sap'nİn yenİ tedarİk zİncİrİ stratejİsİ

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SAP FORUM İSTANBUL 2014 Basit Düşün Fark Yarat SAP’NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ Konuşmacı Adı : Fatih Kayadelen Firma Adı : SAP Türkiye

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SAP FORUM İstanbul 2014 SAP Çok hızlı değişen pazar koşullarında, Tedarik Zinciri’ndeki yeni yaklaşımların ve bu büyük değişime istinaden SAP’nin Tedarik Zinciri Çözümlerinin nasıl evrildiğinin anlatılacağı bu oturuma sizleri bekliyoruz.

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Page 1: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

SAP FORUM İSTANBUL 2014 Basit Düşün Fark Yarat SAP’NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

Konuşmacı Adı : Fatih Kayadelen

Firma Adı : SAP Türkiye

Page 2: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2

Supply Chain Needs to Adopt to New Business Realities Customer Centricity & Speed

Volatile Markets The customer has more knowledge about products and

services than ever before (e.g. Social Networks)

Growing Logistics Complexity The customer expects flexible and speedy delivery of ordered

products (e.g. delivery within the next hour)

Innovative Manufacturing Technologies The customer is demanding individualized products (e.g. print

your food with 3D Printers)

SPEED

SPEED

Page 3: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 3

Businesses Transform their Supply Chains to Demand Networks Multi-channel ordering and fulfillment strategies to “please the customer”

CUSTOMER

Direct

Sales

Whole-

sale Web Mobile Store

Socia

l

Medi

a

Store x x x x x x

DC x x x x x x

Plant x x x x x x

Supplier x x x x x x

Sell

Fulfill

SP

EE

D

Be Accessible Flexible and reliable collaboration with business partners

Fulfill to Please Nimble distribution models which ensure efficiency

Planning Matters Integrated business planning & response management

Always-On End-to-end visibility with real-time what-if decision support

Page 4: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4

Are Supply Chain Organizations Prepared for Demand Networks? Major Challenges for Supply Chain Professionals

Orchestrate the Global Network of Partners Less than ~10% of suppliers are directly connected to their customer’s supply chain

Execute the Supply Chain efficiently About 10% of world-wide GDP is related to logistics spending

Improve Short-Term Planning Results Forecast accuracy for the first week is in average lower than 70%

Manage the Supply Chain in Real Time Only 20% of Supply Chain Professionals have information available within a day

Page 5: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5

SAP Supply Chain Solution Strategy Enable Businesses to Transform their Supply Chains to Demand Networks

Powered by SAP HANA

[THE DEMAND NETWORK]

Demand Driven Supply Networks Sense & shape DEMAND and orchestrate the fulfillment NETWORK

Logistics & Order Fulfillment The DEMAND NETWORK requires speed & efficiency in Logistics

Integrated Business Planning Balance DEMAND plans with NETWORK constraints for profitability

Supply Chain Monitoring Ensure integrity and predict issues of the DEMAND NETWORK

Page 6: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6

ma

na

ge

d

clo

ud

public cloud

on-premise

SAP Business Suite

Mobile First Experience

planning network

monitoring

logistics

SAP HANA Platform

SAP Supply Chain Architecture Sketch Simplified and Harmonized Solution Architecture for Demand Networks

Page 7: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7

Plans for the SAP Integrated Business Network Speeding up the Supply Chain requires a new Supply Chain Planning approach

One Harmonized Data Model Avoid any latency due to integration efforts and leverage the

SAP ERP data model

Cloud First Approach The solutions will be provided in the SAP Cloud but also be

made available on-premise

Mobile First Experience Introduce state-of-the art user experience with communication

capabilities (SAP JAM) and MS Excel Spreadsheets

Built on SAP HANA Demand Networks require real-time monitoring and a focus

on short-term planning

New Planning Algorithm Leverage predictive analytics (e.g. demand sensing)

algorithm in combination with optimization

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

SAP Business Network

Supply Inventory Response Demand

Sales & Operations Planning

Mobile First Experience

Supply Chain Control Tower

SAP HANA Platform

Page 8: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

8 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

Supply Chain

Monitoring

Integrated

Business Planning

Demand Driven

Supply Network

Logistics & Order

Fulfillment

Co-Innovation Customer Examples driving SAP’s new Supply Chain Platform

Success through Co-Innovation

8

Page 9: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9

Innovation Delivery Strategy and Roadmap: SAP Cloud & HANA SCM

Platform will evolve through 2014-2015+ with a new set of solutions

Available today: SAP S&OP

First wave:

Supply Chain Control Tower

Supply Planning

Inventory Planning extension to S&OP

Second Wave: (assumed a quarter after 1st wave)

Predictive Demand Management

Future Waves released quarterly through 2015+

Response Management

Existing SCM Solutions are available today with option to

deploy on HANA

Logistics Suite: Transportation Management, Extended

Warehouse Management and Track and Trace suite

APO Planning Suite with SCM Info Center

Collaboration with SNC (and planned enhanced ‘Cloud’

offering via ARIBA network )

SAP Business Network

Supply Inventory Response Demand

Sales & Operations Planning

Mobile First Experience

Supply Chain Control Tower

SAP HANA Platform

Page 10: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10

Why a new solution for supply chain planning is needed?

Disconnect between planning

and execution system

Supply chain planning

systems in the market tend

to be fragmented requiring

many interfaces

Duplicate data transfers between

planning and analytics systems

encumbers performance

Complex and granular data models

encumbers ‘what if’ analyses

SPEED

SPEED

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Customer centricity and the

need for speed

Page 11: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 11

Plans for Integrated Business Planning and Monitoring Speeding up the Supply Chain requires a new Supply Chain Planning approach

ATTRIBUTES: • One harmonized data model

• Application components interoperate seamlessly

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

BENEFITS:

Simplify and coordinate planning experience for users across functions

Introduce state-of-the art user experience with communication capabilities (SAP

JAM) and MS Excel user interface paradigm

React more quickly to changes in demand to capture more sales

Leverage SAP HANA to provide demand networks with real-time monitoring

and a focus on short-term planning

Enable more frequent planning cycles

Minimize latency due to data transfer between different planning systems

Ensure plans are executed in operational systems

Leverage predictive analytics (e.g. demand sensing) algorithms in

combination with optimization to translate plans into operational systems

Supply Inventory Demand

Sales & Operations Planning

Mobile Enabled User Experience

SAP HANA Platform

Response

Insights Product safety Integrity

Demand Driven Supply Network

SAP Integrated Business Planning

Order

Promising

Deployment

VMI

Detailed

Scheduling

Supply Chain Orchestration

Response

Supply Chain Monitoring

Page 12: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12

Integrated Business Planning and Supply Chain Monitoring Available and Planned Products

Mobile-Enabled User Experience

IBP for demand IBP for supply

IBP for

sales and operations

IBP for response

SAP HANA Platform

IBP for inventory

Supply Chain Control Tower AVAILABLE

AVAILABLE

AVAILABLE AVAILABLE PLANNED

PLANNED

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Integrated Business Planning (IBP)

Supply Chain Monitoring

Page 13: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 13

SAP APO Has Been Significantly Enhanced Recently

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

• SAP APO available on

SAP HANA and HANA

Enterprise Cloud (HEC)

• LiveCache is part of

SAP HANA

• Performance

improvements for many

transactions and

planning runs

• SAP Supply Chain

InfoCenter enables

real-time analytics of

APO data

• Direct access of

LiveCache data with

easy navigation

between SAP APO and

SAP SCIC

• Renovation of Product

View, eBOPI, and

Planner’s Home Page

• Introduction of Fiori

Applications for GATP

Analytics

• MS Excel Add-In for

APO Demand Planning

Performance Analytics Usability

Demand Planning

Supply Network Planning

SAP APO

PP/DS

gA

TP

any

Database

HANA

SAP Supply

Chain Info Center

SAP Enterprise Inventory and

Service Level Optimization SAP Supply Network Collaboration

Page 14: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14

SAP APO on HANA Overview

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Key Facts

SCM APO on HANA is available since end of November 2012

SCM 7.0 EhP 03 (SCM 7.13) is currently in GA and is the recommended

version for APO on HANA*

LiveCache is recommended to be deployed on the same HANA instance of

APO as this deployment model provides additional performance benefits.

2 Customers are already live with APO on HANA and several in projects

Value Proposition

Faster Accelerated Supply Chain Processes

Simpler

Intuitive and Flexible user interfaces, Google Like Search and Fact Sheets

Smarter

Detailed analytics with Insight to Action feature with Supply Chain Info Center

Less Expensive Lower TCO with LiveCache on HANA and APO on HEC deployment options

*SCM 7.0 EhP 02 (SCM 7.12) is the minimum version (with restrictions)

HanaDB live Cache

SCM Server

SCM Basis

SPP SNC

APO

AVAILABLE

Page 15: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15

SAP on HANA Performance Improvement Highlights*

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

End-to-End DP and SNP Processes are 40% faster with APO on HANA compared to any other Database

Integrated LiveCache (LiveCache on HANA) is 10% faster than non-integrated. Eliminate 1 server and MaxDB

Up to 10 Times Faster : CIF Delta Report

(requires APOonHANA and ERPonHANA)

Up to 40% Faster : Back Order Processing, Demand Planning Run,

SNP Heuristic, DP Macros

Up to 2 times Faster : Deletion of outdated Customer and Purchase

Orders, Alert Batch Processing

Up to 25% Faster : Consistency Check for Time Series Network,

Loading Planning Area Version from BW

Up to 3 Times Faster : Initial Loading of Interactive Transactions like

Demand Planning Book, Supply Network Planning Book, Alert Monitor

* Results from average test results of customer PoCs

and Internal Testing

AVAILABLE

Page 16: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16

Supply Chain Info Center - Operational Analytics for APO Planners

Recent Innovations: Analytics for APO DP, SNP, and gATP

Key Features

• Identify supply chain trends and

patterns

• Drill down from aggregated

levels into details

• Jump directly from Analytics into

APO Transactions to make

changes

Operational Analytics for APO Planners: Provided in a timely manner, giving them

insight and simplifying their daily life

Fiori

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

AVAILABLE

Page 17: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17

Simplify the users life!

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

AVAILABLE

Planners Home Page

Enhanced Product Planning

Side Panels

Enhanced Backorder Processing

Excel Demand Planning Client

Page 18: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 18

SAP APO and EIS and SNC remain a key part of the standard

SAP Supply Chain offering

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Standard Maintenance with delivery of Support

Packages for more than 10 years*

*SAP APO is part of the SAP Business Suite and inherits the planned maintenance timeframes. Currently confirmed timeline for end of

maintenance is 2025. Press release: Mainstream Maintenance until 2025

Continuous investment into quality of solution

SAP Supply

Chain Info Center

Demand Planning

Supply Network Planning

SAP APO

PP/DS

gA

TP

any

Database

HANA

SAP Enterprise Inventory and

Service Level Optimization SAP Supply Network Collaboration

Page 19: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 19

Incorporate SAP Integrated Business Planning in phases by

adding incremental value to existing planning solutions

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Demand Planning

Supply Network Planning

SAP APO

PP/DS

gA

TP

any

Database

HANA

SAP Supply

Chain Info

Center

SAP Enterprise

Inventory

and

Service Level

Optimization

User Experience

IBP for demand IBP for supply

IBP for

sales and operations

IBP for response

SAP HANA Platform

IBP for inventory

Supply Chain Control Tower

Integrated Business Planning (IBP)

Supply Chain Monitoring

SAP Supply

Network

Collaboration

+

Potential roadmap:

1) Continue pursuing APO Roadmap as necessary

2) Extend existing footprint with value-add elements of IBP such as SAP Integrated Business Planning for sales and operations, inventory, supply, and supply chain

control tower to be used in conjunction with existing planning solutions (e.g. SAP APO or SAP EIS)

3) Consider other SAP Integrated Business Planning elements such as IBP for demand and IBP for response when available

Page 20: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

20 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

SAP Supply Chain Solution Roadmap The Demand Network

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

Available Planned Future

Supply Chain

Monitoring

Performance Management

Supply Chain Info Center

Global Batch Traceability

Serialization (OER)

Supply Chain Control Tower with

real-time Analytics and Simulation

Supply Chain Monitoring with

Segmentation, Analytics,

Simulation and SC Integrity

Integrated Business

Planning

Sales & Operations Planning

APO DP/SNP

Demand Sensing

Inventory Optimization

Integrated Business Planning:

• Sales & Operations Planning

• Demand

• Supply

• Inventory

Integrated Business Network with

extended capabilities in all

applications, including Response

Management

Demand Driven

Supply Network

Demand Signal Management

APO GATP & PP/DS

Supply Network Collaboration

Demand Signal Management

Supply Chain Orchestration

Extended Demand Shaping

capabilities connected with

Response, Supply and

Manufacturing Orchestration

Logistics & Order

Fulfillment

Transportation Management

Warehouse Management

Event Management

Transportation for Contractors

Production Warehouses

Logistics Network

Supply Chain Execution with Hub

Management and extended

Logistics Network capabilities

Page 21: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21

SAP Enables the Transformation to Demand Networks Summary

Logistics & Order

Fulfillment Warehouse Management

Transportation Management

Integrated Business Planning Sales, Inventory & Operations Planning

Demand & Supply Planning

Demand Driven Supply

Network Demand Sensing & Shaping

Manufacturing & Supply Orchestration

Supply Chain Monitoring Supply Chain Control Tower

Supply Chain Integrity

Powered by SAP HANA

Page 22: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 22

Example innovations and roadmap

Improved Usability with new

SCM Application UI’s based

on Netweaver business

Client/HTML5 and mobile

style Fiori apps

SAP Business Network

Supply Inventory Response Demand

Sales & Operations Planning

Mobile First Experience

Supply Chain Control Tower

SAP HANA Platform

Page 23: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 23

Fiori Application Types

runs on HANA

Transactional

Insight to Action

Visual overview over a complex topic for monitoring or tracking purposes

Search and Explore

View on essential information about an object and contextual navigation between related objects

Analytical Factsheet & Contextual

Navigation

Task-based Access

Access to tasks like change, create, or entire processes with guided navigation

Page 24: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 24

Example innovations and roadmap

End to End Visibility across

the supply chain for

Performance Management,

Operational Reporting and

Simulation

SCM Event Management,

Serialisation of products and

full Batch Management and

Traceability

SAP Business Network

Supply Inventory Response Demand

Sales & Operations Planning

Mobile First Experience

Supply Chain Control Tower

SAP HANA Platform

Page 25: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

25 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

Page 26: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

26 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

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27 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

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28 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

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29 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 30

Supply Chain Control Tower: Real Time Monitoring

Existing Solution Suite of Aii, OER, EM and Batch traceability available on HEC

Real Time Monitoring:

Supply Chain Event

Management

Supply Chain Integrity & Brand

Protection: Global Batch

Management

Supply Chain Integrity:

Serialisation with SAP Object

Event Repository

Page 31: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 31

Batch Tracing Network Example of Graphical Batch Trace Reports from SAP GBT

31 | Global Batch Tracing | D. Fritz | 26 Jun 2013 | SCL Conference | Business Use Only

The SAP Global Batch Traceability solution

provides Novartis with a corporate-level view

on a cross-system product genealogy and the

distribution of related tracked objects. It

enables rapid investigation and, when

required, reporting to guide precision

withdrawal/recall & perform timely regulatory

reporting. The system can create reports

which fulfill Health Authority requirements.

Page 32: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 32

Example innovations and roadmap

Market and Consumer

Insight with Demand Signal

Management.

Collaborative Demand

Planning for both simple and

advanced use cases

‘Demand Sensing’ based on

inventory, POS, order feeds

for short term and daily

forecasting and exception

management

SAP Business Network

Supply Inventory Response Demand

Sales & Operations Planning

Mobile First Experience

Supply Chain Control Tower

SAP HANA Platform

Page 33: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 33

Product Launch Failures

Promotional Effectiveness

20% lost sales due to product out

of stock (GS1)

27% loss of sale due to product

wanted not available in assortment (Q&A Research & Consultancy)

75% product launches fail… (AMR) -19% average ROI on trade

promotions (Capgemini)

Business Drivers to Address Consumer Demand and Behavior

Decline in Market Share

10% decline in market share on

average due to recurring out of

stock (Journal of Business Logistics)

Brand Substitution

82% of consumers will substitute

and switch brands due to an out of

stock product (Marketing Science Journal)

Price Sensitivity

52% of consumers agree that the

price of a product is more important than brand names (dunnhumby)

Lost Sales

Page 34: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 34

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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 35

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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 36

SAP Demand Signal Management Demo

Page 37: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 37

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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 38

Build Your Own Analytics – SAP Business Objects Example: Linking Sell-Out Data with Weather Data

Page 39: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 39

Build Your Analytics – SAP Predictive Analytics Example: Store Cluster Analysis

Cluster 3

Sales revenue: Low

Average number of Out of Shelf occurrences:

Medium

Average number of Out of Stock occurrences:

Medium

Inventory: Low

Number of promotions: High

Possible reasons/actions

Promotion not efficient enough

Strong competitors in the

neighborhood: start a market

campaign?

Increase the inventory level?

Un-list the product?

Store visit to find the root-causes

Page 40: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

40 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

Page 41: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

41 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

Page 42: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

42 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

Page 43: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

43 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 44

Example innovations and roadmap

Combine the best of SAP’s

existing Supply Network

Collaboration Solution with

the network capabilities of

ARIBA’s Business Network

Enable collaborative supply

chain process with both

customers and suppliers

Options for On Premise and

Cloud deployments

SAP Business Network

Supply Inventory Response Demand

Sales & Operations Planning

Mobile First Experience

Supply Chain Control Tower

SAP HANA Platform

Page 45: SAP'NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 45

Enabling the Best Business Network

SAP Information Interchange

Content Engine

Item

Locatio

n

Party

Business

Partner Profiles

SNC Integrated collaboration

with advanced and broad

Supply Chain Business

processes

Ease of deployment, connectivity and

on- boarding

SAP B2B Supply Chain

Connectivity (ex-

Crossgate Solutions)

Supply Chain Orchestration (SCO)

Communication &

Collaboration

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Ariba Network is the leading Business Network Over 1 million partners use the Ariba Network for $500+ billion spend

“Other”

Suppliers Customers

Partner and

Ecosystem Solutions

An SAP Company

Ariba Network ~1 million trading partners

across all industries

40+ million Purchase Orders

60+ million Invoices

~$400 billion in spend

142 countries

72 currencies

40 Invoice compliant countries

EDI

Email

HTML

cXML

AS2

Paper

Smart PDF

CSV

xCBL

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Supply Chain Orchestration Through the Ariba

Business Network

Embedded Connectivity to Business Network

Supply Chain Orchestration (SCO - Planning) with

ARIBA Business Network � Direct Materials Purchasing, Forecasting, Planning & Inventory Collaboration

� Rapid Partner On-boarding Customers and Suppliers

� Full B2B support

� Network Services, Supply Chain Analytics & Risk Monitoring

� Supply Chain Orchestration (SCO - Planning) with ARIBA Business Network

Industries – Retail, Consumer, High Tech, Industrial,

Life Sciences

Roadmap

Supply Chain Orchestration (with ARIBA Business

Network Roadmap) � Logistics and Transportation

� Compliance, Sustainability and Risk

� Industry Capabilities for Process and Remaining Discrete Targets

Ari

ba S

up

pli

er

Po

rtal S

CM

Supply Chain

Orchestration

“Other”

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Orchestrating the Supply Chain Network

Supply Chain Orchestration (SCO)

Customer

Collaboration

Transportation

Collaboration

Outsourced

Manufacturing

Direct Materials

Supplier

Collaboration

Demand

Logistics Manufacturing

Supply

Build a “Many-to-Many” supply chain business network that provides supplier

on-boarding, analysis and N-Tier orchestration of orders, fulfilment and plans

Communication &

Collaboration

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Example innovations and roadmap

Market and Consumer

Insight with Demand Signal

Management.

Collaborative Demand

Planning for both simple and

advanced use cases

‘Demand Sensing’ based on

inventory, POS, order feeds

for short term and daily

forecasting and exception

management

SAP Business Network

Supply Inventory Response Demand

Sales & Operations Planning

Mobile First Experience

Supply Chain Control Tower

SAP HANA Platform

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Example Supply Chain Model for S&OP

Customer 1

Customer 2

Customer 3

Location 101

Product A Independent Constraining Capacity

Resources Materials

Actuals, POS, Opportunities,

Statistical Fcst, Sales, Sales Mgr,

Mktg, Demand Planning,

Consensus, Finance Plan, Target

Sourcing Ratio

Lead Time

Demand by Location

Initial Inventory

Inventory Target

Production Requirements

Capacity Limit

Consumption Rate

Unconstrained Load / Utilization

Constrained Load

Capacity Cost

Constrained Build Plan

Qty Per

Dep Material

Total Material

Available Material

Constrained Build Plan

Projected Inventory

Constrained Demand Plan

Constrained Gross Profit

Indirect Costs

Operating Profit

Location 102 1

3 4

5

6

The above model is known as SAP1 Model

and does not include multi-level supply planning

2

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Customizable Real-Time Analytics on entire Platform

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Product Overview: Scenario Planning and Simulation

• Define alternate plans for your entire business in scalable way *

• Easily copy values from baseline to scenarios, and promote scenario to baseline

• For multiple users in real time at aggregate and detailed levels

• Track assumptions and changes to scenarios *

• Includes simulation-mode for all plans *

• Compare scenarios in real time *

* Product differentiators

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S&OP Customer Overview

Customer Region Industry

SMART Modular NA High Tech

Colgate NA Consumer

McKesson NA Pharmaceutical and HT

Allergan NA Pharmaceutical

Delta Electronics APJ High Tech

Broadcom NA High Tech

Bose NA High Tech

Hillshire NA Consumer

Akzo Nobel EMEA Chemicals

J. Macedo LA Consumer

Grupo Viz LA Consumer

KUO LA Chemicals, Automotive, Consumer

Topcon APJ / NA High Tech

Dr Willmar Schwabe MEE/NA Pharmaceutical

ConAgra NA Consumer

Weir Minerals APJ Engineering

Exxon Mobil NA Oil & Gas

Almarai EMEA Consumer

Mondelez NA Consumer

Syngenta MEE Chemicals

Atmel NA High Tech

Albemarle NA Chemical

EMC NA High Tech

Florida Crystals NA Consumer

Palo Alto Networks NA High Tech

Decathlon EMEA Consumer

DSM IT BV EMEA Chemicals

Luxottica Group EMEA Consumer

Transnet SOC Ltd EMEA Rail Transport

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Example innovations and roadmap

Existing mature and sophisticated supply planning

capabilities within SAP APO

Improved Usability

Order based network planning and production

planning

Available for HEC deployment or On Premise

New Supply planning Capabilities developed as

native HANA applications

Available Rough Cut supply planning in S&OP

Soon available advanced S&OP supply planning

using optimisation (still time phased, mainly

relevant for S&OP / tactical decisions)

Planned a new ‘Response Management’ engine

for order based Supply planning (In short term,

APO SNP is mature solution for this area)

SAP Business Network

Supply Inventory Response Demand

Sales & Operations Planning

Mobile First Experience

Supply Chain Control Tower

SAP HANA Platform

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Closed-Loop Planning with Sales&Operations Planning (S&OP)

and Enterprise Inventory & Service Level Optimization (EIS )

Inventory Targets Unconstrained Consensus or Constrained Demand

Plan (Volume-based )

Sales & Operations Planning

Enterprise Inventory and

Service Level Optimization

1. Based on Customer Service Level, EIS considers uncertainty and supply chain interaction to define inventory

levels

2. This activity rolls up to S&OP financial, inventory & supply targets

3. S&OP provides constrained or unconstrained consensus volume-based plan as input to EIS for inventory

optimization

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SAP Enterprise Inventory & Service Level Optimization

Establish best inventory policy across the network

How about here? Here? How much inventory here?

Why are we holding Inventory?

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ma

na

ge

d

clo

ud

public cloud

on-premise

SAP Business Suite

Mobile First Experience

planning network

monitoring

logistics

SAP HANA Platform

SAP Supply Chain Architecture Sketch Simplified and Harmonized Solution Architecture for Demand Networks

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Analytics & Reporting

Event Management

Import / Export, Dangerous Goods & Compliance

Document & Output Management

Integration & Connectivity

Transportation Charge Clerk

Transportation Planner

Transportation Dispatcher

Specialist (i.e.Tendering)

Order

Management

Freight

Settlement

Freight Execution

& Monitoring

Freight Planning

& Tendering

Optimized logistics and fulfillment management SAP

Transportation management

Transportation request

Transportation order

Shipment

Transportation planning & optimization

Transportation charge calculation

Settlement Process

Carrier assignment

Execution with ad/hoc adaptive planning

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Strong SAP TM Customer Growth & Momentum

Facts and figures

Over 100 customers

Over 50 ongoing implementation projects

Productive use of SAP TM in 15 countries and

14 industries

Sample customers

Active & live customers Customer geographical coverage

0

10

20

30

40

50

60

2010 2011 2012 2013

Active

Live

HEC

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Yard and Dock management

Goods receipt optimization and Slotting

Inbound quality management

Best Before Date, Catch weight, Multiple stock UoM

Picking optimisation & planning (route-based wave, fixed bin, cartonization planning)

Packing, staging and loading

Yard and Dock Management

Flexible internal Routing

Replenishment and Moves

Kit-to-stock management

Physical inventory

Value added services

Labor planning and performance management Cross-docking, Merchandise distribution

Native mobile technologies (RF, Voice, RFID) Integrated Material Flow System for Automation

Implementation tools RDS

Analytics and Compliance (Import/Export)

Inbound

processing

Storage and

operations

Outbound

processing

Optimized logistics and fulfillment management SAP

Extended Warehouse Management

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Overview SAP EWM Customer & Market Status Strong customer growth and implementation momentum

Facts and figures

Over 100 active Implementation projects

More than 500 distinct live/active customers

Productive use of SAP EWM in more than 20

countries and 24 industries

Sample customers

Live customers and live sites Customer geographical coverage

Coca-Cola

Enterprises

0

100

200

300

400

500

600

12.31.07 12.31.08 12.31.09 12.31.10 12.31.11 12.31.12

Live Sites

Live Customers

HEC

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Teşekkürler

İletişim Bilgileri:

Fatih Kayadelen

Lojistik ve Tedarik Zinciri Satış Yöneticisi

[email protected]

+90(533)7623935