marketing trends & social media marketing

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Post on 21-Oct-2014

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Marketing Trends that are changing the landscape and how Social Media Marketing fits into that landscape

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Page 1: Marketing Trends & Social Media Marketing
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Everything you need to know about me…

Mike SaidbrandStrategy.co.za

THAT’S IT!

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Marketing is NOT about reality. Marketing is about perception!

It is more important what people THINK you are

than what you ACTUALLY are

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Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, is the Post Office…MALE OR FEMALE?

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Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, how OLD is the Post Office?

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Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, where does the Post Office LIVE?

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Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, what does the Post Office DRIVE?

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Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, what does the Post Office DRINK?

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Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, where does the Post Office spend its LEISURE TIME?

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Imagine the South African Post Office was a living, breathing human being and not an institution or company.

In your mind, would you be SEEN out in public with the Post Office?

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Thousands upon thousands of these questions always yield the same results…

Male50-80 or AncientNowhere near you!Toyota or BakkieBrandy & Coke or CastleLoftus, Braai or FishingNO! NO! NO!

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Despite what you may read or hear, it is exceptionally tough out there.Turnover is for vanity, profit is for sanity and cash flow is reality!

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Never lose sight of the underlying reality…The FRANCHISOR is a TOP LINE company The FRANCHISEE runs a BOTTOM LINE company!

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The worldis changing

before your eyes

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The first major marketing trend is towards honestyand transparency

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The second major marketing trend is towards less interruption in marketing

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The third major marketing trend is towards showing people and not telling them

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The fourth major marketing trend is towards online video

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765 000 VIEWSDon’t I wish I had

branded it!

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The fifth major marketing trend is towards targeting and market segmentation

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The sixth major marketing trend is towards an integrated marketing strategy

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The second major marketing trend is towards SOCIAL MEDIA MARKETING

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First next step is creating aCorporate Blog.“The Inside Channel”Think with your head, write with your heart.

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Next step is creating aLinkedIn profile.The Formal Face of the company, the profile investors should see.

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Then go and create aFACEBOOK profile.The informal side of the company the one you would like everyone to see

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Then go and create aTwitter account.The “Cocktail Party” side of the company, light hearted and flirtatious

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Then go and create aYouTube channel.The informative side of the company, the teacher and the mentor

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1. Establish Clear Goals2. Listen To Your Market

3. Build Channels And Platforms4. Engage With Your Market

5. Participate In Conversations6. Don’t Ever SPAM!

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DELLare doingit right!

By the end of 2009, DELL had generated $6.5 million in sales from twitter

alone

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COMCASTare doingit right!

Since 2008, have helped over a

150000 customers

through social networks

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STARBUCKSare doingit right!

“My Starbucks Idea” has

generated over 50 000 product

ideas

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brandStrategyare doingit right!(I think!)

Have climbed 1.65 Million places in alexa.com traffic.Generating interest and new clients

weekly

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