tweeting for nc state university

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How to tweet on behalf of NC State University.

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Tweeting for NC State University @timjonesonline @jason_austin @nematome

Welcome to Tweeting for NC State University

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Twitter is a fancy Web 2.0 tool that lots of bosses want you to use so they can say theyre doing social media stuff. But its also useful.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Twitter lets users post in 140 characters or less pretty much anything you can imagine. Its evolved well past answering What are you doing?

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Lets be honest. No one cares what youre doing. Eating isnt interesting. Neither is waking up, going to sleep or arriving at work.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Isnt that all Twitter is? A bunch of narcissistic commentary with no real value for responsible, intelligent, working people?

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Nope. People use Twitter to share links, news, feedback, answers, insights, even for real-time coverage of news and events.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Twitter also lets companies and employees listen to the social media conversation surrounding their brands, participate in it and affect it.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

NC States brand is profound and its people make it remarkable. Twitter lets us celebrate that depth and diversity in our own voices.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

So....What should I tweet?

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Share. Use Twitter to tell the facets of NC States story you know, influence, experience or find interesting.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Make NC State a part of conversations about what you do by being part of those conversations. We are our people.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

News, events, pertinent information, industry insights, questions, feedback solicitationsall of it has a home on Twitter.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

But be diverse in your postings. Shameless self-promotion shouldnt be your (only) focus. A little is ok #ncsuweb

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Know your current audience and the audience you want. Consider what theyll find interesting.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Before you hit update, ask yourself Who cares? If you can name them all by their first names, dont post. If you have no idea, dont post.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Think of Twitter like networking at a cocktail party. Be relevant, be personable, be entertaining and be memorable.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Don't be that guythe one who talks about himself and how great he is the whole night and doesn't listen to anything anyone else has to say.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

How do I get started?

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Its a good idea to listen to the conversation a bit before jumping in. http://www.twitter.com No account required. When youre ready, sign up.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Youll need an unique email account for each twitter account. http://www.twitter.com -> sign up now.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Pick a username. Be accurate and informative. Name should reflect the NCSU name or unit (not the person updating tweets).

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Fill out the profile information, and provide the account users name here. Be honest. Its good for transparency and authenticity.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Add a photo that represents both the university and your unit. Same thing for your background. NC State downloads coming.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Dont leave everything as default. Take some time to customize the look and feel of your page. Web Color Palette (http://bit.ly/cq4ut).

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Start at http://twitter.ncsu.edu to find some people to follow. Most will follow you back. See who theyre following, grow your follow list. Use search to find more.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

A few dos and donts of tweeting...

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Do: Have one or more communicative purposes. Don't: Tweet outside your purpose.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Do: Discern the core messageDon't: Bury the lead

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Do: Make your tweets interesting. Sell your story with your tweets.Dont: Be uninteresting, stodgy or overly formal.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

OK: NC State Engineering Researchers on Centennial Campus publish new research on implications of nanotechnology advances. http://shortlink

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Better: Is nanotechnology killing us bit by tiny bit? #ncstate attempts an answer http://shortlink

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Do: Contractions, colloquialisms, slang and flexible grammar are your friends.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Do: Tweet things that directly or implicitly support the fundamental NC State brand: hands-on, relevant learning opportunities that contribute to real world solutions.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Do: Provide context for your links

great #ncstate article on how visual consistency strengthens brands http://bit.ly/asdfd

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Dont: Offer blind links

check it out!! http://bit.ly/lkasdf

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Do: Remember whom youre tweeting for.Dont: Post anything you dont want your boss AND the Chancellor to read.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Do: Provide university contextDont: Assume the Twitterverse knows who or what youre tweeting about

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Working on some cool stuff for Information Technology will get lost. Use NC State Information Technology or some variation. Topic+Context FTW

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Participate in the twitter community by @replies

Tweeting for NC State University @timjonesonline @jason_austin @nematome

How to reply: type @ followed directly (no space) by the username of the person you want to reply to. Lots of tools do this for you.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Do: Give context even in @repliesDont: Assume all your followers know what youre replying to

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Do: Use reply when you have something to addDont: Have personal conversations in public

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Do: Listen and respondDont: Ignore @replies

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Trying to reach out to a reporter? Follow them on Twitter and @reply when you have something that might help. Build a relationship.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

You can @reply to anyone, even if youre not in a follower/following relationship (yet).

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Connecting through Direct Messages

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Direct Messages (DMs) provide a way to only tweet to an individual user and not your whole user base.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

DMs dont appear in the timeline. They are private between 2 twitter users.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

You can not DM a user that doesnt follow you.

Tweeting for NC State University @timjonesonline @jason_austin @nematome

When to DM v/s @reply?

Tweeting for NC State University @timjonesonline @jason_austin @nematome

Spread the word through Re-Tweeting

Tweeting for NC State University @timjonesonline @jason_austin @nematome