word carrot #llegup

9
© Copyright 2011, LearnAhead Creating a language learning app - London Educational Games Meetup Group (#LEGup) Caroline Moore LearnAhead Ltd. 28.6.12

Upload: learnahead

Post on 07-Dec-2014

275 views

Category:

Education


1 download

DESCRIPTION

Presentation about the LearnAhead app Word Carrot for the London Education Group - #LEGup #meetup meeting on 28 June 2012

TRANSCRIPT

Page 1: Word carrot #lLEGup

© Copyright 2011, LearnAhead

Creating a language learning app - London Educational Games Meetup Group

(#LEGup)

Caroline MooreLearnAhead Ltd.

28.6.12

Page 2: Word carrot #lLEGup

© Copyright 2011, LearnAhead 2

o why now?

o principles

o usability

o development

omarketing

o what next?

o demo

Overview

Page 3: Word carrot #lLEGup

© Copyright 2011, LearnAhead21/03/12 3

o technology

o the team

o cost

o aim

Why now?

Page 4: Word carrot #lLEGup

© Copyright 2011, LearnAhead4

o interactive experience

o appeal

o game aspect

o scope

Principles

Page 5: Word carrot #lLEGup

© Copyright 2011, LearnAhead21/03/12 5

o intuitive design

o global multilingual

market

o present in

international app store

Usability

Page 6: Word carrot #lLEGup

© Copyright 2011, LearnAhead6

o fast initial development: October 5 – December 21 2011

o detailed graphic specification

o in-house designer

o iterations: alpha / beta testing

Development

Page 7: Word carrot #lLEGup

© Copyright 2011, LearnAhead7

Marketing

o learners: website; facebook;

o teachers: free resources, website; facebook;

Twitter, Slideshare, Scoopit

o SEO on websites and app store

o Conferences, competitions

Page 8: Word carrot #lLEGup

© Copyright 2011, LearnAhead8

What next?

Page 9: Word carrot #lLEGup

© Copyright 2011, LearnAhead928/6/12

Caroline Moore [email protected]

@LearnAhead

@Constellata

www.learnahead.co.uk

www.wordcarrot.com

www.facebook.com/wordcarrot

Contact info