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BUSINESSBUSINESSBUSINESSBUSINESSBUSINESSBUSINESSBUSINESSBUSINESSBUSINESS WHO’S NEW WHAT’S NEW GOINGS ON

© REGISTER PUBLICATIONS

THURSDAY, MARCH 29, 2012

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OUTLOOK

SERVING SE INDIANA & SW OHIO

New ad director pitches more bang for buck

Indiana Farm Bureau Insurance agent Loretta Day understands the value of protecting your assets and the importance of serving her clients.

Prior to joining Farm Bureau, Day served as the advertising di-rector for Register Publications.

Through her more than 16 years of service with the newspaper group, she became very familiar with our community, the busi-nesses and people in it.

Day believes strongly in com-munity pride and involvement.

She served as a leader and merit badge councilor for the Boy Scouts of Amer-

ica for more than 10 years, is a current board member at Community Spirit Credit Union, member of the Ridgewood Health Campus

Advisory Board, vice president of the local T.O.P.S. Chapter, 10-year veteran of the I Luv Lawrenceburg Fall Fest Committee and president of the Moores Hill Heritage Festival Committee.

Upon becoming an agent, Day completed Indiana Farm Bureau Insurance’s professional insurance training program. Indiana Farm Bu-reau Insurance offers a complete line of auto, home, life, business and farm insurance.

Day lives in Moores Hill with her husband, Toby, son , Thomas, and

several pets.

Ryan Oswald, a 10-year news-paper veteran with experience in finance, advertising management, electronic media and traditional journalism, has been named adver-tising director of Register Publica-tions.

Oswald, 34, comes to The Reg-ister and The Harrison Press from The Delaware Gazette, an 8,500-circulation daily published in Delaware, Ohio, north of Co-lumbus.

Prior to his director’s role, Os-wald was Internet coordinator and key account sales representative for the Madison Press, the compa-ny’s weekly newspaper in Madison County and London, Ohio.

“I’ve always been in business development. My degree is in fi-nance,” said the 2001 graduate of Slippery Rock University of Penn-sylvania, a master’s level univer-sity.

“I am committed to helping ad-vertisers reach their audiences how-ever those audiences want to be reached,” said Oswald.

“People want to receive informa-tion differently, so we want to help our advertisers reach them how they want to be reached.”

With experience in traditional and electronic media, Oswald said among his principal goals is to pro-vide advertisers with several robust media choices, including more dy-namic Web sites, e-mail blasts and cell phone access, without compro-mising the traditional print media.

“I have a solid respect for the printed word and a good under-standing of the digital word. I think I bring ideas of how to bridge that gap,” said Oswald.

Although the Internet has leveled the playing field for all media, the strength of community newspapers and their complementary Web sites

is local content, which includes advertising from local and regional businesses, he said.

“The great thing about newspa-pers is their reputations. You can go out as Joe Citizen and blog, and what you have to say may, or may

not, be credible,” said Oswald.Community newspaper Web sites

are credible, and part of his charge is to acquaint more advertisers and readers with Register Publications’ Web sites, said Oswald.

“We will give our advertisers

many ways to reach people, and our readers many options to obtain their local news,” said Oswald.

“We will take what has been a once-a-week interaction with our public and try to engage them more often through different channels.”

Oswald grew up in the “blue-collar, hard-working” town of Co-chranton, Pa. He attended West Vir-ginia University, where he pitched on the baseball team three years.

His background also includes high school football coverage and The Ohio State University Football beat.

“I really identify with the values here,” said Oswald.

“What we do is valuable to the community. That is one of the things I love about newspapers.”

Oswald now lives in Harrison and will be joined soon by his wife, Nicki, who is a fourth-grade teacher.

In 2011, The Southeast Indiana Small Busi-ness Development Center assisted almost 800 clients and provided over 3,500 hours of no-cost advising to these area businesses and entrepreneurs.

Through this one-on-one assistance, the Southeast ISBDC Regional Director and Busi-ness Advisors helped start 80 new businesses, finalize 16 major expansions, hire 302 new em-ployees and retain more than 2,000 employees.

Another notable accomplishment is that the Southeast ISBDC assisted 74 of these busi-nesses in securing over $11.4 million in loans and outside investment. The Southeast ISBDC also provided over $200,000 in free market research to clients in the areas of industry in-formation, consumer spending patterns, market potential and site location. (Full statistics pro-vided below)

“The Southeast ISBDC is stronger than it has ever been and is consistently providing high levels of customer service to area businesses. Many business owners feel they do not qualify for assistance because they are “too big”, but we help businesses with under 500 employees so the majority of local businesses qualify,” said Regional Director Blayr Barnard.

As Dan Hasler, Secretary of Commerce and CEO of Indiana Economic Development Cor-

poration said, “Creating a supportive entrepre-neurial environment and providing tools that help innovators make their ideas a reality are essential to Indiana’s economic success. The Indiana Economic Development Corporation looks to the Southeast Indiana Small Business Development Center to lead this charge in Southeast Indiana.”

Southeast ISBDC provides no-cost, confiden-tial assistance to businesses in 13 counties of Indiana including: Floyd, Clark, Dearborn, Har-rison, Scott, Jefferson, Jennings, Bartholomew, Decatur, Ripley, Franklin, Switzerland and Ohio.

Services including: business planning, stra-tegic planning, financial analysis, loan applica-tion preparation, marketing assistance, human resources guidance and market research.

The main benefits to the clients include a sounding board for their ideas, outside perspec-tive and expertise without having to hire some-one for help.

For more program information, contact Blayr Barnard, Regional Director, at bbarnard@isbdc.org or 1-812-952-9765, or Kelly Will, the Dearborn County Business Advisor, at kwill@isbdc.org or 1-812-537-0814, or visit www.seisbdc.org.

JOE AWAD/THE HARRISON PRESS

Register Publications’ Advertising Director Ryan Oswald and Harri-son Sales Representative Donna Metzger plan ideas to give advertis-ers more for their buck.

BUSINESS BYTES

Small business incubator helps create jobs

New agent at Farm BureauAdvisory Board, vice president of the local T.O.P.S. Chapter, 10-year veteran of the I Luv Lawrenceburg Fall Fest Committee and president of the Moores Hill Heritage Festival Committee.

completed Indiana Farm Bureau Insurance’s professional insurance training program. Indiana Farm Bu-reau Insurance offers a complete line of auto, home, life, business and farm insurance.

Loretta Day

Dave Jones, of Lawrenceburg, and Brian Colliflower, of Middletown, were named Met-ro’s 2011 Maintenance Employee of the Year.

“Metro’s awards program allows us to recog-nize and honor those who have served the pub-lic as drivers and working behind-the-scenes as mechanics,” said Metro CEO & General Manager Terry Garcia Crews.

This year, 31 Metro employees qualified as finalists for 2011 Employee Awards Program.

Finalists for the Maintenance Employee of the Year Award are selected from each of the five areas of Metro’s maintenance department to qualify for the title, and must have

■No preventable accidents or discipline; ■No times when employees were out of uniform; ■No more than eight excused absences; ■No more than three non-excused absences; ■Must work 90 percent of their regularly sched-

uled work days/hours

Metro maintenance employee of year is Lawrenceburg man

Sewer ban lifted, Moores Hill

‘open for business’BY CHANDRA L. MATTINGLYSTAFF REPORTER

What's next for Moores Hill, now that the long-awaited wastewater treatment plant is up and running?

Beautification, what else! Resi-dent Catrina Ison and others are at the heart of the Moores Hill Beautification C o m m i t t e e , for which the town council has instructed its attorney to seek non-profit status.

Meanwhile, the committee is selling in-scribed bricks for the town's memorial park.

The park itself will be moved to a new location, where it will incorporate a veterans memorial and the bricks as well as a playground area, said Moores Hill Councilman Paul Grimsley. The move and the installation of the equip-ment and memorial is being funded with a grant and has to be completed by fall.

The park will be between Wood and Main streets across from the American Legion, he said. Volunteers will be needed to help with the playground in-stallation, and Cub Scouts plan to help with landscaping.

Other big news in Moores Hill relates to the new treatment plant; once it was completed and had passed all its tests,

the Indiana Department of Environmen-tal Management lifted the ban on new sewer connections to the Moores Hill sanitary sewer system.

“We're open for business,” said Grimsley, noting new housing and busi-nesses now can be built in Moores Hill. The connection ban, placed on the town in April, 1999, was terminated as of

Feb. 8.C u r r e n t l y

Moores Hill has 250 resi-dences and a population of 596, he said.

The 11 busi-nesses in town include a res-taurant, a con-struction com-pany, an au-tobody shop, a laundromat, a liquor store,

a convenience/gasoline store, a food mart, a funeral home and the American Legion.

Town officials are pursuing a sanitary sewer extension to Cora Drive, an area they also are seeking to annex, said Grimsley. The area has over 30 resi-dences with failing septic systems.

Meanwhile, the town council ap-proved an unsafe building ordinance and has its eyes on the old Albert Brown building, next to the former USBank, as a hazard that needs to be removed.

A special meeting was held Tues-day, March 27, transferring the building from Dearborn County into the town’s hands.

DENISE FREITAG BURDETTE/THE JOURNAL-PRESS

Dearborn County Commissioners are transferring the building at 14542 Main St., Moores Hill, right, to the Town of Moores Hill. The town council hopes to find funds to demolish the unsafe structure.

Online now ...Read about changes and plans in other parts of Dear-born County.

A COMPREHENSIVE LOOK AT

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OHIO COUNTY’SA special supplement to Register Publications

INSIDE:Economic development in Dearborn County

Advances in local infrastructure

Local government’s steps into the future