power of emotional connections in storytelling

WE CREATE EMOTIONAL CONNECTIONS THROUGH AUTHENTIC STORYTELLING

BY PLANNING, PRODUCING AND PRESENTING ONLINE VIDEO

Jon Hollyn Jill

Finding An Emotional Connection

ACHIEVING COMMON GROUND

Emotional Connection =

Opening the door to TRUST & BELIEVABILITY!

Finding Common Ground =

Positive Decision Making Without FEAR, UNCERTAINTY & DOUBT!

Trust & Believability =

Without Story = $1.49 / With Story = $197.50

Where’s the ROI?

What is the ROI of your Mother?

WHAT DO YOU WANT VIDEO TO DO FOR YOU?

“I want video to help me____________!”

PLAN PRODUCE

PRESENT PERSUADE

PLAN

BOLT ONGOALSAUDIENCEEMOTIONDELIVERYCOST

PLAN

A plan for attaching video storytelling to sales and marketing processes...

BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST

PLAN


PLAN

Let’s Identify Some Targets...


PLAN

- FIND NEW PEOPLE- INTRODUCE WHO WE ARE- EXCUSE TO CONNECT- ADD CLARITY- SUSTAIN A CONVERSATION- PARTNER STRATEGICALLY- MORE OPPORTUNITIES TO SELL


Possible target goals may be...

PLAN


01: Fran 02: Dan 03: Claire 04: Bob

PLAN

Where Be Your People?

Identify them by the stage of your sales cycle...


PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST

FIND

INTRODUCE

WHY

DIGEST

TELL

ABOUT US

CONFIRM

PROVE

CLIENT STORY

BELIEVE

REINFORCE

BEST PRACTICES


! AWARE

!I LIKE IT

$I’M BUYING

$$BUY AGAIN

?UNAWARE


DIGEST

TELL

ABOUT US

CONFIRM

PROVE

CLIENT STORY

BELIEVE

REINFORCE

BEST PRACTICES

02: Dan 03: Claire 04: Bob

!I LIKE IT

$I’M BUYING

$$BUY AGAIN

FIND

INTRODUCE

WHY

01: Fran

! AWARE

?UNAWARE


FRAN: Why Story


DIGEST

TELL

ABOUT US

CONFIRM

PROVE

CLIENT STORY

BELIEVE

REINFORCE

BEST PRACTICES


!I LIKE IT

$I’M BUYING

$$BUY AGAIN

FIND

INTRODUCE

WHY

01: Fran

! AWARE

?UNAWARE


DAN: About Us Story


DIGEST

TELL

ABOUT US

CONFIRM

PROVE

CLIENT STORY

BELIEVE

REINFORCE

BEST PRACTICES


!I LIKE IT

$I’M BUYING

$$BUY AGAIN

FIND

INTRODUCE

WHY

01: Fran

! AWARE

?UNAWARE


CLAIRE: Client Story


DIGEST

TELL

ABOUT US

CONFIRM

PROVE

CLIENT STORY

BELIEVE

REINFORCE

BEST PRACTICES


!I LIKE IT

$I’M BUYING

$$BUY AGAIN

FIND

INTRODUCE

WHY

01: Fran

! AWARE

?UNAWARE


BOB: Best Practices Story

PLAN


What is an Emotional Connection?

Heart Data Distribution Personal



SIMON SINEK: Start With Why

PLAN

Gut Feeling

Facts & Data

BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COSTPLAN

01. Primary Emotional Connection

02. Secondary Emotional Connection

Why is Why important? Cart before the horse


01. Primary Emotional Connection

02. Secondary Emotional Connection

Horse before the cart...


PLAN



Think “How Aggressive?” Ongoing Conversation


No recipe for the One Hit Wonder...


CONGRATULATIONS! You now know there are over 76 million people dumber than you...

76,489,492

PLAN



How much you got? Please provide a budget...


Think Phone Bill! What can you spend monthly?

PRODUCEPLAN

PRESENT PERSUADE

PRODUCE

AUTHENTICSTORYCLIENT VS. VIEWERHURDLES

AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE

We actually CAN handle the truth...

PRODUCE


Story is the fastest way to achieve Common Ground


What makes a Story?

Question Journey Reflection Reward Story

?


PRODUCE


F

Client

V

Viewer

FactsData

Compliance

RelevantBelievableReward


PRODUCE



Breaking down hurdles with story...

PRODUCEPLAN

PRESENT PERSUADE

PRESENTBREADCRUMBDEEPER DIVECROSS DATABASE

BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT

Where next? What’s next?

PRODUCEPLAN

PRESENT PERSUADE

PERSUADEEXCUSEONGOINGNOT ABOUT YOU

EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE

Getting permission to interrupt

FIND

INTRODUCE

WHY

DIGEST

TELL

ABOUT US

CONFIRM

PROVE

CLIENT STORY

BELIEVE

REINFORCE

BEST PRACTICES


! AWARE

!I LIKE IT

$I’M BUYING

$$BUY AGAIN

?UNAWARE{SALES

VIDEOS


FIND

INTRODUCE

WHY

DIGEST

TELL

ABOUT US

ENGAGE ONGOING INDUSTRY

CONFIRM

PROVE

CLIENT STORY

BELIEVE

REINFORCE

BEST PRACTICES

01: Fran

00: Ernie


! AWARE

!I LIKE IT

$I’M BUYING

$$BUY AGAIN

?UNAWARE

E

Getting permission to interrupt

{SALESVIDEOS

{MARKETINGVIDEOS


Everyone Has A Blurry Space

✆


✆ $


✆ $

4 weeks


✆ $

4 weeks

✔

18mn


✆ $

4 weeks

✔ ▶ ▶ ▶ ▶

18mn


✆ $

4 weeks

✔

x▶ ▶ ▶ ▶

18mn


✆ $

4 weeks

✔

4

x▶ ▶ ▶ ▶

18mn


Email Clicks WITH Embedded video

Email Clicks WITHOUT Embedded video


EMOTIONALEQUITY!

What is an Emotional Connection?

Heart Data Distribution Personal



Who would get your permission?


To work... it can’t be about you. Get over it!

FIND DIGEST


CONFIRM BELIEVE

01: Fran

00: Earl


E

SALES VIDEOS

MARKETINGVIDEOS

AUDIENCE CROSSOVER

WEB TO WEBSITE

{

{


To work... it can’t be about you. Get over it!

FIND DIGEST


CONFIRM BELIEVE

01: Fran

00: Earl


E

THE ADS

THE ARTICLES

EXCUSE TOINTERRUPT

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STORYBOOK

power of emotional connections in storytelling

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