Refrigeration Magazine August 2015 Issue
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DESCRIPTIONLeading publication of the packaged ice. This issue focuses on upcoming conventions.
NEIA, MVIA and IPIAHOPE TO SEE YOU THERE!
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August 2015Vol. 198 No. 9ISSN #0034-3137
Mary Y. CronleyEditor/Publisherrefrigerationmag@gmail.com(404) 819-5446
Joe CronleySenior Staff Writerjoe@cronley.com(404) 295-5712
Markurious Marketing Group, LLCArt Directioninfo@markurious.com(678) 439-6534
ADVERTISING, SUBSCRIPTIONS, ACCOUNTS
Mary Y. CronleyEditor/Publisherrefrigerationmag@gmail.com(404) 819-5446
Established as ICE in 1906, Refrigeration Magazine is published thirteen times a year, including the Annual Buyer's Guide.
Postmaster: Send notice by form 3579 to:Refrigeration Magazine260 Lakeview Ridge EastRoswell, GA 30076
Annual Subscriptions: US: $49/year or $79/two yearsInternational: $79/year
Single Copies: $6/copy
Copyright 2015 by REFRIGERATION Magazine. All rights reserved.
FIND OUT MORE AT refrigeration-magazine.com OR CONNECT WITH US AT facebook.com/refrigeration-magazine
DEPARTMENTSspICE Dont let delayed maintenance cost you down the road 4AD INDEX A list of our advertisers 26CLASSIFIED ADS Classified advertisements by region 26
CHESAPEAKE CNG CHOPPERThe worlds first natural gas-powered chopper
CRYSTAL CUBES ICEFormer HVAC-Man makes new life in packaged ice industry
DO YOU COMPLY?Quality control for our industry
MARKETING MOVEMENTSTransparency will become the most important tool in marketing
25 WAYS TO SAVE FUEL IN MEDIUM-DUTY TRUCKSKeeping the return high on your fleet
FALL CONVENTIONS PREVIEW
21 Northeastern Ice Convention
21 Mo Valley Annual Convention
22 IPIA 98th Annual Convention & Tradeshow
25 IPIA 2015 Scholarship Application Form
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Dont let delayed maintenance cost you down the roadOne of my summer jobs was at a trucking company, and regulated truckers were required by the now defunct ICC to maintain 10 years of records. This was pre-computer, and the records were kept in stacks of fileboxes at the back corner of an 80,000 square foot warehouse. Trucks actually drove into this warehouse daily, and the several hundred boxes were all covered in fine black soot, the product of ten years of trucks idling into and out of this warehouse. I had to load each box into a pickup truck for transport to a storage trailer, then unload them into the trailer. I breathed clouds of this soot all day for a week, and in the sweaty Georgia summer it clung to me and covered me in makeup the color of diesel soot. It was the dirtiest I have ever been, to this day.
You will get no argument from me that diesel soot is nasty stuff. It turns out to be the largest component of diesel exhaust, the source of the characteristic black cloud from the truck exhaust. I hope you have bought at least one new truck since 2007, and so you know that your newer diesel is equipped with a diesel particulate filter (DPF) to trap this soot.
These things evidently do a great job and have cleaned up diesel exhausts so well that pollution is said to be unmeasurable. That is great news for our air quality and for our health.
Just as catalytic converters upset the car world in the 1970s, DPFs have been reaching the end of their service lives and truck owners are discovering some serious downsides to them. You may remember when high performance enthusiasts tried to bypass their catalytic converters. As we evolved from carburetors and distributors to all electronic fuel injection and ignition, bypassing a catalytic converter could interfere with sensors in the engine control and ruin performance, even cause catastrophic damage. We eventually learned to live with them.
Over the road DPFs are designed to periodically burn off accumulated soot, but were learning that this regeneration cycle doesnt always work correctly, depending on a number of operating, fuel and oil factors. If you stick to the letter of the manufacturer, using only recommended fuels and lubricants, you should be OK or at least have a warranty case. If you let your DPF go too long without proper cleaning, its a problem.
Were discovering that a DPF that needs replacing can be a career decision nightmare. Estimates for replacement run from OEM sources suggesting $2,000 to message boards saying the real cost can be upwards of $15,000. A few companies are springing up that offer commercial cleanout of DPFs at a reasonable cost, but you still have to pay for removal, replacement and downtime. They use machines which cost nearly $10,000. An over the road fleet may justify this for their own use, but not a delivery fleet.
The cheapest car available in the U.S. is the Nissan Versa, with a list price of $11,990. It has air conditioning, a manual transmission and 109 hp. It also has a lot of features that you cant see such as multiple air bags, sophisticated computerized engine and emissions control, disc brakes. You didnt ask for and may not necessarily want all this, but you still have to pay for it.
Thats the way your truck is now. You didnt ask for a DPF, but you own it and have to pay for it. You have to maintain it or it clogs and can destroy your engine. We got used to catalytic converters and air bags, which add thousands to the price of a car. They have definite benefit. You probably never spent a week breathing diesel particulate, so take my word for it: Youre doing the world a big favor by keeping the DPF functional.
Joe CronleyGuest Editor/Senior Staff Write, Refrigeration Magazine
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800.325.3667 | 314.849.4411 | www.automaticice.com
From the water coming into your building to automatically delivering finished pallets of
Packaged Ice into your freezer, AIS Designs, Engineers, Delivers, and Supports the industrys
most efficient and productive solutions.
The Complete SolutionOperations Consulting, Facility Design, Complete Project
Engineering, Vogt Ice Manufacturing Systems,Ice Processing Systems, Ice Packaging Equipment, Automatic Palletizing Systems, Control Integration,
Packaging Products, Leer Merchandisers, Equipment Parts and Technical Support,
Turn- Key Project Installs, Equipment Rebuilds, Field Service
Delivering tomorrows technology today
August 2015 REFRIGERATION Magazine 7
Consumers are going to continue to exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. Next year the best brands wont be those with the best stories, or sort of made-up fictional stories, but those that give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time.
The winners will be adept at agility marketing. Social media produced a different, more elusive consumer with short-term thinking. Marketers are now chasing their daily meanderings in likes, shares, tweets, click-through rates, and ever more immediate but pointless metrics. The best marketers will have even more consumer data, capable of faster adaption, shorter lead times, and always-on, real-time marketing. Instead of the next month or next quarter the focal point for the winners becomes the next hour.
Marketing MovementsTransparency will become the most important tool of marketing
Whats Hot In Marketing
Last Augusts viral social media phenomenom, the ALS Ice Bucket Challenge, is a great example of movement marketing. Celebrities, notable entrepreneurs and everyday people joined together to pour ice cold buckets of water over their heads, prompting a surge in ALS awareness. The ALS Association is encouraging everyone to particpate #EveryAugustUntilACure.
Built to show America the promise of natural gas as a clean energy resource in conjunction with Chesapeake Energy Corporations 20th anniversary, the talented Orange County Choppers (OCC) crew from the hit TV show American Chopper partnered with the company to build a natural gas-powered bike. The episode covered the bikes production process as Paul Sr. and crew visited a drilling rig and learned how natural gas can power everything from a semitruck to a custom chopper.
The bike sports OCCs usual 117-cubic-inch V-twin engine, six-speed transmission and belt drive. Unlike other OCC choppers, this one features a mixer fogger rather than a carburetor to feed gas to the engine. In addition, the choppers gas gauge reads in pounds per square inch instead of gallons.
Adorned with drillbit-inspired handlebars, the blue and green bike tours the U.S. to help educate the public on the benefits of natural gas as a clean, abundant, affordable, American fuel.
Our ice industry
ice delivery trucks,
(or a small fleet!!)
if we toured the
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The worlds first natural
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Ice Company Profile
The company has been in business since 1971, but Vishal Patel Sr. bought the company from the previous owner in 1994. Mr. Patel has an electrical, mechanical, and refrigeration background for 25+ years. He originally started working with an HVAC business out of Alpharetta, Ga., but after many years, he realized that with his skills he could achieve more ou