centrefold gallery pitch - leverage your idea 2016
TRANSCRIPT
Promoting art and creativity by funding those who create.
Two of the most prolific artists in history; both lived and died in poverty.
Van Gogh Rembrandt
Average wage in Canada: $49, 400Average artist wage: $27, 600 [39% less]
Source: Analysis by Hills Strategies Research based on a 2011 National Household Survey data request.
92% of artists work part-time and have much lower earnings.
ARTISTS STURGGLE TO EARN LIVEABLE WAGES
WHY?
Only a few artists break through.
Artists don’t know what types of art buyers want
to purchase.
Other than buying an artist’s work, there are few ways to tangibly
support them.
INDUSTRY DISCONNECT BOTTLE-NECK LIMITED SUPPORT
EVERY PROBLEM HAS A SOLUTION
BRIDGES THE GAP CREATES WEALTHEXPANDS HORIZONS
An online art gallery that:
Metrics inform artists on what art people are
buying.
A portion of revenue is distributed back to artists based on unique voting
system.
Artists can reach a global supportive
community
ARTIST WEALTHCREATION (AWC)
Portion of revenueVotes an artist receives
Total votes cast by patrons
x =Artist Winnings
1. Patrons vote for their favourite artworks. 2. Calculate the percentage of votes each artist receives. 3. Pay each artist that percentage of our revenue allocated to AWC.
AWC IN ACTION$6500+ paid to artists60+ artists featured2700+ votes cast
MARKET SIZE
136% growth expected over next 4 years.
Global Online Art Market
0
2
4
6
8
10
12
2013 2014 2015 2016E 2020E
OnlineArtMarketWorth(BillionUSD)
Source: The Hiscox Online Art Trade Report 2016ArtTactic (April 2016)
2016: 4.10 billion USD.
2020: 9.58 billion USD.
BUSINESS MODEL
SUBSCRIPTIONS
FREE BASE ADVANCED$2.99/MO $5.99/MO$0/MO
15% COMMISSION ON ONLINE AND OFFLINE
ART SALES
PROMOTED POSTSTO INCREASE
ARTWORK VISIBILITY
COMPETITIVE ADVANTAGES
USER RATING SYSTEM AWC
BRAND IMAGE & IDENTITYFINANCING
METRICS
Reputation based feedback toensure high customer satisfaction.
1st to implement votes for cash systemto provide greater offering to subscribers
Altruistic brand identity.
1st to quantify art buyer’s tasteand purchasing behaviour.
1st to provide financing optionsto make art easier to buy.
TEAM
Nadim El-AsmarBusinessStrategy
Adam RutledgeCreativeDirection&PR
Brittne PotterMarketing
Sandro PapaisOperations&Finance
PRESS
MENTORS
Jon-Erik DillonCo-Founder & CMORealTerm Energy
Patrick VespaEntreneurship ConsultantEnlighten Consulting
Services
Nathalie Le ProhonBoard of DirectorsALITHYA, BlackRockMetals, 5N Plus
Inc.
Yan CordeauCo-founder, Art
DirectorLNDMRK, MURAL
Promoting art and creativity by funding those who create.
Nadim El-Asmarnadim @ centerfold.gallery
(514) 591 - 1870