Download - Social Media & Business Marketing Guide
Social Media & Business Marketing
Sue Allen
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3. Social Media State of Mind
Agenda
1. What is Social Media?
2. 2011 Statistics
4. Benefits of Social Media
5. Why Should I Sit Up and Take Notice?
6. Marketing Tips
7. Setting up your profiles
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WHAT IS SOCIAL MEDIA?
“Social media is online content created by people, for people
It gives everyone an opportunity to share their thoughts, opinions and
experiences using free tools such as sites, blogs, podcasts
and video sharing”
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2011 STATISTICS2.
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Did you know...
Linkedin has over 100 MILLION members?
Over 2 BILLION people searches in 2010
1 MILLION new users every 12 DAYS=
1 user per SECOND!
Professionals HAVE to have a presence on there
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100,000,000 members
If we stacked 100 million business cards in a pile
=98,245 Feet
Pass Mount Everest at 29,029 feet
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LINKEDIN LEGAL INDUSTRY IS LESS THAN 2 PERCENT
OF WHOLE NETWORK ONLINE!
SHOCKING STATISTIC!!!
CLAIM YOUR SPACE AND STAND OUT TODAY
Hi-techFinance MedicalSalesConstruction GovernmentTransportation
All higher represented than Legal!
Only one lower was Agricultural
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More video uploaded in 60 days...... than 3 major TV networks created in 60
years
Broad demographic of users - 18-54years
Over 100 MILLION views Per DAY
4 MILLION people share content to more than 1 site
Did you know? Youtube is OWNED by Google?
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Added OVER 200million members in LESS than 1 YEAR!
Over 500m active users
50% log in DAILYAverage user connected to 80 community pages /
groups60 MILLION STATUS UPDATES DAILY
Average user creates 90 pieces of content a month
70% traffic from outside the US
250m active on FB through their MOBILE device
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Most popular among working adults
Number of tweets per week = 1 BILLION
280% increase in tweets per day over last year
New accounts per day = 460,000
182% Increase Mobile Twitter users 2010-11
Twitter is the PULSE of the planet... Do you have your finger on the PULSE?
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Isn't it time ... to get your feet wet?
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SOCIAL MEDIA STATE OF MIND
3.
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Outbound Marketing Inbound Marketing• Telemarketing • SEO / SEM• Trade shows • Blogging• Direct mail • Social Media• Email blasts • RSS• Print ads • Free tools/trials• TV/radio ads • Web /Viral videos
Interruption Permission
VS
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With the uptake of all these mediums social media has had a profound effect on the way people discover, read and share
news, information and content
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BENEFITS OF SOCIAL MEDIA
4.
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Benefits Of Using Social Media In Business
• Build online reputation• Increase Trust• Generate Business• More accessible• More personable• Engaged potential leads• Increased awareness• Online brand building• Subject matter expert• Maintain long term connections • Generate word of mouth marketing • Rich insights into your market• Can listen and engage• Make you a better writer – 140 rule• Like text message to the world – faster! • It’s Fun!
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WHY SHOULD I SIT UP AND TAKE NOTICE?
5.
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Facebook is still the most popular site
Twitter is catching up fast
Small business > HALF of their customers achieved through word of mouth.
Twitter is the digital manifestation of WOM marketing
Gain insight Opportunity to listen in to the conversations being openly discussed online
Manage your reputation online Identify key influencers that are helping form opinions
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Driving Traffic / Improve Google rankings
Social media can play key role in driving traffic to your site
Improving your SEO (search engine optimisation)
Linking your profiles to your website
Social bookmarking like Digg and Delicious can help improve visibility too
Distinct worlds of PR, Customer Service and Marketing
are fusing
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HELP I’M TOO BUSY TO “DO” SOCIAL MEDIA
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MARKETING TIPS6.
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Marketing Tips for SM-Networking
• Make friends• Find your existing connections• Network through groups• Add to your email signature, blog articles, bio or profile…• Be helpful• Answer questions• Share interesting content• Make connections
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Social Media = Cocktail Party
• Become a real member of the community• Add value to the community• Ask and answer questions - any recommendations, business challenges, what they do • More effective than live networking events• No boundaries of time or space – limited to have conversations that night. Don’t get to meet all that you wanted to. Online you can talk to everyone! • Conversation powerful – can be found online, magnifies it even more.• Other people can listen in easily
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CREATING YOUR PROFILE7.
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Creating Your Social Profiles
Build A Facebook Page• Keep customers updated • Brand awareness• Promote discussions / share news• Special events • Google map directions or special offers• Branded FB page
Linkedin - Personal Profile & Business Profile • Vital for any professional• Professional headshot – Smiling headshot• 45% people online are decision makers • If you sell services to other business or professionals – business profile • Build network – leads, connections, partners•Visit and Join groups – location / industry – search • Showcase your expertise • Upload presentations• Sharing insight in forums and groups - Ask questions• Valuable connections for your own network
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Get Tweeting
• Personal Page• Business Profile – better to have a face vs logo• Bespoke Background• Follow / network with people in your industry• Informative across a range of subjects• Source of ideas, resources, links • Listen to real time conversations • Connect with potential customers• Build relationships• Source suppliers• Source referrers• Adds personality of your company online
Blog • Wordpress or Blogger
Youtube • Webvideos• Presentations
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Social Media Checklist
Do:IDENTIFY the social media channels LISTEN to the conversations ENGAGE with audienceRESPOND to reviews CAPTURE insights to build understandingLINK to other sourcesHAVE Fun
Don’t:Spam people for hits or followersPublish content unless you’re happy to engage with it and see it printed elsewhereOpen a page and never update it at all
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Traffic, Leads and Customers Monitoring
Email newsletters
RSS feeds
Blog comments
Linkedin leads
Facebook – “Likes”
Stumbleupon
Youtube views
Twitter – Audience, RT, Mentions, Click Analytics
Traffic to site from monitored link using bit.ly or ow.ly
Capture of Customers via enquiry line / reception monitored route
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ToolsHootsuiteBufferTweetdeckMarketmeSuiteTweetadderSummifySprout Social
Directories Twellow.comListorious
Social MeasuresKlout scoreSunday Times Social List
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Are you listening 1st?
Or Selling 1st?
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@susuallen