Agenda•Business Overview•Products • Ownership and

Operations• Marketing Strategy•Financial Plan

Business Overview•Corporation•3 owners:

1. Mudi Ahmed

2. Lauren Best

3. Aisha Choudhry

•63,000 vegetarians•A growing flexitarian segment•A growing eco-conscious consumer and environmentalist segment•Mall shoppers

Market Opportunity

Products• Vegan footwear for men and women• Vegan purses and wallets• Vegan belts and other accessories

Internal AnalysisStrengths Weaknesses

• Unique product to Winnipeg market

• Niche customer base• Knowledgeable staff• High-traffic mall

location• Owner experience

• New retail offering• Unfamiliar market

segment• Lack of experience in

management

External AnalysisOpportunities Threats

• Increase in consumer awareness

• Online presence• Increase in responsible

purchasing habits

• Difficulty establishing exclusive contracts

• More vegan lines carried by competitors

Eco-conscious/Environmentalist

Vegetarian/Flexitarian

Mall Shoppers

Target Market

Marketing Strategy•100% vegan merchandise•Strategic location

•Competitive pricing•Emphasis on online advertising

•Ideal location•Unique business model•Lack of direct competition•Growing target markets

Competitive Advantage

Market Research• 85% somewhat

likely to definitely likely

• Consumers spend $327 per year on shoes

Future Plans •Customer loyalty program

•Website showing new inventory,potential for online sales

•Corporate social responsibility initiatives

Operations • Supply Strategy• Suppliers:

o Cri-de-Coeuro Matt and Nato NEUAURAo olsen Hauso Ragazzio TOMS

Start-Up Costs

Total = $239,874

Working Capital$89,874

One-Time Costs

$150,000

Costs

Total = $232,000

BDBC Loan $100,000

Line of Credit $65,000

Share Capital $45,000

Grant$22,000

Funding

Net IncomeYear 1 Year 2 Year 3

Revenue $1,190,667 $1,309,734 $1,440,707

Expenses $1,128,813 $1,209,245 $1,310,611

Net Income $ 61,854 $ 100,489 $ 130,096

Break-Even Analysis• Break-even point = $949,228• Break-even point expressed as pairs of shoes

= 15,067 per year• Shoe sales per hour = 5 pairs of shoes per hour

Cash Flow Analysis

Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 $-

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

Sales Total Cash Payments Ending Cash Balance

Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-120

1

2

3

4

5

6

7

8

9

Projected Sales Break Even-10% in Sales +10% in Sales

Sensitivity Analysis(Shoes sold per Store hour)

Summary• Business Description• Products • Ownership and Operations• Marketing Strategy• Financial Plan

Questions?