1. J. SCHUH

2. WHY SHOULD YOU LISTEN TO ME? 15 yrs experience 10,000 hrs of producing Industry Leader Fortune 500 clients 3. U.S. INTERNET USERSWATCHED 34 BILLIONVIDEOS IN MAY 2012SOURCE: NewMedia TrendWatch November 2012 4. GENERATIONBORN *AGEBaby Boomers 1946 1964 50 +Generation X1965 1981 30s 40sGeneration Y1982 1999 20s 30sGeneration Z2000 +12 -*Experts differ on the start dates of Generation X , Y and Z. 5. YOUNGER GENERATIONS ARE THE FIRST TO ADOPTNEW TECHNOLOGIESSOURCE: NewMedia TrendWatch November 2012 6. BOOMERS ADOPTION OF NEW TECHNOLOGYDRIVES GROWTHSOURCE: NewMedia TrendWatch November 2012 7. Video ads targeted to children ages 6to 14 had thehighest video ad click through rate at 3.5%,but the lowest rate of viewing to completion. SOURCE: NewMedia TrendWatch November 2012 8. Ads targeted at older users (35 +) had a 77.4% completion rate.SOURCE: NewMedia TrendWatch November 2012 9. Storytelling is the mostpowerful way to put ideasinto the world today. - Robert McKee 10. EVERY VIDEO SHOULD HAVE ANINTRODUCTION, BODY AND CLOSINGSOURCE: http://www.youtube.com/watch?v=7xK9qv611sU 11. ENGAGE, EDUCATE, ENTERTAINSOURCE: http://www.youtube.com/watch?v=7xK9qv611sU 12. REASONS PEOPLE SHARE1. Answers a question, or evokes an emotional response2. Hot topic3. It aligns with their idenity and how they want to be perceived4. Helps to maintain and grow relationships 13. REASONS PEOPLE DONT SHARE1. Too much branding2. Toxic topic3. Depressing topic4. Sex, violence and profanity 14. VIDEOS THAT PERFORM BEST CLOCK IN AT AROUND 1 MINUTE 15. VIDEO IS USUALLY A COMPLEMENT TO,NOT A SUBSTITUTE FOR,CONTENT 16. MAKE SURE THE CONTENT OF THEVIDEO CAN BE FOUND EASILYSOMEWHERE ELSE 17. WHATS A CODEC?codec (n) short for compressor/decompressor 18. HTML5 VIDEO CODECS MP4 or H.264 Ogg/Theora WebM 19. WHATS THE DIFFERENCE Ease of encoding Video quality Compression size Cost to use (FREE for Now) 20. OVER1 TRILLION VIEWS IN 2011 72 HRS OF VIDEO UPLOADEDEVERY MINUTE OVER 4 BILLION HRS WATCHEDEACH MONTHSOURCE: YOUTUBE.COM/PRESS_STATISTICS 21. TRAFFIC FROM MOBILE DEVICES TRIPLED IN 2011*YOUTUBE APP REMOVED FROM iPHONE 5 22. 3 HRS OF VIDEO IS UPLOADEDPER MINUTE TO YouTubeSOURCE: YOUTUBE.COM/PRESS_STATISTICS 23. HOST = WEBSITE VIDEO + SEO CONTROL BETTER MEASUREMENT GENERATE DIRECT TRAFFIChttp://ajwood.com/ 24. POST = SYNDICATION VIDEO + SEO LARGE AUDIENCE ORGANIC & UNIVERSAL SEARCH MULTIPLE SERPS (Search Engine Results Page)http://www.youtube.com/ajwood2001 25. A.J. WOOD 17,007SUBSCRIBERS1,831,608VIDEO VIEWShttp://www.youtube.com/ajwood2001 26. THE BIG 3 27. 500 YRS of YouTube video iswatched every day onFacebook! SOURCE: YOUTUBE.COM/PRESS_STATISTICS 28. CHECK ANALYTICS WHERE DO VISITORS TOYOUR VIDEO PAGESARRIVE FROM? WHAT % OF TRAFFICCOMES FROM SEARCHENGINES?SOURCE: MARK ROBERTSON JUNE 2009 29. TEST SEARCHES DO YOUR VIDEOS APPEAR IN SEARCH ENGINES?SOURCE: MARK ROBERTSON JUNE 2009 30. MONITOR BEHAVIORWHAT % OF VISITORS ARELINKING TO YOUR VIDEOSOR SHARING?SOURCE: MARK ROBERTSON JUNE 2009 31. STUDIES SHOW USERSCAN GET VERYANNOYED WHENWEBSITES AUTOPLAYVIDEOS I hate it when they do that! SOURCE: NORMALMODES.COM 32. 1.KNOW YOUR AUDIENCE2.TELL A STORY3.KEEP IT REAL4.KEEP IT SHORT5.COMPRESS IT6.PUT IT ON YouTube7.HOST AND POST8.SOCIALIZE9.MEASURE IT10. DONT AUTOPLAY