Social Media Goes CorporateMelissa Cummings

Professor Kurpe

Media Design Concepts

5 August 2012

Emergence of Social Media in Business

What is Social Media? Social Media is simply media

that is used for social interaction.

Emergence of Social Media in Business

What is Social Media Marketing? Social media marketing is the

process of marketing through social media sites. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.

Emergence of Social Media in Business

Where did it all begin?

EBAY

Customer Feedback Forum

Online Community

Increase in interest of products and services

Increase in sales

Current Social Media Landscape

Types of Social Media

Blog

Micro Blog

Social Networks

Video and Photo Sharing

Multi Platform Collaboration

Current Social Media Landscapes

How do other successful companies utilize Social Media effectively in their business marketing plan?

Interaction with prospective and currently established customers at a more human and personalized level.

Get honest customer reviews of products and services.

Revealing the brand to a wide range and variety of people.

Current Social Media Landscape

Something NEW!

Pinterest

What is Pinterest?

Why should I use Pinterest?

How can I add it to my Social Media Marketing Plan?

Opportunities and Benefits

Opportunities Social Media can amplify your

content.

Can make you stand out in a crowd.

Can accelerate the spread of the brand.

Can allow for self-growth of the business.

Can provide trust between business and client.

Opportunities and Benefits

Benefits Little to no cost with large ROI.

Ability to reach millions of people.

Ability to establish a community between the business and the audience.

Ability to establish relationships that last.

Review

Questions and Comments? What is Social Media and Social Media

Marketing?

Where did it all begin?

Different types of Social Media?

How do other companies find success in Social Media based marketing?

Opportunities and Benefits of Social Media in Business?

Sources

Binkley, Leah. "How Car Dealerships Can Use Social Media To Boost

Sales." Social Mobile Local Marketing. Social Mobile Local Marketing, 06 Jul

2012. Web. 3 Aug 2012. <http://socialmobilelocalmarketing

Nations, Daniel. "What is Social Media Marketing? And How Social Media

Marketing Can Help You."Web Trends. About.com, 2012. Web. 3 Aug 2012.

<http://webtrends.about.com/od/web20/a/what-is-social-media-

marketing.htm>.

Raines, Jody. "How To Use Pinterest for Social Media Marketing." WebMarCom

Blog: Focus on Web . Marketing Communications. WebMarCom LLC, 2012.

Web. 3 Aug 2012. <http://www.webmarcom.net/blog/bid/75152/How-To-Use-

Pinterest-For-Social- Media-Marketing>.