social media marketing for business wwn
DESCRIPTION
Social media will change (and is changing) the way businesses advertise online. As user generated content continues to become more and more abundant, marketing will become less obvious and more third party oriented. As businesses continue to build their social networks, marketing messages will become more personal like the question you posed to your LinkedIn group. Social media marketing leverages the power of viral marketing to get others to promote your business. Measuring the ROI is the big question. Building a social network is the start, learning how to market to it to create a buzz and viral aspect is the art. It is the frequency of contact (one on one) and not the frequency of the message that will bring in measurable results.TRANSCRIPT
Be ‘The Hunted’Be ‘The Hunted’InIn
Social NetworksSocial Networks
Matthew O’Brienwww.MintSocial.com
Discussion TopicsDiscussion Topics
1.1. Online Marketing Secrets…from Online Marketing Secrets…from GoogleGoogle
2.2. Be The HuntedBe The Hunted
3.3. Social Networking and BrandingSocial Networking and Branding
4.4. How to Setup a Hunted Profile How to Setup a Hunted Profile
5.5. Social Networking Action PlanSocial Networking Action Plan
6.6. Social Networking Expert and CEO Social Networking Expert and CEO of Fast Pitch! Bill Julaof Fast Pitch! Bill Jula
Secret #1Secret #1
……fromfrom
Secret #1Secret #1
The Free Google ManualThe Free Google Manual www.Google.com/webmasterwww.Google.com/webmaster www.Google.com/websiteoptimizer www.Google.com/websiteoptimizer www.Google.com/analyticswww.Google.com/analytics
Secret #2Secret #2
Its All About The KeywordsIts All About The Keywords http://www.seomoz.org/article/search-http://www.seomoz.org/article/search-
ranking-factors ranking-factors
Hunters, Farmers & The HuntedHunters, Farmers & The Hunted
The Hunted…The Hunted…
businesses seek out the experts businesses seek out the experts utilize social networks utilize social networks find the “perceived” best in class find the “perceived” best in class
……get sought out for their expertise.get sought out for their expertise.
Make Your Profile a TargetMake Your Profile a Target
Who are You? Who are You? Are you findable? Are you findable? How many are looking? How many are looking?
Free WordtrackerFree Wordtracker
Would you buy from YOU?Would you buy from YOU? Can you find you?Can you find you?
Make Your Profile a TargetMake Your Profile a Target
Who are You? Who are You? Are you findable? Are you findable? How many are looking? How many are looking?
Free WordtrackerFree Wordtracker
Would you buy from YOU?Would you buy from YOU? Can you find you?Can you find you?
Build an Army of RecruitsBuild an Army of Recruits
Digitize your contacts Digitize your contacts Get recommendedGet recommended Add testimonials to your contract Add testimonials to your contract
Would you buy from your company?Would you buy from your company? Profile testProfile test
Build an Army of RecruitsBuild an Army of Recruits
Align your sales force Align your sales force Feed your profileFeed your profile Syndicate your content Syndicate your content
Work Hard…Work Smart…Work LessWork Hard…Work Smart…Work Less
The HuntedThe HuntedWorksheetWorksheet
Your ‘Keyword’ Executive SummaryYour ‘Keyword’ Executive Summary
9/11 Workshop…Get The Hunted Worksheet9/11 Workshop…Get The Hunted Worksheet
Search Term 1
Optimized ContentTarget Market
Search Term 2
Optimized ContentTarget Market
Search Term 3
Optimized ContentTarget Market
4 Step Action Plan4 Step Action Plan
1. Declare Yourself The Expert1. Declare Yourself The Expert Account ExecutiveAccount Executive Going Green Going Green
ExpertExpert
2. Have Your Customers Back You Up2. Have Your Customers Back You Up
3. Make it a priority…The 4-hour Work Week3. Make it a priority…The 4-hour Work Week
4. Outsource it…trade it…just do it4. Outsource it…trade it…just do it
Bonus ContentBonus Content
1.1. Nokia will ship 35M GPS enabled Nokia will ship 35M GPS enabled
phones in 2008phones in 2008
2.2. KML (Keyhole Markup Language)KML (Keyhole Markup Language)
Open DiscussionOpen Discussion
Q and AQ and A
Contact InfoContact Info Green InfoGreen Info
Mint Social Mint Social Mint is GreenMint is Green
Matthew O’Brien Matthew O’Brien @Blogster@Blogster
[email protected]@MintSocial.com