the power of storytelling, by erika napoletano
DESCRIPTION
Erika Napoletano Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama You lean in. Stop what you’re doing. You watch the video when you’re supposed to be writing a proposal that’s already 2 days overdue. Why? The power of storytelling has sucked you in, leaving what you were supposed to be doing behind. What if you were able to tell stories that made people forget what they’re supposed to be doing? You can — and there’s a formula to getting it done. If you’re ready to transform the way you connect with your audience (and maybe the other most important people in your life), this workshop will get you on your way. Create bold results for your brand by embracing brutal honesty. Takeaways: • Your Story: What makes it (and you) special • Why Some Stories Don’t Work: discover the Meat Suit and if you’re wearing one • The Storytelling Formula: What every story has to have in order to work • What Scares You: How every fear you have is fodder for your next loved story • Case Studies: Powerful stories, their similarities while being vastly different • Your Homework: An assignment to carry with you from beyond this workshop into every facet of life and business, designed to help you continuously craft stories that people want to hear.TRANSCRIPT
SMALL PRINT DISCLAIMER FOR TODAY’S PRESENTATIONIf you have delicate sensibilities, this might not be the right session for you.
I have a filthy mouth.I have dirty words on some of my slides.
Neither of those things are going to change in the next hour-ish.
Just don’t bitch...because I told ya so.
LOOK! I got you a hedgehog!
The Power of StorytellingBold Results Through Brutal Honesty
WHYWHATWHO
WHAT you do isn’t special
