itap consumer insights: singapore

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  • ITAP Consumer Insights: SingaporeITAP Consumer Insights: Singapore

    Gifting and Recognition

    11 2014 ITAP International, Inc. All Rights Reserved.

  • Table of ContentsTable of Contents

    Consumer PreferencesConsumer Preferences

    Inappropriate Giftspp p

    A Deeper Divep

    The ITAP Advantage: Consumer Needs and MotivationsNeeds and Motivations

    22 2014 ITAP International, Inc. All Rights Reserved.

  • Consumer Preferences: Generational Differences

    Th ti f l t th The younger generation feels pressure to wear the latest fashion and have the latest electronic gadgets such as: iPods Touch-screen video players Electronic dictionariesElectronic dictionaries

    Older customers look for quality; this includes items of practical value and related social status such as: Elegant crystal objects Sculpture Precious stone ornaments and jade

    33 2014 ITAP International, Inc. All Rights Reserved.

    j Expensive paintings and antiques, including vases

  • Inappropriate GiftsInappropriate Gifts

    Generally things without practical or decorative value are not considered gifts.

    Gifts with a connotation of severance or cutting, such as scissors or knives are not appropriate as they symbolizescissors or knives, are not appropriate as they symbolize conflict. Letter-openers however are an exception.

    For the Chinese, the number 4 sounds like the word for death, so it is important not to give anything in a set of four.

    Clocks are also considered inappropriate gifts, as the Chinese expression for giving clock has connotations ofChinese expression for giving clock has connotations of death.

    Other inappropriate items include straw sandals, white

    44 2014 ITAP International, Inc. All Rights Reserved.

    pp pcandles and joss sticks (incense) as they are associated with funerals.

  • A Deeper Dive: Gifts and Rites of PassageA Deeper Dive: Gifts and Rites of Passage

    Birthday: Rarely is a gift given; it may be that a y y g g ycake and/or noodles which signify longevity (a Chinese birthday tradition) are prepared.

    Weddings: A red envelope with cash is traditional.

    New Baby: Gifts by those who personally know the parents are appreciated.

    Funerals: A flower basket containing a banner with a verse would be appreciated

    55 2014 ITAP International, Inc. All Rights Reserved.

    a verse would be appreciated.

  • A Deeper Dive: Gift CardsA Deeper Dive: Gift Cards

    Gift vouchers are becoming more and more popular.

    Hotel vouchers are also welcomed, especially when they confer access to a restaurant or a spa. M b f th ld ti i t Members of the older generation appreciate a voucher or a gift certificate for an item that confers social status.social status.

    Young people appreciate sports club memberships and vouchers that travel agencies

    66 2014 ITAP International, Inc. All Rights Reserved.

    issue.

  • Snapshot of Singapores Cultural

    Marieke de Mooij

    p g pOrientations

    applied Hofstedes framework to the study of consumer preferences.

    ITAPs Culture in the Workplace pQuestionnaire (or CWQ), collects data that gives insight into g gconsumer preferences across cultures.

    2014ITAPInternational,Inc.AllRightsReserved.

    Drawn from Geert Hofstedes h th i b

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    research, the image above depicts the country score for

    Singapore.

  • Contact ITAP to

    Access global consumer segments

    Contact ITAP to

    Access global consumer segments through ITAPs global network.

    Gain insight into the cultural values that Gain insight into the cultural values that inform consumer behavior.M k i f d d i i b t Make informed decisions about extension and adaptation in global l ti i d t l ti dlocations: price, product, location, and promotion.

    88 2014 ITAP International, Inc. All Rights Reserved.

  • Contact me for Q & ACatherine Mercer Bing

    Contact me for Q & A

    CEO, ITAP International, Inc.cbing@itapintl.com

    ITAP International353 Nassau Street, First FloorPrinceton, NJ 08540 USA(W) 1.215.860.5640(M) 1 609 937 1557(M) 1.609.937.1557http://www.itapintl.com

    thank you

    99 2014 ITAP International, Inc. All Rights Reserved.