Social Media & Business Marketing

Sue Allen

ON

TAR

GET

3. Social Media State of Mind

Agenda

1. What is Social Media?

2. 2011 Statistics

4. Benefits of Social Media

5. Why Should I Sit Up and Take Notice?

6. Marketing Tips

7. Setting up your profiles

ON

TAR

GET

WHAT IS SOCIAL MEDIA?

“Social media is online content created by people, for people

It gives everyone an opportunity to share their thoughts, opinions and

experiences using free tools such as sites, blogs, podcasts

and video sharing”

ON

TAR

GET

ON

TAR

GET

ON

TAR

GET

2011 STATISTICS2.

ON

TAR

GET

Did you know...

Linkedin has over 100 MILLION members?

Over 2 BILLION people searches in 2010

1 MILLION new users every 12 DAYS=

1 user per SECOND!

Professionals HAVE to have a presence on there

ON

TAR

GET

ON

TAR

GET

100,000,000 members

If we stacked 100 million business cards in a pile

=98,245 Feet

Pass Mount Everest at 29,029 feet

ON

TAR

GET

ON

TAR

GET

LINKEDIN LEGAL INDUSTRY IS LESS THAN 2 PERCENT

OF WHOLE NETWORK ONLINE!

SHOCKING STATISTIC!!!

CLAIM YOUR SPACE AND STAND OUT TODAY

Hi-techFinance MedicalSalesConstruction GovernmentTransportation

All higher represented than Legal!

Only one lower was Agricultural

ON

TAR

GET

More video uploaded in 60 days...... than 3 major TV networks created in 60

years

Broad demographic of users - 18-54years

Over 100 MILLION views Per DAY

4 MILLION people share content to more than 1 site

Did you know? Youtube is OWNED by Google?

ON

TAR

GET

ON

TAR

GET

Added OVER 200million members in LESS than 1 YEAR!

Over 500m active users

50% log in DAILYAverage user connected to 80 community pages /

groups60 MILLION STATUS UPDATES DAILY

Average user creates 90 pieces of content a month

70% traffic from outside the US

250m active on FB through their MOBILE device

ON

TAR

GET

ON

TAR

GET

Most popular among working adults

Number of tweets per week = 1 BILLION

280% increase in tweets per day over last year

New accounts per day = 460,000

182% Increase Mobile Twitter users 2010-11

Twitter is the PULSE of the planet... Do you have your finger on the PULSE?

ON

TAR

GET

Isn't it time ... to get your feet wet?

ON

TAR

GET

SOCIAL MEDIA STATE OF MIND

3.

ON

TAR

GET

Outbound Marketing Inbound Marketing• Telemarketing • SEO / SEM• Trade shows • Blogging• Direct mail • Social Media• Email blasts • RSS• Print ads • Free tools/trials• TV/radio ads • Web /Viral videos

Interruption Permission

VS

ON

TAR

GET

With the uptake of all these mediums social media has had a profound effect on the way people discover, read and share

news, information and content

ON

TAR

GET

BENEFITS OF SOCIAL MEDIA

4.

ON

TAR

GET

Benefits Of Using Social Media In Business

• Build online reputation• Increase Trust• Generate Business• More accessible• More personable• Engaged potential leads• Increased awareness• Online brand building• Subject matter expert• Maintain long term connections • Generate word of mouth marketing • Rich insights into your market• Can listen and engage• Make you a better writer – 140 rule• Like text message to the world – faster! • It’s Fun!

ON

TAR

GET

WHY SHOULD I SIT UP AND TAKE NOTICE?

5.

ON

TAR

GET

Facebook is still the most popular site

Twitter is catching up fast

Small business > HALF of their customers achieved through word of mouth.

Twitter is the digital manifestation of WOM marketing

Gain insight Opportunity to listen in to the conversations being openly discussed online

Manage your reputation online Identify key influencers that are helping form opinions

ON

TAR

GET

Driving Traffic / Improve Google rankings

Social media can play key role in driving traffic to your site

Improving your SEO (search engine optimisation)

Linking your profiles to your website

Social bookmarking like Digg and Delicious can help improve visibility too

Distinct worlds of PR, Customer Service and Marketing

are fusing

ON

TAR

GET

HELP I’M TOO BUSY TO “DO” SOCIAL MEDIA

ON

TAR

GET

MARKETING TIPS6.

ON

TAR

GET

Marketing Tips for SM-Networking

• Make friends• Find your existing connections• Network through groups• Add to your email signature, blog articles, bio or profile…• Be helpful• Answer questions• Share interesting content• Make connections

ON

TAR

GET

Social Media = Cocktail Party

• Become a real member of the community• Add value to the community• Ask and answer questions - any recommendations, business challenges, what they do • More effective than live networking events• No boundaries of time or space – limited to have conversations that night. Don’t get to meet all that you wanted to. Online you can talk to everyone! • Conversation powerful – can be found online, magnifies it even more.• Other people can listen in easily

ON

TAR

GET

CREATING YOUR PROFILE7.

ON

TAR

GET

Creating Your Social Profiles

Build A Facebook Page• Keep customers updated • Brand awareness• Promote discussions / share news• Special events • Google map directions or special offers• Branded FB page

Linkedin - Personal Profile & Business Profile • Vital for any professional• Professional headshot – Smiling headshot• 45% people online are decision makers • If you sell services to other business or professionals – business profile • Build network – leads, connections, partners•Visit and Join groups – location / industry – search • Showcase your expertise • Upload presentations• Sharing insight in forums and groups - Ask questions• Valuable connections for your own network

ON

TAR

GET

Get Tweeting

• Personal Page• Business Profile – better to have a face vs logo• Bespoke Background• Follow / network with people in your industry• Informative across a range of subjects• Source of ideas, resources, links • Listen to real time conversations • Connect with potential customers• Build relationships• Source suppliers• Source referrers• Adds personality of your company online

Blog • Wordpress or Blogger

Youtube • Webvideos• Presentations

ON

TAR

GET

Social Media Checklist

Do:IDENTIFY the social media channels LISTEN to the conversations ENGAGE with audienceRESPOND to reviews CAPTURE insights to build understandingLINK to other sourcesHAVE Fun

Don’t:Spam people for hits or followersPublish content unless you’re happy to engage with it and see it printed elsewhereOpen a page and never update it at all

ON

TAR

GET

Traffic, Leads and Customers Monitoring

Email newsletters

RSS feeds

Blog comments

Linkedin leads

Facebook – “Likes”

Stumbleupon

Youtube views

Twitter – Audience, RT, Mentions, Click Analytics

Traffic to site from monitored link using bit.ly or ow.ly

Capture of Customers via enquiry line / reception monitored route

ON

TAR

GET

ToolsHootsuiteBufferTweetdeckMarketmeSuiteTweetadderSummifySprout Social

Directories Twellow.comListorious

Social MeasuresKlout scoreSunday Times Social List

ON

TAR

GET

ON

TAR

GET

ON

TAR

GET

ON

TAR

GET

ON

TAR

GET

ON

TAR

GET

Are you listening 1st?

Or Selling 1st?

ON

TAR

GET Thank You

@susuallen