Content Marketing:Using the Power of

Storytelling to Build Your Business

About Me7 years in Web

Development/Design

Learned SEO in 2011

Moved to Content Writing in 2007

Part of GDI

Storytelling as a Tool

Once upon a time…

Storytelling as a Tool

COMMERCIAL BREAK

Storytelling as a Tool

Charles Dumol’s Official Marketing Man-Crush

Storytelling as a Tool

Once upon a time…

Storytelling as a Tool

VS.

VS.

VS.

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

7 Step Content Marketing Checklist

Craft Your Cornerstone

Make Your Content Worth Reading

Give your Content a Good Home

Create Content that Attracts a Wider Audience

Build an Email List Sooner than Later

Don’t Go Too Long Without Making an Offer

Go on Social Media… Once You’ve Got Something

Craft your cornerstone

Topics that interest and engage your audience

7 Step Content Marketing Checklist

Play to your strengths

• 10 Posts that encapsulates your core values/beliefs

Make your content worth reading

Content is worth is worth reading if people read it.

7 Step Content Marketing Checklist

Good content is:

• Hooks the audience• Useful and problem

solving• Entertaining

Make your content worth reading

Content is worth is worth reading if people read it.

7 Step Content Marketing Checklist

Good content is:

• Hooks the audience• Useful and problem

solving• Entertaining

Storytelling

Give your content a good home7 Step Content Marketing Checklist

Invest in a good looking site design (e.g. a premium WordPress theme).Give it a secure environment

Get your own site/domain

Create content that attracts a wider audience The next step after

identifying and capturing your audience.

7 Step Content Marketing Checklist

Think about new channels to market your content

Explore new channels like interviews, webinars, guest posting.

Build an email list sooner rather than later

Work that marketing funnel by building that list

7 Step Content Marketing Checklist

A good way to train your readers

Don’t go too long without making an offer

Don’t be afraid to make your pitch – this is still marketing after all.

7 Step Content Marketing Checklist

Offer something your audience actually wants.

Make a clear call to action

Go on social media… once you’ve got something

Be part of the “third tribe”.

7 Step Content Marketing Checklist

Let others be your evangelists.

The last step.

Storytelling

THANK YOU!