storytelling_newmediatraining
TRANSCRIPT
![Page 1: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/1.jpg)
StorytellingAn ancient strategy for
a new world
![Page 2: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/2.jpg)
Holding good ideas up to the light
![Page 3: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/3.jpg)
INTENTIONClarity of goals and the means to track progress towards them
![Page 4: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/4.jpg)
ILLUMINATIONInformation and perspective to inform action
![Page 5: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/5.jpg)
INSPIRATIONPassion and purpose working together to create momentum
![Page 6: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/6.jpg)
INSIGHTAlignment of people, purpose, and resources preparing you to meet challenges in a new way
![Page 7: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/7.jpg)
INSPIRATIONIL
LUM
INAT
ION
INTENTION
INSIGHT IMPACT
![Page 8: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/8.jpg)
Power of Stories
![Page 9: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/9.jpg)
![Page 10: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/10.jpg)
![Page 11: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/11.jpg)
Smart Professionals Tell Stories, Too
![Page 12: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/12.jpg)
![Page 13: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/13.jpg)
Strategic Storytelling
![Page 14: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/14.jpg)
Kivi Leroux Miller www.nonprofitmarketingguide.com
Five questions you should answer with
stories…
Strategic Storytelling
![Page 15: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/15.jpg)
1What Do
Other People Think About This?
![Page 16: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/16.jpg)
![Page 17: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/17.jpg)
2Are People
Here Like Me?
![Page 18: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/18.jpg)
![Page 19: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/19.jpg)
3DoesThis
Work?
![Page 20: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/20.jpg)
![Page 21: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/21.jpg)
4What
Difference Can a Single
Person Make?
![Page 22: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/22.jpg)
![Page 23: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/23.jpg)
5Can I
Come Along?
![Page 24: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/24.jpg)
![Page 25: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/25.jpg)
Elements of
Successful Stories
![Page 26: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/26.jpg)
RESOLUTION
PROTAGONIST
BARRIER
What Makes a Good Story?
BARRIER
BARRIERINCITING INCIDENT
GOAL
ACT I ACT II ACT III
WIDENTHE LENS
![Page 27: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/27.jpg)
• Name names!
• Less telling, more showing.
• The right details paint the picture.
Storytelling Tips
![Page 28: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/28.jpg)
What’s your story?
![Page 29: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/29.jpg)
Lunch Break!
![Page 30: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/30.jpg)
![Page 31: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/31.jpg)
![Page 32: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/32.jpg)
![Page 33: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/33.jpg)
![Page 34: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/34.jpg)
![Page 35: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/35.jpg)
Storytelling as Best Practice
How stories strengthen your organization, engage your audience, and advance your mission.
by Andy Goodman
![Page 36: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/36.jpg)
IDENTITY
“I got this tattoo when...”
“At my first job, I...”
“Today on Facebook...”
“On the morning of
9/11...”
“I became a l do-gooder because...”
![Page 37: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/37.jpg)
CULTURE
The Triumphant Individual
Story
The Mob at the Gates
Story
The Rot at the Top Story
The Benevolent Community
Story
![Page 38: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/38.jpg)
TRIBAL IDENTITY & CULTURE
“The Nature of Our
Challenge”
“How We Started”
“Performance”
“Where We Are Going”
“Emblematic Success”
“How We’re Striving to Improve”
![Page 39: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/39.jpg)
LIGHTBOX IDENTITY & CULTURE
“The Nature of Our
Challenge”
Moratorium on butt-
backwards strategy
“How We Started”
Crisitunity
“Performance”The parable of
the plumber
“Where We Are Going”
“Emblematic Success”
“How We’re Striving to Improve”
The day we retire
early
ICUC saves $2.1M for families
John Edwards,
local realtor
![Page 40: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/40.jpg)
TRIBAL IDENTITY & CULTURE
“The Nature of Our
Challenge”
“How We Started”
“Performance”
“Where We Are Going”
“Emblematic Success”
“How We’re Striving to Improve”
![Page 41: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/41.jpg)
What are your
headlines?
![Page 42: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/42.jpg)
• Concept
• Capture
• Collect
• Commit
Building your library of stories
![Page 43: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/43.jpg)
![Page 44: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/44.jpg)
![Page 45: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/45.jpg)
Storytelling Tools
![Page 46: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/46.jpg)
Storytelling Web Sites
![Page 47: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/47.jpg)
Storytelling Web Sites
![Page 48: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/48.jpg)
Web Site Storytelling Best Practices
• Show us the characters – support the story with photos and video
• Weave the elements – integrate core story throughout site
• Provide opportunities for others – let people share their stories
![Page 49: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/49.jpg)
Video Storytelling
![Page 50: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/50.jpg)
Web Site Storytelling Best Practices
• Keep it short– 90-120 seconds
• First person – people who can tell story firsthand
• Details– choose TITLE carefully – include URL in video
![Page 51: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/51.jpg)
Podcast Storytelling
![Page 52: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/52.jpg)
Podcast Storytelling Best Practices
• Invest in a good microphone
• Conversations make good listening
• Edit into content chunks
• Plan for mobility – use to your advantage
• Use the iTunes store to push podcast content to interested audiences
![Page 53: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/53.jpg)
Social Media Storytelling
![Page 54: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/54.jpg)
Social Media Storytelling Best Practices
• Empower and align many voices to share stories
• Invite stories; ask questions
• Push stories out through all social media channels
![Page 55: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/55.jpg)
What are your
ideas?
![Page 56: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/56.jpg)
![Page 57: Storytelling_newmediatraining](https://reader037.vdocuments.site/reader037/viewer/2022110118/5549d7f5b4c905fd398b462e/html5/thumbnails/57.jpg)
INSPIRATIONIL
LUM
INAT
ION
INTENTION
INSIGHT IMPACT