Pitch Like A Rock star - Idea Pitching Framework

Huh? A-ha!

3 rules x 3 components

5min video

Pitch Building Blocks

Napkin Pitching

Pitch Like A Rockstar - Idea Pitching Framework

How to make a killer pitchHint: It doesn’t leave your audience like

It’s a balance between…

Being too general Being too specific

Huh? A-ha!

You want to shift the audience…

Huh? A-ha!

Huh? A-ha!

#2 If you can’t express your point or idea in 5 mins or LESS, refine your it

Huh? A-ha!

#3 - “The “Law of 3” means keep your points to no more than 3!

Keep it high level and logical

2

Wrapper: Be unique and memorable

3

Understand your audience

1

How do we make this shift?

Let’s watch a real pitch in action… https://www.youtube.com/watch?v=n4U6iczYqfQ

Pitch building blocks 1

Team & Idea

Key takeaway & next steps

2Supporting

point

3Supporting

point

Audience

1Your killer point

Wra

pper

Key takeaway & next steps

1Supporting

point

2Supporting

point

3Supporting

point

Team & Idea

Pitch building blocks 2

AudienceW

rapp

er

60 secs

Supporting points

Practical example of structure…in 5mins

60 secKey takeaway & What is needed

The Idea

(i.e. remember Twitter like headline)

300 sec/5minsTotal:

(ie yourself and team, problem/opportunity)

Introduction

60 secs

120 secs(i.e. valiablity, feasibilty and desirability)

(i.e. implementation plan and expected outcomes)

Have a presence

Napkin Pitch

2 Teams x 5 minute pitch

each

Prepare….. 10 mins

Pitches……. 10 mins

Feedback…. 10 mins

Total…………. 30 mins

Pitch Scoring Sheet for Team 1Team being

assessedStory

(i.e. Content)Structure (i.e. logic)

Wrapper (experience)

Total

1

1 – 5, 5 being excellentReview for team: 1

Reviewer comments:

By team: 2

Pitch Scoring Sheet for Team 2Team being

assessedStory

(i.e. Content)Structure (i.e. logic)

Wrapper (experience)

Total

2

1 – 5, 5 being excellent By team: 1

Reviewer comments:

Review for team: 2

http://www.online-stopwatch.com/bomb-countdown/full-screen/

Supporting points:[List your supporting points around desirability (i.e. customer need), feasibility (i.e. AMP capability) and viability (i.e. business case) of your idea. Try to limit to 3 points only]

Team description:[Introduce team, title of idea and establish the category i.e. advice, product, channel; begin to introduce the problem or opportunity]

Idea description: [Use Twitter like headline, pose a rhetorical question, show your passion statement]

Target audience:[Work out who you need to influence and why?]

Key message[List the key consequence or expected outcomes if AMP pursue or not pursue your]

Next steps:[What needs to be done next? What is key items required to deliver your idea? Highlight the milestone of you implementation plan]

Wrapper:[What experience are you going to give to your audience to keep them engaged and connected?]

Pitch planning work sheet

Pitch Judging SheetJudging sheet