Our PitchBBRC Media

Our Production CompanySince 2015 our company has been appropriately named ‘BBRC Media’. We feel as if this is the best possible name for our company as each letter also corresponds to a group members first initial, this brand name emphasises that each group member is equal and plays a vital role to the company’s success. The ethos we are working by this year is ‘A candle loses no fire by lighting another flame’.

Our IdeaOur current idea we have chosen to run with stems from the effects that alcohol and drugs have on the system which we will show through editing techniques and on screen visuals. We have chosen 3 locations from which to do the shooting for our video, the top floor of the multi-storey car park, warehouse and farm. Although we have solid ideas for shots and FX we are still working on how we can tie a narrative into our visual at this early stage of filming. We know from target audience feedback that a narrative would spark more interest into our music video and widen our fan base substantially.

Our SongAfter initially choosing the song ‘Supernova by Mr Hudson Ft. Kanye West’ as the soundtrack for our music video, the footage did not meet the standard we were hoping for or expecting. This led to us subsequently deciding as a group to change the song to the much more appropriate and up to date ‘Whole Lotta Lovin’ by DJ Mustard Ft. Travis Scott’. The song has multiple beat changes and speeds which we can vary our editing pace and shot length within. We feel as if this song works much better with our chosen locations and we’ll be able to make a significantly better and professional music visual.

Footage CaptureIn total we have 4 cameras which we will utilise throughout the entire production process of our visual, our 2 primary cameras: Canon E0S, Nikon D3300 (which will be used to record the majority of the footage as our main cameras), GoPro Hero 4 for a tracking camera effect that moves with our onscreen action and can provide POV shots and finally a IPhone 6S which will be used to capture high quality slow motion footage. We believe using all the resources at our disposal will enable us to achieve a superior quality video and maintain a diverse and engaging visual throughout. We have learnt from last year to plan uses for all equipment to avoid unnecessarily delays and set backs.

Our Target AudienceOur primary target audience is young people aged 18, we have chosen to target this age demographic as we feel within society, these are the individuals which are most likely to listen to our song and be most intrigued by our video. Our song is also a song that would get radio play and club play, meaning it is already likely that it will appeal to our target audience and that they have heard it before. The subject matter discussed within the lyrics of the song appeal to a young audience as they are most likely to not only understand, but relate to the topics on a personal level.