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Vol 18 December 2012 The 2013 Pirelli Calendar FOCUS ON SERVICE LEVELS Service levels in the spotlight One-on-One with new Pirelli MD, Giovanni Arrigone Continental launches new fitment centre franchise Vredestein now in SA New Redisa Plan approved

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SA Treads is a leading quaterly magazine for the tyre industry in South Africa

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Page 1: SA Treads Dec 2012

Vol 1

8 •

Dec

embe

r 201

2

The 2013 Pirelli CalendarFocu

s o

n sE

RVIc

E LE

VELs

Service levels in the spotlight

One-on-One with new Pirelli MD, Giovanni Arrigone

Continental launches new fitment centre franchise

Vredestein now in SA

New Redisa Plan approved

Page 2: SA Treads Dec 2012

Syn

c - 1

071

5 -

Tre

ad S

.A

FLEET MANAGEMENT DOWN TO AN ART

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Page 3: SA Treads Dec 2012

Editor LianaShaw

Technical consultant WrayShaw

Reproduction DianevanNoort

Printing TYPO

–ColourPrintingSpecialists

Distribution PrestigeBulkMailers

Advertising LianaShaw

Contentsone-on-onewithPirelli’snewMD,GiovanniArrigone............................................. 2

Focus onServiceLevels....................................................................................... 9

new ProductsMaxxispassengercartyrere-introducedinSA..................................... 14EquipmentAfricanowimportingtopoftherangebrandsintoSouthAfrica........................................................ 14

competitionNewPirelliCal2013Unveiled!............................................................. 16

conti cornerContiTradeAfricalaunchesnewfitmentcentrefranchise.................... 20

ManufacturingVredesteinnowinSA........................................................................... 21

Industry newsNankangFreeYourWayGuaranteeaSuccess...................................... 22NitrogenInflationtobecomeMandatoryinAngloAmericanGroup..... 22RedisaPlanRe-gazetted......................................................................... 25Tyres&RimsConferencewellattendedbyMiningSector.................... 25TyreShootOutputstyrebrandstothetest.......................................... 28

Talking TyresExclusive…andelusive!...................................................................... 31

Distribution newsSouthAfricansHonestlyPreferTigerWheel&Tyre.............................. 33CFPaddsPetlasrangeoftyrestoitsportfolio....................................... 33

Goodyear newsGoodyearInnovationScoopsTopAwards............................................. 34PowerfulPartnership–Goodyearproudtotyrethecelebrated3-pointedstar................................................................ 34

competition, subscription, Website ........................................ 36

A note fromthe editor

The unveiling of the new Pirelli

Calendar which historically takes

place at the end of November,

reminds us that another year is about

to draw to a close. This year, the

release of the 2013 Pirelli Cal was

staged in the country that served as

its setting, Brazil. This much loved

artistic icon continues to delight and

entice audiences the world over with

its seductive portrayal of the female

form, with this latest, 40th edition

being described as elegant, creative and artistically distinct. One lucky

reader stands the chance to win one of these coveted calendars, so don’t

delay! Enter our competition on page 36 either online via www.satreads.

co.za or on fax: (011) 658-0010!

AndspeakingofPirelli, there’sanewmanatthehelmofPirelliTyresSA.

GiovanniArrigonehails fromDubaiwherehewasresponsibleforPirelli’s

businessinterestsintheMiddleEastandsomeAsiancountriesforthelast

10years.FollowingalongstandingcareerwiththeItaliantyreproducer,

Arrigoneislookingforwardtotakingupthisnewestchallengeashesteers

PirelliTyresintothefutureontheAfricancontinent.Toreadabouthisplans

andobjectivesforthecompany,turntopage2

Year-end also marks the time when we hear how the end users, our

customers, rate our service levels. As has become customary over the

years,weselectahandfulofoperatorstoparticipateinourEndUserSurvey,

the resultsofwhichmake for interesting readingonpage9.What is the

industrygettingrightand inwhichareascan it improve?Thecommercial

transportbusinesstellsitlikeitis.

Also in this issue, we showcase new innovations recently unveiled at

SEMA 2012, catch up on all the latest controversy surrounding Waste

Tyre Management and bring you the results of a recent Tyre Shoot Out,

conductedbyaleadingmotoringpublication.

All thisandmuchmore inourDecembereditionaswebidyouandyour

familiesfarewellandhappyholidays!

Tillwemeetagainin2013.

I n t r o d u c t i o n • 1

Publishers SkyPublicationscc

POBox702

Douglasdale,2165

Tel: (011)6580011

Fax: (011)6580010

Cell: 0828516777

E-mail: [email protected]

Website: www.satreads.co.za

FrontCover:www.istockphoto.com

Page 4: SA Treads Dec 2012

Latestfinancialreportsindicatepleasingresultsfor

PirelliTyresonagloballevel,andthisdespitethe

global recession and more importantly perhaps,

the current economic crisis in the Italian tyre

producer’s home market. Newly appointed MD

forSouthAfrica,GiovanniArrigone,explainswhy,

whilstalsooutliningPirelli’sstrategyfortheAfrican

andSouthAfricanmarketsintheyearsahead.

A warm welcome to South Africa Giovanni. Is this your first time in this part

of the world?

Inawork-relatedfunction,yes.

You arrived two months ago. What are your initial impressions of the local

tyre market?

Ihavebeenpleasantlysurprisedformultiplereasons.Forone,themarketis

alotmoresophisticatedthanIenvisaged.Addedtothis,SouthAfricaboasts

astrongworkethicwithanationofpeoplethatappeartobehard-working,

committedandprofessionalineverythingtheysetouttodo.

ThePirellistaffcomplementinparticularhasimpressedmeintheirwillingness

andabilitytofollowandimplementthedirectionsetoutbymanagement.

I was also pleasantly surprised to discover that the Pirelli brand is well

entrenchedinthismarket.

2 • O n e - o n - O n e

Pirelli heralds in a new era

What similarities, if any, do you see between SA and the European

market?

Iseeseveralsimilaritiesbetweenthetwomarkets,somuchsoinfact,

thatwearecurrentlyinthethroesofadaptingthesamesystemsover

hereasthoseinEuropeintermsofmarketing,distributionandthelike.

How so?

Simply put, we will be approaching our direct customers in South

AfricainasimilarfashiontoourEUcustomersbywayofcommercial

policy,bestpricingandsoon.

In addition and following European trends, we will classify our

customers according to the following criteria, namely, standard,

medium and premium customers, with each category qualifying for

certainpreferentialrates.

Plus,ourpremiumcustomers’storeswill,inthemonthstocome,be

furnishedwithastrongerPirellipresenceintheformofaPirelliCorner,

an initiative that we hope will later evolve into the establishment of

dedicated Pirelli stores. However, our approach in this regard will

remainasoftoneinkeepingwithlocalandinternationalmarkettrends.

WhatwearestrivingforisthatintheyearsthatfollowthePirellibrand

willbecomeevenmoreprominentinthismarketviaitsownflagship

storesandotherinitiatives.

What are some of these initiatives?

We plan to begin the New Year with a firm focus on our direct

customerswhichwill includefranchisestores,independentsandthe

Tiger Wheel &Tyre franchise groupwhich offersobvious synergies

intermsofthehighperformancemarket(Pirelli isrecognisedasthe

world’sleadinghighperformancebrand)andtheirsupportofFormula

One,towhichPirelliisthesolesupplier.

onE-on-onE WITH nEW MD,

Giovanni Arrigone

Page 5: SA Treads Dec 2012

2 • O n e - o n - O n e

www.leaderquip.co.za [email protected] 17 Rosettenville Rd Village Main Johannesburg, South Africa Tel. +27 (0)11 334 1680 Fax +27 (0)11 334 1694 Jan +27 (0)83 252 1920 Jose +27 (0)83 450 6063

EVERY INDUSTRY HAS A LEADER

Page 6: SA Treads Dec 2012

4 • O n e - o n - O n e

Wewillalsobefocusingonre-exportingtotheneighbouringcountries.Wehave

numerousclientsanddistributors incountriesnorthofSouthAfrica’sborder

whoareexperiencingsetbacksinobtainingthesizesrequiredfortheirmarkets.

Thisislargelybecauselogistically,itisdifficulttopackcontainerswithavariety

ofdifferentsizes.OurwarehousefacilityinSouthAfricahowever,allowsusthe

opportunitytoaddresstheseneeds.

Andasfarasstocklevelsareconcerned,weareintheprocessofmorethan

doublingourcurrentcapacityinordertomeetcustomerdemands.Itwouldbe

oflittleuseincreasingourpresenceinthemarket,incentivisingetc.ifintheend,

wecannotsupplytheproduct!

MynextprioritywillbetobeginexploringthepossibilityofbringingPirellitruck

tyres into the market, something which I believe is critical to the long-term

successandsustainabilityofthebrandintheSouthAfricanandAfricanmarkets.

Ofcourse,giventhecomplexityandsophisticationof thismarket,werealise

thatinordertoachieveouraimsinthisregard,weneedtoalignourselveswith

therightdistributionpartnerswhowillbeabletoprovideafullcradle-to-grave

service.Consumersoverheredemandcertainstandardsintermsofproduct

qualityandafter-salesservicesoweneedtoensurethatwearefullygearedto

meetthesedemandsbeforeforgingahead.

Even so, that is an exciting initiative. What of talk over the last few years that

Pirelli was contemplating shutting down its truck tyre division?

Whiletherewassometalkafewyearsago,Iforone,amveryhappythatthisdid

nottakeplaceasIbelievethattrucktyresareacomplementaryofferingforany

leadingworldbrandoftyres.

AndasfarasSouthAfricaisconcerned,diversifyingintotrucktyreswillalso

allowforgreaterinvestmentinthismarket.

From which Pirelli plant would you consider importing truck tyres into the

country?

Pirellihasplantsallovertheworld–Italy,Germany,UK,China,Mexico,Brazil,

Turkey,Romania,USA,ArgentinaandEgypt.Thetwo likelyplantsthatwould

servetheSouthAfricanmarketgiventheirproximity,costofproductionand

abilitytoproducetherequiredsizesandcompoundsforourroadconditions,

wouldprobablybeEgyptandTurkey.

What factors have attributed to Pirelli’s pleasing financial results?

Aside from the strategic location of the plants, I would attribute it to the

company’sconcentrationonthehighperformancetyremarket.Overthelast10

yearsPirellihasmadeaconcertedefforttoboostitspresenceinthissectorboth

throughthereplacementmarketanditsOEpresence,initiativeswhichhavepaid

off.Pirellinowhasoneof thehighest footprints(percentagewise) intheOE

luxurycarmarket,anachievement that is largely responsible for theupward

trendthecompanyhasseeninthelastthreetofouryears,andthis,despite

therecession.

Thatbeingsaid,Pirelliisstrivingforcautionforthenextfewmonthsandtheyear

aheadinviewoftheEUcrisis.

Andof course, let’snot forgetPirelli’s involvement in FormulaOnewhich is

provingtobeanamazingplatformforthecompanyfromamarketingandbrand

awarenessperspective.

Yes,andalsothePirelliCalendarwhichhasachievedcultstatus.True.TheCal

continues to generate incredible results for us. The 2013 Cal is particularly

excitinginmyview,inthatitiscreative,elegantandartisticallydifferent.

What marketing and advertising plans are in place for 2013?

Whilstwewillcontinuetomaintainapresenceinthemedia,ourprimaryfocus

fornextyear is to focusourspendonourcustomers’ stores,asmentioned

earlier,bywayofstrengtheningourin-storepresence.Thisisalsoinresponse

totheirrequestsforgreatervisibilityandsupport.

Any new products in the pipeline?

Therearecurrentlyanumberofnewproductsinthemarketwhichhavenot

officiallybeen launchedassuch, in linewith thenewly implementedEUtyre

labelling legislation. Tyres are now being constructed to offer lower rolling

resistanceand inaccordancewitheco-friendlymanufacturingprinciples,and

thesesametyresarebeingimportedintoSA.Forexample,thenewP1Cinturato

Verde(availableinSA),isthe‘greener’versionoftheP1Cinturatoandthenew

P7Blue,isanevolutionoftheP7Cinturato.

What would you estimate Pirelli’s current market share to be in SA?

Ourcurrentmarketshareissomewherebelow3%,somethingwhichIhopeto

seegrowtocloserto5%inthenextfewyears.Whilstwearenotcompetingwith

thelocalproducersintermsoftherangeoftyresonwhichwearefocusing,we

believethatthequalityofourproductalonecertainlydeservesalargerfootprint

inthiscountry.

Talk us through your career thus far.

HavingjoinedPirelli30yearsago,I’vebeenprivilegedtotravelextensivelyfor

the company, representing its interests in Kenya, Poland, Mexico, Belgium

andfinallyDubai for the last10years.Dubai inparticular,was a fascinating

destinationfromacareerpointofviewinthatitexposedmetostarklyopposing

markets–fromtherichestsectionoftheGulfontheonehand,tocountries

suchasIran,IndiaandPakistanontheother.

Thatpartoftheworldwasaninterestingplacetooperatein.Althoughthemarket

isbigger,itiscertainlylesssophisticatedthantheSouthAfricanmarketfroma

distributionpointofviewandpresentsitsownuniquechallengesbywayofwork

ethic,legislationandimportlaws.

Did you enjoy living in Dubai?

Actually,Idid.Dubaiisanexcitingcitythatisveryeasytolivein.Itisalsovery

securewhichisimportanttomeasamanwithayoungfamily.

Ofcourse,asafamily,weareequallyexcitedaboutlivinginSouthAfrica.My

wifeisMexicanandhasalreadyidentifiedmanysimilaritiesbetweenSouthAfrica

andherhomecountrybywayoftheweather,altitudeandsocialclimateandmy

twoyoungdaughtersarelookingforwardtotheexperienceaswell.

Does your assignment in SA come with a time frame?

Not officially. How long I stay depends on a number of factors, chiefly my

performance(chuckles)aswellasthecompany’slongtermobjectivesforthis

market.

WewishyousuccessinyournewventureGiovanni.Thankyoufortakingthe

timetomeetwithus.

Page 7: SA Treads Dec 2012

4 • O n e - o n - O n e O n e - o n - O n e • 5

Page 8: SA Treads Dec 2012

6 • O n e - o n - O n e

Page 9: SA Treads Dec 2012

F o c u s o n S e r v i c e L e v e l s • 7

‘Servicelevelsonthepartoftyresuppliers

to the transport sector are satisfactory,

but there is room for improvement in

someareas,’ this, according to transport

operatorswhotookpartinourannualEnd

UserSurveyrecently.

EndUsersSpeakOut

Service Levels in the spotlight

This year we approached Imperial Cargo, Unitrans Foods – a Bandag

national account – Manline Logistics and Buffelshoek Transport for

comment and were pleasantly surprised to discover that the industry

seemstobegettingitright,albeitforthemostpart.

Buffelshoek Transport – serviced by Limpopo Tyres as well as Unitrans

FoodswhichcurrentlymakesuseoftheservicesofSafetyGrip(aBandag

franchise), had nothing but praise for their respective service providers

whotheysayaregoingtheextramile in termsofprovidingprofessional

timeousservicetotheiroperationsalongsidefurnishingthemwithregular

cost-cuttingsolutions.

Responsible for 806 rolling wheels in the fleet, Athol Saunders of

Buffelshoek Transport claims that their tyre supplier not only supplies

themwithnewand retreaded tyres thatprove theirmettle in termsof

cradle-to-graveperformance,(BuffelshoekTransportusesnewMichelin

Page 10: SA Treads Dec 2012

YTS

Johannesburgtel: +27 11 974 7732 | email: [email protected]

Cape Towntel: +27 82 337 8699 | email: [email protected]

Official Distributors in South Africa:

YTS TYRE SALES

E N G I N E E R E D T O G O T H E D I S T A N C ETruck and Bus | Dump Trucks | Scrapers | Loaders | Compactors | Graders

Page 11: SA Treads Dec 2012

tyresandRecamic retreads), thehands-onapproachof themanat the

helmofLimpopoTyres,BrianAdendorff,makesallthedifference.

“TheLimpopoteamisgenuinelyinterestedinourbusinessandinassisting

ustoimproveourcpk,”saidSaunders.“Overandabovetheday-to-day

maintenanceandmonthlytyresurveysandscraptyreanalysessessions,

Brianhasgonesofarastodeviseadevicethatpreventsrimdamage,a

levelofserviceothersupplierswoulddowelltoemulate.

“Ihavenocomplaintswhatsoeveraboutourcurrenttyresupplier.Ifonly

thesamecouldbesaidabouttheworseningroadconditions!”

Similarly, FrikkieDreyer,OperationalManager forUnitrans Foods,with

3802rollingwheels inhiscare,claimed thathe toocouldnot faulthis

StephenPienaar,TyreManageratManlineLogisticsexplained:“Trentyre

providesaconsistentlevelofservicetoouroperationexceptintheareas

wheretheyhavenorepresentation.Thisoftenrequirestheinvolvement

ofathirdparty,whichcreatesitsownsetofproblems.”

Andries Smith, Technical Executive at Imperial Cargo concurred: “Our

business issplit70/30betweenTrentyreandMaxTSolutions.Service

levels are fair but there is room for improvement when it comes to

communication,stockavailabilityandquality/thoroughnessofpaperwork,

especiallyintheeventofabreakdownthatisattendedtobyathirdparty.

Ontheupside,wearecontinuouslybeingbroughtuptodatewithregards

to new products and technologies which, in turn, help us to arrive at

educateddecisionsinfittingthecorrecttyresforourapplications.”

The paper trail surrounding breakdowns also came up for discussion

withSmithinparticular,highlightingtheimportanceofpaperwork.‘It is

essentialthattherelevantpaperworkisfilledincorrectlywitheachand

every breakdown,” he claimed, “as failure to do so cannot only result

current tyre supplier, SafetyGrip, on any level.He says that thanks to

ongoingpressuremaintenance,externalBandagauditinganddriverand

supervisor training, regular evaluation and monthly reporting indicates

thatthecompanyhasseenareductioninscraptyresandbreakdowns.

Moreover,hesaidthathissuppliergoestheextramilebywayofproviding

cost-cuttingsolutionsviatheuseofApplicationSpecificBandagtreads,

electronic inspections and pressure maintenance as well as via load

studieswhichnotonlyensurecostreductionsontyres,butalsoonfuel.

“I’mcurrentlyveryhappywithmyserviceprovider,”statedDreyer.“The

importantthingnowistokeepservice levelsuptothesamestandards

byusingtherelevantKPIsandmeasurementsthatensureconsistency.”

Breakdowns, third party transactions and stock levels

Of course, not surprisingly, the exercise also brought perceived

weaknesses to light. Rearing its ugly head for the fifth consecutive

time was the issue of breakdowns, particularly where they require the

involvementofathirdpartyprovider.

“Over and above the day-

to-day maintenance and

monthly tyre surveys and

scrap tyre analyses sessions,

Limpopo Tyres has gone so

far as to devise a device

that prevents rim damage”

F o c u s o n S e r v i c e L e v e l s • 9

Page 12: SA Treads Dec 2012

1 0 • F o c u s o n S e r v i c e L e v e l s

inchaosbutmore importantly,doesnot contribute towardsawell-run

professionaltyrefleet.”

And not altogether unexpectedly given the shortages in the market,

Smithfurtherraisedtheissueofstockavailability,stressingtheneedfor

theindustrytoensuresufficientstocklevelsacrossthecountry.This is

perhapsevenmoreimportantforfleetsthathaveelectedtorunsolelyon

asingletyrebrandbutwhichareatthemercyofthirdpartyproviderswho

maynotcarrythatspecificmake.

Also raised were new tyre claims with transporters seeking a speedier

solutionintheeventofatyrefailure.

“Overall, there is a general lack of understanding of the critical role a

tyreplaysinkeepingatransportbusinessrollingwithinthedesiredcpk,”

suggestedManline’sPienaar,whoisresponsiblefor7500rollingwheels.

“This isespeciallyevident amongstaff atground levelwhereextensive

trainingalwayslendsitselftocontinuousimprovement.

“Inshort,serviceprovidersneedtoprovidetheenduserwithpractical

solutionspertinenttotheiroperationthatwillensuresustainablegrowth

forbothparties,”saidPienaar.

In response to these allegations, Glen Duffield, National Commercial

FleetManagerforTrentyresaid:“Intermsof improvingcommunication

levelsbetweenclientsandourselves,improvingthequalityofpaperwork,

processing tyre claims and ensuring adequate stock levels, these are

certainlyareasofconcernwhichwewilladdresswithImperialCargoas

soonaspossible.Weareconstantlystrivingforperfectionandassuch,

we welcome opportunities such as these which can help identify and

improveourservicelevelstotheenduser.

“Asfortheconcernssurroundingpersonnelandtraining,thetyreindustry

is facing a challengewhen it comes to retaining experienced staff; the

erodingpoolofqualifiedtyretechniciansandtyreconsultantsisfurther

beinghamperedbythepoachingoftheverypeopleinquestionbythe

transportersthemselves.TrentyrerunsitsownCommercialTyreTraining

Academytoskillnewassociateswiththeabilitytoprovideabetterservice

tothetransportindustrybutunfortunately,thereisalittlewaytogoyet

beforetheyounger,lessexperiencedassociatesreachthesamestandard

ofservicepreviouslyofferedbytheirmoreseniorcounterpartswhichare

leftinourskillpool.Notwithstanding,wewillpayimmediateattentionto

thespecificconcernraisedbyManlineLogistics.”

As encouraging as it was to come across some extremely happy

customers, there is no denying that the tyre sector has some way to

go in its quest to provide end users with what is being deemed as an

acceptablelevelofservicebythecommercialmarket.Andallthisamidst

ever increasingchallenges in themarketplacebywayofeconomicand

manpower related pressures. Notwithstanding the current operating

environment,thewillingnessofbothpartiestoworktogetherinarriving

atamutuallysatisfactoryarrangement,ishowever,clearlyevident.

“In short, service providers

need to provide the end

user with practical solutions

pertinent to their operation

that will ensure sustainable

growth for both parties”

Page 13: SA Treads Dec 2012

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Page 14: SA Treads Dec 2012

1 2 • N e w P r o d u c t s

MAXXISPASSENGERCARTYRERE-INTRODUCEDINSA

After4yearsoflongabsenceinthepassengertyresegment,MaxxisSouth

Africahasre-launcheditswiderangeofhighperformanceradialtyresinthe

SouthernAfricamarket.

Maxxishasprimarilyfocusedonthe4x4industrysincetheirfirstarrivalin

theSouthAfricanmarketbackin2006.Intheperiodof6years,Maxxis

hasmade tremendous impacton the4x4 tyresegmentandhavesince

becomeoneof themostpopular tyrebrandsamong the4x4 fraternity

and has continued their high level of involvement with the local 4x4

communities.

AccordingtoJonWen,GeneralManagerofMaxxisTyreSouthAfrica,“As

wecontinue togrowourmarket sharewedonotwant tobe labeledas

a4x4 tyrecompany.Wewantourcustomers toknow thatwecanoffer

themawidevarietyofhighqualitytyreproductsindifferentsegmentssuch

aspassengercars,lighttrucks(4x4Bakkies),bicycles,motorcycles,ATV’s

(Quadbikes),Go-Kartsandlightindustrialvehicles”.

Maxxis is currently rated one of the top 10 tyre manufactures in the

world.Operating inNorth&SouthAmerica,Asia, Europe andAfrica,

Equipment Africa has managed to get exclusivity

on marketing leading products namely M&B

Engineering,Europa,Lawrencejusttonameafew.

Established by Sean Joubert, whose lengthy

track record in the industry with a rival leading

wheel equipment company will undoubtedly

assist him in his current aspiration to build on

the company’s reputation for their products

and servicedeliveredover thepast13years, Joubert claims theyare

wellplacedtodeliveranunrivalledserviceofferingtothemarket.The

company’s workshop and showroom is based in Centurion Gauteng,

and sports a wide range of well renowned brands, among them,

Lawrence, Bright, Europa and M&B. Wheel Aligners, Tyre changers,

EQUIPMENTAFRICANOWIMPORTINGTOPOFTHERANGEBRANDSINTOSOUTHAFRICA

wheel balancers and related tyre equipment is

alreadybeingsold throughoutSouthAfricaand

exported into the SADC region to some of the

tyreindustriestoptyredealers.

“I believe that our tyre shops will be looking

to invest in equipment that offers the latest

technology,butisdurableandtoughenoughfor

the conditions that our clients operate in, that

is where our new lever less tyre changer will prove very successful

in making the operator’s job easier, without complex systems and

training,ourcustomershavehadfirsthandexperienceofthesefantastic

machines andbelievewehave finallybrought in aproductwhichwill

revolutionizethemarket,”saysJoubert.

Maxxis distributes its products in approximately 170 countries and

employsmorethan22,000people.

Creatingandretaininglifelongcustomershasbeeninstrumental inMaxxis’

steadygrowth.CustomerstrustMaxxistyresduringeverystageoftheirlives,

from thosefirstchildhoodbike rides throughchangingcareers,modesof

transportation, and interests – and they know that Maxxis will always be

therewhenthetimecomesfortheirown

childrentochoosetyres.

For more information on Maxxis’ range

ofproductsor tofindouthowyoucan

become a Maxxis dealer in your area

pleasecalluson(011)314-2428orsend

[email protected] USA Headquarters

Page 15: SA Treads Dec 2012
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To stand a chance to win one of these world-renowned Calendars turn to our Competition page (page 36), answer the simple question and

submit your entries either via www.satreads.co.za or via fax: (011) 658-0010.

Win a copy of the coveted

PirelliCalendar2013courtesy

ofPirelliTyresSA!SetintheexoticlocationthatisBrazil,thePirelli

Calendar2013wasofficiallyunveiled inRiode

Janeiroatthe‘PierMaua’warehousesattheold

portofthe‘CidaleMaravilhosa’on27November.

The creator of the 40th edition of ‘The Cal’

is Steve McCurry, one of the world’s most

renowned photographers, who recounts the

recent social and economic transformation of

Brazil.Hisworkcelebratesthebeautyandcolours

that represent the soul of this magical South

Americancountry,capturingstories,experiences

and traits of people and faraway lands. The

2013PirelliCalendartellsitstalesthroughfaces

drawn in graffiti and ordinary people, as well

as through this year’s models whose common

threadisapowerfulcommitmenttofoundations,

humanitarian projects and non-governmental

organisations.

There are 34 colourful images in the 2013

Pirelli Calendar, bound together in a calendar

book:23portraitsofactressesandmodels,nine

images depicting bits and pieces of daily life,

and two pictures entirely composed of graffiti

andmurals.

The Cal features 11 models, actresses and

singers:BrazilianIsabeliFontana(whoappeared

in Bruce Weber’s 2003 Pirelli Cal, in Patrick

Demarchelier’s2005edition,inPeterBeard’sof

2009,inKarlLagerfeld’sof2011andinMario

Sorrenti’s of 2012) and Adriana Lima (also in

Patrick Demarchelier’s 2005 edition), actress

Sonia Braga and singer Marisa Monte; Italian-

Egyptian actress Elisa Sednaoui, Czech model

Petra Nemcova, Tunisian model Hanaa Ben

Abdesslem, Ethiopian model Liya Kebede and

American models, Karlie Kloss, Kyleigh Kuhn

andSummerRayneOakes.

nEW PIRELLI cAL 2013

UNVEILED!

C o m p e t i t i o n • 1 5

Page 18: SA Treads Dec 2012

According to Gishma Johnson, Continental Tyre South Africa (CTSA) Corporate Communications Manager, FIT&GO will be

managed by ContiTrade Africa and offers something new and different – both for the franchisee and franchisor. She said that while the successful Contipartner programme remains an important channel to market for CTSA the addition of this franchise presents the opportunity to further grow its distribution footprint.

FIT&GO owners will have access to CTSA’s product offering for passenger, 4x4, light truck (radial and bias),

C o n t i C o r n e r • P B

ContiTrade Africa launches new fitment centre franchiseContiTrade Africa – the worldwide trade organisation of Continental AG, responsible for franchise and retail operations – has announced the launch of a new fitment centre franchise opportunity in South Africa called FIT&GO.

P B • C o n t i C o r n e r

Kevin Slabbert, Head of Franchise, ContiTrade Africa (left) and Cathy Hutchinson, Project Manager Franchising evaluate the final signage

ready for the first store to open in Welkom.

1 6 • C o n t i C o r n e r

Page 19: SA Treads Dec 2012

Our aim is to enhance

the traditional offering of the tyre fitment store and assist in improving

service levels

C o n t i C o r n e r • P BP B • C o n t i C o r n e r

truck radial and speciality tyres. In addition to tyres, the product assortment will extend to car parts and related fitment services.

Kevin Slabbert, Head of Franchising for ContiTrade Africa added that FIT&GO is all about offering affordable, quality products and services while being honest and dependable to the customer. “Our aim is to enhance the traditional offering of the tyre fitment store and assist in improving service levels,” said Slabbert.

The FIT&GO brand is built around traits which have universal appeal – dependability, friendliness and honesty. Slabbert said, “These traits will govern the approach and relationship that ContiTrade SA has with its FIT&GO franchise partners who in turn will follow through on this with their customers.”

FIT&GO will appeal to the business person currently in the tyre retail industry or wanting to enter this market with the full support of a local manufacturer. Outside of the fresh approach to the franchisee, what CTSA offers in terms of product, brand and consumer pull will clearly differentiate this opportunity from some of the others in the market.

The first FIT&GO is set to open in Welkom on 1 December 2012. Welkom is the first of many centres planned. Each committed to building a dependable service where relationships with the customer are key.

Cathy Hutchinson and Kevin Slabbert have recently joined the Marketing and Sales Department at Continental Tyre South Africa (CTSA) to assist in the establishment of the ContiTrade retail organisation.

Slabbert, Head of Franchising for ContiTrade Africa, joined CTSA with more than 20 years experience in the tyre industry. His previous functions include Business Analyst, Marketing eBusiness and National Sales Manager.

Appointed as FIT&GO Project Manager, Hutchinson takes on the role with extensive experience in the Marketing Business Development environments having spent several years running functions in Volkswagen, Telkom and Coca Cola SABCO.

C o n t i C o r n e r • 1 7

Page 20: SA Treads Dec 2012

0861 TYRECORwww.tyrecor.co.za

CONSTRUCTIONTYRES & WHEELS

SKID STEER LOADERS

TELEHANDLER

BACKHOES

WHEEL LOADERS

WHEEL EXCAVATORS

GRADERS

Page 21: SA Treads Dec 2012

0861 TYRECORwww.tyrecor.co.za

CONSTRUCTIONTYRES & WHEELS

SKID STEER LOADERS

TELEHANDLER

BACKHOES

WHEEL LOADERS

WHEEL EXCAVATORS

GRADERS

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35629SATreads.pdf 1 2012/10/16 1:58 PM

Page 23: SA Treads Dec 2012

M a n u f a c t u r i n g • 2 1

HeraldedasoneofthemosteliteperformancetyrebrandsinEurope,the

Dutch-engineeredVredesteinbrand isnowexclusivelyavailable inSouth

AfricaatDunlopZones.

ManufactedinEnschede,TheNetherlandsbyApolloVredestein,therange

–whichcomprisespassenger,SUV,lighttruck,agriculturalandindustrial

tyres–issaidtooffersuperiorsafety,performanceandhandlingtotop-end

vehicles.Plus,thecompany’sproductsareengineeredtomeetandsurpass

allsafetycriteria,includingthestringentEuropeansafetystandards.

More important, they have been awarded top marks in many leading

international tyre tests, among them, UK-based Auto Express magazine

whichrecentlynamedtheVredesteinSportrac5 ‘RecommendedTyreof

theYear2012’.

Premiumstylingisaconceptaroundwhichtyresarecreatedtoguarantee

superiorroadhandlingandperformancewithanextraelegantandstylish

appearance.Toachievethis,since1997Vredesteinhasbeencollaborating

withtheworld-famousItaliandesignconsultancy,GiugiaroDesign,whose

designachievementshaverangedfromtheveryfirstVolkswagenGolfand

theBMWM1tofamouscarsforAlfaRomeo,Ferrari,Maserati,Bugattiand

Lamborghini.

Interestingly,theglobalautomotivepressnamedGiugiarothe‘designerof

thecentury’in1999.

The following flagship Vredestein products are now available in South

Africa:theUltracVorti,UltracSessanta,UltracSessantaSUV,UltracCentro,

Sportrac3,Quatrac3,Quatrac3SUV,Sportrac5,SprintClassic,HiTrac

2andComtrac.

Dunlop Zone Incentive

AvailableexclusivelyatDunlopZonestoresnationwide,dealersstandthe

chancetowinanunforgettableoverseastripinMay2013viaadedicated

incentivecampaignnamedTheDolceVita.

VREDESTEINNOWINSA

Page 24: SA Treads Dec 2012

O n e - o n - O n e • 2 32 2 • I n d u s t r y N e w s

The Anglo American mining group has ruled for nitrogen inflation to

become mandatory throughout its global operations, including South

Africa.This is in response to the recent spateof fatalities resulting from

tyreexplosionsonSouthAfricanmineswhichhasledtotheminingsector

switchingitsfocusfirmlytosafetyandaccidentprevention.

Becausenitrogen isan inert (dead)gas, it cannotsupportcombustion,

thereby ultimately preventing the probability of tyre pyrolosis which

ultimately results in a tyre explosion. To prove this, Anglo ran tyre

pyrolosis tests using an industrial tyre pumped with air compared to a

tyre pumped with nitrogen. The tests conclusively proved the value

of nitrogen in that the tyre did not succumb to tyre pyrolosis despite

Tubestone, in partnership

withNankangTyres,launched

theFreeYourWayGuarantee

earlier this year, designed to

protectmotoristsagainstdaily

mishaps affecting their tyres.

Thus far, the feedback from

thecompany’sdealersaswell

as thepublic is far exceeding

expectations, the company

says.

The Free Your Way Guarantee is valid on any Nankang Passenger Tyre

purchasedincludingtyresforpassengervehicles,SUVsandlightcommercial

vehicles.Ifthetyreisdamagedbyaroadhazardincludingcuts,puncture

(non-repairable)orimpactdamage,Tubestonewillguaranteeareplacement

onalltheremainingtreadthatacustomerhasleftonthetyre.Inshort,the

consumerwillonlypayforthetreadalreadyused.

According to Tubestone, no other manufacturer can offer the same

extensivecoverageinrangeortheconveniencefactor inreplacingthese

tyres, particularly when one takes into account that some of today’s

guaranteesareonlyavailableatsomeselectedoutlets,therebylimitingthe

customer’soptions.Conversely,theFreeYourWayGuaranteeisavailable

toanytyredealerwhowantstoparticipateintheprogramme.

Tubestone further alleges that the feedback from the public has been

overwhelmingly successful thus far. “Our dealing companies reported

back that this Guarantee is giving the customer incredible peace of

mind and is vastly contributing towards the customer’s final choice in

NitrogenInflationtobecomeMandatoryinAngloAmericanGroupbeingsubjectedtoexcessiveheatandpressure,whereasitscounterpart

explodedwithinminutes.

“Noopencastmineshouldoperatewithoutnitrogeninflation,”claimsTom

SowryofNitralife.“WehavebeensupplyingAngloopencastmineswith

nitrogenforover10yearsnowanddemandisnowsuchthatweareeven

supplyingtominesinnorthernandcentralAfrica.

“WerecentlycompletedaminecontractforDeBeersJwanengwherewe

installeda5600litreperminuteproductionsystemforinflatingthemines

new63inchtyres.Toourknowledge,this isthebiggeston-sitenitrogen

generatorsystemfortyreinflationintheworld.” www.nitralife.co.za

purchasing Nankang tyres.

In the long run, it’s simply a

quality product, purchased

atagoodpriceand including

an incredible after purchase

service,”claimsthecompany.

“It’sanunfortunaterealitythat

our roads inSouthAfrica are

in dire need of maintenance

incertainareas,andtyresare

an expensive recurring expenditureof all vehicle owners. More reports

fromthepublicmentionthesatisfactionoftheFreeYourWayGuarantee

onbakkietyres,whichisaveryuniqueofferandincrediblyvaluableforthe

consumer,”theyadd.

NankangisamajortyrefactoryinTaiwan,leadingtheindustryinquality,

reputation, research and development. More important, the company

receives commendation from clients and industrial players from all over

the world. With continued improvements and innovation, Nankang

strivestoremainattheforefrontintechnologyandquality,soastobring

comfort,speedandsafetyintheirproduct.Thisiswhyit’ssoimportantfor

consumerstobeawareofthebenefitsofpurchasingaNankangtyre,and

tobesuretoaskabout theFreeYourWayGuaranteewhenvisitingtheir

tyredealer.

“Combiningunsurpassedconfidenceinourproductsandstrivingtorender

topcustomerservice, iswhathasmade theFreeYourWayGuaranteea

reality. It’s just another way we surpass our customers’ expectations,”

concludesTubestone.

NankangFreeYourWayGuaranteeaSuccess

Page 25: SA Treads Dec 2012

O n e - o n - O n e • 2 3

Page 26: SA Treads Dec 2012

OTR RADIALS

FOR ORDERS & INFORMATIONContact: Ken Martin or Marlin Pillay

Tel: 031 764 6451 | Ken: 083 387 8403 | Marlin: 071 880 9247 | Fax: 086 558 8382 Email: [email protected] or [email protected]

Exclusive Distributor for RSA, Lesotho, Swaziland and Botswana

OnLy AvAILABLE fROm

Transafrica Tyre & Wheel

l Suitable for all OTR Machines

l Full size range in 25” to 35”

‘E’ and ‘L’ type Radials

l Robust Steel Belted Radial

construction

l Abrasion resistant tread

compound

l Steelbelt reinforced tread area

l Modern tread patterns

l Global quality standard

l Manufacturer Warranty

= Low Cost Per Hour

TESTED & PROVEN

Page 27: SA Treads Dec 2012

SAT201209.FH9 Mon Aug 27 10:02:10 2012 Page 1C M Y CM MY CY CMY K

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REDISAPLANRE-GAZETTED

Tyres&RimsConferencewellattendedbyMiningSectorInabidtocombattherisingdeathtollintheminingsectorasadirectcause

oftyreandrimfailures,theInstituteofInternationalResearch(iir),heldaday’s

conferenceattheWanderer’sClubyesterday.

Miningandtyrepersonnelalikeconvergedonthedaytohighlighttheneed

fordedicatedeffortsonthepartoftheminingandtyresectorstoaddressthis

all-importantissuebeforeanymorelivesarelost.Thisyearalonehasseen78

fatalitiesintheminingindustry(excludingtherecentMarikanaincident),28of

whichcanbedirectlyattributedtotyreandmachineryproblems.

RespectedtyreandrubberexpertsfromMichelin,Otraco,RimexandThandi

Solutions presented papers (contact www.iir.co.za for these presentations)

highlighting tyre construction, thermo-mechanical indicators, tyre servicing

and pyrolosis while Hennie Klopper, Senior Mechanical Engineer at Anglo

Americanstressedtheimportanceofinflatingwithnitrogeninanefforttoavoid

tyreexplosionsresultingfromtyrepyrolosis.

TheeventwassponsoredbyOtracoSouthernAfrica,withSATREADSasthe

mediapartner. www.iir.co.za/www.otraco.com

The Minister for Environmental Affairs, Ms Edna Molewa, has re-

approved the REDISA Waste Tyre Management Plan for immediate

implementation. The plan replaces the REDISA plan that was

suspendedintermsofaninterdictgrantedon20November2012.

The legal challenge to the implementation of the REDISA plan,

launched inAugust thisyear,containeda long listofcriticisms.The

casewasheardonthe8thofNovember,withjudgmentdeliveredon

20thNovember.ThejudgefoundinfavourforREDISAonallcounts

exceptonetechnicalissueregardingtheinsertionofwastereduction

targetsintotheplanafterthepubliccommentperiod,anddetermined

that the plan should be suspended pending a review application.

However,healsosuggestedthat theMinistercouldsimplywithdraw

herapprovaloftheplan,andre-applyhermindtoapprovingtheplan

withtheinsertionremoved.ThisiswhattheMinisterhasnowdone.

HermannErdmann,REDISACEO,commented“Weareverypleased

thattheMinisterhastakensuchpromptactiontoresolvethechaos

that the suspension of the plan was causing in the tyre industry.

Gettingtheplansuspendedpendingareviewapplicationmeantthat

theindustrywouldhavebeeninastateofuncertaintyformonths,not

knowing if thewaste tyremanagement feewasgoing tohave tobe

paidornot.Areviewapplicationtakesmonthstocomplete,andforall

thattimetheindustrywouldhavehadtoprovisionallysetasidefunds

topaythefeeiftheReviewCourtfoundinfavouroftheMinister,and

dealwithrefundclaimsifitfoundagainsther.”

OTR RADIALS

FOR ORDERS & INFORMATIONContact: Ken Martin or Marlin Pillay

Tel: 031 764 6451 | Ken: 083 387 8403 | Marlin: 071 880 9247 | Fax: 086 558 8382 Email: [email protected] or [email protected]

Exclusive Distributor for RSA, Lesotho, Swaziland and Botswana

OnLy AvAILABLE fROm

Transafrica Tyre & Wheel

l Suitable for all OTR Machines

l Full size range in 25” to 35”

‘E’ and ‘L’ type Radials

l Robust Steel Belted Radial

construction

l Abrasion resistant tread

compound

l Steelbelt reinforced tread area

l Modern tread patterns

l Global quality standard

l Manufacturer Warranty

= Low Cost Per Hour

TESTED & PROVEN

Page 28: SA Treads Dec 2012

With the reliability you get from Bandag, your fleet can take on anything. www.bandag.co.za

8182 Bandag Strip Ad.indd 3 5/15/08 4:39:38 PM

Bandag retreads – Built on a reputation to Outperform

2 6 • B a n d a g N e w s

Whetheritiscost per Kilometre(CPK)orWearout Performanceyou’re

after,Bandag’sretreadproductrangeoffersaperfectblendofoptionsto

provideyourfleetwithjustthat…

Formorethanadecade,BandagSAhasbeeninvestinginitsApplication

specificproductrange.Duringthistime,productssuchasuDR, BDVand

BMshavebeenintroducedtothemarketandhavemanagedtosilencetheir

critics… Bestof all, theseApplication specific products in theBandag

productrangehaveachievedthisbydeliveringonBandag’sreputationto

outperform…Theyhavedeliveredsowell,thatimitationsexisttodayto

honourthem…

But, the truesecretofBandag’sproducts lies in itsDnA. Thatcan’tbe

easily imitated! EveryBandag retread ismadeusingcompounding that

is uncompromised. This enables Bandag to deliver excellent Wearout

Performance. It allows Bandag to deliver Application specific products

geared at meeting and even exceeding the expectations of transport

operators.

so what are these Application specific products and how can they

deliver excellent mileage and a resultant good cPK?Quitesimply,they areuniqueBandagproducts,developedoverlongperiodsoftime,across

continentsandthousandsofkilometres.And,perhapsmostimportantly,

Bandag Application specific products are engineered and developed

withonequestioninmind–will they deliver on the needs of transport

operators? If cPK and Mileage Performance are truly what transport

operatorsare looking for, then thechoice isclear. still not convinced?

WhynottakeontheBandagChallengeandputustothetest?

With Bandag, you don’t have to be a tyre expert. You just have to know

one!

Bandagspecialises in themanufactureof retreadsandbest-in-classafter

salesservice.That’swhatwedo.

FormoreinformationonhowyoucanbenefitcontactBandagtodayon

+27114396000orvisitwww.bandag.co.za.

Page 29: SA Treads Dec 2012
Page 30: SA Treads Dec 2012

O n e - o n - O n e • 2 9

The October issue of Leisure Wheels magazine features a comprehensive

all-terraintyreshoot-out,thefirstindependenttestofitskindinmorethana

decade.

Thetestwasheldacrossawidevarietyofterrain,fromWitsandNatureReserve

in the Northern Cape to the Gerotek Testing Facility near Hartbeespoort

Dam, and to the gravel skidpan of African Dream Adventures, also near

Hartbeespoort.Itincludedsand,wetanddrytarhandlingandbraking,aswell

asgravelhandlingandbraking.

Thetestvehicle,astandardToyotaHilux3.0D-4D4x4Raiderdoublecabwith

anautomaticgearbox,waspilotedformorethan4000kmbySAmotorsport

legendHannesGrobler,managingdirectorof4.4MegaZambesi,whowasalso

thebrainchildbehindthetest.

The brands tested include (in alphabetical order): Apollo, BF Goodrich,

Bridgestone, Continental, Cooper, Dunlop, General, Goodyear, Hankook,

Kumho,Maxxis,MickeyThompson,Pirelli,VelocityandYokohamainthesize

265/65R17.

Toensurerepeatableresults,theteamusedGoodyear’sWranglerHPasthe

controltyre–aftereverythreerunswiththeall-terrains,Grobler,theHiluxand

theHPs tackled the respective test tocheck foranychanges inconditions.

A state-of-the-artpyrometerwasalsoused tokeep tabsonsurfaceandair

temperaturesaftereachrun.

“Itwasaneyeopener,comparingtheseproductsbacktoback,inthesame

conditions,saysGrobler.“Someofthetyressurpriseduswithhowwellthey

performed,whileothersfelloutofthebusincertaintests.Myopinionofsome

productshascertainlychanged.”

Groblerbelievesthat,intheend,itcomesdowntopersonalpreferencesand

requirements.Andcompromise.

Crownedkingofallterraintyres,theGrabberATwasdescribedasbestinits

classandbeinginaclassofitsownduringtheshootout.Theterraincoveredin

Tyre shoot out puts tyre brands to the test

theshootoutincludedsand(Kalahari),wethandling,wetbraking,dryhandling,

drybraking,gravelhandlingandgravelbraking.

AccordingtoGishmaJohnson,ContinentalTyreSACorporateCommunications

Manager,thistyre’sperformancewasparticularlyratedbestinwethandling,

bestinwetbrakingandbestingravelbraking.“Comparedwithitspredecessor

the braking performance on wet roads and noise reduction have been

improved.ThismakestheGrabberATanexcellentall-terraintyreforuseon

andofftheroad,”shesaid.

“Its robust construction provides protection against damage to the tread

pattern and sidewall area. The technology used in the Grabber AT ensures

comfortablehandlingcombinedwithhighmileagepotential.“Thecompound

andthetreadpatternweredevelopedwithafocusonmaximumsafetyforboth

off-and-on-roaddriving,”Johnsonadded.

“Thewinnerofthisshoot-outscoredhighlyinmostofthetests.However,this

doesn’tnecessarilymeanit’sthebesttyreifyouwanttodrivefromCapeTown

toTimbuktu.Doyoudrive90%ofthetimeontar,and10%ongravel?Oris

itviceversa?

“Tyresareaboutcompromise,andeachdriverhastoweighupthecompromises

heorsheiswillingtomake.Thistestshowedthatyoucan’thaveatyrethatis

extremelyhardyandtoughandprovidesexcellentgriponawetroad.Ibelieve

theresultsofthisshoot-outwillmake4x4driversthinktwicewhenshopping

foranewsetofall-terraintyres,”concludesGrobler. www.leisurewheels.co.za

THE RAnKInGsPosition Tyre Percentage

1 GeneralGrabberA/T 96.95%2 ContinentalCrossContactAT 95.64%3 ApolloA/T 94.49%4 GoodyearWranglerAT/SA 93.27%5 BridgestoneDueler694A/T 92.76%6 HankookDynaproAT-MRF10 92.70%7 PirelliScorpionATR 91.66%8 KumhoRoadVentureAT 91.46%9 YokohamaGeolanderAT-S 91.41%

10 CooperDiscovererA/T3 90.57%11 Maxxis700BravoAT 90.47%12 DunlopGrandtrekAT3 90.33%13 VelocityRaptor 88.21%14 BFGoodrichAllTerrainT/AKO 87.14%15 MickeyThompsonBajaSTZ 85.59%

2 8 • I n d u s t r y N e w s

Page 31: SA Treads Dec 2012

O n e - o n - O n e • 2 9

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Page 32: SA Treads Dec 2012
Page 33: SA Treads Dec 2012

T a l k i n g T y r e s • 3 1

N EW TYRES

Exclusive…andelusive!

Neverbeforehastheco-developmentofcarandtyrebeensointimatelyandintricately

intertwined.

Any new vehicle has endured a rigorous research, test and development regime to

produce what the manufacturer regards as the best-possible compromise between

performance,comfort,safetyandefficiency–tovaryingdegreesineachdirectionof

thiscomplexmatrix.

Tyresaresofundamentaltothisfinalpackagethatthepartnershipbeginsatthevery

earlieststagesofconception,andare refined, tweakedandmodifieduntil theyarea

perfectmatchineveryrespect.

Itseemsafairlystraightforwardandobviousconcept,butthere’snodoubtthatthecar

andtyremanufacturerhavebecomeinseparable–particularlyintheperformancecar

sector.

Tyre development and original

equipment selection is an integral

partofanynewcar–butitcanlead

toverylimitedchoice…ByColinMileman

Page 34: SA Treads Dec 2012

Which,insomeways,isagoodthing.Asadriver,youknowthatthesparkling

newvehicleyou’redrivinghasbeenhonedtowithinaninchofitslifetocover

everypossiblescenario–fromcruisingtocarvingthroughyourfavouritepass.

Thetyresitridesondelivertheidealbalanceofgripandfeedback,durability

andriderefinement.Therubbercommunicatesperfectlywiththesuspension,

the new high-tech electric power steering systems, the dazzling array of

electronicsafetyandperformancefeaturesand,ultimatelywiththedriver.

A case in point is the new Ford Focus ST, which I helped launch in South

AfricainOctober2012.It’satrulybrilliantcarthatsetsnewbenchmarksfor

seriouslyhothatchbackperformance,fantasticdriverinvolvementandsheer

entertainment.

It’sshodwiththelatestgenerationGoodyearEagleF1Asymmetric2rubber,

specificallydevelopedforthecar.Andit’stheonlytyreapprovedfortheST.

ApunishinglaunchscheduleincludedhammeringitaroundtheabrasiveAldo

Scribanteracetrack,dayafterday–andthecar,itselectronicsystems,brakes

andtyresshonethroughout.Untiltherewasnotreadleft.

Naturally,asabrand-newcar,therewasnoreplacementrubberavailableinthe

country,andsubsequentenquiriesindicatedthatstockoftheEagleF1AS2,

pricedatR2650each,wouldarriveattheendofNovember.Justoveramonth

afterithitthedealershowrooms,whichisn’tbad.

Unless,ofcourse,you’reanexcitablenewSTdriverthatgotalittletooeager

toembracethecar’sspiritedcharacteror,morelikely,hitoneofthecountry’s

rapidlyexpandingpopulationofpotholes–inwhichcaseyou’reforcedtoplay

thewaitinggame.

Towardstheendofthelaunch,withmanyoftheoriginaltyresdestroyed,we

sourcedtheonlyothertyresinthisspecificsize(235/40R18)availableatshort

noticeinordertoevaluatetheirperformanceasaninterimmeasure.

Ironically, this happened to be a no-name brand, dubbed F-One, which

mimickedthecharacteristicdesignoftheoriginalGoodyearF1.Atagrandper

tyre,theywereabargaintoo.

Butitwasclearfromtheoutsetthattheysimplyweren’tjustofalowerstandard,

theywereworldsapartfromtheST’sOE-specGoodyears.Despiteaharder

3 2 • T a l k i n g T y r e s

Colin Mileman is a freelance motoring journalist, photographer and advanced driving specialist with over 13 years of experience in this

field. As a former editor of Topcar and Topbike magazines, he’s as enthusiastic about cars and bikes as they come, and has extensive

knowledge of all motoring-related matters, including the topic of tyres, having run the annual and highly regarded Topcar tyre tests for

several years.

treadwearrating,theyweredestinedforthedustbinatamuchfasterrate.

Andwheretheexpensiverubberprovidedinfinitelevelsofcommunicationand

confidence,therip-offsflounderedunderduresswithrapidlychanginglevels

ofgripandbalance.OntheGoodyearstheABSandESPsystemswererarely

calledintoaction,butonthecheapertyrestheywereworkingovertime.Asthe

sayinggoes,yougetwhatyoupayfor…

However,overmanyyearsofcarandtyretesting,I’vealsoencounteredsimilar

traitswithdifferentbrandsoftyresofrelativelyequalpricing.Severalyearsago

HondabroughtinacoupleoflimitededitionType-Rmodelsforthemotoring

mediatoevaluate,althoughtheyweren’tultimatelysoldinSA.

TheOE-specBridgestones,clearly,were tailor-made for thecar.Andwhen

theyhadbeensufficientlydecimatedby the local journos,noreplacements

couldbesourcedsoPirelliswerefittedinstead.

And that’s when it all started going wrong. The specialised Bridgestones

seemedtohandlethehard-corenatureofthecars(ormorepertinently,the

eagerdriving) verywell, andwhile the Italian rubber clungon initially, they

experiencedasuddenand radicaldrop-off inperformanceas temperatures

climbed.

What this encounter, and the recent ST experience proved, is that the

relationshipbetweencarandtyreissocloselyalignedthatyoualmostdarenot

deviatefromtheoriginalequipmentspecification.Clearlythatmaynotbethe

casewithrun-of-the-millcars,butonperformancemachineryitseemscritical.

Yetthatmaynotalwaysbeentirelypracticalduetotheaforementionedstock

availabilityissue.And,keepinginmindthatacarliketheSTwillbeaneveryday

driver,you’resimplynotgoing tohave identical replacement tyresavailable

acrosslengthandbreadthofthecountryatamoment’snotice.

It’s perfectly acceptable that the more exclusive the application, the more

elusivethetyre.Havingaspecialistsportscaroutofactionforawhileastyres

aresourcedorflowninisn’tanissuewhenit’ssimplyaweekendtoy.Butwhen

it’syourdailymodeoftransport,it’sanightmare.Otherfactorssuchaspricing

andevenbrandaffinityalsocomeintotheequation.

Sowhileit’sgreattohaveapurpose-builttyrefortheapplication,inthereal

world,it’sfraughtwithproblems.

Page 35: SA Treads Dec 2012

Asof1October,CFPTyresarenowsoledistributorsforthePETLAS

brandoftyresinSouthAfrica.

Establishedin1976,thePetlastyrefactorywasthefirstplantwiththe

abilitytoproducemilitaryaircrafttyresinTurkey.Today,thecompany

remains the only factory supplying the Turkish Air Force and also

exportsF16aircrafttyresworldwide.

In 2005 Petlas was acquired by the Abdulkadir Ozcan Co Group. It

isnowlistedunderthetop150companies inTurkeyandisalsosole

distributorofToyo,HankookandMaxxisinTurkey,aswellasbeingthe

largestdistributorofPirelli in thecountry.With12warehousesanda

SouthAfricansHonestlyPreferTigerWheel&Tyre

ThepeopleofKZNmade theirvoicesheard through theDailyNews“YourChoice2012”awards,choosingTiger

Wheel&Tyreas“TheBestTyreRetailer”fortheeighthconsecutiveyear.Theprovincewasn’taloneinthishowever;

its sentimentswereechoednationwideas readersofTheSowetan,TheTimesandTheSundayTimes, voted the

company“TheTopRetailer”intheTyreandAutoFitmentCentreCategoryofAVUSA’s2012ReadersChoiceAwards,

forthefourthconsecutiveyear.

CommentsJoeduPlooy,MarketingExecutiveofTigerWheel&Tyre:“There’snothingmoregratifyingthanbeingtoldby

SouthAfricanconsumersthatyou’retheirfavouritecompany.Morethananything,thisvalidateswhoweareasacompany,

whatwestandandstriveforandhowwecomeacrosstoourcustomersintheprocess.Weareproudandhumbledby

theseawardsandgratefultoSouthAfricansforspeakingtheirmindsandchoosingus.ThankyouSouthAfrica!”

ForacompletelistofTigerWheel&Tyrestoresandtobrowsethroughthewheels,tyresandlatestpromotionsvisit

thewebsitewww.twt.to

networkofmorethan2000sellingpoints,Petlascurrentlyranksasthe

largesttyredistributorintheMiddleEast.Andwithtyresbeingexported

tomorethan90countriesacrosstheglobecoupledwithitsresearch-

development, technology, production, management and strong

marketingorientation,itisincreasingitsmarketshareonadailybasis.

Toservice thehomemarketaswell asmarkets furtherafield,Petlas

has increased itsproductioncapacityandexpanded tomanufacture

all tyre ranges – PCR, TBR, OTR and most importantly, agricultural

tyres. Currently, Petlas is the exclusive agricultural OE supplier for

TurkishTractors,Erkunt,Basak,Tumosa,CNH,HidromekandMassey

Ferguson. www.cfptyres.co.za

Mustafa Kemal Türkgil (Petlas Regional Sales Manager), Alida Mouton (CFP Director) and Oguz Ay (Petlas Director – International Sales & marketing)

CFPaddsPetlasrangeoftyrestoitsportfolio

D i s t r i b u t i o n N e w s • 3 3

Page 36: SA Treads Dec 2012

Goodyear Innovation scoops Top Awards

3 4 • G o o d y e a r N e w s

PAssEnGER TYREs

Stylishandsporty,Mercedes-Benz’sB-Classrollsofftheassemblyline

on Goodyear tyres. Award winning Eagle F1 Asymmetric 2 and feisty

EfficientGrip tyres, both with Run On Flat, were among the leading

designs selected for original equipment fitment to the new B-Class

whenitwasintroducedtoEuropeanmarketslatelastyear.

Mercedes-Benz has dubbed its new class as the car “for people

who don’t think like their parents”. Its distinctive contours, modern

interior and dynamic performance are matched by forward-thinking

environmental awareness and outstanding safety. Only the highest

quality equipment and most efficient technologies are fitted to this

confidentoperator,andthatincludes,ofcourse,itstyres.

B-Class incorporates Mercedes-Benz’s unique BlueEFFICIENCY

measures. Comprehensive vehicle optimisations – like intelligent

aerodynamics, an ECO stop/start function and tyres with optimised

rolling resistance – help save fuel and ease the burden on the

environment.

Powerful PartnershipGoodyearproudtotyrethecelebrated3-pointedstar

Goodyear’s supply relationship with the

prestigious Mercedes-Benz marque has gone

from strength to strength this year, with

rewardingoriginalequipment (OE)fitments in

bothpassengerandcommercialproductlines.

Goodyear’sAirMaintenance

Technology(AMT)isnot

onlyaPopularMechanics

magazineBreakthrough

Awardswinner,buthas

alsobeenapplaudedasone

ofTimemagazine’s‘Best

Inventionsof2012’.

The Popular Mechanics Breakthrough Awards, now in their eighth year,

recognise the innovators and products that have dramatically advanced

thefieldsoftechnology,medicine,spaceexploration,automotivedesign,

environmental engineering and more. Air Maintenance Technology is

currentlyunderdevelopmentbyGoodyearinAkronandLuxembourgand

isnotyetavailableforpurchase.

Essentially,AMTwillmaketyresself-inflating,whichcouldmeansubstantial

fuelsavings.Whilethetechnologyiscomplex,theideabehindtheAMT

systemisrelativelysimpleandpoweredbythetyreitselfasitrollsdown

theroad.Allofitscomponentsarecontainedwithinthetyre.Assoonas

pressure gets too low, an internal pressure regulator opens to allow air

to flow into a pumping tube, and as the wheel turns, the flattened part

squeezesairfromthetubethroughaninletvalveintothetyre.

AmongotherproductshonouredbyPopularMechanics for their role in

shapingthefuturewereafeatherweightmetalandtheworld’sfastest(to

date!)andmostelectricallyefficientsupercomputer.

Time’s Best Innovations

Time’s technology editors annually list the year’s “most important

innovations.”ThisyearincludedGoodyear’spioneeringAMTdevelopment

amongtheirtop25.Goodyear’sself-inflatingtyrewasjoinedby25other

brilliant innovations– fromahometest forHIV,batlikesuits thatenable

humanstofly,afriendlyrobotnamedBaxter,andtheCuriosityroverthat

recentlyvisitedMars.

Page 37: SA Treads Dec 2012

thesameunfailingprofessionalismforeveryitemofequipment,especially

theirtyres.

GoodyearsuppliesRHSllandRHDlltyrestotheMercedes-BenzActrosand

Axor rangeof trucks,which are imported toSouthAfrica in a knocked-

down format (CKD). Norman Newcombe, Goodyear’s National Sales

Manager:CommercialOEsaidtheGoodyearswereselectedbyMercedes-

Benzas“thebestallroundtyresfortheirapplication”.

The truck tyre division’s exceptional service and support has further

impressedthisimportantcustomer.

“AsasupplierofpremiumproductsintheSouthAfricantransportindustry,

Mercedes-Benz Trucks associates itself with business partners who are

prepared to support their products 100% percent and who share our

passion of building sustainable relationships with our mutual customers.

GoodyearSouthAfricaisdefinitelyahugevalueaddpartnerinourbusiness

and the sales, product and aftermarket support provided by Goodyear

South Africa is benchmark in the local market,” said Christo Kleynhans,

ProductManagerforMercedes-BenzTrucks.

Actrostrucksincorporateinnovativetechnologytoprovideaneconomical

transportsolution.ItwasrecentlyawardedInternationalTruckoftheYear

forthethirdtime,thankstoitssuperbspecificationanddesign.

G o o d y e a r N e w s • 3 5

Douglas Wasserman, Goodyear Business Development Manager, said

customershad a choiceof fourMercedesB-Classderivatives: B180

CDI BlueEFFICIENCY (diesel); B180 BlueEFFICIENCY (petrol); B200

CDIBlueEFFICIENCY(diesel);andB200BlueEFFICIENCY(petrol).

“Goodyear’sEfficientGrip205/55R16ROFisastandardoptiontyrefor

allthesevehicles.Customershavetheoptionofselectingavehiclewith

a bigger OE-approved tyre size in the Eagle F1 Asymmetric 2. These

productsarereadilyavailableinSouthAfrica,andimportedregularlyto

satisfylocaldemand,onthefollowingcodes:l205/55R1691VEfficientGripMOEROF–Productcode526757l224/40R1892WEagleF1Asymmetric2MOEROF–Productcode526851

“Tyre fitments to high premium marques such as Mercedes-Benz

complementGoodyear’smarketingstrategyfortheUltraHighPerformance

(UHP) segment of the market,” said Robert Harris, Goodyear Marketing

Manager.

“EagleF1Asymmetric2isourflagshippremiumtyre,sothereishugevalue

tohavingitimportedonsuchahighprofileplatform.Therearealsogainsin

thereplacementmarketanditisallgoodforthebrand.”

TRucK TYREs

Mercedes-Benz trucks combine comfort, economy and safety in every

vehicle.Theyareprofessionalspreparedforanytask–andtheydemand

Page 38: SA Treads Dec 2012

Name:__________________________________________________________________________Company: _________________________________________________________________________

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Profession: ___________________________________________________________________Telephone: ________________________________________________________________________

QuEsTIon: Where was the 2013

Pirelli cal shot?AnsWER: ____________________________________________________________________________________

Name:_________________________________________________________________________________________

Company:____________________________________________________________________________________

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3 6 • C o m p e t i t i o n / S u b s c r i p t i o n

Pleaseaddressyourcompetitionentriesandsubscriptionsto:SkyPublicationscc,POBox702,Douglasdale,2165,

orFaxentriesto:(011)6580010(onlyoneperpersonplease)

or enter online at www.satreads.co.za

Congratulations!to our previous competition winner

B McGegan of Yellow Metal Tyres, Queenstown whosecorrectanswerwinshimasetofNankangtyrescompletewithTyreGuaranteetothevalueofR4000.00!

Win…The2013

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3 8 • O n e - o n - O n e