Snowboarding- Then and Now

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Snowboarding- Then and Now. By Brianne Eatchel. Snowboarding: Overview. - PowerPoint PPT Presentation


Snowboarding- Then and Now

Snowboarding- Then and NowByBrianne EatchelSnowboarding: OverviewSnowboarding began sometime within the years of 1960-1962. It originated from altering and adding to the sports of skiing, surfing, and skateboarding. It involves descent, usually down a mountain, by carving on each side of a wooden board, attached to a persons feet that are equipped with special boots and bindings that are tightly attached to the snowboard on snow. The Beginning of SnowboardingSnowboarding, as previously mentioned, was invented in the early 1960s, but truly became a sport when Jake Burton Carpenter started manufacturing the first commercial snowboards in 1977 in Burlington, Vermont. Preceding is an article I previously submitted to a researching class, depicting facts about Carpenter and the early workings of Burton Snowboarding. Burton Snowboarding Article

Snowboarding In the OlympicsSnowboarding was not widely accepted as a mountain winter sport until 1977, and was not allowed into the Winter Olympics until 1998- a whopping 36 years after the sport was first brought to light. It is now one of the top three watched sports in the Winter Olympics, along with speed skating and short track. Preceding this information is a chart displaying all of the Winter Olympic Sports.Winter Olympic Sports

Chart of EventsGraph of 7 Most Popular SnowsportsSnowboarding Imagery

A silhouette of a snowboarder, Doing a tailgrab- a common trickIn SnowboardingA proposed Utah Quarter for the National mint, which was disregardedAnd taken place by the beehive.Clip art of the officialSnowboard symbol for the Vancouver Winter OlympicsSnowboard TechnologyIn the more advanced technology that has been developed by Burton and other product distributors, advantages that come with new designs have benefited the modern snowboarder everywhere. In the original snowboards produced by Burton, as seen below, the technology was minimal- what the snowboarding industry describes as being a flat kick or flat camber snowboard, or the shape being that the entire snowboard lays flush to the ground, only kicking or rising up towards the end.

Technology cont.In new technology that was developed and tested in the last decade, we see what is called camber (or lifted in between the bindings and touching at the ends) this, up until 2008, was the most commonly purchased snowboard.

Technology cont.Reverse camber, or commonly known as rocker, banana, or chillydog, is a new take on the old design- used for jibbing (riding downslope on rails, ride boxes, and jumps) and is becoming very popular in the snowboarding community.

References Snowboarding Overview (history) Images (camber, rocker, flat) Burton Carpenter (Burton) Olympic Snowboarding info and images Technology Sport (Winter) Popularity

Burton Snowboards is a manufacturer of snowboards. Founded by Jake Burton Carpenter in 1977, in Burlington, Vermont, Burton was the first snowboarding brand name to be aimed specifically at snowboarders: bindings, boots, outerwear, snowboards, and accessories.

Burton built the worlds first snowboarding factory. It is currently the largest snowboarding company in the world; the products are marketed worldwide in more than 4,348 stores. Only 1,536 of these stores reside in the continental United States.

Currently, Burton moved its manufacturing factory to the country of Austria, where it costs a significantly less amount to create new and improved technologies.

Later in Burtons history, after the internet and shopping online took off, it allowed other online companies, besides itself, to sell Burton hard goods (Snowboards, Boots, and Bindings) and Outerwear (Snowboarding Jackets, pants, and accessories) in cyber stores besides those with the name Burton.

Besides the Burton name brand that was becoming known worldwide, over the years the company has come to own 10 sub-brands that specialize in different niches of the industry, including R.E.D., Gravis, Anon, Analog, Forum, Foursquare, Special Blend, Jeenyus, and most recently, Channel Islands.

With ownership in these companies, Burton could be categorized as a monopoly on the Snowboarding industry. It does not pose so much a threat as many other monopolies in different industries, because the market is narrow in the buyers perspective.

As this company continues to grow, it currently is responsible for anywhere between 40-75% of total snowboarding equipment revenue each year. Sheet1Current Olympic Sports 2010SportYears Practiced# of EventsAlpine SkiingSince 193610BiathlonSince 196010Bobsled1924-1956 1964-Present3Cross-countrySince 192412Curling1924; 1998-Present2Figure SkatingSince 19244Freestyle SkiingSince 19926Ice HockeySince 19242LugeLuge Since 19643Nordic CombinedSince 19243Short track speed skatingSince 19928Skeleton1924; 1948; Since 19622Ski JumpingSince 19243SnowboardingSince 19986Speed SkatingSince 192412