stand out in an inbox. tips for email marketing
DESCRIPTION
Quick tips for email marketing success. Several simple steps to ensure an email marketing campaign is successful.TRANSCRIPT
Standing Out In An InboxTips for Email Marketing
B2B Standards for Email
Open Rate: 11 - 15%Click-Through Rate: 2.1 - 5%Unsubscribe Rate: .11 - .2%
Quick Facts About Email Marketing
Engagement Fact
Users are 22% more likely to open an email if they are ad-dressed by their �rst name.
Subj
SubjKeep the character count to a minimum.
No sale speak, just stick to the topc at hand.
Use the voice of the brand.
Subject line is a promise to your recipient of what can be found inside
Test the subject line.
Subject lines....Say it like you mean it.
C O N T E N T
N A I L T H E Ful�ll on the promise of the subject line.
Know your audience and speak their language.
Ensure the value proposition is clear
Showcase o�ers
Clearly position a call-to-action.
Be creative!
KEEP
TEST
ING
KEEP
TEST
ING
Constant A/B testing is important to
improve campaign performance metrics.
Remember Mobile
64% of decision-makers read their email via mobile devices.
Responsive design. Enough said.