sa treads dec 2013

Vol 1

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a set of Bridgestone Ecopia EP200 tyres to the value of R5,000Focu

s o

n n

EW B

EE L

Egis

Lati

on

New BEE legislation promises penalties for non-compliance

One-on-one with new fitment group, Tyres and More

New Bridgestone Ecopia EP200 unveiled

Tubestone launches ‘Tyrehouse’ fitment centre

Goodyear brings Sava truck tyres to SA market

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10715 - Recycle Ad - Tread S.A.indd 1 2011/11/08 2:00 PM

Editor LianaShaw

technical consultant WrayShaw

Reproduction DianevanNoort

Printing TYPO

–ColourPrintingSpecialists

Distribution PrestigeBulkMailers

advertising LianaShaw

Contentsone-on-onewithAlexTaplinandFredScheepers–TyresandMore......................3

Focus onBEELegislationNewBEELegislationcallsforswiftaction,PromisesnewpenaltiesforNon-Compliance!..................................11

ManufacturingBridgestoneUnveilsEcopiaEP200................................................... 21MichelinTruckServiceCentresarriveinSouthAfrica...................... 21ApolloTyresSouthAfricawinsKZNExporteroftheYear2013....... 23NewBridgestonetyreslashesfleetadmin........................................ 23

DistributionNewTyreandFitmentFranchise–Tyrehouse–Seesthelight........ 24TigerWheel&TyreWinsFifthConsecutive‘TimesAndSowetanRetailAward’................................................... 24TigerWheel&TyrevotedtopsinKZN............................................. 25

industry newsNeweraforWheelquip..................................................................... 25

talking tyresTyrepressuremonitoring–KeepthepressureOn!......................... 29

goodyear newsGoodyearlaunchesnewSavatrucktyresforcost-consciousoperators...............................................................3

World newsTheworld’slargestagrityrefromMichelin....................................... 35ContinentaltolaunchitstyrepressuremonitoringsysteminEurope............................................................ 35FrenchsayNontotyrelabelling?..................................................... 35Braziltoimposefive-yearanti-dumpingdutyonChinesetyres....... 35Pirellicelebratesinretro-styleasits50thAnniversaryCalendarislaunched............................................ 35

competition, subscription, Website ................................... 36

A note fromthe editor

This year, much like any other, has seen

its fair share of developments within the

industry, some unexpected. The first

quarter of the year was dominated by

discussion around waste tyre management

and in particular, Redisa’s role and our

legal obligations to this project. In this, the

fourth quarter of 2013, and following newly

implemented legislation on 11 October,

we bring you the newly implemented BEE

Amended Codes as we examine their effects on your business going forward.

Byallaccounts,anyspeculationthatgovernmentwaseasingoffonitsstanceon

blackeconomicempowerment,wasjustthat,sheerspeculation.Conversely,ata

recentSummitheldinJohannesburg,PresidentJacobZumamadehisintentions

expressly clear when he addressed the audience, pointing out that rather than

puttingBEEontheback-burner,governmentwasabouttoadoptabullishapproach

tothematter.Hepromisedmorestringentrequirementsforbusinessentities in

SouthAfrica,coupledwithagreaterlevelofpolicingtoensurethatcompaniesare

meetingtheirsocialobligationsinthisregard.

The most important step to the process is the amendment of the BEE Codes,

andtheseouroutlinedinourfeaturestoryonpage11Gazettedon11October

2013,companieseffectivelyhave12months inwhich tocomplywith thenew

requirements,orfaceheavypenalties.

Andspeakingofdevelopments,thedistributiontradeiswelcomingtwonewplayers.

ThefirstisTyresandMore,whichmadeitsdebutinWoodmead,Johannesburgon

26August.AmemberoftheTiAutoGroup,whichalsoownsTigerWheel&Tyre,in

thisissuewebringyouadedicatedinterviewwithAlexTaplinandFredScheepers

whooutlinetheirvisionforthenewfitmentchain.

We also introduce you to the new Tyrehouse stores, which are mushrooming

acrossthecountry.Along-realisedvisionofPieterKruger,thefounderandMDof

TubestoneSouthAfrica,KrugerbelievesthatwiththeinceptionofTyrehouse,the

companyisnowwellplacedtoserviceitsgrowingcustomerbase.

What is more one lucky winner stands the chance to win a set of the new

BridgestoneEcopiaEP200tyre,featuringthecompany’sproprietaryNanoProTech

technology that is said to increase the density of silica molecules in the tyre’s

compound,therebyreducingheatgenerationandenergylosseswhiledriving,and

providinglowerrollingresistance.ThenewtyrewaslaunchedinSouthAfricain

October,andtheprizeisvaluedatR5000.00!

Soasweapproachyear-end,wewisheveryonehappytimeswithfriendsandfamily

andurgeyoutotakeextracareonourroadsthisfestiveseason.Tillwemeetagain

in2014……

This year, much like any other, has seen

its fair share of developments within the

industry, some unexpected. The first

quarter of the year was dominated by

discussion around waste tyre management

and in particular, Redisa’s role and our

legal obligations to this project. In this, the

fourth quarter of 2013, and following newly

implemented legislation on 11 October,

we bring you the newly implemented BEE

I n t r o d u c t i o n • 1

Publishers SkyPublicationscc

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Douglasdale,2165

Tel: (011)6580011

Fax: (011)6580010

Cell: 0828516777

E-mail: [email protected]

Website: www.satreads.co.za

FrontCover:www.istockphoto.com

O n e - o n - O n e • 3

Theindustryisabuzzwiththenews

of yet another emerging player in

the fitment trade. Tyres & More

opened its doors to the motoring

publicon26AugustinWoodmead,

Johannesburg,withanothertwopilot

storesinEdenvaleandBrumaduly

followingon9and16September.

And on 1 November, the fourth

storeopenedinSasolburg.Justwhy

andwhoisbehindthebirthofthis

new distribution group made for

an interesting interview recently

with Alex Taplin, Chief Operating

Officer of the TiAuto Group and

Fred Scheepers, newly appointed

Managing Executive for Tyres &

More.

one-on-one with alex taplin and Fred scheepers

TYRES & MORE SETTOREDEFINERETAILING

Alex, Fred, thank you for taking the time to chat with us. Please describe the rationale behind

the formation of Tyres & More.

TiAutohasalwayshadadisciplinedandproactiveapproachtogrowth.Ourcurrentretailbusiness

(TigerWheel&Tyre)isverysuccessfulcourtesyofaveryspecificcustomerprofileandmarket

niche.Sowhilstwewerenotlookingtochangetheproductlineuporbusinessmodelofour

existingretailbusinesscustomerexperience,westillwantedtocreateanopportunityforfuture

growth.Plus,asourexistingretailmodeldoesnotlenditselftosmallersatellitetownexpansion

whichrequiresalargerproductrangeanddiversificationinordertobesustainable,wesawa

nicheinthemarket.

Tyres&More, isespeciallydesigned toappeal toaburgeoningmiddleclassclientele.South

Africa’scarparkismorethan10yearsold.This,combinedwithmarketgrowthinthiseconomic

segment,willensuregrowthopportunitiesforwell-placedbrandsthataddvaluetotheconsumer

andbusinessowneralike.

Was it of some concern that the market is said to be reaching saturation levels?

Wedonotsubscribetothenotionthatthereissaturationorforthatmatter,thattherearenot

significantgrowthopportunitieswithinSouthAfricaorevensub-SaharanAfrica.Theemerging

4 • O n e - o n - O n e

middleclassphenomenonisreal,anditneedstobeacknowledgedresponsibly.

Thereisagreatdealofbusinessoutthere.WhatdoyoubelievethatTyres&

Morewillbeabletoprovidethatmaycurrentlybelackinginthemarketplace?

Thisisagreatquestion.Asmentionedbefore,thereisastrongargumentfora

moreandmoreempoweredSouthAfricanconsumerthatislookingforafull

serviceoffering.Withthisinmind,Tyres&Moreisamulti-brandapproachthat

focusesonwhat theconsumervaluerequirementsarewhilstalsoproviding

reliableback-upsupport,consistentpricingnationwidecourtesyofacentralised

debtorsandcreditorssystemandproductsthatcarryacertifiablewarranty.

And what do you intend doing differently?

Webelievethatweofferafunandfunkyalternative.Wehaveallthebestloved

brandsintyres,wheels,brakes,batteriesandshocks,aswellasastringofother

productlinesaimedatofferingaone-stopshopsolutiontocustomerslooking

formorevaluethattheycantrust.Wealsohavesomenewserviceandproduct

offeringsforourcustomerswhichwearetestingmarketresponseon.

That being said, like all things within the TiAuto Group, we are not aiming

toreinvent thewheel,onlyto improveonwhat iscurrentlyout thereat the

moment.Motoristsrelatetobrandsthattheycanidentifywith,togetherwith

consistentservice,knowledgeableproductsupport,fairvalueandchoicethat

isgearedtowardstheirneeds.Fitmentcentresareoftendark,depressinglittle

workshops,andthereisalmostnoconsistencyacrossthevariousoptionsout

there.Weaimtoprovideaconsistentcustomerexperience,thatisthatlittlebit

‘Zaney’andnottooserious.

What are your preferred tyre brands?

TiAuto has always recognised its suppliers as one of the vital pillars of our

success,soweobviouslywanttoensuresupportforthemostloyalofthese

suppliers.Thatbeingsaid,theultimatedecisionwillbemadebythecustomer

and we do not want to limit our opportunities by doggedly focusing on

existingsuppliersinisolation.Wehavereceivedaverywarmreceptionfrom

a few historically atypical TiAuto suppliers and we intend continuing these

conversationsinamannerthatensuresa‘triplewin’–supplier,customerand

Tyres&Morealike.

Aside from the supplyof local and international tyrebrands,Tyres&More

willalsobeofferingtheconsumerournewbudgetbrands–theUnigripand

Gripmaxranges–areaimedatthepassengerand4x4valueconsciousmarkets.

What will determine future expansion and the location of future stores? And

do you foresee any cross-over between Tyres & More and the Tiger Wheel

& Tyre stores?

TiAutohasaHeadOfficesupportstructurethathasbeencultivatedforover40

yearsinthebusiness,whichofcourseTyre&Morewillharnesstoensurebest

ofbreedaccesstoHRsupport,aMERSETAAccreditedTrainingAcademy,a

fullintegratedITsystemwhichlinksallstorestoeachotherandprovidesworld

classdatathatiscriticaltorunningasustainablebusiness.Tofurtherensure

storesuccess,afullmarketingsuiteisavailable.

Future expansion will be determined by market requirements, geographic

locationaswellaswhetheropeninganewstoreorconvertinganexistingone

totheTyres&Morestructureisfeasibleandsustainable.

As for your question relating to Tiger Wheel & Tyre, some cross-over is

inevitableofcourse,butthetwobrandsaresetuptooperateseparatelyand

independently from one another. As I mentioned earlier, the Tiger Wheel

&TyrebrandappealstoadifferentmarketandTyres&Moreisnotactively

lookingtocompeteinthismarketsegment.

So, Tyres & More will not be competing directly against TWT?

Insomecases,itwill.Infact,wehavespecificallychosenourthreepilotstores

(allcompany-owned)incloseproximitytoaTWTstoreinordertoprovethe

theorythattheTyres&Morestoreshavethewherewithalandcustomerappeal

tocompetedirectly.Thosewhoknowuswilltellyouthatweneverfocuson

whatouroppositiondoes,butratheronwhatourcustomerswant.

Retailershavebeencopyingusforever,andweseeitasacomplimentaswe

knowthatthishashelpedtoliftthegeneralqualityoffitmentcentresinSouth

Africa.Tyres&Morewillsetitsownbenchmark,andcreateitsowncustomer

baseandbrandidentity.OfcourseitwillcompetewithTWT,butthenagain

thisisnodifferenttoanyotherbrand.Tyres&Morehasitsownmanagement

teamwhichwillneedtocreatetheirownplaceinthesun,justasTWThasdone

beforethem.WithTiAutosupport,weexpectthatTyres&Morewillhaveagiant

leapfrogadvantageovermarket,aswhathastakenus40yearstodevelop,will

instantlybeenjoyedbytheTyres&Moreteamindevelopingtheirbusiness.

What would you like the ratio between tyre sales and affiliated services such

as shocks, brakes etc. to be?

These ratios are traditionally defined by the market and geography of a

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O n e - o n - O n e • 7

particularsite,notbyus.Typically, tyrescommand the ‘lions’shareof total

turnover,inanyfitmentcentre,butweareguidedbydemand,andnotbysome

pre-determinedratio.Weabidebystrongbenchmarkbestofbreedidealsand

thefocuswillbeonhowtoensurethebestmixandbestprofitoutcomefor

everystore.With40yearsofretaildataatourfingertipswearequiteconfident

thatwewillbewellaheadofthedemandcurve.

How many stores do you hope to launch within the next 18 months?

Wewillbeguidedbydemandasopposedtoa‘pinsonmaps’strategy.Itis

notaboutcreatingadistributionchainforatyremanufacturer;itisabout

creatingasustainableandprofitablebusiness.

Wehavetheentirecountry’sgeographyatourdisposalandwewillfocus

oneachopportunityasitcomesalong.Ourinitialbudgetingallowsfor30%

of the stores to be company-owned with the balance being franchised.

However,thisisnotcastinstoneandwewillrespondtoopportunitiesas

theypresentthemselves.Weshouldhavefivetosixstoresbyyearend,and

wehaveafewmoreinthepipelinefor2014.

TiAuto also has a fully-fledged property department which will support

thegrowthandexpansionof thebrand.Wewillalso look toexpandour

acquisitionstrategywhere itmakessensetodoso.Therearemanywell

runfitmentbusinessesouttherewheretheownersarenearingretirement

age, or where owners simply want to try something else. These are all

opportunities.

What type of franchisees/owners would make ideal candidates?

Tosucceedinthefitmentretailindustrywebelieveyouneedtofocuson

three things – cash flow, staff and customers – no one element being

moreimportantthantheother.Sotheidealfranchiseewouldbeonewho

respondswell inthesekeyelements.Theymusthaveapassionforhard

work(itisn’teasyoutthere).

Equally important tomention is thatwearenot looking formulti-fitment

centrebrandowners.Wearealwaysconcernedabout the ‘whichhatdo

youweartoworktoday’syndromethathasbeenalandmarkoftheSouth

Africanretaillandscapeforalongtime.Ifyounailyourcolourstothemast

andallowustodotherestforyou,thenthereisnoneedforamulti-brand/

multi-channel approach forfitmentcentreowners.Thiswillbea limiting

factor,butweknowthattheslow,steadyandbrandloyalapproachwins

outeverytime.

Are you looking to source suitable people from within the industry?

TiAutoemploysnearly2000peopleacrossourbusinesses,andassuch,

wehaveawealthofexperiencethatisunrivalledintheindustry.Ofcourse

wealwayslookfornewtalent,andwouldwelcomeanypersontotheteam

thatcanaddvaluetoourbusinessandcustomers.

We also run extensive learnership programmes as it is almost a social

responsibility to develop talent and give homes to the multitude

of unemployed South Africans. We intend growing and expanding

employmentopportunitiesinalllevelsofourbusiness,andthemandatefor

Tyres&Morewillbenodifferent.

Why did you choose Woodmead to position your first store?

Theopportunity arose to acquire thebusinesswhichhadbeenwell run

for many years. It was a good location, and its proximity to TWT was a

vital ingredientthatwasrequiredtoprovethetheoryofwhetherTyres&

MoreandTWTcouldco-exist.Iamhappytoreportthattheyare–TWT

customers are TWT customers but there are many other folk that shop

elsewhere.Wearefocussedonthem.TheproximityofourHeadOfficewas

anotherimportantfactorintheequation,sothatwecouldimplementthe

brandandtweakthingsontherun,sotospeak.Ithasworkedwellandthe

outcomehasbeenquitepleasing.

Who do you perceive to be your greatest competition?

Thereareapproximately1300tyre/fitmentcentresout there,eachwith

itsownidentity.Everyonewhooperatesunderanotherbrandisapotential

competitor. There are some manufacturers trying their hand at retailing

nowtoo,whichisalwayssomethinginterestingtowatch.

Would you please outline your vision for this new auto fitment chain.

Asmentionedbefore,thechainwillconsistofacombinationofcompany-

ownedstoresandfranchisestoresacrossSouthAfrica.Wedon’twanttolet

toomuchoutofthebagatthisstage,butsufficetosaythatweenvisagea

nationalfootprintsupportedbyadedicatedteamofbusinessdevelopment

managers,ITexperts,marketinggurusandseasonedindustryprofessionals

workingtogethertoupliftthefitmentcentrestandard,dobetterbusiness

andprovidesustainableopportunitiesforallSouthAfricans.Wewantour

franchiseestoknowtheybelongtosomethingimportantandvaluable,and

havefunbuildinganewbrandidentityandtocontributetotheirsaswellas

theirchildren’sfutures

Lookoutforthesenewstrikingstoressportingabrightorangeandpurple

image.

Simon Fox, Fred Scheepers, Joyce Zwane and Alex Taplin.

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F o c u s o n B E E L e g i s l a t i o n • 9

Followingtheinitialhypearounditsimplementationadecadeago,onecould

wellbemistakenforsurmisingthatthegovernmenthadgrownapatheticin

itsattemptstoactivelyimplementtheirBEEstrategy.Butanysuchallegations

were laid to rest recentlywhenPresident JacobZuma addressed theBEE

summitheldinJohannesburginOctober,whereheemphaticallystatedthat

creating a significant black industrialist class was the next big priority for

SouthAfrica.Thiswassaidinlightofhisformercommentwhichalludedto

thecountrystillbeingfacedwithunacceptablelevelsofpoverty,inequality

and unemployment, despite strides being made with regard to black

empowermentandthegrowthoftheblackmiddleclass.

PromisesnewpenaltiesforNon-Compliance!

Fronting, the practice of companies fraudulently misrepresenting their

BEE status in order to get business, came under heavy criticism, and

was identified as an obstacle to transformation that would be dealt with

through new legislation. To deal with this, a BEE Commissioner, due to

beappointed,willprioritisefrontingandimposeseverepenaltiesonthose

whomisrepresenttheirstatus.

ToassistthenewCommissionerinthistask,aswellastointensifytheprocess

oftransformation,itwasalsofeltthattheCodeswereinneedofre-amendment,

hencethere-gazettingofthenewAmendedCodesofGoodPracticeinOctober.

Black Economic Empowerment (BEE), the familiar, if somewhat

controversial buzz-word in South Africa in recent years, is about to create

new waves throughout the business community with new legislation being

passed and gazetted on 11 October 2013.

new BEE Legislation calls for swift action,

O n e - o n - O n e • 1 11 0 • F o c u s o n B E E L e g i s l a t i o n

DescribedassubstantiallymorechallengingthantheoldCodes,theymarkthe

government’sresolveanddeterminationtomaketheprocessoftransformation

more effective, and although effective immediately, businesses are being

granteda12-monthperiodduringwhichtousetheoldCodes,afterwhichthe

AmendedCodeswillhavetobeused.

summary of important aspects of the amended codes

AccordingtoDijondeJager,ofmPowerRatings,thenumberofelementsinthe

BEEscorecardhasbeendecreasedfromseventofive,withtheManagement

ControlelementnowincludingEmploymentEquitytoformasingleelement,

andProcurementandEnterpriseDevelopmenthavingbeencombinedunder

theheadingofEnterpriseandSupplierDevelopment.

In addition, Qualifying Small Enterprises (entities with an annual turnover

ofbetweenR10millionandR50million)willberequiredtoscoreonallfive

elementsof thescorecard.Previously, thiscategorywassetatbetweenR5

millionandR35millionandQSEscouldscoreonanyfouroutoftheseven

elements).

Thisparticulardevelopmentbringsaboutsomereliefformicro-enterpriseswith

anannualturnoverofbelowR10million(previouslyR5million),astheyare

exempt,whilststillqualifyingasLevel4Contributors.

Plus, Exempt Micro-Enterprises and Qualifying Small Businesses that are at

least51%black-ownedqualifyasLevelTwoContributors,andthosethatare

100%black-ownedqualifyasLevelOneContributors.Thisultimatelymeans

thatforQSEsthatfalloutsidethiscategory,thescorecardwillbeconsiderably

moredifficult.

EntitiesusingtheGenericscorecard(thosewithanannualturnoveraboveR50

million)willasbefore,scoreonalltheelementsofthescorecard.

Threeelementsnamely,Ownership,SkillsDevelopmentandEnterpriseand

SupplierDevelopmentarenowtermedPriorityElements.

Failure to achievecertain thresholds (generally40%of target),will result in

discountingofanentity’sBEEstatuslevel.

Forexample,entitiesusingtheGenericscorecardneedtoachievetheminimum

thresholdsonallthreeelements,asfailuretodosowillresultintheirBEEstatus

beingreducedbyonelevel,e.g.aLevel4entitywilldropdowntoLevel5.

Similarly, Qualifying Small Enterprises will need to achieve the minimum

thresholdonOwnershipandanyoneoftheremainingtwoPriorityElements,

asfailuretodosowillresultintheirBEEstatusbeingreducedbyonelevel.

What’smorecertainelementsrequiretheoverallblackcompliancetargetsto

bebrokendownintosub-targetsfordifferentethnicgroups(Blacks,Asiansand

Coloureds)andweightedinaccordancewithequitablerepresentationasper

theEAP(EconomicallyActivePopulation)demographicspublishedbyStatsSA.

Theseelements includeManagementControl: specifically the sub-elements

SeniorManagement,MiddleManagementandJuniorManagement,aswellas

SkillsDevelopment.

Equallyimportanttonoteisthatforanentity’sscorecardtobeofanyvalue,it

alsohastoqualifyasEmpoweringSupplier.

comparison of the old and new scorecards

the old scorecard:Element generic QsE

1. Ownership 20 252. ManagementControl 10 253. EmploymentEquity 15 254. SkillsDevelopment 15 255. Procurement 20 256. EnterpriseDevelopment 15 257. Socio-EconomicDevelopment 5 25

total 100TheBEEScorecardconsistsofsevenelementswitha totalscoreof100

points.Anentitywillbescoredonfour(4)elementswhereannualturnover

isbetweenR5millionandR35million(QSE),oronallseven(7)elements

wheretheturnoverexceedsR35million(Generic).

the new scorecard:Element generic and QsE

1. Ownership 252. ManagementControl 203. SkillsDevelopment 204. EnterpriseandSupplierDevelopment 405. Socio-EconomicDevelopment 5

total 110All permanent, non-managerial staff at Trentyre have been made beneficiaries of the new Employment Empowerment Trust.

O n e - o n - O n e • 1 1

20066 Trentyre SA Treads Advert FA.indd 1 2012/02/28 3:14 PM

1 2 • F o c u s o n B E E L e g i s l a t i o n

based ownership scheme that has acquired ordinary shares in Trentyre

comprising 30% of the total issued share capital of the company. As a

result of this, all permanent, non-managerial staff members have been

madebeneficiariesoftheTrust.

Nigel Sowerby, Trentyre Operations Director

said the chief aim of the new share structure

was ‘todrive sustainableandprofitablegrowth

together’, in compliance with the country’s

Broad-Based Black Economic Empowerment

(B-BBEE)andMiningCharterrequirements.

The deal, which came into effect in October,

has improved Trentyre’s B-BBEE rating – from

aLevel6 toaLevel4–which in turn, isgood

newsforitsmining,governmentandotherfleet

customers’preferentialprocurementpolicies.

“The Trust’s income will be used for empowerment projects, including

education fundingandsimilar investments inpersonaldevelopment.We

want our people, especially previously disadvantaged employees to feel

encouraged toachievehigher levelsof competence, self-sufficiencyand

subsequentadvancementwithinthecompany.”

AccordingtoSowerby,anupfrontinvestmentofR250000willprovidethe

Trustwitharobustfoundationandfunditsfirstempowermentinitiative,the

detailsofwhicharestilltobefinalised.

It would seem that BEE remains an important and a key strategic issue

for theGoodyearHoldingscompanyand its subsidiaries.Trentyre is the

ThelevelofcontributiontoBEEisdeterminedbythefollowingTable:

old codes:B-BBEE score achieved B-BBEE Level Procurement

Recognition Level≥100points Level1Contributor 135%≥85pointsbut<100points Level2Contributor 125%≥75pointsbut<85points Level3Contributor 110%≥65pointsbut<75points Level4Contributor 100%≥55pointsbut<65points Level5Contributor 80%≥45pointsbut<55points Level6Contributor 60%≥40pointsbut<45points Level7Contributor 50%≥30pointsbut<40points Level8Contributor 10%<30points Non-Compliant

Contributor0%

new codes:B-BBEE score achieved B-BBEE Level Procurement

Recognition Level≥100points Level1Contributor 135%≥95pointsbut<100points Level2Contributor 125%≥90pointsbut<95points Level3Contributor 110%≥80pointsbut<90points Level4Contributor 100%≥75pointsbut<80points Level5Contributor 80%≥70pointsbut<75points Level6Contributor 60%≥55pointsbut<70points Level7Contributor 50%≥40pointsbut<55points Level8Contributor 10%<40points N o n - C o m p l i a n t

Contributor0%

The Codes will affect businesses that deal directly, or indirectly through

otherbusinesses,withGovernmentorstate-ownedenterprisesanditmay

thereforebeprudenttomakeuseoftheservicesofaBEEAdvisor.

“As an example, a company with a BEE score of 60% would be a level

5Contributorandwillhaveachievedaprocurement recognition levelof

80% under the old Codes,” explained Dijon de Jager. “Under the new

Codeshowever,thissameentitywouldbeaLevel7withaprocurement

recognitionlevelofonly50%.”

Clearly, thechallenge formanybusinesseswillbe tounderstand the full

implication of the new Codes, what initiatives should be introduced to

achievetherequiredBEEStatusandhowtomeasureperformanceduring

thecourseofaparticularmeasurementperiod.Theleveloffocusonthe

Codes is what is likely to be the differentiating factor when it comes to

competingonthebasisofBEE.

BEEstrideswithintheindustrygoodyear Holdings – trentyre and goodyear sa

Thetyreindustryhasexhibitedalevelofpro-activenessinthisarea.Recent

strides towards BEE that are worthy of mention include Trentyre’s new

Employment Empowerment Trust which comes in the form of a broad-

Nigel Sowerby

Excellent mileage and retreadability•Delivers competitive cpk•Tread design for your application•DOT and E-Mark approved•Approved by DTI SA• Official SA Distributor of Hanksugi Tires

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F o c u s o n B E E L e g i s l a t i o n • 1 5

Group’s key channel to the commercial, earthmover and OTR markets,

hencetherationaletobecomeMiningChartercompliant.

As for the consumer market, Goodyear reaches this segment through

theHi-Qfranchiseenetwork,whereeachstoreis individuallyownedand

responsibleforitsownBEEstatus.

GoodyearSAisasolidLevel5contributorbutthecompanysaiditretained

itsgoaltoworktowardsachievingaLevel4accreditation,despitenotbeing

abletoparticipateintheownershipelement.

Goodyear SA also focuses strongly on the Corporate Social Investment

element,throughforgingstrongandlastingrelationshipswithorganisations

within its key areas of operation. Since 2001, Goodyear SA has been

supportingtheOosterlandYouthCentreinDespatch,whichishometo120

youngstersplaced in theircarebytheChildrens’Court.“Werunseveral

initiatives with the Oosterland Youth Centre including environmental

projects,roadsafetyawarenessandtuitionsupport,”saidAnnduToit,PR

andMarketingCo-ordinatorforGoodyear.

Allegedly, Goodyear Group’s BEE progress is reviewed and measured

monthly by means of a Group compliance score card presented at

ExecutiveCommitteemeetings.

apollo tyres sa

Similarly,ApolloTyresSAsportsadedicatedEnterpriseDevelopment(ED)

DepartmentwhichisbasedinDurban.InlinewiththeNationalGovernment’s

callforcorporatesto‘getinvolved’withSMME’sandpromotethecountry’s

entrepreneurial opportunities, this Department concentrates its efforts on

qualifyingblack-owned,start-upbusinesses interested inbreaking into the

massivetyredistributionindustry,orexistingsmalltraderslookingtoexpand

theirbusinessprofile,withassistancefromApolloTyres.

The programme focuses on, amongst other things, skills development

throughspecificandrelevanttraining,asthisenablestherecipientstoenter

themainstreamtyredistributionmarketwithabsoluteconfidence.

In addition, the ED Department provides information to those on the

programmewithregardstoBEErequirementsanditsadvantages,aswellas

possiblefundingavenuesandopportunitiestofurtherdeveloptheirbusiness

andpersonalskills.

Ultimately,theEDDepartmentistargetedwithcreatingsustainable,profitable

businesses,strongenoughtoofferemploymentopportunitiesintheirlocal

communities.

AndaccordingtoApolloTyresSA,thereareanumberofexcitingprojects

currentlyinthepipelinewhichthecompanyplanstolaunchin2014.

Thatthelocaltyresectorismakinganendeavourtomeetitsresponsibilities

withregardtobecomingBEEcompliant,isevidenttosomedegree.However,

theimplementationoftheAmendedCodeson11October,togetherwiththe

assuranceof tightermeasurestoensureeffectivepolicing,calls forswifter

actiononthepartofQualifyingSmallEnterprises(companieswithaturnover

exceeding R10 million per annum), as well as entities using the Generic

Scorecard(companieswithanannualturnoverofmorethanR50million),to

‘gettheiraffairsinorder’,beforethe12-monthgraceperiodexpires.

❝

We run several initiatives with the

Oosterland Youth Centre including

environmental projects, road safety

awareness and tuition support

❞

Total Tyre Management is the new system designed to make your fleet operate at peak efficiency at all times. From calculating cost per kilometre to alerting you when a vehicle’s tyres need a re-cap or a re-fit. With a host of other features including financial options for the leasing of your fleet’s tyre requirements, and 24-hour roadside assistance. Total Tyre Management, exclusively from Max T Solutions.

Visit www.maxtsolutions.com for more info, or email [email protected]. Call: 011 387 2000. 24 Hours: 086 162 9424

THAT’S TOTAL TYRE MANAGEMENT

WITH MORE THAN 22 000 ROLLING WHEELS ON THE ROAD AT ANY GIVEN TIME,

KNOWING THAT YOUR FLEET’S TYRES ARE IN GOOD HANDS

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M a n u f a c t u r i n g • 1 7

Bridgestone South Africa has announced the

release of the Ecopia EP200 which replaces

the previous generation Ecopia EP100A. The

new tyre features Bridgestone’s proprietary

Nano ProTech technology, a new technology

that increases the density of silica molecules

inthetyre’scompound.NanoProTechreduces

heatgenerationandenergylosseswhiledriving,

givinglowerrollingresistance.

“IntestscarriedoutattheGerotektestingfacilities

in Pretoria, the Ecopia EP200’s rolling resistance was 78 metres better

than its main competitor,” said Bridgestone Promotions Manager, Jan

Maritz.“Inthesametests,a195/65R15Ecopiareturned4.3%lowerfuel

consumptionthanitsnon-Ecopiaequivalent,”headded.

Bridgestone says thesebenefitshavebeenobtainedwithout compromising

treadwearorroadholding,andtheEcopiaEP200includesnumerousadvances

whichgivethedriverbettercontrolunderalldrivingconditions.Oneofthese

advancesishigh-stiffnessshouldertreadblockswhichhaveasquareprofile

insteadoftherounderprofileofconventionaltyres.Thisimprovesdirectional

stability while reducing rolling resistance. Bridgestone says that the square

profileshouldersalsoprovidegreaterresistanceagainstirregularwear.

The centre tread blocks are moulded in the shape of a reversed Z,

providingmorestableroadcontact.Theblocksincludeahighanglelug

groovethatenhanceswetweatherroadholding.ThereversedZdesign

hasallowedBridgestone’sdesignerstowidenthethreestraightgrooves

inthetread,significantlyreducingtheriskofaquaplaningwhendriving

onwetroads.

TheEcopiaEP200isanasymmetricaltyrewhichisoptimisedtoimprove

straight-linestabilitybyabsorbingforcesimposedbyunevenandundulating

roads.Thesidewallsareuniquelyshapedoneachsideofthetyreandthis

meansthat,aswithotherasymmetricaltyres,theEcopiaEP200shouldbe

mountedsothatthat“outside”markingonthetyre’ssidewall facesaway

fromthevehicle.

BridgestonesaysthatthetyreisaimedatupperB-segmentandC-segment

passengercarmarket,whichtypicallyincludesvehiclesliketheFordFiesta

and Focus, Toyota Corolla, VW Golf and Mercedes-Benz C-Class. The

EcopiaEP200coversthemajorityofcommontyresizesforthesevehicle

segments,from175/65R14to225/50R17.

ThenewEcopiaiscoveredbyBridgestone’sTyreDamageGuaranteeunder

whichamotoristonlypaysforthetreadwhichhasalreadybeenusedifa

tyreisdamagedbeyondrepairandmustbereplaced.

Worldleadersintyretechnology,Michelin,havepartneredwithMultiTyres

toopenSouthAfrica’sfirstMichelinTruckServiceCentre(MTSC)inVilliers.

Launching on Friday 14 June and opening its doors to the public on

Saturday15June,theVilliersMTSCwilloffertruckandbusownersaone-

stopshopformaintenance,tyres,andrepairs.

JacoVenter,PartnershipProgramManageratMichelinTyresSouthAfrica,

says,“WeareveryexcitedaboutthefirstMTSCopeninginSouthAfrica.

Truckandbusownersareunderconstantpressuretosupplyandrunon

time at the best price. This resultsin them having to choose products,

tyres and maintenance services that carry the lowest prices. Often

increasingtheircostperkilometre(CPK),exposesthemtolowerquality

productswhichcan,ultimately,compromisesafety.”

AnyonepullingintotheVilliersMTSCwillbegiventherightadvice,offered

thebestproductsandservice,andexperiencethefastestturnaroundtimes

–lessdowntimemeansmoredeliveries!Thiswillincreaseyourefficiency,

andallowyoutoremaincompetitiveinthemarketwiththelowestCPK.

SeanSmith,co-ownerof theVilliersMTSCwithhisbrotherMark: “We

MICHELINTRUCKSERVICECENTRESARRIVEINSOUTHAFRICAhavefittedthecentrewithstateofthearttyreandmechanicalequipment

andcancaterforalltypesoftrucksandbuses,including22minterlinks.

Our services include: alignment, balancing, fleet inspections, stripping,

fitting,tyrerepairs,regrooving,pressure,surveysatthepointofsaleand

on-siteservices.Withproductsincludingtyres,batteries,rims,valvesand

extensions,nitrogenandstockretreads.

WewouldliketothankMichelinforthispartnershipopportunityandare

lookingforwardtoprovidingcustomerswithanefficient,professionaland

passionateservice,offeringextensiveproductknowledgeandthehighest

qualityrangeoftyresandquickservices.”

MTSCs already operate in other countries around the world, including

India, Thailand and Saudi Arabia with more than 40 Point of Sales.

Looking ahead, Michelin Tyres South Africa plan to extend the MTSC

networkacrossthecountryandofferacompletebreakdownservice.

Concluding, Jaco says, “We are sure that the MTSC network will help

decrease the total cost of ownership for the end users, making them

moreprofitable.Thecentreswillalsoincreasethelevelofprofessionalism

withintheSouthAfricantruckandbustyreserviceindustry.”

BRIDGESTONEUNVEILSECOPIAEP200

Tyrecor (Pty) Ltd771 Cincaut Cresent,

Saxenburg Business ParkBlackheath, Cape Town

Tel: 0861 TYRECORFax: 086 530 2118

2 0 • O n e - o n - O n e2 0 • O n e - o n - O n e

2 0 • O n e - o n - O n e M a n u f a c t u r i n g • 2 1

APOLLOTYRESSOUTHAFRICAWINSKZNExPORTEROFTHEYEAR2013

ApolloTyresSouthAfrica(Pty)Ltd(ATSA)haswontheKZNExporterofthe

Year2013award,inthecategoryofExporterintoAfricaattheannualKZN

ExporterAwardsceremonyhostedbytheDurbanChamberofCommerce

attheDurbanICConOctober30th2013.

“This isthefirsttimethatATSAhasenteredtheawards,”saysCEO,Riaz

Haffejee,whocollected theawardonbehalfof thecompany fromZamo

Gwala,CEOofTrade&InvestmentKZN.“Iwantedtheopportunitytoput

thecompany in thespotlightandremindpeopleof therichheritage the

organisationhasintheprovince.”

PreviouslyknownasDunlopInternational,thecompanywasboughtoutby

theIndiantyremanufacturinggiant,ApolloTyresLimited(ATL)in2006.The

namethenchangedtoApolloTyresSouthAfrica.Thecompanyhasbeen

inthecountryforover70years,havingopeneditsfirstfactoryinSydney

Road,Congellain1935andthesecondinLadysmithin1973.

ATSAemploys1700peopleand it isestimated that thecompanyutilises

about 45 000 tonnes of rubber each year. In addition, the company

manufactures three and a half million passenger and SUV tyres from its

Ladysmithplantand400000 truckandbus tyres from itsDurbanplant

annually,whichareusedinawidevarietyofvehicleapplications.

ThecompanyiscurrentlyundergoinganacquisitionbyJapanese,Sumitomo

RubberIndustries(SRI),whohaveenteredintoaUS$60mdealwithApollo

Tyres,wherebySRIwillpurchasesomeofthecompany’sassetsinSouth

Africa.

ATSA currently exports to 32 African countries and the whole of South

America. Last year, the company exported more than R200m worth of

RegaltyrestotheLatincontinent.

International Business is headed up by A. Govind Ram, who together

with his team, work tirelessly at increasing the company’s international

footprint. “African exports are growing, especially in Kenya, Nigeria and

Tanzania. We are consolidating our efforts to grow retail operations and

distributors,whowewillsupportwithourexports,”saysGovindRam,who

goesontoelaborate,“weareseeingawholenewtyreconsumerinAfrica.

Until recently, quality tyrefitmentdidnot exist.However, asmorehigh-

techvehicleshavebeenmadeavailableinAfricancountriesandwiththe

developmentofbetterinfrastructure,thereisnowagreaterdemandfora

completelydifferent levelof service–whichwearemore than ready to

supply.”

“DoingbusinessinAfricaisacomplicatedenvironment,”explainsHaffejee,

“partnerships with reputable organisations, patience and determination

havebeenkeytooursuccess.”

NEWBRIDGESTONETYRESLASHESFLEETADMIN

Bridgestone has unveiled an advanced new truck and bus tyre which is

saidtoeliminatesamajorfleettyremanagementheadache–rotatingtyres

amongdrivewheelpositionsonavehicle.

“Tyrerotationisacommonfleetmanagementpracticetoincreaseaverage

tyre lifespan, but it comes with drawbacks,” explains Shaun Wustmann,

Managing Director of Bridgestone tyre distributors, Max-T Solutions.

“Oneofthosedrawbacksistheamountofmonitoringneededtomanage

rotation.Withuptoeightdriveaxletyresonasingleheavyvehicle,abig

fleetcangeneratealotoftyrerotationadmin.ThisiswherethenewR-Drive

001comestotherescue,”heexplained.

Asthenamesuggests,thenewR-Drive001tyrehasbeenoptimisedfor

driveaxlepositionsandisavailableasa315/80R22.5.Thenewcomeris

a‘fit-and-forget’directionaltyrewhichcanspenditsentirelifetimeinthe

wheelpositionitwasfittedtowhennew.Apartfromreducingtyreadmin,

thisalsoeliminatesrotation-relateddowntime–theonlytimeanR-Drive

001needberemovedisforpuncturerepairsorattheendofitstreadlife

whenitissentforre-treading.

Wustmann explained that the tyre’s directional tread pattern includes

specialtiebarsbetweenthetreadblockswhichincreasetreadstiffnessto

optimisetractionandreducetyrenoise.“Bettercontrolofthetreadpattern

stabilityalsogivesalongerservicelife,”heexplained.

Otherbenefitsofthemorestabletreadpatternarelowerrollingresistance

which translates to increased fuel economy and lower heat buildup,

whetherthetyreisusedinregionalhaulageorahighway-typerole.“The

keyattributeof this tyre is its ability todeliver all thesebenefitswithout

needingtoberotatedfromonewheelpositiontoanother,”Wustmannsaid.

“Consistentwear and resistance to irregularwear inparticularwerealso

importantdesigntargets,”headded.

Bridgestone says thesebenefitshavebeenprovedby comparative tests

in which the R-Drive 001 was pitted against a major competitor. The

Bridgestone tyre matched its competitor in dry traction, wet-weather

performanceandcasingdurability,whileofferingsignificantreductionsin

treadwear,rollingresistanceandirregularwear.

The new tyre is available from selected Max-T Solutions outlets across the

countryandisbackedbyMax-T’sTotalTyreManagementservicewhichassists

hauliersinachievingthelowest-possiblecostperkilometrefortheirtyres.

“Forhaulierswhoarelookingatreplacementsfortheirdriveaxletyres,the

R-Drive001isthebestsolutiononthemarket,”saidMax-T’sWustmann.

“Wepredictthatthecostbenefitsofsingle-positiondirectionaldrivetyres

aregoing tobecomeamajor factor in tyremanagement in thenext few

years,”heconcluded.

OTR RADIALS

FOR ORDERS & INFORMATIONContact: Ken Martin or Marlin Pillay

Tel: 031 764 6451 | Ken: 083 387 8403 | Marlin: 071 880 9247 | Fax: 086 558 8382 Email: [email protected] or [email protected]

Exclusive Distributor for RSA, Lesotho, Swaziland and Botswana

OnLy AvAILABLE fROm

Transafrica Tyre & Wheel

FOR ORDERS & INFORMATIONFOR ORDERS & INFORMATION

l Suitable for all OTR Machines

l Full size range in 25” to 35”

‘E’ and ‘L’ type Radials

l Robust Steel Belted Radial

construction

l Abrasion resistant tread

compound

l Steelbelt reinforced tread area

l Modern tread patterns

l Global quality standard

l Manufacturer Warranty

= Low Cost Per Hour= Low Cost Per Hour

TESTED & PROVEN

D i s t r i b u t i o n • 2 3

Tubestone,theimportersandsuppliersofBKT,NankangandJKtyresinSouth

Africaandneighbouringcountries–havelaunchedtheirveryownfranchiseof

tyreandfitmentshopsunderthenameTyrehouse.Thestoresarethevisionof

thecompany’sMD,PieterKrugerwhichwasrealisedin2012whenthefirst

TyrehousestoreopenedinLichtenburgintheNorthWestProvince.Afterthe

successof thefirstTyrehousestore inLichtenburg threemore storeshave

beenopenedin2013.ThesestoresarelocatedintheLimpoporegioninthe

townsofGroblersdalandNylstroomandinMpumalanga.

Duringthecourseof2014morestoreswillbeopeningtheirdoorsinMkuze

in Kwazulu-Natal as well as in Middelburg and Balfour (Mpumalanga). All

Tyrehouse branches will be participating dealers for the Tubestone Loyalty

Club,aprogrammethatwasdesignedwiththesolepurposeofgivingbackand

showingappreciationtoloyalcustomers.

How the Loyalty Programme works is that all TLC members receive points

thatwillbeallocated to theirpersonalTLCcardswhenpurchasinganyBKT

products.ThesepointscanbeusedtobuyBKTaswellasNankangproductsat

anyparticipatingbranchesanddealers.

BKT is the agricultural tyre known worldwide for its excellent work and

durability,andisusedasoriginalequipmentbythelikesofJohnDeere,New

Holland,JCBandmanymore,whilstNankang–manufacturedinTaiwanand

Forthefifthyearrunning,consumersfromeverynookandcrannyofthe

countryhavevotedTigerWheel&TyretheTopRetailerintheTyreFitment

CentrecategoryintheTimesAndSowetanRetailAwards2013.

The nationwide survey was conducted by independent research

agencyTNSandmeasuredconsumers’brandloyalty,shoppinghabits

and preferences across 25 different retail categories. While certain

categorieswelcomednewfavouritestofirstplace,TigerWheel&Tyre

onceagainheldfasttoitsfirstplaceintheTyreFitmentCentrecategory.

“ThisawardisapowerfulendorsementofTigerWheel&Tyrebythepeople

whomattermost–SouthAfricanconsumers,”saidTiAutoGroupMarketing

Executive,JoeduPlooy.“Wethankourloyalcustomersforthisresounding

voteof confidence andpromise to continue innovating andfindingnew

ways tobetterserve them,whilestillproviding themwith thesamehigh

qualityproducts,serviceandpositiveexperiencethattheyexpectfromus.”

NewTyreandFitmentFranchise–Tyrehouse–Seesthelight

TigerWheel&TyreWinsFifthConsecutive‘TimesAndSowetanRetailAward’

China–issaidtobeleadingthewayintermsofquality,reputation,research

anddevelopment.Nankangisacompletepassengertyrerangewhichcarries

anextendedguaranteeagainstanyroadhazardintheFreeYourWayGuarantee

campaign, something which Tubestone is extremely proud to offer to its

customers.AmongstotherbrandsthatTyrehousewillsupplyisatrucktyre

rangefromJKTiresandforklifttyresfromNexen.Tyrehousewillalsostocktop

notchrimsfromJantsa,thelargestwheelmanufacturerinTurkey.

TofindoutmoreaboutTyrehouse,TheTubestoneLoyaltyClub,theFreeYour

WayGuaranteeoranyofourproducts,contactyournearestTubestoneBranch.

Allcontactdetailsavailableonourwebsite:www.tubestone.co.za.

LookoutforthenextTyrehouseopeninginyourareasoon!

2 4 • I n d u s t r y N e w s

NeweraforWheelquip

Wheelquiphasbecomeawell-knownsupplierofequipmenttothetyreindustry

inSouthernAfricaoverthepast29years.NicKrugerfoundedthecompanyin

1983andtogetherwithhissister,Erika,theyhaveexpandedthebusinessto

becoming thesoleCorghi agencyandsupplier inSub-SaharanAfrica.With

theheadofficesituatedintheWesternCape,Wheelquiphasestablisheditself

throughoutthecountrywithofficesandwiththeuseofagentstosupplythe

wholeofSouthernAfricaandNamibia.

Becauseoftheever-increasingneedforgoodandreliableservice,Wheelquip

became involved in the equipment business as well (originally supplying

consumablestotheindustry).Wheelquipimportsfromvariousinternational

suppliersandsellsmostmajorinternationalbrands.

Wheelquipboastsawiderangeoftoolsandconsumableswhichthecompany

sayscompletelysatisfiesthedemandofthetyreindustry.

NewtotheteamareJacquesCoertzeandPieterSmitwhojoinedWheelquipin

Johannesburg.TheirregionextendstoMpumalanga,Gauteng,mostpartsof

NorthWestProvince,Limpopoandtheneighbouringcountries.

Jacqueshasbeen inconsumablesales for the tyre industry for thepast18

yearsandiswellknowntomanyintheindustry.“ThisistheonlygameIknow,”

hesays.“Itismygoaltomakeanimpactinthemarketandtoaddexcellence

toeverycustomer’sbusiness.Weareheretomakeadifferenceandtoadd

valuetotheindustry,”headds.“Webelieveintherightbalancebetweenprice,

qualityandservice.Thecompanyismovingintoaneweraandwewantto

leavealegacyforthefuture.”

Pieter,ontheotherhand,managestheCorghiequipmentsaleswhichhehas

masteredforthepastfewyearsandwillalsospearheadthelaunchofthenew

R.E.M.Ocompactalignerandotherexcitingnewproducts.

Wheelquiphasnewstrategiesandproductsenvisagedforthefutureandlooks

forwardtogreaterchallengesin2014.Withtheintroductionoftheseproducts

andthelaunchofthexTRASEALpremiumproductrange,thecompanywill

be adding enormous value to the industry in terms of skills, training and

technology.

WheelquipJohannesburghasrecentlytakenonboardadditionalstaffmembers

including representatives for internal, external andexport sales and they all

sharethesamepassionforserviceexcellence.

“Webelievewehavethenecessaryskillsandexpertiseinplaceforthelaunch

ofthisnewerainourcompany’shistory,”saysMDNicKruger.

Forfurtherinformationcall:011-3974610orJacques0614111398

TigerWheel&TyrevotedtopsinKZN

TigerWheel&Tyresaysitisjustasexcitednowaboutbeingvoted

“BestPlacetoBuyTyresinKwaZuluNatal”asitwasthefirsttime

the company won this accolade nine years ago and every year

thatfollowed.Thisistheninthconsecutiveyearthecompanyhas

wontheaward,whichisbasedonvotesbyDailyNewsnewspaper

readersinthe“DailyNewsYourChoiceAwards2013”.

“Wearehumbledbythisturnofeventsandwanttothankourloyal

KZNcustomersfortheircontinuedsupportandgivekudostoour

KZNstaffforrepresentingTigerWheel&Tyreaswellastheydo,”

saidJoeduPlooy,GroupMarketingExecutiveofTiAuto.

The August 2013 opening of a Tiger Wheel & Tyre store in

Newcastle,KZN,broughtthenumberofstores intheprovinceto

11.Inadditiontothislocation,KZN’s“BestPlacetoBuyTyres”is

representedinBallito;DurbanCBD;Empangeni;Pietermaritzburg;

Pinetown; Richards Bay; Shelly Beach; Springfield; Umhlanga

Gateway;andAmanzimtotiArbourCrossing.

“Eachandeveryoneofthesestoresandtheirstaffmembershad

aroletoplayinachievingthisultimateaccolade.Andifthisaward

provesanything, then it’s thatwhenyouconsistentlydeliver top-

notchserviceandtreatyourcustomerswithkindnessandrespect,

you will receive the same consideration in return,” du Plooy

concluded.

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I n d u s t r y N e w s • 2 5

B a n d a g N e w s • 2 7

With the reliability you get from Bandag, your fleet can take on anything. www.bandag.co.za

8182 Bandag Strip Ad.indd 3 5/15/08 4:39:38 PM

With Bandag, you don’t have to be a tyre expert. You just have to know one!

For more information on how you can benefit contact Bandag today on

+27 11 439 6000 or visit www.bandag.co.za.

Making the Intangible ‘Tangible’Aswedrawthecurtainonyetanothertoughfinancialandoperationalyear,wefindourselvesaskingamultitudeofquestions…Did we do enough? Did we achieve our organisational goals? Did we get bang for our buck?Thequestionsareendless…

However,thesearevalidquestions,especiallyinthecompetitiveenvironment

withinwhichweoperate,wheremarginsareerodedandcustomerexpectations

arehigh…

Ifyouareabletogetagripontyres,whatcouldeasilybeyoursecond largest

fleet operating cost,youmaywellbeaheadofthewaveandabletobemore

competitive…

But just how is this possible? How does one measure servicing and

maintenance of tyres?

ThisiswherepartneringwithBandagdeliverstheuniqueopportunitytodojust

that–making the intangible ‘tangible’.

Tyreservicingandmaintenanceisoftenlookedatasagrudgeexpensebut

Bandag is able to justify thesecosts in ameasurableway.A largeBlue

ChipfleetoperatingfromGautenghasseenthis benefitovera12month

period by seeing a dramatic reduction in on road tyre breakdowns.

Thislargefleethasseenareductionofmorethan50%initsmonthlytyre

breakdowns. This translates into a saving directly attributed to superior

on-site tyre management and preventative maintenance bothaidedby

professional tyre management information.

But the measurables don’t just end here… While tyre scrapping is an

unavoidablereality,certainfailuresareavoidableandtheverysamefleethas

benefitedfromanaveragereductionof25 less tyres scrappedpermonth.

Thisnotonlyreducesthenumberoftyresscrappedinyourreport!No,not

only!Takeaminuteandthinkoftheotherbenefits…

• the tyre gets another life

• one less replacement tyre is required to purchase

• one less green fee is paid

• one less tyre reaches the scrap pile beforehand

TheBandagProposaltomakingtheIntangible‘Tangible’

Bandag’s value proposition to fleets is not just an empty promise. Put us to

the test and reap the rewards!

Nowthat’swhatyoucallTyreManagementDoWn to an aRt…

T a l k i n g T y r e s • 2 9

tYRE PREssu RE Mon itoRi ng

Keep the pressure on!Tyre care, maintenance and understanding the importance of correct

tyrepressureshasbeenacommonthemeonthesepages,butwecan

onlywonderiftheaveragedriveroutthereisgettingthemessage…

Certainly initiatives such as the Bridgestone tyre surveys conducted

aroundthecountryhelpwiththecause,butnexttimeyouwalkthrough

ashoppingcentreparkinglotjusttakeacasualglanceatthenumberof

vehicleswithunder-inflated,damagedorheavilyworn tyres thathave

farexceededtheiruseablelifespan.

AsabitofatyrefanaticI’mhorrifiedatthestateofrubberonourroads,

andthecasualindifferencefartoomanydriversshowtowardstheonly

thing keeping them on the tarmac! Colleagues, friends and family of

Tyresandtechnologygohand-in-hand,

butthereseemstobeamissinglink–

simple,highlyeffectiveandpotentially

life-savingtyrepressuremonitoring

systemsseemtobetheexception

insteadoftheruleByColinMileman

mineareusuallyquitebemusedwhenoneofthefirstthingsInoticeona

caristhestateofitstyres,butit’scertainlynolaughingmatter.

Therearenoofficial statisticson the issue,but I reckon thatexcessively

wornandincorrectlyinflatedtyrescanbeattributedtoahugeproportionof

ourtragic14000-plusroaddeathsannually.Andit’ssimplynotacceptable.

It’s a truly deadly scenario, and we all have a responsibility to take up

the cause, from OEMs to tyre companies, dealers, fleet operators and

individualmotorists.

Crucially,theauthoritiesalsoneedtostepuptheirgameas,sadly,tyresare

solowontheirlistofprioritiestobebasicallynegligible.Tyrechecksshould

bemandatedasanobligatoryelementofeveryroadblock,drivinglicense

inspectionortrafficlawtransgression.

Technologymustbeusedtofightthescourgetoo,andIhavebeenquite

dismayed lately to see the number of new vehicles hitting the market

withoutanyformoftyrepressuremonitoringfunction.

Acoupleofyearsagoitwasonthefrontlineofmostnewvehiclespecification

3 0 • T a l k i n g T y r e s

Colin Mileman is a freelance motoring journalist, photographer and advanced driving specialist with over 17 years of experience in this

field. As a former editor of Topcar and Topbike magazines, he’s as enthusiastic about cars and bikes as they come, and has extensive

knowledge of all motoring-related matters, including the topic of tyres, having run the annual and highly regarded Topcar tyre tests for

several years.

sheets,butnowthefocusappearstohavebeendivertedtoavastarrayof

morehigh-profileandattractivegadgetstolurepotentialbuyers.

Vehicle manufacturers dare not introduce a new model range without a

dazzling mix of multimedia and navigation systems, cellphone and even

internet connectivity tools, high-resolution colour screens, expansive

sunroofs,snazzyLEDdaytimelightsandallmannerofothertoys.Thelikes

ofradar-basedcruisecontrolandautomaticparkingassisthaveevenfiltered

downfromluxurylimostocompactsedans,hatchbacksandsmallSUVs.

Buthavingspentsometimetrawlingthroughvehiclespecificationsheets

it is quite concerning that tyre pressure monitoring appears to be the

exceptionratherthantheruleinSouthAfrica.

On theexclusivemodelswhere it isfitted, it’sburiedso far in thedetail

that’s missed entirely – and no longer appears to be a major selling or

talking point. And although it’s standard fare on vehicles equipped with

controversialrun-flattyres,theseareequallyintheminority.

Interestingly, the first production car to feature a tyre pressure

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monitoring system (TPMS) was the Porsche 959 supercar, way

backin1986.Itwasadoptedasalegalrequirementforallnewcars

soldintheUnitedStatesin2007,andfrom2014itwillapparently

becomeamandatoryintheEuropeanUnion.

SoitsvaluehasclearlybeenrecognisedbytheFirstWorldlegislative

bodies,andasSouthAfricanmodelstypicallyfollowEUspecification

levels,thiswillhopefullymeanthatwe’llseemoreofitlocally.

Before anyone gets into a huff about it adding to the rapidly

spirallingcostofvehicles,itdoesn’tnecessarilycostthatmuchto

introduce–andthebenefitsunquestionablyoutweightheexpense.

Withanindirecttyrepressuremonitoringsystem,itissimplybuilt

intothefunctioningoftheexistinganti-lockbrakingsystem(ABS).

Wheelspeedsensorsusedbythisactivesafetyfeaturemeasurethe

rotationspeedofthetyre.Asanunder-inflatedtyrehasasmaller

rolling diameter than a correctly inflated one, the difference is

highlightedasatyrepressurewarning.

The fact that this system can simply employ the existing ABS

sensors makes it the easiest to adopt industry-wide, particularly

withanti-lockbrakingsystemsnowfortunatelybeingintroducedas

standardontheoverwhelmingmajorityofnewcars.

More effective but more expensive is the direct TPMS, which

employs actual sensors in each tyre. These relay tyre pressure

andeventemperaturedatatothevehicle’son-boardcomputerby

means of radio frequencies. The information is displayed on the

instrumentclusterormultimediascreen,thusallowingthedriverto

checktheprevailingpressuresatanytime.

Variationsintyrepressurecanbeidentifiedmuchmoreaccurately

with the direct monitoring system, thereby contributing towards

evenhigherlevelsofsafety,whilealsocontributingtowardsgreater

fuelefficiency.

There are also a varietyof aftermarketdirectmonitoring systems

available, along with several types of affordable (yet not entirely

accurate) DIY options such as pressure-sensitive valve caps that

showdifferentcoloursasthepressuredrops.

TPMStechnologyhasn’tbeenwithoutitsfaultsandnigglesoverthe

years,butithasdefinitelybeenrefinedandbecomemoreprecise

andaccessiblethanever.

Unfortunatelyitdoesn’taddresstheissueofexcessivetyrewearor

damage–untilsomethinggoeswrong–but it’sstillan important

stepintherightdirection.

3 2 • G o o d y e a r N e w s

Therangecomprisesthreetyretypes:

lAvant4forsteeraxles

lOrjak4fordriveaxlesand

lCargo4fortrailers.

Thenewtyresaredesignedtomeettheneedsoftheprudent

vehicle operator engaged predominately in regional haul

and/ordeliveryoperations.The tyres are suited for awide

rangeof vehicles including articulated trucks and rigids, as

wellasanextensiverangeoftrailers.AllthenewSavatyres

are regroovable and retreadable, further extending their

valueandenvironmentallyefficientattributes.

Avant 4TheAvant4regionalsteertyretreaddesign

has three double ribs, which ensure

balancedpressuredistribution,a lowwear

rateandanevenwearprofile,anditshigh

bladingdensityprovidesgoodwetbraking.

Thecarcassconstructiongivesalowerheat

build-upforgooddurability.

Other features and benefits of the Avant 4

include a high wearable rubber volume for

improved mileage, stiff shoulder ribs for road handling and

lateralstability.Noiseiskeptlowthankstothestaggeredtread

blocksandstonepenetrationprotectorsensureahighlevelof

durability.

TheAvant4isavailableinthefollowingsizes:

l205/75R17.5124/122M

l 215/75R17.5126/124M

l 225/75R17.5129/127M

l 235/75R17.5132/130M

Goodyear launches new Sava truck tyres for cost-conscious operators

Sava Tyres, a subsidiary of Goodyear and one of the largest, most successful tyre

manufacturers in central Europe, is launching a new range of 17” truck tyres for

regional and local delivery vehicles in South Africa.

Cargo 4TheCargo4isatrailertyrewithawide

applicationrangeforalltypesoftrailer

including low platform versions. It

has an optimised tread pattern with

grouped centre ribs, which provides

highmileage,goodvehiclestabilityand

lowrollingresistanceforfueleconomy.

The new carcass construction, as with

theothernewSavatyres,meanslessheat

build-upforbetterdurability.

Its mould cavity shape gives the benefit of even wear due to

optimumcontactpressuredistribution.Inadditiontothis,deep

treadbladesacrossthecentreareareduceheelandtoewear

and provide good wet performance. Rib edge sides further

improve the wear characteristics and the groove geometry is

designedtoreducestoneholdingforgreaterdurability.

TheCargo4isavailableinthefollowingsizes:

l 215/75R17.5135/133J

l 235/75R17.5143/141J

G o o d y e a r N e w s • 3 3

Orjak 4TheOrjak4drive tyrehas a specific

block type tread pattern for good

traction and wet braking. This wide

tread has an open tread design to

promotetractionandahighwearable

volume to ensure good mileage.

The Orjak 4 also has a carcass

construction for reduced heat build-

upandthereforegooddurability.

In addition, the five-rib connected solid tread blocks provide

evenwear,goodresistancetochunkinganddamageplusrear

axle stability for better handling. Computer optimised block

shape gives low impact noise, even wear and good traction.

Otherbenefitsincludelownoiseandreducedrollingresistance

incomparisonwithitspredecessortheOrjak3.

TheOrjak4isavailableinthefollowingsizes:

l 205/75R17.5124/122M

l 215/75R17.5126/124M

l 225/75R17.5129/127M

l 235/75R17.5132/130M

4, 5, 6 MarchSandton Convention Centre, JohannesburgSouth Africa

ECI International Ltd., Speldhurst Business Park,Langton Road, Kent, TN3 0AQ, England

T +44 (0)1892 863888 F +44 (0)1892 [email protected]

www.eci-international.com

AN INTERNATIONAL EVENT

The One Stop Show forTyres, Workshop Equipment & Accessories

tyrexpo_africa_2014.pdf 1 08/05/2012 12:51

W o r l d N e w s • 3 5

THEWORLD’SLARGESTAGRITYREFROMMICHELIN

Michelin has announced the development of the world’s first 900mm

wide and 2.3 metres tall radial agricultural tyre – the all new AxioBib in

size IF900/65R46.

Thetyrehasbeendevelopedinpartnershipwithmachinerymanufacturers

New Holland, Same & Deutz-Fahr and Krone and will be launched next

Tuesday22ndOctoberona‘Live’globalwebcast.

CONTINENTALTOLAUNCHTYREPRESSUREMONITORINGSYSTEMINEUROPE

Having successfully marketed their REDI-Sensor tyre pressure

monitoring system in North America for the past three years, Continental

has announced that the product will soon be introduced in Europe

in preparation for the EU Regulation 523/2012 coming into effect in

around twelve months time.

ItisanticipatedthattheREDI-Sensortyrepressuremonitoringsystemwill

becomeavailableduringthethirdquarterof2014.

FRENCHSAYNONTOTYRELABELLING?

The main organisation representing the French tyre industry – Syndicat

des Professionnels di Pneu (SPP) has confirmed the growing opinion that

the EU tyre labelling legislation has had little if any impact on customer

buying decisions in France.

SPPcommentsfurthercompoundincreasingconcerninthetyreindustry

astowhetherthelabelwillcontinuelongterminthecountryunlessamajor

consumerawarenesscampaignislaunched.

PIRELLICELEBRATESINRETRO-STYLEASITS50THANNIVERSARYCALENDARISLAUNCHED

As you would expect from Pirelli its 2014 Calendar which is a 50th Anniversary edition

was launched in Milan last week amidst speculation and controversy.

Nextyear’seditionwillseePirelli‘turningtheclockback’byreleasingaspecialnostalgic

calendarfrom1986asatributetothelatephotographerHelmutNewton.Thisblackand

whiteeditionwasneverpublishedduetoacommissioningerrorandPirelli informsSA

TreadsEuropeancorrespondentthatinits50thyearitwouldbefittingtopaytributeto

Newton’s‘loveofvitalityandvibranteroticism’

ThelatestcalendarfeaturesthreeclothedmodelsposingaroundTuscanyandMonteCarlo

and at yesterday’s launch Trellis’s Chairman, Marco Trondheim Provera concluded the

launchbyraisingatoastto‘thenext50yearsofthecalendar’promisinganinteresting

futureforthis‘globaltreasureoftheautomotiveindustry’.

BRAZILTOIMPOSEFIVE-YEARANTI-DUMPINGDUTYONCHINESETYRES

Brazil will levy a five-year anti-dumping duty on Chinese tyres, as per

China Ministry of Commerce, according to the weight of the tyres and

ranges from $1.08 to $2.17 per kilo.

The China Rubber Industry Association said a Brazilian anti-dumping

investigation into Chinese tyres started last year. The investigation

mainlyfocusedon13-inchand14-inchChinesetyresforcars.

In2008and2009,Brazilconductedananti-dumpinginvestigationand

levieddutiesoncarsimportedfromChina.

StatisticsshowthatBraziliantyreproductioninthefirstfourmonthsof

thisyearincreasedby4percentcomparedtothesametimelastyear,

whileBraziliancarproductionincreasedby17percentreportedChina

Daily.

Brazil isalsoconductinganti-dumpinginvestigationsonpassengercar

tyres importedfromothercountries likeSouthKorea,Thailand,South

Africa,RussiaandJapan.

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Profession: ___________________________________________________________________Telephone: _______________________________________________________________________

QuEstion: Which new Bridgestone technology is used in the new Ecopia EP200 tyre?

ansWER: ___________________________________________________________________________________

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Company:___________________________________________________________________________________

Address:_____________________________________________________________________________________

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Telephone:__________________________________ Cellphone:________________________________

3 6 • C o m p e t i t i o n / S u b s c r i p t i o n

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Untitled-1 1 2013/11/25 08:35:05 AM

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implemented bee

sava truck tyres

implemented legislation

new fitment group

ad tread s

bandags iso

note fromthe editorthis

value of r5