centrefold gallery pitch - leverage your idea 2016

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Promoting art and creativity by funding those who create.

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Page 1: Centrefold Gallery Pitch - Leverage Your Idea 2016

Promoting art and creativity by funding those who create.

Page 2: Centrefold Gallery Pitch - Leverage Your Idea 2016

Two of the most prolific artists in history; both lived and died in poverty.

Van Gogh Rembrandt

Page 3: Centrefold Gallery Pitch - Leverage Your Idea 2016

Average wage in Canada: $49, 400Average artist wage: $27, 600 [39% less]

Source: Analysis by Hills Strategies Research based on a 2011 National Household Survey data request.

92% of artists work part-time and have much lower earnings.

ARTISTS STURGGLE TO EARN LIVEABLE WAGES

Page 4: Centrefold Gallery Pitch - Leverage Your Idea 2016

WHY?

Only a few artists break through.

Artists don’t know what types of art buyers want

to purchase.

Other than buying an artist’s work, there are few ways to tangibly

support them.

INDUSTRY DISCONNECT BOTTLE-NECK LIMITED SUPPORT

Page 5: Centrefold Gallery Pitch - Leverage Your Idea 2016

EVERY PROBLEM HAS A SOLUTION

Page 6: Centrefold Gallery Pitch - Leverage Your Idea 2016

BRIDGES THE GAP CREATES WEALTHEXPANDS HORIZONS

An online art gallery that:

Metrics inform artists on what art people are

buying.

A portion of revenue is distributed back to artists based on unique voting

system.

Artists can reach a global supportive

community

Page 7: Centrefold Gallery Pitch - Leverage Your Idea 2016

ARTIST WEALTHCREATION (AWC)

Portion of revenueVotes an artist receives

Total votes cast by patrons

x =Artist Winnings

1. Patrons vote for their favourite artworks. 2. Calculate the percentage of votes each artist receives. 3. Pay each artist that percentage of our revenue allocated to AWC.

Page 8: Centrefold Gallery Pitch - Leverage Your Idea 2016

AWC IN ACTION$6500+ paid to artists60+ artists featured2700+ votes cast

Page 9: Centrefold Gallery Pitch - Leverage Your Idea 2016

MARKET SIZE

136% growth expected over next 4 years.

Global Online Art Market

0

2

4

6

8

10

12

2013 2014 2015 2016E 2020E

OnlineArtMarketWorth(BillionUSD)

Source: The Hiscox Online Art Trade Report 2016ArtTactic (April 2016)

2016: 4.10 billion USD.

2020: 9.58 billion USD.

Page 10: Centrefold Gallery Pitch - Leverage Your Idea 2016

BUSINESS MODEL

SUBSCRIPTIONS

FREE BASE ADVANCED$2.99/MO $5.99/MO$0/MO

15% COMMISSION ON ONLINE AND OFFLINE

ART SALES

PROMOTED POSTSTO INCREASE

ARTWORK VISIBILITY

Page 11: Centrefold Gallery Pitch - Leverage Your Idea 2016

COMPETITIVE ADVANTAGES

USER RATING SYSTEM AWC

BRAND IMAGE & IDENTITYFINANCING

METRICS

Reputation based feedback toensure high customer satisfaction.

1st to implement votes for cash systemto provide greater offering to subscribers

Altruistic brand identity.

1st to quantify art buyer’s tasteand purchasing behaviour.

1st to provide financing optionsto make art easier to buy.

Page 12: Centrefold Gallery Pitch - Leverage Your Idea 2016

TEAM

Nadim El-AsmarBusinessStrategy

Adam RutledgeCreativeDirection&PR

Brittne PotterMarketing

Sandro PapaisOperations&Finance

Page 13: Centrefold Gallery Pitch - Leverage Your Idea 2016

PRESS

Page 14: Centrefold Gallery Pitch - Leverage Your Idea 2016

MENTORS

Jon-Erik DillonCo-Founder & CMORealTerm Energy

Patrick VespaEntreneurship ConsultantEnlighten Consulting

Services

Nathalie Le ProhonBoard of DirectorsALITHYA, BlackRockMetals, 5N Plus

Inc.

Yan CordeauCo-founder, Art

DirectorLNDMRK, MURAL

Page 15: Centrefold Gallery Pitch - Leverage Your Idea 2016

Promoting art and creativity by funding those who create.

Nadim El-Asmarnadim @ centerfold.gallery

(514) 591 - 1870