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DESCRIPTIONRecorded webinar: http://slidesha.re/1tGIOfH Subscribe: http://www.ksmartin.com/subscribe Twitter is becoming an increasingly powerful social media platform. Far from being solely a venue for celebrity gossip and political discourse, it's home to a vibrant business community that includes a growing number of leaders, academics, and professionals interested in business performance improvement via Lean, Six Sigma, Agile, etc. In this "Twittorial," Karen provides a brief overview about: * How Twitter works * How to get the most from it * Nuances & minefields you need to be aware of * Recommendations for how to proceed The content focuses on Karen's views, experience, and personal Twitter practices that she has honed over 4 years and will, understandably, not include the full range of topics related to Twitter.
- 1. Tweeting ImprovementWebinarDecember 2, 2014
2. We help clients in all industries deploy Lean management & achieve business performance improvement. Teacher at University of California, San Diego Author & Speaker:Karen Martin, President The Karen Martin Group, Inc.2www.ksmartin.com/subscribe2013 Shingo Prize winner! 3. @karenmartinopex#TweetLean 4. What is a Tweet?Saying anything in 140 characters or less._ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 2014 The Karen Martin Group, Inc.5Red = Leave a minimum of 17 characters for retweets & replies 5. #HashtagA way to connect people to a conversation or to make a point.Research to make sure its associated with what you think its associated with.Short and simple.No more than 2 hashtags per TweetSee Jimmy Fallon & Justin Timberlakes funny take - https://www.youtube.com/watch?v=57dzaMaouXAFor more info - http://en.wikipedia.org/wiki/Hashtag 2014 The Karen Martin Group, Inc.6 6. Getting Started Sign up! www.twitter.com7 7. Getting Started Select Your User Name815 characters max 8. Getting Started Create Your Profile & Load Header Image9Profile1500 x 500 pixels400 x 400 pixels 9. 2014 The Karen Martin Group, Inc.10Choose Your Theme Colorwww.colorpicker.com is an free site that allows you to find a HEX number for the color of your choosing. 10. 11 11. Recommended FollowsAdam Grant - @AdamMGrantBloomberg Businessweek - @BWThe Economist - @TheEconomistEveryday Wow - @everydaywowFast Company - @fastcompanyFortune mag - @FortuneMagazineHarvard Business Review - @HBRInc Magazine - @IncMaria Popova - @brainpickerRadioLab - @RadioLabRosebeth Moss Kanter - @RosabethKanterSimon Sinek - @simonsinekStephen Shapiro - @StephenShapirostrategy+business - @stratandbizTed Coine & Shawn Murphy - @switchandshiftThe Economist - @TheEconomist12Lean ThinkersOthersAlan Gleghorn - @AlanGleghornAlan Robinson - @alanrobinsonAME - @AMEConnectDan Markovitz - @danmarkovitzDaniel Jones - @DanielJonesLeanDarrell Damron - @LeanWAGOVDean Schroeder - @deanmschroederEric Ries - @ericriesJoakim Ahlstrom - @SucceedwithCIJon Miller - @jmiller_kaizenKevin Meyer - @Kevin_MeyerLean Enterprise Institute - @ leandotorgMark Graban - @MarkGrabanMichael Ball - @thegembacoachMike Thelen - @mdthelenRussell Watkins - @leansempaiThe Shingo Institute - @ShingoInst 12. 2014 The Karen Martin Group, Inc.13Tweets that mention youPrivate messagesSearch for hashtags 13. Lets Tweet!!! 2014 The Karen Martin Group, Inc.14 14. The Art of Brevity: Twitter Grammar RulesNoHow r u 2day?YesSee @karenmartinopexs post re 2 key #lean mgmt practices. 2014 The Karen Martin Group, Inc.15 15. Retweets & Modified TweetsRetweet (RT)Modified Tweet (MT) 2014 The Karen Martin Group, Inc.16 16. FavoriteReally like what someone has to say? Or want to go back to it? Favorite their tweet. 2014 The Karen Martin Group, Inc.17 17. MiscellaneousMentions - A mention is a tweet that contains someones handle/user name (@karenmartinopex).Lists Way to filter/manage your feed; can be public or private.Thanking people debatable. 2014 The Karen Martin Group, Inc.18 18. Tricks of the TradeTwitter will automatically shorten URLs to save characters. 2014 The Karen Martin Group, Inc.19Add a character in front of a message that begins with a user name if you want all to see the Tweet 19. Pinned Tweet Appears 1st on Profile 2014 The Karen Martin Group, Inc.20 20. Twitter Archive To See What Youve Tweeted (Under Settings) 2014 The Karen Martin Group, Inc.21 21. Two Useful ToolsHootSuite www.hootsuite.comGood for scheduling Tweets in advance & viewing different feeds on one page (can set up custom feeds)Good for other social media sites as wellBufferApp www.bufferapp.comGood for scheduling Tweets in advanceRecommend RTs as well 2014 The Karen Martin Group, Inc.22 22. Those Pesky Promoted Tweets! 2014 The Karen Martin Group, Inc.23 23. Reporting Abuse 2014 The Karen Martin Group, Inc.24 24. Twitter AnalyticsView your Twitter analytics: analytics.twitter.com 2014 The Karen Martin Group, Inc.25 25. Twitter HelpFAQshttps://support.twitter.com/groups/50-welcome- to-twitterTwitterspeakhttps://support.twitter.com/articles/166337-the- twitter-glossary 2014 The Karen Martin Group, Inc.26 26. 2014 The Karen Martin Group, Inc.27Final ThoughtsStalk for a whileLearn what you like and dont likePros and cons re: developing a singular persona (brand)Be careful its public information!Dont Tweet while angry, drinking, etc. Have fun learning & engaging! 27. 2014 The Karen Martin Group, Inc.28Karen Martin, President 858.677.6799 @karenmartinopexBlog & newsletter: www.ksmartin.com/subscribe