tapit pitch idea
TRANSCRIPT
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The Team
AmyTewkesbury-JohnsonProduct designer
Rebecca Derbyshire
Product designer and business
Sean O’Mahoney Computer science
and Branding
Benji BalkinDesigner and
Branding
Steve HiltonSoftware developer
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Problems:
Cards are hard to access on approaching the barriers
Have unnecessary multiple tickets/seat reservations
Tickets only work for one transit system.
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Solution:A wearable ticketing system that allows users to travel more seamlessly and efficiency
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Market Validation:
‘’wearable payment transaction volume will grow from $3.1 billion in 2015 to $501 billion worldwide by 2020’’ Tractia
‘’Since 1995, public transit ridership is up 39%, out pacing population growth’’
‘’30,800 passengers arrive in Manchester at peak time each morning’’
‘’800,000+ trips on transport networks each day’’
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User profile:
Daily commutersEase of use Wants a product which fits with their lifestyle
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Entry productNFC
Magnetic clasp
Flexible polyester band
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Premium products
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+ Ease of Use
- Ease of Use
£ £££
CompetitiveAnalysis
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Safety & Security: Being wearable eliminates the risk of losing a bank card amongst a busy environment.
Affordable: Much cheaper than the alternative smart watch devices.
Design:Lifestyle itemCustomisationMultifunctional
Competitive advantages
Ease of Use:Hands FreeImproves efficiency & flowStress free solution
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3817 Employees
Target 50% - 1908
X ticket price (£15) = £28,627
Peak
21,000 people
Target 50% - 10,000
X ticket price (£15) = £150,000
5 year plan
800,000 people nationwide
Target 50% - 400,000
X ticket price (£15) = £6m
Use case
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3817 Employees
Target 50% - 1908
X ticket price (£15) = £28,627
Peak
21,000 people
Target 50% - 10,000
X ticket price (£15) = £150,000
5 year plan
800,000 people nationwide
Target 50% - 400,000
X ticket price (£15) = £6m
Use case
![Page 14: TAPIT Pitch Idea](https://reader035.vdocuments.site/reader035/viewer/2022062522/58e4d1fb1a28abf5048b4aff/html5/thumbnails/14.jpg)
3817 Employees
Target 50% - 1908
X ticket price (£15) = £28,627
Peak
21,000 people
Target 50% - 10,000
X ticket price (£15) = £150,000
5 year plan
800,000 people nationwide
Target 50% - 400,000
X ticket price (£15) = £6m
Use case
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Revenue Stream3% Transaction fee of each trip
Loreal Manchester TAMDaily: £60,000
Yearly: £15,660,000
Daily: £286.2
Yearly: £74,698.2
Daily: £1500
Yearly: £391,500
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App interface
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App interface
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Thank you