the power of storytelling
TRANSCRIPT
Let me tell you a story.
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Presentation Notes
Ever since I was a little kid, I have a loved a good story. I still love them, and I bet you do, too. The best stories grab us from the first line and take us out of ourselves by connecting us to the experience of someone else. That’s why we read and watch movies, and that’s also why you can use them in your PR efforts.
Presenter
Presentation Notes
What I hope to do in the next few minutes is to give you some tips to help you find great stories and some tools to help you tell them.
Interesting people
The thrillseeker
Docusign CEO featured in Fortune
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Every org has ppl who are interesting – the CTO who writes children’s books – and these ppl can be used as a way to put the spotlight on your organization FORTUNE - DocuSign’s CEO: Programmer by Day, Thrill-Seeker by Night
Customers are people, too
Once upon a time. . .
In the news
Making a difference
Inventors and Inventions
Here is a placeholder for the Stanford physics video: http://www.youtube.com/watch?v=ZlfIVEy_YOA&t=0m7s
Think like a reporter
Storytelling tools
Story within a story
DO sweat the details
Simile and metaphor
I love to laugh
Drama
Intel example – placeholder slide for http://youtu.be/ol19tt3VWhQ (play to 1:00)
Presenter
Presentation Notes
Here is a story I like. http://youtu.be/ol19tt3VWhQ