google tech talk: mobile ux optimization best practices
TRANSCRIPT
#kaizenmobile #kaizenmobile
QUICK INTROErik Ford is COO of Kaizen Platform, a global Experience Optimization platform with offices in San Francisco and Tokyo. He loves learning about people, cultures, and marketing technology.
erikfordErik Ford
#kaizenmobile #kaizenmobile
UX = User ExperienceUX is the interaction a user has with a product or service and
how they perceive it.
#kaizenmobile #kaizenmobile
UX+Optimization = $$$+Optimization = $$$$$+Optimization = $$$$$$$+Optimization = $$$$$$$$$+Optimization = $$$$$$$$$$$+Optimization = Point made?
#kaizenmobile #kaizenmobile
Mobile UX optimization = Increased Advertiser Ad Spend
(and increased publisher CTRs)
#kaizenmobile #kaizenmobile
RESOURCE CONSTRAINTS
“...company marketers are most likely to blame insufficient resources for preventing them from optimizing customer experiences as effectively as they’d like to.”
© Kaizen Platform, Inc. All Rights Reserved.
WHAT IS KAIZEN PLATFORM?
KAIZEN Platform allows brands, agencies, and freelancers to collaborate, create, and test the best experiences across the mobile customer journey.
© Kaizen Platform, Inc. All Rights Reserved.
Executive SummaryKAIZEN PLATFORM AT-A-GLANCE
Marketers struggle to generate a positive ROI on mobile
➔ 2X ad spend➔ 300% average increase in conversion rate per year➔ 4.5X average ROI
LEAN OPTIMIZATION SEGMENTS
Platform•Mobile •Tablet•Desktop•OS
CategoryService Line•Product Category
•Manufacturer•Price Sensitive
Existing Segment•DMP•Analytics•DSP•ATG
Traffic Source•Paid Search•Social •Display •Organic
Others •Last purchase•Items in cart•Geo•Time
Any combination becomes a segment target
Increase Conversion Rates by a minimum 5% every month with only
5 hours of team time each month.
EFFICIENT & EFFECTIVE
#kaizenmobile #kaizenmobile
MOBILE TRENDS➔ 7.7 billion mobile devices (7.1 billion people on the planet)
➔ 79% of all smartphone users have their phone on, or near them, for all but two hours of their waking day
➔ 51% of customers have 10-30 apps on their mobile device
➔ 72% of customers spend more than two hours on their mobile devices
➔ 74% of B2C marketers are looking to create a better mobile strategy
➔ 58% of B2B marketers already have better mobile strategy in their plans
© Kaizen Platform, Inc. All Rights Reserved.
KAIZEN MOBILE FRIENDLINESS GRADER
➔ Kaizen’s Mobile Friendliness Grader is a free tool to compare their site to Google’s mobile best practices
➔ KaizenPlatform.com/MobileGrader
© Kaizen Platform, Inc. All Rights Reserved.
KAIZEN MOBILE OPTIMIZATION EBOOK
➔ Kaizen’s Mobile optimization ebook is an ebook that offers best practices and insights to maximize Mobile UX
➔ Mobile Ebook Link
© Kaizen Platform, Inc. All Rights Reserved.
THANK YOU
ABOUT KAIZEN PLATFORM
Kaizen Platform allows brands, agencies and freelancers to collaborate, create and test the best experiences across the digital customer journey. Kaizen is an enterprise marketing solution that improves online customer experiences across mobile, social, display and landing page media by combining multichannel marketing collaboration software with a cloud of expert designers and copywriters to create optimal experiences at scale.
www.kaizenplatform.com
www.facebook.com/KaizenPlatformHQ
erikfordErik Ford