consumer insights two pager
TRANSCRIPT
• Competitive Analysis• Gain insight into industry, purchasing, or
category trends• Identify how trends are changing over time
• Measure drivers of sentiment following campaigns, product launches, and events
• Measure intent to purchase
Discovery
Measurement
Market Insights
Category Trends: Breakfast
Consumer InsightsCrimson Use Cases
CrimsonHexagon.com | (617) 547-1073 | 155 Seaport Blvd, Boston, MA 02210
Year-Over-Year Comparison: Patagonia Brand
[email protected] @crimsonhexagon
• New market discovery (not just influencers) via audience analysis
• Influencers: Advocates & Detractors: Identified through drivers of sentiment, location, author interest, or any combination of criteria
Discovery Audience Insights
Audience Comparison: Fitness & Healthy Lifestyle vs. Coors Light
155 Seaport Boulevard (Seaport West Building), Third Floor - Boston, MA 02210
Telephone: 617-547-1072 | Fax: 617-547-1017
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crimsonhexagon.com