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THE TWEETING MEETING IS A CROWDSOURCED BOOK ON SOCIAL MEDIA & SOCIAL NETWORKS FOR MEETINGS & EVENTS. Have you read it? This book is dedicated to the Meeting Industry to help people involved in organize meetings to use effectively the Social Networks and it is co-created by 15 authors. Each chapter addresses a specific Social Media area for meetings and events. SOME OF THE TOPICS THIS BOOK COVER ARE:Research and advice on the use of Twitter during eventsLeveraging the power of Linkedin and Twitter for networkingUse of structured crowdsourcing tools for more eff ective meetingsCrisis management through social mediaHow to accommodate the Generations Y and Z into your eventsI'm proud to have been a pre-reader of the book and that my comment is on the back cover. This is what I wrote: "I strongly believe the use of Social Media is connected to the success of each event. The Tweeting Meeting, shares the experience and the know-how of brilliant minds. It responds to the big need to be skilled and ready to use these wonderful means e ectively. Stefania Conti-Vecchi, CEO EVENTagist, ItalyI think you should have a look!Here is a preview: and you can buy the book here: the PDF version for iPad or other tablets and e-book readers here:


<ul><li>1.SAMPLEThe TweetingMeetingSocial Media &amp; Social NetworksFor Meetings &amp; Events</li></ul><p>2. The Tweeting MeetingSocial Media &amp; Social NetworksFor Meetings &amp; EventsThis book was made possible thanks to an educational grant from:Synthetron, IMEX and SpotMe #TWEETINGMEETING 3. l The Meeting Support Institute backgroundThe Meeting Support Institute is a not for profit entity that aims at improving meeting effectiveness.It does so by helping tools and services, techniques and knowledge in exposure, development andeducation towards the meeting planners and organisers. The Meeting Support Institute in a wayrepresents the Meeting Architects toolbox. The Meeting Support Institute has members that areindividuals or companies with tools improving meeting effectiveness.It was founded in 2006 based on the MPI CMM business plan of Maarten Vanneste. The main activi-ties are a website, publication of articles and books like this one, managing a knowledge base, presentations, MSI stands sponsored by meeting industry tradeshowslike EIBTM and IMEX and networking events like the dinners around these trade shows. Our mainproject until now was a group of 11 member stands at IMEX Frankfurt. This has been possible thanksto the support and sponsoring of IMEX. Thanks to this IMEX project, the Meeting Support Institutehas been able to develop several other projects. And the FRESH conference 2012 in CopenhagenDenmark is the latest and biggest project organised by the Meeting Support Institute.The Tweeting MeetingCopyright 2012 by Maarten Vanneste, CMMAll rights reserved. Published by the Meeting Support Institutewww.meetingsupport.orgEditing by Editor: Rosa Garriga Mora Assisted by: Peter Haigh and Miguel NevesLay-out by NaDruk, TurnhoutPrinting consultant: Stephan Beyens, VestagraphicsManufactured in PolandISBN/EAN: 978-94-6190-620-5Published January 2, 20122 The Tweeting Meeting 4. Table of Contentsl The Meeting Support Institute3. Social Media and its Marketingbackground2Aspect for the Meeting Industry: Evolution or Revolution? 31Introduction7l How it all started 31 l Side effect of e-marketing inl Tweeting Meetings, most of us didnt conference management32see it coming, some of us still dont.7l New marketing strategies 34l Hyper 7l Whats next35l Banzwidth 8l A success story36l Chaos 8l Tips and Tricks37l The next version of this book 9l Is it worth it to advertise on Facebook? 38l The Meeting Support Institute 9l Thank you10l A few practical things 104. Theres A Reason its Called Social Networking411. The Past, Present and l Twitter42Future of Social Media 13l Facebook 44 l Online Communities 45l Social media definition13l LinkedIn 47l In the beginning. 13l Summary48l 1995-199914l 2000-200514l 2006-2010145. How to REALLY use LinkedInl Today15to boost visibility and attendance 51l The Future the next five years 16 l The single most important benefit of LinkedIn512. How to Properly Use Social Media to l Why LinkedIn andEnhance and Promote Your Event21 not Facebook or MySpace? 52 l Active and passive use of LinkedInl Introduction 21and why only passive use doesnt work53l Research 21l The Power of your Networkl Benefits of Social Media 22is in the Second Degree53l Strategies 23l How does this apply to events? 54l Strategic Implementation 25l Tips to use LinkedIn to promotel Social Media Success 26your meeting or event in a passive way 54l Public vs. Private Social Networks 27l Tips to use LinkedIn to promotel What is Ahead? 29your meeting or event in a proactive way 55Social Media &amp; Social Networks For Meetings &amp; Events 3 5. l Now lets go a step further andl CONNECTIVITY 76tap into the power of the second degree 56 l CONTINUITY 76l Now go even a step further and l Try it before you have to 79use the option LinkedIn gives youl In flight? Not connected?to browse your networks connections: 57 Need a checklist for landing?l Conclusion57 Why didnt you think of that at take off?79 l 11 Tips for using social media for emergency communications (17)806. The Best Ways to use Twitterl 7 steps to Developing Message Maps 81to make Your Event A Success59 l Start your blueprint today 82 l Share your thoughts, join the dialogue 83l Why You Should Observe Your Audience59l The Data Source: Twitter and Ten Events 59l Analysis61 8. Culture, Control and Communication:l Twitter Behavior at Events62 Going beyond classical Social Media 85l How to Use This for Your Event63l Social Media and the Event Lifecycle64 l Listening to all before a few are speaking 85l How to Use This for Your Event68 l The most important issues for any group86l Social Media Power Users68 l Effective listening:l How to Use This for Your Event69 the first and most difficult stepl Executive Summary 70 to reduce internal contradictions87l The most important findings are:70 l Certain criteria apply to electronic meetingl Applying these Findings to systems that overcome the deficits of classical,Other Social Media71 physical meetings: 88 l All media have their own cultural horizon89 l True listening - a matter of culture for all7. RT Cloud computing vs cloud organizing meetings91commuting; the social l Conclusions93media [r]evolution73l Introduction73l When worlds collide;the social media [r]evolution 73l CONTENT 75l CONTEXT 754 The Tweeting Meeting 6. 9. Attendee Generated ContentWelcoming Generation Y &amp; Z intoa more Attendee Centric Events World 95l Where We Have Been96l Where we are right now96l Condensing the Content 100l A critical note by Jeffrey W. Rasco, CMP 101l Where we are going 102l How we can adapt 10410. Guidelines and Policiesfor Social Media and Meetings107l Guidelines and Policies108l Your audience(s) 111l Summary11211. Cases115l IMEX America 2011115l WE MESSED WITH TEXAS 118l The NAB Show 125l American College of Cardiology Annual Meeting 126Next steps:131 Social Media &amp; Social Networks For Meetings &amp; Events 5 7. IntroductionMaarten Vanneste l Tweeting Meetings, most of us didnt see it coming, some of us still dont.Social media and social networks (SM/SN) are all around us. In just a few years they have taken a placethat seems to gain more influence, faster than anything ever before. Also in meetings, conferences,events and exhibitions... Things evolve at high speed and who knows what will be next.What influence does it all have on you? Can you just ignore it and wait until its over? Or should youstart looking for a fulltime SM/SN manager? The truth probably lies somewhere in between thesetwo extremes. Im sure that after reading this book you will have a better idea of where social mediacan lead you and how it may help your projects. And despite the title, we are not only talking aboutTwitter.Besides the history of social media, - yes, HIS TO RY - we also address groups, communication, mar-keting, generations, risk, regulating, research and some cases.Throughout this book there are dozens of tips, tricks and apps you can investigate and apply rightaway. As I was reading this book for the first time, I constantly grabbed for my Android smartphone,my Apple iPad or typed away on my laptop PC.I am still using these apps and techniques that help me in co-organising my next conference, manag-ing my own tweets, groups, etc. lHyperWhile reading this book I also started to wonder: do conferences now also attract the ADHD (Atten-tion Deficit Hyperactivity Disorder), ADD and hyperactive people that didnt come to presentationsin the past because they were expected to sit still and they got bored to death?Do conferences now start to benefit from these many peoples skills of, for example, constantlyreporting to the outside world what is happening inside a congress?I for one am somewhat hyperactive, but I cant type a tweet and listen at the same time. Maybe I typetoo slow so that I miss half the presentation Im trying to tweet about. Id love to do some reportingvia that may be good for the conference, but its not good for me. So what should I do? Youprobably think: follow a speed-typing course. Introduction 7 8. lBanzwidthAnother question that is being discussed is about how we build relations as people? A test with Mar-tin Sirk at an ICCA (The Netherlands) educational session showed that in associations the meetingplanner unanimously sees this relation building / networking as the number one reason why peoplecome to conferences. First you get to know someone, then you may like them and only later you willtrust them enough to move into an action, a result. How far can we go with social media in buildingrelations?In a long and late call with Bnz Ledin (USA, Switzerland) he introduced this issue and later I sent hima summary of our thinking in one slide, naming it Banzwidth: the same as the well-known InternetBandwidth but based on his first name Bnz.Social media has a low Banzwidth and face to face the highest possible Banzwidth.If face to face is 100Bzw and not communicating at all to someone is 0Bzw, how much Bzw do socialmedia have?In the above drawing, under technique, place social networks where you think it fits.These and many other questions will be discussed over the coming years and as always Change willland, and look as if it always was. lChaosBefore that happens, some chaos and confusion will be inevitable. That is okay. Dont worry, you arenot alone. You dont have to know everything and certainly not master everything.Starting with this book is however a good plan to create at least a beginning of a plan or an SM/SNstrategy. I dare to say this book is a good foundation for meeting design with SM/SN.8 The Tweeting Meeting 9. So it is appropriate to thank all the authors of this book. Without them this book would not exist. Thecreation of a book is a slow process in times of fast media but our authors have been instrumental ingetting things done on time. And still, when the ink of the printer is dry, we will probably start work-ing on the update.lThe next version of this bookSocial media will keep evolving and changing so every few years this book will need an update. If youfeel ready to contribute to the Tweeting Meeting version II send me your chapter idea in an email and we will add it to our list.lThe Meeting Support InstituteThe MSI is an organisation / association that aims at increasing the size of your toolbox as a MeetingArchitect, meeting planner, meeting facilitator and even meeting owner. If you want to increase theeffectiveness of your meetings, you start with the identification of objectives and then you go into thedesign: the more tools you have in your toolbox, the better your design will be. All sorts of things are inour toolbox today, like meeting formats, facilitation, design and colour, audio visual and technology.Based on the taxonomy laid out in the book Meeting Architecture, a Manifesto we classify tools inour toolbox in five categories summarized in one word: CHATTY. C stands for Conceptual which means formats, concepts, techniques. H is for Human as in actors, facilitators, etc. A for ART is about music, theme, show, artists, colour, set design, theme, etc. T stands for Technical as in space, furniture, stage, AV, etc. TY is TechnologY like on line and hands one technology including, voting systems, online network- ing tools, RFID, etc.Social media is a whole new drawer in the technology section of our toolbox so the MSI had to investin it, hence this book.I am very proud of the result and sure it will contribute to the MSIs mission: helping you todesign more effective meetings. As things evolve we now all have an on-going project in updat-ing the information available, to keep your toolbox up to date. Make sure you register for regular updates. And ask the questions or join discussions in theLinkedin group Meeting Architecture.Also keep your eyes open for many of our authors as speakers. The industry associations, global oneslike MPI or PCMA , and regional national organisations spend a lot of effort in organising education attheir international conferences and local chapter meetings. If you have the chance, become a mem-ber go there to learn more and stay up to speed.For now, enjoy the rest of this book and get that meeting tweeting!Introduction 9 10. lThank you I need to thank a lot of people for their contribution and support. First of all Nisan Bartov who started this book with an idea in the summer of 2010. Than the hard work of Rosa Garriga Mora (Spain) edit- ing the different contributions and making everything fall into place in time and on budget. She was seconded to the project by Event ROI Institute. We thank also Managing Partner Dr. Elling Hamso for his coaching and support as well as managing with only a part time Marketing and Media Manager for the duration of the project. Secondly all the authors: Corbin Ball, Corbin Ball Associates, USA Terrance Barkan, Socialstrat, USA Nisan Bartov, CongressMed, Israel Shuli Golovinski, Newtonstrand, UK Frank Martin Hein, Synthetron, Germany IAEE (International Association of Exhibitions and Events), USA Ruud Janssen, TNOC, Switzerland Jennifer Jones, IALD (International Association of Lighting Designers), USA Jessica Levin, Seven Degrees Communications, USA Miguel Neves, IMEX Group, UK Jeff Rasco, Attendee Management Inc., USA Jan Vermeiren, Networking Coach, Belgium Dennis von Ferenczy, amiando, Germany Each of them has invested time in this project and shared their knowledge. All of them realize their work is merely a time stamp so I hope to keep them on board for the next version... By then we probably will have new authors joining in to fill the blank spots we have in our index. Leave your comments, suggestions and ideas on We thank our pre-readers: Peter Haigh (UK), Stefania Conti-Vecchi (Italy) and Miguel Neves (UK). A big thank you for an extremely fast service from the design/layout team at Nadruk with a special mention of Teun, Gunther and Gert. And of course the printing support by Brigitte and Stephan at Vestagraphics.lA few practical things We have tried to produce a book with a grammar that will be appreciated by readers from all over the world. For a niche market like this, we do not expect a lot of translation will happen, although we are open to it. We tried to use simple English, for the many non-native English-speaking readers we expect will want to read this book.10 The Tweeting Meeting 11. Some of our authors have written with association congresses in their mind. Others are morefocussed on corporate meetings. These are two very different worlds, but each can learn from theother, and social media dont know any real borders anyway.Use a pen, a marker or post it notes, and mark the 3 or 5 most important ideas you feel you need toapply. Unless you are a full time SM/SN manager for conferences, it will be impossible to apply all theideas and suggestions from this book. Be ready to select what is valuable for you, so you can takeaction after (o...</p>