web marketing & social media for business

Using the Web for Marketing & Generating SalesGenerating Sales

Effectively Use Your Website & Social Media

Presented By

Digital Hill is a Web Design and Internet Marketing firm with offices in Goshen and Fort

Digital Hill Multimedia, Inc. www.DigitalHill.com

Digital Hill is a Web Design and Internet Marketing firm with offices in Goshen and Fort Wayne, offering website development, e-commerce websites, Search Engine Optimization, and Internet Marketing including Social Media Marketing integration.

Web Marketing OverviewgWhat we’ll cover today…

Why Use the Web? Why Use the Web?

Why Use Social Media?

How to use Both Together to be found & generate leads

Tips & Ideas


Why Use the Web?yReason 180% of Americans are using the web to check out a 80% of Americans are using the web to check out a

business before doing visiting their store!

Your Website is often a “First Impression” of your business.

Is content current?

Is it easy to use?

Is there consistently new content to make me want to come back?


Web Keys:

- Relevant Content

y

- Easy to Navigate- Helpful imagesp g

You’ve got 3-5 seconds to make an You ve got 3 5 seconds to make an impression, or else….


Why Use the Web?yReason 2

Over 14 Billion Searches on Search Engines per month in the U.S. alone.

Roughly 470 million searches per day

People use search engines to find products People use search engines to find products and retailers!!


Why Use the Web?ySo what does this mean for you?

If you don’t come up in search results, they can’t find you.

If you don’t come up on the 1st page of their search results, very few will find you.

You need to target Keywords for your products/services to be found!products/services to be found!


-10 Natural Results- Sponsored PPC is a Guaranteed way to appear- People click top 6 natural results majority of timemajority of time

Website Keys for SEOy

Content is King!

Keyword Density http://www.digitalhill.com/page/80/White-Paper-Resources

Backlinks are important! Backlinks are important!

Optimize Browser page Titles and meta data


Why use Social Media?y Because 3 out of 4 Americans use some form of Social Media; &

people now spend more time on social sites than with personal e mail e-mail.

Reach further with your message Advertise / Expand Awareness of your Brand Advertise / Expand Awareness of your Brand

Go to where your customer’s are (55 minutes a day)

Low cost of implementation compared to other marketing

Another Channel to Generate Sales Leads

Build Relationships / Rapport

Gauge Customer Satisfaction Get Customer feedback

P id t i


Provide customer service

What is Social Media? Information content created by people using highly

accessible and scalable publishing technologies.

Often the basic use levels are free to use.

Facebook Facebook

Twitter

LinkedIn

Bl Blogs

Podcasts

YouTube

Newsletter

E-mail

Webinars


Th Th E’ f S i l M di The Three E’s of Social Media

Ed t h ti Educate – share your expertise so folks come back to you for more

Entertain – Viral info gets shared, show some personalityshow some personality

Engage Ask questions / seek Engage – Ask questions / seek feedback / build rapport


The Three Results of Social Media

Increased Exposure – more chances for people to find you, connect with you, learn about you

Increased Footprint – Social Media can boost your presence in search can boost your presence in search results and push competitors down

I d O t iti Increased Opportunities – more connections and better visibility =

h t l d l Digital Hill Multimedia, Inc. www.DigitalHill.com

more chance to close deals

How are companies already How are companies already using social media?

Discounts / Customer Service

Sales Channel via unique specials

Information / Education / Interaction


What’s right for you?g y

Who is your target audience? What do they use?

What is your goal/purpose?

How much time do you have to invest?How much time do you have to invest?


Getting started…g

Let’s dive right in…

Blogging Facebook.com Twitter.com YouTube com YouTube.com LinkedIn.com


Blogging – What it is?A blog is a website that’s easy to update & A blog is a website that s easy to update & updated frequently. Content. Content. Content

Blogging – What it is?People subscribe to blogs by email or a ‘feed’People subscribe to blogs by email or a feed

RSS feeds can be pushed to:-Facebook-LinkedIn-TwitterTwitter-Friendfeed

Why it matters…

I. October 14 Blog post by CEO Jeff Weiner

y

“LinkedIn has 50 million users worldwide and we’re growing that worldwide and we re growing that figure at roughly one new member per second. When LinkedIn launched in 2003 it took 477 days almost a year 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took

l 12 d ”only 12 days.”


LinkedIn – Why it Matters…B i P fil St ff P fil B diBusiness Profile – Staff Profile = Branding

Using

5 Things LinkedIn Is Great For

Using

5 Things LinkedIn Is Great For

Growing Your Brand Growing Your Brand Finding a contact in any company Building your Credibilityg y y Looking for information Networking


FacebookWhy Facebook matters:

It has moved into the overall #2 spot of unique visitors per month for all websites! #1 Google #2 Facebook #3 Yahoo

Over 111.9 Million U.S. users as of 12/2009 (400m + globally). If it ere a co ntr it o ld be the 3rd most pop lated ( f If it were a country it would be the 3rd most populated (as of 8/09). U.S. user base doubled in 2009!


Facebook Why Facebook matters: (Data from Spring 2009)


Facebook Fan Page


YouTube – Why it mattersN th #2 M t U d S h E i th W b Now the #2 Most Used Search Engine on the Web

All Videos are indexed by Google! Embed videos on your site!


YouTube for Business: BlendtecOver 7 Million Views Sales up 700Xp

http://www.youtube.com/watch?v=qg1ckCkm8YI

Twitter - What it is:micro-blogging

Personal Informationmicro-blogging Information

Most recent tweet

Stats

Past tweets

Other Twitter users this

Past tweets

Other Twitter users this member is following

Personalization has valueSocial = person to personSocial person to person

Which Sites? Why they Matter? What to do?y y Viral = Free Traffic

Conversion + How To’s Conversion How To s

Networking, Q&A’sg

Facebook Pages for Business

Easy Way to have fresh Website content

Blogs = SEO Help & Subscriptionsg p p

Custom News Feed = Listen!

Search.Twitter.com

D ll Y W b “F t i t” G !Done well, Your Web “Footprint” can Grow!THE GOAL:

-Increase your footprint

-Dominate Search Terms

-Give the user the info they want quicklythey want quickly

-Give them a good 1st

impression


Wh t t d ? Twitter com/DigitalHill

Try 1 thing today!

What to do? Twitter.com/DigitalHillFacebook.com/DigitalHill

Setup your LinkedIn personal and company profiles Get a Facebook Fan page Get a YouTube account for business Consider a Blog VIEW THESE SLIDES & OTHER RESOURCES HERE: www digitalhill com/page/80/White Paper Resourceswww.digitalhill.com/page/80/White-Paper-Resources

•We offer Web & Social Media integration on varying levels from start-up/customization for you to run to fully managed social media services


up/customization for you to run, to fully managed social media services.

•THANKS FOR YOUR TIME.

web marketing & social media for business

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