdeck, TwitterFox, Tweetie, Twitterific, Twhirl, Netvibesthe list goes on and on. Find what works for you.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>So you think you are twitter master now? Its time for a throwdown, Bobby Flay style.</p> <p>Tweeting for NC State University @timjonesonline @jason_austin @nematome</p> <p>Get in groups of 3 or 4 and craft a tweet promoting a news announcement. And make it good :)</p>...