business social media in marketing
TRANSCRIPT
Marketing using Social Media
Presented byErik Vermeulen
Erik Vermeulen
ErikMVermeulen
Social Media Marketing is the biggest revolution since....
Ogilvy
Right now, Gen Y outnumber Baby Boomers,
96% belong to Social Networks
Years to reach 50 million users....
Radio 38 years
Years to reach 50 million users....
TV 15 years
Years to reach 50 million users....
Internet 4 years
Years to reach 50 million users....
iPod 3 years
In South Africa
in 2009 76% of people >16 years of age logged onto Social Networking sites.
Apple Apps has
200 million users, who downloaded 15 BILLION apps.
PROFIT: $ 292 million
Added 100 million users in 9 months
80% of companies are using
as their primary tool for recruitment.
80% of
users are tweeting from mobile devices.
In 1995, the
average
person
had 27connections.
In 2005, the
average
person had
215connections.
Service = Experience - Expect
The Service Equation
The Service EquationPeople expect only two things1. That you know they are there2. That they made the right choice by coming to you to satisfy the need
WHO?
#ideafriday
WHAT?
Be authentic and congruent
Service NOW
Ruthlessly give away free
information
Consumers are irrational
Create HOPE
Marketing using Social Media
Presented byErik Vermeulen
Erik Vermeulen
ErikMVermeulen