the book of yeezus by carrot creative
DESCRIPTION
After Governor's Ball, dd:IMPACT's "Groundswell: The Next Wave of Content" conference all made sense. Digital Dumbo's bi-annual event featured panels on the next wave of campaigns, curators, storytelling and media formats & platforms. This deck is a takeaway, in the form of ten commandments - inspired by Kanye.TRANSCRIPT
Text
THE BOOK OF YEEZUS10 Commandments
Image source: ClashMusic.com
June Eighteen Two Thousand ThirteenCarrot Creative
Image source: Soundisstyle.com
The following represents key points discussed at dd:Impact 2013. It draws parallels between Kanye’s album distribution strategy and the next wave of content, a key theme of this year’s conference.
Enjoy.
“I GOT A NEW STRATEGY CALLED ‘NO STRATEGY’ AND A PLAN TO MAKE BETTER MUSIC CALLED ‘MAKE BETTER MUSIC’”-KANYE WEST AT GOVERNOR'S BALL, 2013
Image source: Soundisstyle.com
BUT THAT’S ALL PART OF HIS STRATEGY.
Image source: trashness.com
TO LAUNCH THIS ALBUM
Image source: Idolator.com
COMMANDMENT 1: BUILD TRUSTKanye started with Top 40 hits that created a strong foundation for future audiences.
Image source: Google.com
COMMANDMENT 2: KNOW YOUR AUDIENCEFans today are connected, skeptical and curious to know what he’s going to do next.
Image source: officialpsds.com
COMMANDMENT 3: KNOW YOURSELFStay consistent with brand tone and identity without being afraid to evolve.
Image source: informationng.com
COMMANDMENT 4: BE INTERESTINGKanye does this through controversy, relationships and music.
Image source: Flickr
COMMANDMENT 5: FIND THE RIGHT PARTNERSThat share a common passion or interest, even if they may not seem like the most obvious choice.
Image source:wallmay.net
COMMANDMENT 6: PLAN CHANNELS EARLYKanye understood channel impact and released content via building projections.
Image source: YouTube.com
COMMANDMENT 7: FIND STORYTELLERSThat help to tell the full story. Kanye did an interview with Jon Carmanica of the NY Times.
Image source: NYTimes.com
COMMANDMENT 8: EMPOWER THE CREATORSWhile giving the curators content to share. The plain album asks fans to “add graffiti.”
Image source: YeezyGraffiti.com
COMMANDMENT 9: GET OUT THEREKanye’s appearances create opportunities for others to create content around the album.
Image source: Instagram.com
COMMANDMENT 10: HUSTLENever underestimate the power of hustle.
Image source: idolator.com
Image source: Idolator.com
BROUGHT TO YOU BY:@CarrotCreative@AmandaKRue
Core concepts reflect key topics of discussion outlined at dd: Impact, a bi-annual conference showcasing digital innovation that fundamentally disrupts, evolves and advances business and culture. Kanye’s strategy is an excellent example that brings to life discussion points outlined in this year’s theme, “Groundswell” reflecting the next wave of campaigns, curators, storytelling and media.