itap consumer insights: singapore
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ITAP Consumer Insights: SingaporeITAP Consumer Insights: Singapore
Gifting and Recognition
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Table of ContentsTable of Contents
Consumer PreferencesConsumer Preferences
Inappropriate Giftspp p
A Deeper Divep
The ITAP Advantage: Consumer Needs and MotivationsNeeds and Motivations
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Consumer Preferences: Generational Differences
Th ti f l t th The younger generation feels pressure to wear the latest fashion and have the latest electronic gadgets such as: iPods Touch-screen video players Electronic dictionariesElectronic dictionaries
Older customers look for quality; this includes items of practical value and related social status such as: Elegant crystal objects Sculpture Precious stone ornaments and jade
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j Expensive paintings and antiques, including vases
Inappropriate GiftsInappropriate Gifts
Generally things without practical or decorative value are not considered gifts.
Gifts with a connotation of severance or cutting, such as scissors or knives are not appropriate as they symbolizescissors or knives, are not appropriate as they symbolize conflict. Letter-openers however are an exception.
For the Chinese, the number 4 sounds like the word for death, so it is important not to give anything in a set of four.
Clocks are also considered inappropriate gifts, as the Chinese expression for giving clock has connotations ofChinese expression for giving clock has connotations of death.
Other inappropriate items include straw sandals, white
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pp pcandles and joss sticks (incense) as they are associated with funerals.
A Deeper Dive: Gifts and Rites of PassageA Deeper Dive: Gifts and Rites of Passage
Birthday: Rarely is a gift given; it may be that a y y g g ycake and/or noodles which signify longevity (a Chinese birthday tradition) are prepared.
Weddings: A red envelope with cash is traditional.
New Baby: Gifts by those who personally know the parents are appreciated.
Funerals: A flower basket containing a banner with a verse would be appreciated
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a verse would be appreciated.
A Deeper Dive: Gift CardsA Deeper Dive: Gift Cards
Gift vouchers are becoming more and more popular.
Hotel vouchers are also welcomed, especially when they confer access to a restaurant or a spa. M b f th ld ti i t Members of the older generation appreciate a voucher or a gift certificate for an item that confers social status.social status.
Young people appreciate sports club memberships and vouchers that travel agencies
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Snapshot of Singapores Cultural
Marieke de Mooij
p g pOrientations
applied Hofstedes framework to the study of consumer preferences.
ITAPs Culture in the Workplace pQuestionnaire (or CWQ), collects data that gives insight into g gconsumer preferences across cultures.
Drawn from Geert Hofstedes h th i b
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research, the image above depicts the country score for
Contact ITAP to
Access global consumer segments
Contact ITAP to
Access global consumer segments through ITAPs global network.
Gain insight into the cultural values that Gain insight into the cultural values that inform consumer behavior.M k i f d d i i b t Make informed decisions about extension and adaptation in global l ti i d t l ti dlocations: price, product, location, and promotion.
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Contact me for Q & ACatherine Mercer Bing
Contact me for Q & A
CEO, ITAP International, Inc.email@example.com
ITAP International353 Nassau Street, First FloorPrinceton, NJ 08540 USA(W) 1.215.860.5640(M) 1 609 937 1557(M) 1.609.937.1557http://www.itapintl.com
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