the power of storytelling
TRANSCRIPT
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h-p://strategicstorytellers.com/ourstory_fairmont.php
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h-p://strategicstorytellers.com/ourstory_fairmont.php
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Explaining Story: h-p://www.youtube.com/watch?v=Db-‐72KUuwpA h-p://100khomes.org
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Compelling donor centric story: h-p://www.youtube.com/watch?v=ae3YIcs_Xb0 h-p://invisiblepeople.tv/blog/
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Where to look: Ask People -‐ Most proud -‐ One event/idea made it click -‐ How do they see the org’s achievements -‐ Something not related that [es back -‐ Find the sparks
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Where to look: Scru[nize The Data -‐ Find anomalies then inves[gate -‐ What people were involved, what change did they make, what change has this
process made in them
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Now that you’ve found some material that might make good stories – will it be memorable, inspira[onal, trustworthy? Will it spread?
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View video: h-p://youtu.be/zEOMKERhCGE
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