itap consumer insights: argentina

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  • ITAP Consumer Insights: ArgentinaITAP Consumer Insights: Argentina

    Gifting and Recognition

    11 2014 ITAP International, Inc. All Rights Reserved.

  • Table of ContentsTable of Contents

    Consumer PreferencesConsumer Preferences

    Wrapping Giftspp g

    A Deeper Divep

    The ITAP Advantage: Consumer Needs and MotivationsNeeds and Motivations

    22 2014 ITAP International, Inc. All Rights Reserved.

  • Consumer PreferencesConsumer Preferences

    T diti l ift i A ti i l d Traditional gifts in Argentina include: Bags SuitcasesSuitcases Notebook-holders Watches Umbrellas Pens T-shirts and turtleneck sweaters

    33 2014 ITAP International, Inc. All Rights Reserved.

  • Consumer Preferences: Luxury ItemsConsumer Preferences: Luxury Items

    A i t h i l d ift dl An expensive watch is always a good gift, regardless of the brand.

    Pen sets should belong to a definite brand (for g (example, Cross), otherwise they are likely to be regarded as unattractive.A i t f i h b ttl i An expensive set of wine or champagne bottles is appreciated.

    44 2014 ITAP International, Inc. All Rights Reserved.

  • Wrapping GiftsWrapping Gifts

    The preferred colors for wrappings are red, gold and g gsilver. Ribbons and bows are red, green, yellow orblue.

    There is no preference based on gender with respect There is no preference based on gender with respectto these colors.

    Black and white are colors to be avoided (unless they( yform part of a style for instance, a zebra typedesign.)

    55 2014 ITAP International, Inc. All Rights Reserved.

  • Gifts: Rites of PassageGifts: Rites of Passage

    Birthday: An item of clothing is appreciated.y g Weddings: A wedding gift may range in value

    between USD 100 200.F l F i d d fl t th i i Funerals: Friends send flowers to the surviving relatives.

    66 2014 ITAP International, Inc. All Rights Reserved.

  • A Deeper Dive: Gift CardsA Deeper Dive: Gift Cards

    A ti i l ki d d f d A h Argentinians love cooking and good food. A voucher (for two people) for a fashionable restaurant, or for a restaurant famous for good cooking, is highly valued by people who are 30 years old or older.

    Many women appreciate a gift card for a spa or any other beauty service (for example one day at a spaother beauty service (for example, one day at a spa including massage).

    77 2014 ITAP International, Inc. All Rights Reserved.

  • Snapshot of Argentinas Cultural

    Marieke de Mooij

    p gOrientations

    applied Hofstedes framework to the study of consumer preferences.

    ITAPs Culture in the Workplace pQuestionnaire (or CWQ), collects data that gives insight into

    2014 ITAP I i l I All Ri h R dg gconsumer preferences across cultures.

    2014ITAPInternational,Inc.AllRightsReserved.

    DrawnfromGeertHofstedesresearch,theimageabovedepictsh f A i

    88 2014 ITAP International, Inc. All Rights Reserved.

    thecountryscoreforArgentina.

  • Contact ITAP to

    Access global consumer segments

    Contact ITAP to

    Access global consumer segments through ITAPs global network.

    Gain insight into the cultural values that Gain insight into the cultural values that inform consumer behavior.M k i f d d i i b t Make informed decisions about extension and adaptation in global l ti i d t l ti dlocations: price, product, location, and promotion.

    99 2014 ITAP International, Inc. All Rights Reserved.

  • Contact me for Q & ACatherine Mercer Bing

    Contact me for Q & A

    CEO, ITAP International, Inc.cbing@itapintl.com

    ITAP International353 Nassau Street, First FloorPrinceton, NJ 08540 USA(W) 1.215.860.5640(M) 1 609 937 1557(M) 1.609.937.1557http://www.itapintl.com

    thank you

    1010 2014 ITAP International, Inc. All Rights Reserved.

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