Song choice-

"Demons" by Imagine DragonsOfficial Video

Representation issues-

Artist- I am using a female acoustic cover of the song. The original has Dan Reynolds as the lead vocalist. This alternative version covers issues as to representation,

and allows more creative freedom for branding the new artist.

When the days are coldAnd the cards all foldAnd the saints we seeAre all made of gold

When your dreams all failAnd the ones we hailAre the worst of allAnd the blood's run stale

I wanna hide the truthI wanna shelter youBut with the beast insideThere's nowhere we can hide

No matter what we breedWe still are made of greedThis is my kingdom comeThis is my kingdom come

When you feel my heatLook into my eyesIt's where my demons hideIt's where my demons hide

Don't get too closeIt's dark insideIt's where my demons hideIt's where my demons hide

At the curtains callIt's the last of allWhen the lights fade outAll the sinners crawl

So they dug your graveAnd the masqueradeWill come calling outAt the mess you've made…

…Don't wanna let you downBut I am, hell boundThough this is all for youDon't wanna hide the truthNo matter what we breedWe still are made of greedThis is my kingdom comeThis is my kingdom comeWhen you feel my heatLook into my eyesIt's where my demons hideIt's where my demons hideDon't get too closeIt's dark insideIt's where my demons hideIt's where my demons hideThey say it's what you makeI say it's up to fateIt's woven in my soulI need to let you goYour eyes, they shine so brightI wanna save that lightI can't escape this nowUnless you show me howWhen you feel my heatLook into my eyesIt's where my demons hideIt's where my demons hideDon't get too closeIt's dark insideIt's where my demons hideIt's where my demons hide

Original meaning-This song is all about addressing the ugly reality that each and every one of us has secrets that we are not

proud of and that we try to hide from the world. “When the days are cold”, “when the cards all fold”, and “when

your dreams all fail” all refer to situations that have gone wrong, situations that we just want to forget

about and put behind us. The lyrics in this song is “This is my kingdom come”,

which is repeated twice each time it is used. Could be in reference to “thy kingdom come, thy will be done”

from the Lord’s prayer. Later on the singer claims he is “hell-bound”, so it could be referencing the fact that the world he created, his “kingdom”, is in direct contrast to

God’s kingdom, which is perfect.“Look into my eyes, it’s where my demons hide” is

probably the most powerful line in this song. So many times people try to hide their problems, but if you look closely you can see the pain in their eyes. You can see the demons hiding behind their eyes. The main theme of this song is addressing the dark side of yourself, the

side that you’re not proud of, the side that’s caused pain in the past, the side you’re ashamed of, and the

side that ultimately convinces you that you are a failure because of your past mistakes.

Narrative-I want to have two comparative narrative running alongside

each other- an elderly man visiting a war memorial and laying a reef or cross ect… and a young woman in a church

going to a grave and leaving flowers. There will be some footage of military service men, and maybe old news reports

about war ect from online. There will be a narrative of the girl performing on a piano splicing throughout the footage.

I want to base the style of the video on ‘Til it happens to you’ by Lady Gaga, however I want to change the issue to war and

the toll war has on different people.

Locations-0The national arboretum

0Tamworth war memorial

0 St. Edithas church

0 Cemetery

0My house

0 Sixth form

Equipment & technologies

0Tripod

0Abode premiere pro

0Adobe Photoshop

0 Sony HDRCX130 Handycam Camcorder

0 Fujifilm FinePix S4000 14MP Digital Camera

0 http://www.storyboardthat.com/

Characters and Props-

0War veteran – My Granddad

0Grieving girl- My sister

0 Performer/Artist- Me

0Remembrance Day cross

0 Flowers

0 Funeral booklet

Stylistic features

0Black and white filter on the music video- taking inspiration from Lady Gaga’s video ‘Til it happens to you’

0Variety in shots- extreme close ups and long shots

0Editing using fading jump cuts

0Time lapse shots of clouds

0 Focus pulls

0 Stock footage of old news reports to add effect and meaning to the video

0Artistic cinematography

Inspirational video-

Lady Gaga - Til It Happens To You

https://www.youtube.com/watch?v=ZmWBrN7QV6Y

Other influences-

0 ‘Hello’ by Adele- I want to us similar artistic and stylistic features such as the focus pulls and the imagery.

0 ‘Take me to church’ by Hozier- I want to us similar artistic and stylistic features and follow a narrative highlighting an issue.

Examples of the titles-

The UK's military role in Afghanistan since 2001 has brought with it a heavy human toll. Members of the Army, RAF, Royal Marines and special forces have lost their lives in the fight against the Taliban. The number of deaths currently stands at stands at 456

Similar to the music video ‘til it happens to you’ I want to have titles at the end of my music video about the effects of war and the toll it has

on society.

My artistAlthough I’m not using a Lady Gaga song I want to brand my artist like her as I’m creating an artist from scratch.

I want to style my artist in a similar way to the promotional work done for the single ‘till it happens to you’ neutral makeup, and casual clothing.

Fin.Any questions?