“NATURALNESS”CONSUMER DEMAND FOR

Consumers are increasingly demanding natural colors from botanical sources.

Red #40 is the most concerning color for many consumers.

Source: Mintel GNPD 2015

Use of Natural Color in New Product Launches

% Increase from 2013 - 14 to 2015

Natural

64%

Natural

81%

Natural

67%

Natural

61%

Natural

61%

Europe

Asia PacificLatin America

Middle East & Africa

North America+34%

+19%

0%

+11%

+8%

% of Food & Drink Product Launches Using Natural Color in 2015

Purchase Interest for Brands that Switch to Natural ColorUSA 2016 vs. 2015

Source: Sensient H&W Study 2016

It makes absolutely no difference to me at all.

I am skeptical about this decision. It probably has something else that makes it unhealthy.

I guess it is a step forward but what took so long?

It would make me want to buy the product in appreciation – good for them!

I think it’s a positive move and I would be more likely to buy the product versus other similar brands.38%

25%

16%

16%

5%

+5%

-2%

-4%-1%

+7%

+2%

Typical baked goods and dry grocery products are in the 5-7 pH range

Option #1 Red Anthocyanins: shift from red to purple under these pH conditions

Option #2 Beet: the Maillard reaction typically causes browning during heat processes, such as baking or extrusion

Option #3 Carmine: sourced from the cochineal insect and considered “bug juice” by the media, must be labeled as an allergen on ingredient lists but performs excellently across pH levels

Option #4 pH-Modified Solutions: generally modified by acids which can cause texture and flavor issues in end product

The Red Challenge

Finally… a SolutionFills the need for bright, vivid red shades at neutral pH that stand up to heat

Natural Color Technology

Available in Liquid and Powder forms

Introducing Super-Naturaland

Heat Stable

Advantages

ExcellentStability

Clean, SimpleIngredient Labeling

No AcidifiedMaterial

Low Usage Rate

EliminatesOff-Notes

Low Usage Rate

Eliminates Product Texture Issues

Kosher,Halal andGMO-Free

BAKED GOODSIncluding Vivid

Red Velvets

GROCERY PRODUCTSIncluding Extruded Products

CONFECTIONERYPlus Other Applications

Where Lower Usage Rate Provides Advantages

Product Application Examples Usage Rate Shade - PMS Other Color Components

Red Velvet Cookie 0.4% 1815 Cocoa & Turmeric

Red Cookie/Cracker 0.5% 7420C Turmeric

Cupcake 1.0% 202C Turmeric

Extruded Cereal Ring 1.5% 199C None

Rice Crisp Cereal 1.0% 199C None

Tortilla Chips 0.3% 202C Turmeric

Sugar Shelled Chocolate 0.5% 200C None

Strawberry Licorice 0.2% 186C None

Strawberry Milk 0.1%-0.2% 217C None

Discover the dynamics of SupraRedTM today.

If you have questions or projects where you may need assistance, you can also talk with one of our color experts.

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