sa treads june 2010

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SA Treads June 2010

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  • Vol 1

    6 Ju

    ne 201

    0

    a set of premium 4x4 tyres courtesy of Maxxis

    Tyrexpo Africa hosts dynamic Tyre Conference

    One-on-One with Max T Solutions Peter Klein

    Tyre grading considered a new revolution

    Michelin unveils first responsible sports tyre

    Going green the environmental impact

    Focus on TYR

    EXPo

    AFR

    IcA 201

    0

  • 9749 Bandag O'TRead Quarry Proof Ad.indd 1 5/13/10 10:15:26 AM

  • Editor LianaShaw

    Technical consultant WrayShaw

    Reproduction DianevanNoort

    Printing TYPOColourPrintingSpecialists

    Distribution PrestigeBulkMailers

    Advertising LianaShaw

    Contentsone-on-onewithMaxTSolutionsPeterKlein........................................................... 4

    Focus on Tyrexpo Africa 2010MixedreviewsforthirdroundofTyrexpoAfricaTYREXPOAFRICA2010hostsdynamictyreconference.................. 9

    Industry newsGradingorperformancerankingconsideredarevolutionforthetyremarket............................................................. 18TyrecorsignsanexclusivedistributionagreementwithSolideal........... 19

    Manufacturing MichelinunveilsfirstresponsiblesportstyreThePilotSport3......... 20BridgestonerecognisedatannualToyotaSupplierawards................... 22Goodyearssafetydrivesees50%dropinworkplaceinjuries.............. 22Algoraxturns50.................................................................................... 23

    conti cornerIndustrialactioncouldposeseriouseconomicthreatcautionsHorni... 26

    Distribution newsTopBEE-ratedHi-Qaninspirationtoprivatesector&auto-fitmentindustry.......................................................................... 29Onyourmarks,Getset,GO!TWT2010FittersCompettiontakesonworldcupflavour................... 30

    Dealer Profile Yellowandblackbooststurnover.......................................................... 33

    Talking TyresGettingwastedandgoinggreenWastetyremanagement............. 36

    Goodyear newsInvestmentsmakeGoodyearfirstchoiceforhigh-endvehiclesinternationally........................................................... 42

    World newsContifurthersitsfootballsponsorship................................................. 45Bridgestonenamed2009SupplierofYearbyBoeing.......................... 45PirelliinF1poleposition?...................................................................... 46EndoftheroadBridgestoneendsAustralianproduction................... 46MaxxisproducerChengShinentersGlobalTyremakerTop10............. 46

    competition, subscription, Website ........................................ 48

    A note fromthe editorWorld Cup Fever is well and truly

    upon us and two lucky SA TREADS

    readers will be enjoying two of the

    games live, in the comfort of the

    Continental Tyre Hospitality Suite at

    Soccer City. Congratulations to Len

    van Driel of the SABS in Pretoria and

    to Nickole Shuttleworth winners of

    our previous competition! Enjoy the

    experience!

    Ifyournamewasnottheonedrawnout

    ofthehat,dontdespair.InJune,were

    offering you another chance towin, this time, a setofpremium4x4 tyres

    courtesyofMaxxis,nowrankinginthetop10oftheworldstoptyremakers.

    So ifyoureanoff-the-roadenthusiastwith thevehicle tomatch,enterour

    latest competition via the website (www.satreads.co.za) or fax your entries

    (only one per person please!) to(011)658-0010.Youneverknow,ournextluckywinnercouldbeyou!

    Asforourfeaturestory,sufficeittosaythatthefrontcoverisadeadgive-

    away. In June,were bringing you a detailed report on the recently staged

    TyrexpoAfrica,whichtookplaceinMarchattheSandtonConventionCentre.

    TheInfinitystandclinchedtophonourswiththePlatinumAwardforbestStand

    Design,withtheGoldAwardgoingtoTubestoneandtheSilver,toStamford

    Tyres.TheNitralifestandwhilenomatchintermsofsizeandgrandeur

    nonethelesstooktheBronzeaward-awelldeservedaccoladeinmyopinion!

    This years biennial tyre exhibition also ran alongside an enlightening Tyre

    Conference, featuring ahostof key-note speakers,withone inparticular -

    SirTomFarmer from the legendaryKwik-Fitdistributiongiant in theUnited

    Kingdom-stealingtheshow.So, ifyoumissedthis informativesession,be

    suretocatchuponsomeofthehighlightsbyturningtopage9.

    AnexclusiveinterviewwithPeterKleinofMaxTSolutions,avisittoyetanother

    successful Dunlop Zone store in Pretoria East and an introduction to the

    newly-implementedtyrelabellingregulationsintroducedinEurope,theUSA

    andJapan,arejustsomeoftheadditionalstoriesthattakethespotlightinthis

    edition.So,wheninneedofabreakfromallthesportingmaniaonTV,why

    notsitbackandcatchuponthehappeningsintheindustry?

    TillwemeetagainintheSpring.

    I n t r o d u c t i o n 1

    Publishers SkyPublicationscc POBox702

    Douglasdale,2165

    Tel: (011)6580011

    Fax: (011)6580010

    Cell: 0828516777

    E-mail: satreads@mweb.co.za

    Website: www.satreads.co.za

    FrontCover:CourtesyTyrecor/Infinity

  • DWF_BS/513892

    BS_513892_Tactical ad_280x210_P.indd 1 5/14/10 10:59:36 AM

  • O n e - o n - O n e 3

    One-on-Onewith

    MAX T soLuTIons PeterKlein

    In March we introduced you to the

    new entity that isMax T Solutions the

    culmination of a recent merger between

    two leading tyre divisions Maxiprest

    Tyres (heavy truck and bus tyres) and

    Quality Tyres (mining, earth moving and

    other off-the-road applications). The two

    had long held a cooperative agreement,

    butaccordingtoPeterKlein,SalesDirector

    TBR,thetimehadfinallycometoformalise

    thearrangementandofficiallyjoinforces,

    forthebenefitofthecustomer.

    We met up with him for an exclusive

    interviewduringwhichhedivulgedtheway

    forward for this new transport servicing

    company.

  • 4 O n e - o n - O n e

    Q. Peter, this is a significant development. Could you tell us what led up

    to the decision to unite the two divisions?

    As a progressive company continually seeking to grow our customer

    appeal, itmade perfect sense to uniteMaxiprest andQuality Tyres.We

    neededtoeradicatetheperceptioninthemarketplacethatweweretwo

    separatecompanies.

    Apre-cursortotheintegrationandsettingthesceneforunitingMaxiprest

    and Quality Tyres into Max T Solutions, we embarked on a change

    managementinterventionacrosstheorganisationatalllevels.Weneeded

    toalignstaffwithourstrategic intentanddriveallourpeople towardsa

    commonfocusandacultureofdoingtherightthingsright.Everyfacetof

    ourbusinesswasanalysedtoarriveatanhonestreflectionofwhoweareas

    acompanyandwhatwehavetoofferintermsofcustomerservice.

    Thechangeprocesswasdesigned togeneratea responsebywayof an

    action plan for each department and staff member, emphasising their

    individualrolesintheachievementofthebusinessobjectives.

    In the end, we all came to same realisation that both divisions were

    inexplicablylinkedbythefactthattheyareownedbyBridgestone.Wealso

    came to another important realisation, namely, that in this business, its

    notaboutprovidingaproduct-ourprimaryfunctionistoaddvaluetoour

    customers.

    Q. What is your primary objective when it comes to steering the new

    company in the right direction?

    TheStrategicchange interventionweembarkedonsometwoyearsago,

    set the trend for the leadershipmethodologyandstyle indrivingMaxT

    Solutionsintherightdirection.

    Itisaboutcreatingacommonfocus,withallourstaffpullinginthesame

    direction to ultimately deliver our pledge in a consistent and uniform

    manner.

    In the current trading climate and given that the tyre industry is largely

    over-traded, its accepted that we, aswell as our competitors, have our

    respective strengths. ThedifferentialMaxTSolutions (now70branches

    strong)isaimingtowards,istakingthatsolutionspackagethatiscommon

    to all and delivering it in such a way that our customers are not only

    satisfied,butsupremelyhappy!Inshort,werestrivingtodothingsbetter

    thananyoneelse.

    Q. A noble aspiration in itself, but how do you propose driving this

    message throughout the group and motivating your staff accordingly?

    By default, the strategic change initiative we implemented aligns every

    member of staff with their personal direct responsibility in achieving

    our business objectives. This system operates on simplistic project

    managementprinciplesthatensurethatweactionourcommitments.

    The staff of Max T Solutions have adopted a culture of responsible

    ownershipfortheirjobsandwhilstmarketsaretoughandsellingconditions

    challenging,weareontherighttracktodoingrightthingsrightconsistently.

    This is a challenge, as you say - not everyonehas the same vision.My

    strategy is to change our peoples focus by entrusting them to make

    the right decisions. I believe that by empowering them with the skills

    and knowledge required to execute their responsibilities to the desired

    standardsIbelievethattheywillachieveourgoalswithasenseofpridein

    theaccomplishment.

    Q. In other words your management style is one of joint collaboration

    rather than autocracy?

    OurLeadershipstyle,asisthecasewithourownerBridgestoneunder

    the leadership of Kenji Shoda, is one of inclusiveness, promoting

    ownershipandsharingrewards.Weareoneteamwithacommonline

    ofsight,pulling inthesamedirection, livingourpledgeandachieving

    ourbottomlineintentions.

  • IdontshowmyteethunlessIabsolutelyhaveto.Thatbeingsaid,we

    are fortunate to have themechanisms in place that allow us to keep

    abreastofindividua