dutch consumer insights [infographic]

Download Dutch consumer insights [infographic]

Post on 20-Mar-2017

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  • DUTCHCONSUMERINSIGHTS

    16.9

    An in-depth look into how consumers shop today

    49.6% 50.4%

    mils

    mils

    16%Gen Z

    25%Gen Y

    22%Gen X

    26%Baby Boomer

    11%Gen GI

    Netherlands Population

    Top 5 daily usage of social media channel

    Online shoppers

    Top 5 most common types of product purchased online

    Top 3 most popular search engines

    Top 5 most popular web browsers

    6.6 mils 1.2 mils 1.2 mils 1.0 mils 0.7 mils

    41.4% 23.6% 16.0% 10.4% 0.8%

    94.2% 1.3%2.5%

    P A R T 1 / 3

    10.4 76%regular shoppers make at least1 purchase in pass 3 months

    Trips, holidays,accommodations

    Clothes, sportequipment

    Tickets for events Literature (books,magazine) Household articles

    66% 66% 56% 47% 39%

    Sources:Google Wikipediahttp://www.cbs.nl/ http://gs.statcounter.com/http://www.ups.com/media/

    Shoppers journey

    of consumers search productinformation online

    84%

    of consumers finalize theirpurchase in store

    62%

    of consumers use mobile phone instore to expand shopping capabilities

    59%